Hubspot Inbound Conference Recap 7 of 9

Kaon

Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. Optimize the Bottom of the Funnel (BOFU) offers for keywords comparison shoppers use. First and foremost, you need to understand your buyer persona, i.e. name, demographics, goals, habits, and needs.

Lessons from HubSpot’s State of Inbound Marketing Report

Webbiquity

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. To get the full story, download the HubSpot report here.

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Should You Build Your Website on the HubSpot CMS?

Lead Liaison

Are you thinking you should build your website on the HubSpot CMS? HubSpot refers to it’s platform to host and build your website as a COS, a Content Optimization System. Regarding personalization, you can only do it if you’re using everything HubSpot.

HubSpot Launches New Version to Deliver Better-Targeted Content

Customer Experience Matrix

HubSpot yesterday launched a “completely re-envisioned and rebuilt” version of its marketing system at its Inbound 2012 user conference. This is a major expansion beyond HubSpot’s original focus on “inbound marketing” to attract leads.

The 15 Best Special-Purpose SEO Tools

Webbiquity

Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. 14) On-Page Optimization Tool. HubSpot.

Tools 118

Web Presence Optimization Software Review: gShift Labs

Webbiquity

gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO.

12 Awesome HubSpot Resources That Won't Cost You a Dime

Hubspot

Over the years, HubSpot has developed a number of free tools and programs that we love to share with others. 1) HubSpot CRM. HubSpot's new site, freestockphotos.org, catalogs photos that you can use for blog posts, social media, or wherever else you need high quality photos.

YouTube SEO: How to Optimize Videos for YouTube Search

Hubspot

When I was just a wee lass and HubSpot was first starting to make a name for itself, inbound marketing was a brand new idea. And with the rise of other content formats comes the need to optimize them for search. 7 YouTube Search Optimization Tips. It's Worth It to Optimize.

The Beginner's Guide to Conversion Rate Optimization (CRO)

Hubspot

That’s where conversion rate optimization (CRO) comes in. What Is Conversion Rate Optimization (CRO)? These conversions occur all over the website -- on the homepage, pricing page, blog, and landing pages -- and all of these can be optimized for a higher number of conversions.

How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)

Hubspot

After all, any conversion rate optimization expert worth their salt knows to take industry "best practices" with, well, a grain of salt. Over the years, I've spent a lot of time analyzing HubSpot’s Marketing Blog.

How We're Using Influencers to Drive Engagement on Social Media: A HubSpot Experiment

Hubspot

Check it out in action: The Results: Our pod has started to generate 10-20 additional comments per Instagram post from relevant influencers within HubSpot's vertical. Check our the HubSpot Summer Startup contest here: 3) Rethinking How Social Media and PR Work Together.

How to Optimize Your Content for Google's Featured Snippet Box

Hubspot

From a sample of just under 5,000 queries, I found that the CTR to the HubSpot website for high volume keywords increased by over 114% , even when we ranked #1 (just below the Featured Snippet -- like in the example below). How often does HubSpot rank within the Featured Snippet?

How Frequently Should I Publish on Social Media? A HubSpot Experiment

Hubspot

I analyzed HubSpot customer data for one week during the month of June -- comprised of a total of roughly 10K different accounts on each different platform, as well as 15K posts to Linkedin company pages, 25K posts to Facebook business Pages, and nearly 60K posts on Twitter.

5 Simple Ways to Optimize Your Website for Lead Generation

Hubspot

Optimizing your website to generate leads is a no-brainer. In this post, we'll go over some quick ways you can optimize your website for lead generation that actually work. Here are five simple ways to optimize your site for lead generation.

Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like

Hubspot

Here’s a real life example of one of HubSpot’s compounding blog posts. An Analysis of HubSpot’s Compounding Posts. Now that we’ve defined compounding posts, we can share what we found when we reviewed the archives of HubSpot’s own blog.

The Secret Weapon in B2B Blogging: Historical Optimization

MLT Creative

For a little over a week, I have been thinking about writing this post, but haven't gotten around to it, and just a few days ago HubSpot's Pamela Vaughan stole my thunder! I was so close to being ahead of HubSpot's blog writing army, only to again fall into their shadow.

7 Elements of a Perfectly Optimized Social Media Account [Infographic]

Hubspot

The infographic below is a great visual representation of exactly how you can optimize every one of your social media accounts. The Anatomy of an Optimized Social Media Account. If you’re a HubSpot customer, this is all built into the software.).

Introducing HubSpot's New Research Hub: Your Go-To Source for Marketing, Sales & Business Data

Hubspot

On our path to embracing a new era of marketing and sales, HubSpot discovered something important. In order to make sure we stay on top of trends, information, and the goals of our customers, we decided to launch HubSpot Research. Check out our new HubSpot Research platform today.

4 Techniques to Optimize Your Nonprofit Newsletter

Hubspot

With the outrageous number of messages that the average person receives online, organizations need to optimize their emails or risk ending up in the trash folder. To accommodate for small screens, HubSpot recommends using 14 px as a minimum font size for body copy, and 22 px for headlines.

What is Hubspot? Marketing Automation Software Series

Reachforce

Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . HubSpot ’s inbound marketing methodology covers every stage of your marketing funnel. Even a blogging platform that helps you make sure every post is perfectly optimized.

Hello Europe! HubSpot's Heading to Dublin, Ireland

Hubspot

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. HubSpot has been transforming the way companies do marketing for six years from our office in Cambridge, Massachusetts.

9 Critical Components for Optimized Marketing Emails

Hubspot

Whether you’re just getting started with your email marketing strategy, or you’ve been doing it for years, there are 9 components of an effective email that you should always be looking to optimize in every single email you send. How to Optimize: Make your images relevant.

Newsletter Optimizations Your Publication Should Make

Hubspot

For reference, take a look at HubSpot’s recent Digital Publishing Benchmarks Report. Optimization Opportunities That Your Publication Can't Afford to Ignore. For a comprehensive guide on how to utilize A/B testing in email, check out this guide from HubSpot Academy.

Most Websites Are Failing Optimization 101. Is Yours? [New Data]

Hubspot

But h ave you ever stopped to wonder how your website stacks up when it comes to performance, mobile optimization, SEO, or security? Thanks to HubSpot Research's latest report, Does Your Website Make the Grade? Chances are, your website's performance is high on your list of priorities.

Slides and Video Cover What You Need to Know About Search

Paul Gillin

A client asked me to prepare a one-hour seminar on the basics of search engine optimization (SEO), and I thought it was worth sharing. Thanks to Mike Moran , HubSpot and McDougall Interactive for permitting me to steal from them.

9 Real-Life Conversion Rate Optimization Tests to Try Yourself

Hubspot

But in conversion optimization, examples are especially hard to come across. Below are nine fascinating case studies to inspire your next conversion optimization test. This story comes from the Sidekick team at HubSpot.

A Handy Guide to Optimizing Your Social Media Channels

Hubspot

This post is an excerpt from our latest ebook, How to Optimize Your Marketing Channels. For some, the word “optimization” conjures up thoughts of complicated mathematics and data analysis. Here’s a simple strategy for determining your optimal post frequencies.

The Blogging Tactic No One Is Talking About: Optimizing the Past

Hubspot

Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. That shift is an ongoing internal project we call "historical optimization." What Is Historical Optimization?

How the HubSpot CMO Screens for Top Marketing Talent

Hubspot

At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general.

Best Practices for Conversion Rate Optimization

SnapApp

Yesterday, we ran a webinar with HubSpot’s Leadin in which we discussed Best Practices For Conversion Rate Optimization. Matt Barby, head of growth and global SEO at HubSpot, gave viewers amazing tips to enhance their website and improve their conversion rate optimization. . .

The Anatomy of a Perfectly Optimized Pinterest Pin [Diagram]

Hubspot

Optimizing pins instead of posting willy-nilly isn''t hard, it just takes a little more mindfulness. The Anatomy of a Perfectly Optimized Pinterest Pin. To make sure you''re optimizing the other pins on the board, all you have to do is follow all of the tips above for each pin.

How to Optimize Your Welcome Emails to Increase Opens & Clickthroughs [Infographic]

Hubspot

This post originally appeared on HubSpot's Agency Post. Needless to say, this change in behavior has upped the importance of ensuring that your email communications are optimized to the fullest. To read more content like this, subscribe to Agency Post.

Shared Content Optimization: What It Is & Why You Need to Care

Hubspot

According to HubSpot's research, inbound marketing and content marketing have been the most effective method of doing business online. The reality is that a lot of great content goes undiscovered due to improper optimization. What are The Benefits of Shared Content Optimization?

24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Hubspot

In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. In some cases, these optimization techniques might be as basic as changing the color of a CTA. 22) Optimizely.

The 4 Most Important Pages on Your Website (& How to Optimize Them)

Hubspot

In this post, I''ll explain how to optimize each one of these pages. And if your most-visited pages are different than the ones listed above, you''ll still learn a framework for optimizing any of the important pages on your website.). What do I mean by "optimize" a webpage?

News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

I mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports.

Dear HubSpot: My Blog Isn't Generating Leads. Please Help?

Hubspot

Dear HubSpot, I''ve been reading about inbound for years now, and with a change in management at my company came a chance to start implementing a lot more inbound tactics (finally!). It''s time to focus on making smart optimizations to your marketing.

The Introductory Guide to Search Engine Optimization in 2017 [Free Download]

Hubspot

OnPage.org and HubSpot have joined forces to bring you the answers you’re “searching” for with the foundational new ebook, What Is SEO? The Introductory Guide to Search Engine Optimization in 2017. The Introductory Guide to Search Engine Optimization in 2017.

HubSpot's Strategy for Winning the Marketing Automation Horserace

Customer Experience Matrix

Back on September 20, I posted various tips from the Inbound Marketing Summit and HubSpot User Group. Naturally, the conference also included public and private discussions of HubSpot itself, but I thought those were best shared in a separate post. The conference yielded a clear picture of HubSpot’s business strategy for the coming year. HubSpot originally focused on “top of funnel” or “inbound” marketing, which boils down to helping marketers to attract Web traffic.

How to Get More Leads by Optimizing Your Website Images

Hubspot

But sometimes there are simple optimizations you can make that can have a big impact on your conversion rate that aren''t so obvious. How can you optimize your image''s file size? Here are my settings: Alternate Methods of Optimizing Image Size.