Hubspot

MAY 25, 2015

Optimizing your website to generate leads is a no-brainer. In this post, we'll go over some quick ways you can optimize your website for lead generation that actually work. In this post, we'll go over some quick ways you can optimize your website for lead generation that actually work. Unfortunately.).

Lead Generation 28

Lead Generation Optimization Landing Pages Marketing Websites 28

Hubspot

MARCH 6, 2017

And with new formats and tracking capabilities, you can also use this information to report on its ROI. With TrueView, advertisers can gain a ton of information about the performance of their ads for optimization and testing purposes. 10 Tips for Optimizing Your AdWords for Video Ads. Source: PC Daily Tips.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Hubspot

APRIL 17, 2014

This post is an excerpt from our latest ebook, How to Optimize Your Marketing Channels. For some, the word “optimization” conjures up thoughts of complicated mathematics and data analysis. At its core, however, the science of optimization is really quite simple: It''s all about making improvements.

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

Hubspot

APRIL 12, 2016

As marketers, we're always thinking about the most optimal way to target our potential customers. The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA).

Cost per Acquisition 28

Cost per Acquisition Cost Per Click Adwords Advertising Benchmark 28

Hubspot

APRIL 23, 2018

A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Auditing your website can determine whether or not it's optimized to achieve your traffic goals, and if not, how you can improve it to increase performance. Search Engine Optimization.

SEO 100

SEO Marketing Websites Conversion Landing Pages 100

SmartBug Media

APRIL 10, 2019

Your competitors have probably realized that they need to optimize their websites for search engines and they’ve coded their static pages properly. Back in 2012, Hubspot noted that “the average banner ad has a 0.1% clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR.”.

Paid Search Agency 65

Paid Search Agency Top of Funnel Cost Marketing Budget 65

Hubspot

AUGUST 8, 2019

This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. SEM is an umbrella term that encompasses both paid advertising and search engine optimization, that is, ranking organically for keywords. Your keywords should inform your ad text. Quality Score.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

NOVEMBER 21, 2016

In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. Let’s explore why AMP will be so impactful on mobile search and search engine optimization (SEO). clickthrough rate. If this seems like a big shift, you’re right. Why Does AMP Matter?

Mobile Marketing 28

Mobile Marketing Google Clickthrough Marketing Management 28

PureB2B

FEBRUARY 6, 2018

In fact, a study by customer intelligence firm, Walker Information, projects that customer experience will surpass price and product as the key brand differentiator by the year 2020. According to Hubspot , companies that publish 16 or more blog posts per month generate 4.5 Optimize Your Website for Mobile.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Hubspot

MAY 17, 2017

Here at HubSpot, we've told fellow marketers about the importance of creating compelling video content to engage your busy audience. My colleagues Jamee Sheehy , Nick Carney , and I wanted to learn if producing video content would improve traffic to HubSpot Marketing Blog posts and social media channels.

Video Marketing 77

Video Marketing Youtube Social Media Content 77

Hubspot

AUGUST 13, 2014

Here at HubSpot, we found that to be true for our audience -- we did a simple A/B test on five highly trafficked landing pages, and we found that removing navigation links increases conversion rates. Pictures and videos help visitors digest information on a page more quickly. No Navigation. Images and Video.

Landing Pages 28

Landing Pages Practices Clickthrough Best Practices 28

Hubspot

DECEMBER 23, 2019

Researchers suspect it's because "Sign Up" creates concerns that users will need to provide credit card information and "Learn More" suggests more reading, which would be time-consuming. Optimize the Ad Description and Title. These two sections also provide important information on your video topic to the site's targeting algorithms.

Paid Content 100

Paid Content Facebook Video Marketing Paid Search Agency 100

Hubspot

SEPTEMBER 11, 2014

Mistakes can include incorrect information, spelling errors, and poor grammar. When sending emails, you only get one chance to get this impression right -- and best way to make it a good one is to optimize your email subject line. ” In order to further engage your leads, keep your emails informative but concise.

Lead Nurturing 28

Lead Nurturing Email Marketing Lead Scoring Lead Ranking 28

Hubspot

SEPTEMBER 24, 2012

We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email. It could make your email seem more personal, improving clickthrough rates.

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Hubspot

JULY 8, 2020

To start, your Twitter profile should be optimized to make a great first impression and eventually generate sales. Here is an example of a well-optimized Twitter profile from Away , a travel & luggage ecommerce company: Source. There are also optimal posting times on Twitter you can take advantage of when scheduling your content.

eCommerce 55

eCommerce Twitter Paid Search Agency Work Management 55

Hubspot

FEBRUARY 24, 2014

If you’re a newbie to website optimization, check out HubSpot’s A/B test FAQs to get started. In the world of website optimization, that’s huge! Those are the pages to optimize and try to drive more traffic to. As you can see in the screenshot below, HubSpot lists our most popular offers on the homepage.

Click Rate 28

Click Rate Clickthrough FAQ Conversion Rate 28

SnapApp

APRIL 4, 2018

This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . Email open and clickthrough rates. Until you can do that, you'll never be able to optimize your progress toward your goal. . #2 Each area can help identify points that need optimization to improve overall sales.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

APRIL 10, 2013

However, user intent is one of the most important metrics that should inform the direction of your content strategy. A user wants answers, resources, information, reviews of a product, and much more. Compare this data to identify information your audience is looking for but might not be readily available on your site.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

OCTOBER 19, 2012

In fact, it's practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website's search engine optimization , establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing. But have no fear!

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

OCTOBER 18, 2012

Transactional emails are the messages you receive from ecommerce sites like Amazon.com that confirm your order and provide shipment information and other details. These messages get triggered by a specific action your contacts have taken and can also be used to inform contacts how to complete that particular action. This part is key.

Email Marketing 28

Email Marketing CTR Landing Pages Trigger Marketing 28

Hubspot

SEPTEMBER 9, 2013

These product pages tend to be short, highly visual, and optimized for quick purchases -- a style that matches the typical behavior of a B2C consumer. Whether the buyer is signing up for a service or product, B2B purchases often require more information, research time, and ultimately more decision-makers than a typical consumer purchase.

Product 28

Product Ad Building Work Management Case Studies 28

Hubspot

JANUARY 9, 2014

You know: the sleek, mobile-optimized website design. The contact data you have to work with depends on what information leads share with you on forms. For instance, if a contact fills out a form only with their name, age, and phone number, in all likelihood, you still need some other vital information to segment them accordingly.

Segmentation 28

Segmentation FAQ Top of Funnel Lead Nurturing 28

Hubspot

DECEMBER 19, 2014

Instead of featuring paragraph after paragraph of explanatory copy, try conveying some of that information with an image. In fact, HubSpot data shows that photo posts on Facebook generate 55% more Likes than the average post. Everyone knows "a picture is worth a thousand words" -- and this particularly rings true for landing pages.

Work Management 28

Work Management Marketing Management Copyright Landing Pages 28

Hubspot

SEPTEMBER 24, 2012

In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. Let's walk through a few of the guidelines from HubSpot's research and then some tips on how to test and customize each lesson for your company's specific social strategy. Determining Your Optimal Frequency. The General Guideline.

Social Media 28

Social Media Social Marketing Media Guidelines 28

Hubspot

OCTOBER 9, 2014

The High Clickthrough Rate Game for Content Remarketing. Increase the effectiveness of search engine optimization (SEO) and content marketing. Take a look at our research: We found that the clickthrough rate of remarketing ads is much higher to begin with, and it stays higher even as ad fatigue begins to set in. So, be bold!

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

FEBRUARY 2, 2017

From there, you'll be taken to your member dashboard, where you'll be prompted to add billing information to your account, if you haven't already. And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. To start, go to https://www.linkedin.com/ads/.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Hubspot

JANUARY 14, 2013

Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? An analytical mind and interest in using data to optimize/ scale blog marketing strategies and tactics. Optimizing content for search engines and lead generation.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

OCTOBER 24, 2012

2) They Over-Optimize. after word (you know what I'm talking about) -- that’s referred to as keyword stuffing or, more innocently, over-optimization. To prevent keyword stuffing, follow best practices for optimizing your content , and aim to write as naturally as you would speak. SEO should mean optimizing for user experience!

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

Hubspot

SEPTEMBER 30, 2013

Google Analytics might not give us the answers we desire but, if parsed through with a discerning eye, Google Webmaster Tools can provide a wealth of valuable insight to marketers looking for confirmation that they’re putting their optimization efforts in the right places. But First, a Point of Clarification.

Keywords 28

Keywords Google Tools CTR 28

Hubspot

JULY 7, 2014

Do you want to test which call-to-action copy produces more clickthroughs? See if it works for you, or if it detracts from the clickthrough rate of your primary call-to-action when you include a secondary call-to-action. When you combine both pieces of information, you''ll have found the optimal time to send emails to your audience.

Conversion Rate 28

Conversion Rate Conversion Video Marketing Clickthrough 28

Hubspot

SEPTEMBER 21, 2015

HubSpot customers: You can set up customizable dashboards for yourself so you can still keep track of them yourself. How page views translate into calls-to-action clickthroughs and form completions, which shows the conversion of those all-important website visitors into contacts. Search Optimization. 2) Time Spent on Page.

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

Hubspot

APRIL 21, 2014

If you''re a HubSpot customer, you can use HubSpot''s Source''s report to help you get this insight. If you''re seeing a ton of traffic to your landing pages, see where it''s coming from so you can optimize the source channels -- whether that''s search engines, blog posts, social media, emails, etc. Look at work rates.

Analytics 28

Analytics Landing Pages Top of Funnel Sales Qualified Leads 28

Hubspot

DECEMBER 31, 2012

If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. I want to better optimize my marketing to drive stronger results.". What marketing resolutions do you want to make?

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

AUGUST 14, 2013

So what should a marketer do with this information? To learn more about how to optimize your Facebook content for better engagement, check out this blog post. With Facebook Insights, you can analyze the effectiveness of your individual posts by looking at metrics like reach, engagement, and clickthrough rates.

Facebook 28

Facebook Clickthrough Impressions Studies 28

Hubspot

AUGUST 20, 2018

Their inclusive, down-to-earth commercials focus on ensuring every woman feels beautiful, making their product seem like a source of many emotions — acceptance, serenity, optimism, self-love. Studies show that people rely on emotions, rather than information, to make decisions. Lead With Color.

Paid Search Agency 78

Paid Search Agency Viral Marketing Marketing & Strategy Loyalty 78

Hubspot

JULY 30, 2013

Better clickthrough rates from search results. Rich snippets are microdata -- HTML coded bits of information that make it easy for search engine crawlers to comprehend what searchers are inherently capable of inferring from your website without having to click through to the result. More qualified traffic and better conversion rates.

eCommerce 28

eCommerce SEO Google Clickthrough 28

Hubspot

OCTOBER 27, 2016

Almost everyone is on Facebook, and we all share incredible amounts of information about ourselves. Chelsea Hunersen , Social Media Manager at HubSpot : The principles of creating a good post and grabbing attention are the same no matter what the medium. 8) Don't fixate on vanity metrics alone. 9) Focus on the mobile experience.

Facebook 28

Facebook Cost per Acquisition Advertisements Advertising 28