Hubspot Inbound Conference Recap 7 of 9

Kaon

Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. Optimize the Bottom of the Funnel (BOFU) offers for keywords comparison shoppers use. Don’t tell them information they already know, feed them new insights and pain point s.

Six Ways to Search-Optimize a Blog

Webbiquity

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). Fee-based platforms like Compendium and HubSpot are also search-friendly.

Trending Sources

6 Broader Business Questions to Inform Your SEO Strategy

KoMarketing Associates

Online marketers are talking a lot about buyer personas and attributing each piece of content to a respective persona (HubSpot walks you through how to do that here ). Content Marketing Search Engine Optimization

The Beginner's Guide to Conversion Rate Optimization (CRO)

Hubspot

That’s where conversion rate optimization (CRO) comes in. What Is Conversion Rate Optimization (CRO)? These conversions occur all over the website -- on the homepage, pricing page, blog, and landing pages -- and all of these can be optimized for a higher number of conversions.

12 Awesome HubSpot Resources That Won't Cost You a Dime

Hubspot

Over the years, HubSpot has developed a number of free tools and programs that we love to share with others. 1) HubSpot CRM. HubSpot's new site, freestockphotos.org, catalogs photos that you can use for blog posts, social media, or wherever else you need high quality photos.

4 Techniques to Optimize Your Nonprofit Newsletter

Hubspot

With the outrageous number of messages that the average person receives online, organizations need to optimize their emails or risk ending up in the trash folder. In any case, you want to deliver the most important information at the beginning of your subject line so that it can’t be missed.

7 Elements of a Perfectly Optimized Social Media Account [Infographic]

Hubspot

The infographic below is a great visual representation of exactly how you can optimize every one of your social media accounts. The Anatomy of an Optimized Social Media Account. If you’re a HubSpot customer, this is all built into the software.).

What is Hubspot? Marketing Automation Software Series

Reachforce

Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . HubSpot ’s inbound marketing methodology covers every stage of your marketing funnel. Even a blogging platform that helps you make sure every post is perfectly optimized.

9 Real-Life Conversion Rate Optimization Tests to Try Yourself

Hubspot

But in conversion optimization, examples are especially hard to come across. Below are nine fascinating case studies to inspire your next conversion optimization test. This story comes from the Sidekick team at HubSpot. Access Valuable Information About Your Contacts.

9 Critical Components for Optimized Marketing Emails

Hubspot

Whether you’re just getting started with your email marketing strategy, or you’ve been doing it for years, there are 9 components of an effective email that you should always be looking to optimize in every single email you send. How to Optimize: Make your images relevant.

How the HubSpot CMO Screens for Top Marketing Talent

Hubspot

At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general.

The Blogging Tactic No One Is Talking About: Optimizing the Past

Hubspot

Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. That shift is an ongoing internal project we call "historical optimization." What Is Historical Optimization?

A Handy Guide to Optimizing Your Social Media Channels

Hubspot

This post is an excerpt from our latest ebook, How to Optimize Your Marketing Channels. For some, the word “optimization” conjures up thoughts of complicated mathematics and data analysis. Here’s a simple strategy for determining your optimal post frequencies.

24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Hubspot

In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. In some cases, these optimization techniques might be as basic as changing the color of a CTA. 22) Optimizely.

The Anatomy of a Perfectly Optimized Pinterest Pin [Diagram]

Hubspot

Optimizing pins instead of posting willy-nilly isn''t hard, it just takes a little more mindfulness. The Anatomy of a Perfectly Optimized Pinterest Pin. Here''s an example of a Rich Pin featuring a super-awkward-looking dog: See that information right below the title of the pin?

The 4 Most Important Pages on Your Website (& How to Optimize Them)

Hubspot

In this post, I''ll explain how to optimize each one of these pages. And if your most-visited pages are different than the ones listed above, you''ll still learn a framework for optimizing any of the important pages on your website.). What do I mean by "optimize" a webpage?

Dear HubSpot: My Blog Isn't Generating Leads. Please Help?

Hubspot

Dear HubSpot, I''ve been reading about inbound for years now, and with a change in management at my company came a chance to start implementing a lot more inbound tactics (finally!). It''s time to focus on making smart optimizations to your marketing.

HubSpot Ranked #1 Marketing Automation Software Vendor in VentureBeat Survey

Hubspot

Where can you turn for accurate information on what to buy and what questions to ask? Dharmesh Shah , HubSpot’s co-founder and CTO, is fond of saying that “at the end of the day, people don’t remember the pitch; they remember the experience.”

How HubSpot Grew by 50% in 2013: A Year in Review

Hubspot

2013 was a landmark year for HubSpot in helping businesses worldwide become more personal, effective, and human overall. Below is our annual Year in Review, where we''ve summarized what we believe were some of HubSpot’s key achievements in 2013.

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3 Ways to Optimize Your Landing Pages to Better Address Human Behavior

Hubspot

Only after considering these questions can we begin to think about optimizing our landing pages for conversion. Conversion rate optimization (CRO) is, simply, understanding human behavior. We''ve actually tested this theory at HubSpot.

Beyond Responsive Design: How to Optimize Your Website for Mobile Users

Hubspot

For example, at HubSpot, we know that a visitor on a mobile device is very unlikely to fill out a long form on one of our landing pages. Thus, while you want to optimize your site, landing pages, emails, etc. You’ve weathered Mobileggedon.

Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

For a little over a week, I have been thinking about writing this post, but haven’t gotten around to it, and just a few days ago HubSpot’s Pamela Vaughan posted a blog that is literally the same thing I was planning to write. 4) What to optimize .

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Announcing the Next Generation of HubSpot's Inbound Marketing Platform

Hubspot

We founded HubSpot with a basic observation -- that people navigate to content, products, and companies they find interesting. We made a major stride last year when HubSpot introduced the first version of its Inbound Database, which included detailed contact profiles.

How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags

Hubspot

Also note that Twitter only automatically pulls in information from a link when you use Twitter Cards, not for regular tweets. The Open Graph (OG) Protocol is the process of extracting all this information from a web page and pulling it into a social media post. HubSpot.

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Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile

Hubspot

This past spring, the web was abuzz as Google released the much-feared algorithm update that severely punished websites that were not optimized for mobile. of organic traffic while mobile-optimized sites lost only 0.5%

6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity

Search engine optimization (SEO). Search engines love fresh content , and a steady stream of new information is what keeps visitors coming back to your site. On social networking sites, you give up significant control over your information.

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5 Steps to Optimizing a Lead Nurture Program

Bulldog Solutions

If you want to truly optimize a marketing program to make it as fully functional and effective as possible, you must think strategically every step of the way. Here are​the five steps we used to build an optimization framework for this project. Here are some top KPIs HubSpot recommends.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). HubSpot ). Search Engine Optimization (SEO) and Search Facts.

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Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google

Hubspot

Do those search engine optimized press releases you''re sending actually boost your search rankings? Google Says Optimized Anchor Text Links in Press Releases Qualify as ''Unnatural Links''. It''s like my favorite analogy about diet pills," said HubSpot SEO Manager Rebecca Churt.

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Tad Chef details the most important considerations in optimizing your Google+ profile, from your profile image (“Make sure you use a bigger image than just the tiny thumb you’ll see elsewhere on Google+ (or) on your profile it will look awful. ”) and more in this informative post.

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Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions

Hubspot

Because forms are a central component to your inbound strategy, it's important to optimize them for conversions while retaining any of the indicators of quality that you and your sales team care about. Here at HubSpot, our standard form length for ebooks and similar content is 15 questions.

Announcing the New HubSpot Blog Apps for Your iPad or Kindle

Hubspot

Ever wish you could get all of our blog content perfectly optimized for your iPad or Kindle? Now you can stay ahead of the curve with our comprehensive how-to’s, tips, and information about the latest news, trends, and best practices in the marketing industry. HubSpot Blog Kindle App.

Enhanced Campaigns: How to Optimize AdWords Campaigns for Desktop AND Mobile

Hubspot

And if you want even more about how to make paid search work for you -- or you''re interested in understanding more of the changes Google has planned -- register for our free webinar with HubSpot on June 6th.

Best Cool SEO Tools of 2011

Webbiquity

Need to analyze the optimization status of an existing website? The English is a bit rough but the information useful in this post reviewing free web analysis tools, including WebSEOAnalytics , SEOWorkers and SEOrush. SEO is a blend of art and science.

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7 Ways to Optimize Your Conversion Forms to Get Better Leads

Hubspot

And as you know from understanding the elements of a well-optimized conversion path , a form works best when placed on a landing page touting an offer visitors simply can''t resist. Sometimes the most obvious places for optimization are overlooked.

How to Optimize Your Landing Pages for Long-Term Lead Generation

Hubspot

Just consider what HubSpot CMO Mike Volpe said during his session at the LeWeb'12 Paris conference earlier this month: “We’ve built up these big marketing assets that continue driving an ROI for our business. By optimizing it for search engines.

SEO for Home Builders: How to Optimize Your New Home Communities

Hubspot

Search engine optimization for any business can be tricky to implement correctly, let alone home builders. So, let''s talk about on-page search engine optimization for a minute. Critical On Page Search Engine Optimization Elements.

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Hidden Budget Costs, LinkedIn Cheat Sheets & More in HubSpot Content This Week

Hubspot

This blog post will arm you with the information, data, and examples you need to optimize your landing pages for lead generation. As a result, you need to make sure that it''s up-to-date and optimized to its fullest potential without taking up too much of your budget.

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Google's Pending Algorithm Update to Penalize Over-Optimized Content

Hubspot

Are you pretty much out of luck if you're not optimizing your site but it has relevant content? If I'm a mom or pop and I'm trying to optimize a site by myself, I'm going to get beat by people paying thousands of dollars. ". Connect with HubSpot

How To Create Lovable B2B Marketing with HubSpot 3

The Forward Observer

Because of the wide availability of information on the Internet, buyers don't need to engage with a sales person to research a purchase decision until later in the sales process. As this is information that is useful to a prospect, consumers are hating marketing less and less.