HubSpot Expands Its Services But Stays Focused on Small Business
Customer Experience Matrix
DECEMBER 2, 2010
Summary: HubSpot has continued to grow its customer base and expand its product. HubSpot has always aimed to provide small businesses with one easy-to-use system for all their marketing needs. The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. On the other hand, HubSpot’s lead scoring, email and nurture campaigns are quite limited compared with its competitors.