Sprout Social

JANUARY 12, 2022

User-generated content and hashtags. Typically, these posts are attached to brand @mentions and hashtags. There’s a reason why so many ecommerce brands are going all-in on user-generated content and hashtag campaigns that require customers to share photos and reviews — they get people talking. Instead, you encourage it.

Word of Mouth 137

Word of Mouth Paid Content Conversion Work Management 137

Convince & Convert

MAY 1, 2015

In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW. Pet360 Social Media Manager & PR Specialist, Jon Steiert. What does “no hashtag left behind” mean?

Social Media 160

Social Media CMS Development Media Thought Leadership 160

Navigate the Channel

MAY 24, 2023

With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch. Before the launch, if your product is (almost) ready for distribution, create branded hashtags. Consider your keywords here, as they can’t conflict with your hashtags.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Moz

JUNE 28, 2020

In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. For campaigns that went “viral” and performed well above the norm, we excluded them in the calculation so as not to skew the averages higher.

Viral Marketing 80

Viral Marketing Press Sample Ethics 80

Optinmonster

DECEMBER 21, 2023

The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. You can also create viral articles or epic guides. Pro-tip: If you want to make your launch searchable in social media feeds, come up with unique hashtags. But why stop there?

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Moz

JUNE 28, 2020

In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. For campaigns that went “viral” and performed well above the norm, we excluded them in the calculation so as not to skew the averages higher.

Viral Marketing 72

Viral Marketing Press Sample Ethics 72

Hinge Marketing

OCTOBER 17, 2019

For instance, the misconduct of a firm leader can quickly turn into a PR crisis that calls into question the credibility of a firm. In 2018, Martin Sorrell, CEO of WPP, the world’s largest advertising and PR firm, resigned amid allegations of personal misconduct. Nobody wishes for PR crises and negative earned media.

Work Management 48

Work Management Marketing Management Service Media 48

Content Standard

MAY 15, 2019

According to PR Week , the organization laid out 700 blankets on the National Mall—one for every mother who dies in the United States every year from pregnancy—to raise awareness of this mortality rate. The nonprofit also staged a demonstration on the National Mall in December that became a valuable driver of social content.

Top of Funnel 111

Top of Funnel Peer-to-peer Content Marketing Planning 111

Hubspot

SEPTEMBER 15, 2020

Alternatively, you can always ask a PR, marketing, or social media manager to participate in the Q&A. The brand masterfully took advantage of the trending hashtag #FirstDayOfSummer and partnered with some rising influencers on Twitter's Periscope. Your audience will appreciate being able to put a face behind the brand.

Examples 101

Examples Ad Building Branding Brand Identity 101

Walker Sands

NOVEMBER 6, 2018

Change isn’t as simple as a post going viral — it takes time. You also can look at your competitors; research and partner with industry leaders; and utilize hashtags (you’ll learn more about these topics later in this post) to learn more about your audience. Use hashtags effectively. All-Hashtag (free). Keyhole.co (paid).

Social Media 40

Social Media Organization Media PR 40

Bluetext

APRIL 7, 2021

With rising competition from emerging platforms, such as the audio-only app Clubhouse, or viral sensation Tik Tok connecting niche interest communities, LinkedIn is debuting similar features to remain the mainstay for professional networks. With the support of social media and PR agency, Bluetext, you could be!

Linkedin 26

Linkedin B2B Thought Leadership Peer-to-peer Paid Search Agency 26

Brandpoint

JULY 24, 2018

Don’t worry about going viral – in fact, that’s a pretty unrealistic goal. Before social media, this might have just been a story to tell news reporters, but videos and visual proof make these stories more compelling and more likely to go viral. A staffer at DiGiorno Pizza saw the trending hashtag #WhyIStayed.

Social Media 96

Social Media Social Marketing Media Planning 96

Content Standard

MARCH 7, 2016

Don’t get me wrong: I have nothing against hashtags. But brand hashtags? I can’t remember ever clicking on a brand-created hashtag because I was enthralled with their marketing campaign. I can’t remember ever clicking on a brand-created hashtag because I was enthralled with their marketing campaign.

Social Media 40

Social Media Trends Media Branding 40

Content Standard

APRIL 8, 2015

Denny’s viral tweet racked up twice as many retweets and favorites as Apple’s, and media outlets like NPR hailed the stunt as a marketing win. Choose your hashtag wisely. Penguin books tried to jump on the Mother’s Day conversation, asking followers to tweet about their gifts for mom with the hashtag #yourmum.

Tactics 40

Tactics Planning Paid Search Agency Viral Marketing 40

LeadSquared

FEBRUARY 10, 2016

It doesn’t necessarily has to go viral. You can listen to this guest session by award winning viral video marketer Aashish Chopra from ixigo. by strategic content I mean, PR story, corporate news, etc.). If you understand your target audience perfectly, you’ll be able to create content that sticks. Content Strategy.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

Brandpoint

NOVEMBER 28, 2018

Earned media was the primary focus of PR. The slightest mistake can turn into a viral post that could be damaging to your brand. Take the example of DiGiorno Pizza that didn’t do their research before posting a tweet that misused a trending hashtag. Shared and owned media was the primary focus of … no one.

Paid Content 118

Paid Content Lead Ranking PR Media 118

Adobe Experience Cloud Blog

JUNE 30, 2015

We all know how social looks on the outside—hashtags, sponsored Facebook ads, viral videos, and selfies on selfies. I’ll favorite and engage with posts on both my personal and corporate Twitter accounts and send a note to my teammates if there’s anything of PR interest or any product-related questions.

Social Media 48

Social Media Work Management Media Thought Leadership 48

Hubspot

MARCH 1, 2011

His talk about Real-Time Marketing & PR was captured by at least a dozen members of the audience who later contributed their footage for the creation of a crowdsourced marketing video. One can coordinate people through a Facebook group, start a few discussions on LinkedIn or create a Twitter hashtag to build an ever-evolving conversation.

Video Marketing 28

Video Marketing PR Inbound Marketing Viral Marketing 28

Hubspot

JUNE 1, 2011

When done right, social media will help your contests go viral. Whether it is a hashtag on Twitter or a unique landing page on your website, put processes in place to identify the results you generate from social media initiatives. To know that your contests are successful, use a unique tag, phrase or link for tracking.

Social Media 28

Social Media Media Buzz Blogger 28

Hubspot

MAY 29, 2015

Virality isn’t born, it’s made. In his book, Berger fuses the concepts of virality, social influence, and interpersonal communication with research and stories around what makes an idea not only stick, but also spread. "The Blendtec story demonstrates one of the key takeaways of contagious content.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Hubspot

MAY 16, 2012

1) The 'Party Planner' Stereotype: Real marketers know that marketing isn't about planning parties and sending out press releases; they see event marketing and PR as two parts of a larger inbound marketing strategy. HubSpot Pet peeve: Ad agencies that set out to create a "viral" video. 20 Hints That Your Marketing Stinks.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Viral Marketing 28

Sprout Social

AUGUST 31, 2020

Are hashtags available so live-tweeting or supplementary Twitter chats are possible? MozCon Virtual featured some of the top industry leaders in PR. ShannonMcGuirk_ challenged the desire for virality over consistency in her presentation about digital PR campaigns. Will attendee videos be on or off?

Conference 128

Conference Tips Budget Programs Bundling 128

Hubspot

JANUARY 17, 2014

If you read this blog, you know you''ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. The PR and blogger media impression was over 4 billion. They were also shared 3.74

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Planning 28

Conductor

MARCH 23, 2022

Not only does this make your interactions more authentic and helpful, but, as you will see, the right messaging can also become a viral sensation, creating real and lasting brand exposure. These issues, whether they are PR or marketing related, can happen to anyone, and they can rarely be anticipated.

Lead Scoring 97

Lead Scoring Lead Ranking Enterprise Management Planning 97

Hubspot

NOVEMBER 6, 2018

“The goal of my marketing campaign is to gather user-generated content from 100 customers via a branded hashtag on Instagram featuring our new product line by December 31, 2018.”. Then, I’d define my primary campaign KPI: Instagram branded hashtag mentions. Email open rates and click-through rates. Apple’s “Shot on iPhone”.

Paid Content 100

Paid Content Campaigns Paid Search Agency Planning 100

Contently

MAY 19, 2016

The wildest ideas for engaging consumers can yield huge payoffs, viral disasters, or worse—no response at all. Some UGC campaigns, like GIF The Feeling, blur the edges between viral content and PR failures. ” Hashtag your (un)happy meals. And hashtags that get hijacked by users tend to go viral.

User-Generated Content 84

User-Generated Content Generation Microsite Content 84

Webbiquity

FEBRUARY 21, 2012

It is not about creating a “viral video” or some such thing. What kind of videos go viral? Create a funny video of animals doing cute things and you’ve got an almost sure-fire viral hit. On Twitter, search for hashtags relevant to your industry, or peruse Twitter directories like Twellow and WeFollow.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Hubspot

MAY 23, 2014

Since hashtags became clickable in 2009 , brands and consumers have used them to start, track, and follow conversations on Twitter. Today, hashtags have become a critical part of successful marketing campaigns across many different social platforms. The Best Twitter Hashtags. 1) #tweetfromtheseat, Charmin.

Twitter 28

Twitter Rules Branding Brand Identity 28

Webbiquity

DECEMBER 16, 2014

10 things you should never say to a social media manager by PR Daily. A Key Secret to Jazzing UpYour B2B Content’s Visual Appeal by B2B PR Sense Blog. “‘Going viral’ isn’t a business goal, neither is having a million video views…With YouTube, your goal should always be some form of increased brand awareness.”

Social Media 100

Social Media Social Marketing Work Management Media 100

Hubspot

NOVEMBER 25, 2019

As the Director of Marketing AI Institute and a senior consultant at PR 20/20, I've frequently written and spoken about AI implementation. Struggling to make time to film viral videos or create detailed Instagram Stories because you're using all of your brainpower to write basic filler posts that stay under a certain word count?

Marketing AI 100

Marketing AI Paid Content Budget Programs Social Media 100

Single Grain

MARCH 14, 2022

Flexe is a full-stack digital agency for FinTech and crypto businesses that offers a wide range of services from PR to social advertising and content production. Coinbound helps crypto brands go viral. Do they offer other crypto marketing services such as SEO, PPC, and PR management? Top clients: Edgecoin. 5) Coinbound.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Communities Work Management 52

Buzz Marketing for Technology

OCTOBER 31, 2012

” The insensitive tweet not only went to the company’s 25,000 followers, but also included a hashtag to make it a part of NBC News’ social debate conversation. Durex later issued an apology of the offensive, misogynist tweet which was apparently sent out by their PR company. She died 3 days b4 he became president.”

Social Media 100

Social Media Media CAN-SPAM Advertising Agencies 100

Hubspot

FEBRUARY 3, 2014

The retail store''s PR team jumped into the fray, responding to an inquiry from BuzzFeed saying, " We knew Twitter would be very active but wanted to find a way to stay above the Super Bowl fray and instead create our own narrative. — Sean Ryan (@SeanWRyan) February 3, 2014. During the Super Bowl. lowsscorinh 5_0.

Branding 28

Branding Brand Identity Social Media Viral Marketing 28

Single Grain

MAY 24, 2021

Use the right hashtags. For instance, if your ideal audience is women over 35 who are stay-at-home moms in Nashville, rather than using #yoga, #health and #wellness, use more specific hashtags like #health, #momlife and #nashville. Hire a PR agency to earn some solid citations, links and more subscribers for your show.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Directive Agency

JUNE 29, 2016

The Online Marketing Institute has a really solid collection of more technical and specific videos (around 30 minutes long) that cover topics including Social PR, Integrating Mobile into Social Media Marketing, etc. How to use hashtags and catchy headlines to increase viral traffic. Online Marketing Institute.

Paid Content 40

Paid Content Social Media Social Marketing B2B Marketing 40

Biznology

SEPTEMBER 24, 2013

It’s cheaper to hire an army of crisis communicators, PR agencies, ad men, and online reputation managers than it is to turn a Comcast into a Zappos — at least for a while, that is, and especially when you’re still the hegemony, still control a monopoly. It’s putting lipstick on a pig. Garbage, garbage out, right?

Work Management 80

Work Management Marketing Management Paid Content Paid Search Agency 80

Single Grain

OCTOBER 25, 2019

It keeps you in the spotlight when stories go viral. People complained that the phone would bend when they kept it in their back pockets: People started sharing their comments on social media and soon the hashtag #bendgate started trending. Social Commerce: The Easiest Way to Turn Social Engagement into First-Time Buyers.

Content Marketing 97

Content Marketing Planning Paid Search Agency Advertising Agencies 97