Hubspot Inbound Conference Recap 7 of 9

Kaon

Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. Optimize the Bottom of the Funnel (BOFU) offers for keywords comparison shoppers use. First and foremost, you need to understand your buyer persona, i.e. name, demographics, goals, habits, and needs.

Lessons from HubSpot’s State of Inbound Marketing Report

Webbiquity

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. To get the full story, download the HubSpot report here.

Trending Sources

The 15 Best Special-Purpose SEO Tools

Webbiquity

Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. 14) On-Page Optimization Tool. HubSpot.

Tools 119

HubSpot Launches New Version to Deliver Better-Targeted Content

Customer Experience Matrix

HubSpot yesterday launched a “completely re-envisioned and rebuilt” version of its marketing system at its Inbound 2012 user conference. This is a major expansion beyond HubSpot’s original focus on “inbound marketing” to attract leads.

@HubSpot Eliminates 2 Billion Cold Calls (from #Inbound13)

Smashmouth Marketing

Just prior to Seth Godin stepping on stage, for what was an entertaining and thought provoking keynote, HubSpot CMO, Mike Volpe , announced that " We saved the world from 2 Billion cold calls! " Inbound marketing techniques continue to evolve, and HubSpot is the pioneer for Inbound.

Web Presence Optimization Software Review: gShift Labs

Webbiquity

gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO.

The Beginner's Guide to Conversion Rate Optimization (CRO)

Hubspot

That’s where conversion rate optimization (CRO) comes in. What Is Conversion Rate Optimization (CRO)? These conversions occur all over the website -- on the homepage, pricing page, blog, and landing pages -- and all of these can be optimized for a higher number of conversions.

12 Awesome HubSpot Resources That Won't Cost You a Dime

Hubspot

Over the years, HubSpot has developed a number of free tools and programs that we love to share with others. 1) HubSpot CRM. HubSpot's new site, freestockphotos.org, catalogs photos that you can use for blog posts, social media, or wherever else you need high quality photos.

How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)

Hubspot

After all, any conversion rate optimization expert worth their salt knows to take industry "best practices" with, well, a grain of salt. Over the years, I've spent a lot of time analyzing HubSpot’s Marketing Blog.

How to Optimize Your Content for Google's Featured Snippet Box

Hubspot

From a sample of just under 5,000 queries, I found that the CTR to the HubSpot website for high volume keywords increased by over 114% , even when we ranked #1 (just below the Featured Snippet -- like in the example below). How often does HubSpot rank within the Featured Snippet?

The 17 Best Social Media Management Tools

Webbiquity

17) HubSpot Social Inbox. Pricing: a component of HubSpot inbound marketing software. 32: The 12 Best Landing Page and Form Builders for Conversion Rate Optimization. #33: Monitoring and managing even a moderately active business social media presence can be time-consuming.

Tools 132

Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like

Hubspot

Here’s a real life example of one of HubSpot’s compounding blog posts. An Analysis of HubSpot’s Compounding Posts. Now that we’ve defined compounding posts, we can share what we found when we reviewed the archives of HubSpot’s own blog.

5 Simple Ways to Optimize Your Website for Lead Generation

Hubspot

Optimizing your website to generate leads is a no-brainer. In this post, we'll go over some quick ways you can optimize your website for lead generation that actually work. Here are five simple ways to optimize your site for lead generation.

Lead 60

The Secret Weapon in B2B Blogging: Historical Optimization

MLT Creative

For a little over a week, I have been thinking about writing this post, but haven't gotten around to it, and just a few days ago HubSpot's Pamela Vaughan stole my thunder! I was so close to being ahead of HubSpot's blog writing army, only to again fall into their shadow.

Introducing HubSpot's New Research Hub: Your Go-To Source for Marketing, Sales & Business Data

Hubspot

On our path to embracing a new era of marketing and sales, HubSpot discovered something important. In order to make sure we stay on top of trends, information, and the goals of our customers, we decided to launch HubSpot Research. Check out our new HubSpot Research platform today.

4 Techniques to Optimize Your Nonprofit Newsletter

Hubspot

With the outrageous number of messages that the average person receives online, organizations need to optimize their emails or risk ending up in the trash folder. To accommodate for small screens, HubSpot recommends using 14 px as a minimum font size for body copy, and 22 px for headlines.

7 Elements of a Perfectly Optimized Social Media Account [Infographic]

Hubspot

The infographic below is a great visual representation of exactly how you can optimize every one of your social media accounts. The Anatomy of an Optimized Social Media Account. If you’re a HubSpot customer, this is all built into the software.).

What is Hubspot? Marketing Automation Software Series

Reachforce

Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . HubSpot ’s inbound marketing methodology covers every stage of your marketing funnel. Even a blogging platform that helps you make sure every post is perfectly optimized.

Hello Europe! HubSpot's Heading to Dublin, Ireland

Hubspot

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. HubSpot has been transforming the way companies do marketing for six years from our office in Cambridge, Massachusetts.

Newsletter Optimizations Your Publication Should Make

Hubspot

For reference, take a look at HubSpot’s recent Digital Publishing Benchmarks Report. Optimization Opportunities That Your Publication Can't Afford to Ignore. For a comprehensive guide on how to utilize A/B testing in email, check out this guide from HubSpot Academy.

Most Websites Are Failing Optimization 101. Is Yours? [New Data]

Hubspot

But h ave you ever stopped to wonder how your website stacks up when it comes to performance, mobile optimization, SEO, or security? Thanks to HubSpot Research's latest report, Does Your Website Make the Grade? Chances are, your website's performance is high on your list of priorities.

9 Critical Components for Optimized Marketing Emails

Hubspot

Whether you’re just getting started with your email marketing strategy, or you’ve been doing it for years, there are 9 components of an effective email that you should always be looking to optimize in every single email you send. How to Optimize: Make your images relevant.

Slides and Video Cover What You Need to Know About Search

Paul Gillin

A client asked me to prepare a one-hour seminar on the basics of search engine optimization (SEO), and I thought it was worth sharing. Thanks to Mike Moran , HubSpot and McDougall Interactive for permitting me to steal from them.

9 Real-Life Conversion Rate Optimization Tests to Try Yourself

Hubspot

But in conversion optimization, examples are especially hard to come across. Below are nine fascinating case studies to inspire your next conversion optimization test. This story comes from the Sidekick team at HubSpot.

The Blogging Tactic No One Is Talking About: Optimizing the Past

Hubspot

Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. That shift is an ongoing internal project we call "historical optimization." What Is Historical Optimization?

How the HubSpot CMO Screens for Top Marketing Talent

Hubspot

At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general.

A Handy Guide to Optimizing Your Social Media Channels

Hubspot

This post is an excerpt from our latest ebook, How to Optimize Your Marketing Channels. For some, the word “optimization” conjures up thoughts of complicated mathematics and data analysis. Here’s a simple strategy for determining your optimal post frequencies.

Shared Content Optimization: What It Is & Why You Need to Care

Hubspot

According to HubSpot's research, inbound marketing and content marketing have been the most effective method of doing business online. The reality is that a lot of great content goes undiscovered due to improper optimization. What are The Benefits of Shared Content Optimization?

How to Optimize Your Welcome Emails to Increase Opens & Clickthroughs [Infographic]

Hubspot

This post originally appeared on HubSpot's Agency Post. Needless to say, this change in behavior has upped the importance of ensuring that your email communications are optimized to the fullest. To read more content like this, subscribe to Agency Post.

The Anatomy of a Perfectly Optimized Pinterest Pin [Diagram]

Hubspot

Optimizing pins instead of posting willy-nilly isn''t hard, it just takes a little more mindfulness. The Anatomy of a Perfectly Optimized Pinterest Pin. To make sure you''re optimizing the other pins on the board, all you have to do is follow all of the tips above for each pin.

24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Hubspot

In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. In some cases, these optimization techniques might be as basic as changing the color of a CTA. 22) Optimizely.

The 4 Most Important Pages on Your Website (& How to Optimize Them)

Hubspot

In this post, I''ll explain how to optimize each one of these pages. And if your most-visited pages are different than the ones listed above, you''ll still learn a framework for optimizing any of the important pages on your website.). What do I mean by "optimize" a webpage?

Dear HubSpot: My Blog Isn't Generating Leads. Please Help?

Hubspot

Dear HubSpot, I''ve been reading about inbound for years now, and with a change in management at my company came a chance to start implementing a lot more inbound tactics (finally!). It''s time to focus on making smart optimizations to your marketing.

News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

I mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports.

HubSpot Ranked #1 Marketing Automation Software Vendor in VentureBeat Survey

Hubspot

Since we hold customers'' opinions in such high regard, we''re excited to announce that HubSpot was ranked the #1 marketing automation vendor in VentureBeat ''s first-ever survey of marketing automation solutions.

HubSpot's Strategy for Winning the Marketing Automation Horserace

Customer Experience Matrix

Back on September 20, I posted various tips from the Inbound Marketing Summit and HubSpot User Group. Naturally, the conference also included public and private discussions of HubSpot itself, but I thought those were best shared in a separate post. The conference yielded a clear picture of HubSpot’s business strategy for the coming year. HubSpot originally focused on “top of funnel” or “inbound” marketing, which boils down to helping marketers to attract Web traffic.

How HubSpot Grew by 50% in 2013: A Year in Review

Hubspot

2013 was a landmark year for HubSpot in helping businesses worldwide become more personal, effective, and human overall. Below is our annual Year in Review, where we''ve summarized what we believe were some of HubSpot’s key achievements in 2013.

How to Get More Leads by Optimizing Your Website Images

Hubspot

But sometimes there are simple optimizations you can make that can have a big impact on your conversion rate that aren''t so obvious. How can you optimize your image''s file size? Here are my settings: Alternate Methods of Optimizing Image Size.

Lead 43

Beyond Responsive Design: How to Optimize Your Website for Mobile Users

Hubspot

For example, at HubSpot, we know that a visitor on a mobile device is very unlikely to fill out a long form on one of our landing pages. Thus, while you want to optimize your site, landing pages, emails, etc. You’ve weathered Mobileggedon.

How to Optimize Your URLs for Search [Quick Tip]

Hubspot

One of the last things I do before publishing a blog post is a little URL check -- I make sure it''s well-optimized for both readers and search engines. In the spirit of sharing knowledge, I thought I''d share the process I use to optimize those URLs every time.

URL 40