Sprout Social

MAY 15, 2023

You can use the platform to track specific hashtags and keywords as well as identify relevant influencers. It gives you access to AI-powered visual insights to gain a better understanding of your buyer persona. You can track conversations containing specific words, phrases and hashtags. The pricing for Exolyt starts at €199/mo.

Tools 112

Tools Brand Identity Branding Enterprise Management 112

Launch Marketing

DECEMBER 8, 2021

What will the post say and are there extra elements like an image or hashtag to include? Highlights include: Understanding who your audiences (buyer personas) are and what goals, tactics and results are associated with them. eBook: Essential Marketing: Crafting Standout B2B Buyer Personas.

B2B Marketing 118

B2B Marketing Top of Funnel Planning B2B Thought Leadership 118

Modern B2B

DECEMBER 5, 2023

What do we mean by buyer personas? Buyer personas, sometimes referred to as customer personas or marketing personas, are detailed profiles of your ideal customers. Look for keywords, hashtags, and discussions that revolve around common pain points or issues. Give each persona a name and a face.

Buyer Personas 52

Buyer Personas Effectiveness Ideal Customer Profiles B2B 52

SocialPilot

APRIL 26, 2024

This will make a path for your content calendar and a persona for your niche audience. Choose Relevant Platform and their Content Themes Once you have established your audience persona and goals, you can select the most suitable platform for your activities and work on the type of content each platform will promote.

Social Media 59

Social Media Effectiveness Media Top of Funnel 59

Sprout Social

OCTOBER 6, 2021

Finally, simply take a minute to review your customer persona again and remind yourself of their likes and dislikes. Head over to the discover page on your app to see what hashtags and sound clips are trending for inspiration about what you can use on your own feed. Include the right hashtags. Otherwise, it just looks spammy.

Multi-Channel 133

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 133

Sprout Social

JANUARY 3, 2022

In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. What is a buyer persona? A buyer persona (sometimes referred to as a customer persona, target persona, audience persona or marketing persona) is a fictionalized profile of your target customer.

Buyer Personas 141

Buyer Personas Social Media Media Ideal Customer Profiles 141

Net-Results

JANUARY 2, 2020

A strong brand persona has a lot of moving parts. So how do you establish a brand’s persona in the minds of its social media followers? Communicate your brand’s persona through content. A brand’s persona needs to be consistent to build trust. There are basically two parts to this: the trust and the visual identity.

Social Media 77

Social Media Media Eye-Tracking Transparency 77

Scoop.it

FEBRUARY 22, 2024

Use hashtags like #HR, #recruiting, #employment, etc., Organize Content Based on Personas Image Source One of the most effective ways to create content that truly engages your target audiences is to develop personas for your audiences. You can share articles, case studies, and insights to position yourself as an industry expert.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

NetLine

JULY 5, 2023

So, it is a good idea to not rule out potential customers simply because they don’t fit previous buyer personas. Repeat that many more times and you can have a rudimentary buyer persona that can inform your overall content strategy. Based on this example we see how demographics and intent don’t go hand in hand always.

Intent 98

Intent Work Management Marketing Management Business 98

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. Developing Your Buyer Personas. That’s Product Marketing 101. Everything!

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Sprout Social

OCTOBER 25, 2022

Harness the power of hashtags. Do hashtags work anymore? Every now and then a viral hot take will try to force hashtagging into an early grave. Fret not, my fellow marketers, the hashtag is alive and well. If you’re choosing relevant, brand-applicable hashtags, they’re a surefire way to increase impressions on your posts.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Convince & Convert

SEPTEMBER 30, 2021

Join adjacent and industry groups of your target personas. Follow relevant hashtags to find new prospects involved in similar conversations. Joining and participating in groups that attract your target personas or adjacent can lead to insights into how those individuals generally talk about their business challenges and needs.

Peer-to-peer 197

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 197

ClickDimensions

MAY 17, 2023

Form a unique brand voice Like your company’s brand standards for design elements, your social media presence should fall in line with your company’s persona. Try experimenting with different hashtags, posting less or more frequently, and alternating your copy or posting time to see what generates the most engagement.

Social Marketing 105

Social Marketing B2B Marketing Marketing Strategy Marketing & Strategy 105

Webbiquity

NOVEMBER 30, 2017

The success of any marketing effort hinges on the accuracy and clarity of your buyer personas. Lesson: Say yes to automation that backs your marketing campaigns in line with your buyer personas. Social networking has a unique etiquette and practices, from hashtagging to image sizes to vocabulary. What are they looking for?

Automation 210

Automation Marketing Automation Services Buyer Personas Skype 210

KoMarketing Associates

APRIL 23, 2019

Start by looking at your company-level marketing personas if you have them. What Is My Hashtag Strategy? Hashtags are used regularly on Twitter and Instagram, but LinkedIn has also stepped up the options that are available with hashtags. Each platform has a different audience and is used in a different way.

Paid Content 141

Paid Content Social Media Media B2B 141

Marketing Insider Group

SEPTEMBER 26, 2019

Do you have a clear target persona? BREAKING INTO THE REPORT WITH A TARGET PERSONA: Once you enter the Manufacturing Job Area, filters, pie charts, and other features are immediately introduced. This type of information can validate existing personas or inform creation of new ones. Or are you still building one?

Enterprise Management 195

Enterprise Management Ideal Customer Profiles Content Marketing Management 195

Sprout Social

OCTOBER 6, 2022

One way to understand your target audience is to create social media personas and an empathy map. Important hashtags/mentions to include: Important for trends and partnerships. Look for songs, trending hashtags , sounds and visuals that are on the up-and-up in your Reels feed, Twitter trending topics or TikTok For You page.

Viral Marketing 129

Viral Marketing Social Media Video Marketing Media 129

Sprout Social

OCTOBER 22, 2019

Start with larger personas. If your business already has defined buyer personas , it will often make sense to reuse the same information to define your Instagram target audience. Combine this data with your buyer personas and the information you collected from competitor research. Leverage the right hashtags.

Buyer Personas 97

Buyer Personas Tagging Demographics Advertising Agencies 97

Atomic Reach

JULY 11, 2023

Hashtags 4. Developing AI-informed audience personas 3. For example, a client might seek to achieve a certain number of views, likes, or videos using the campaign hashtag. We identify both dominant interests as well as secondary and overlapping interests that refine your audience persona targeting. Captions 2.

Marketing AI 52

Marketing AI Viral Marketing API Advertising Benchmark 52

Launch Marketing

MARCH 29, 2023

Develop Buyer Personas and Ideal Target Audience Insights Every new product should have an intended target audience. Having a thorough understanding of buyer persona pain points, needs and characteristics plays a key role in the creation of targeted messaging, which serves as the starting point of a connection with prospects.

Product 62

Product B2B Buyer Personas Click Rate 62

illumin

OCTOBER 25, 2023

Digital trends can also be a great way to reach personas with niche interests, connecting with those audience members in a relatable way that builds trust and connection. Trends circulate quickly online, allowing your content to spread far and wide, taking full advantage of algorithms and popular hashtags.

Social Media 52

Social Media Trends Media Demographics 52

SmartBug Media

MAY 21, 2020

Businesses throw time, energy, research, and resources into producing compelling, persona-driven inbound marketing blog articles. But your prospects are busy on different channels, which means you need to cater your content not only to your buyer persona and Buyer’s Journey stage but also to the social media platform.

Social Media 71

Social Media Media Tips Buyer Personas 71

Golden Spiral

SEPTEMBER 10, 2021

Hashtag Wisely. Five Psychological Studies to Help Shape Your Buyer Personas. Hashtag Wisely. Include two or three hashtags. Make sure those hashtags are gaining traction with users. We recommend one branded hashtag, and two topical hashtags for personal posts and three topical hashtags for company posts.

Linkedin 62

Linkedin Marketing AI Lock-In Burn Rate 62

Stevens & Tate

JULY 20, 2020

Optimize captions using brand hashtags and relevant hashtags with high popularity. Determine if a hashtag is trending by typing the hashtag in the instagram search bar to see how many posts come up with the hashtag.). Use tools such as Hashtagsforlikes to optimize hashtags to use for your business sector.

User-Generated Content 76

User-Generated Content Buyer Personas Social Media Ideal Customer Profiles 76

Sprout Social

MAY 18, 2023

Paramount+ uses this method on Twitter , hooking their audience with an engaging question or statement, then pairing the copy with branded hashtags, compelling calls to action (CTAs) and video teasers of their upcoming shows. If you need direction narrowing-in on your brand voice, take our interactive quiz to discover your unique persona.

Copywriting 127

Copywriting Social Media Practices Marketing AI 127

Zoominfo

DECEMBER 4, 2019

There’s one main solution to this problem: candidate personas. Candidate personas are semi-fictional profiles of your ideal candidates. To learn all about creating candidate personas, check out the following post: Job Candidate Personas: A Guide for Recruiters. You only use social media to post job openings.

High Quality Lead 100

High Quality Lead Outreach Social Media Linkedin 100

Hubspot

MAY 10, 2019

A Twitter marketing strategy is a plan centered around creating, publishing, and distributing content for your buyer personas, audience, and followers through the social media platform. Research your buyer personas and audience. Use unique hashtags. Implement hashtags. Let’s get started. Analyze your impact and results.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Hubspot

APRIL 6, 2021

But keep in mind, it's not a place for selling – use it as a way to introduce yourself to your target personas and build authentic connections. It's another way to attract your target audience, build a strong community, and provide value to your user personas. Use hashtags in your posts. Create your own Facebook Group.

Facebook 91

Facebook Social Media Viral Marketing Custom Publishing 91

Atomic Reach

JUNE 9, 2022

Our cutting-edge content AI platform is trained to use all this data to develop ideal campaign personas optimized for your market. Through our partnership with Reddit, we’ve pinpointed over 100,000 precisely niched customer personas. For example, we recommend which hashtags to use to maximize your performance.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies API Marketing & Strategy 52

Circle Studio

OCTOBER 31, 2019

While most people are familiar with hashtags, many B2B marketers don’t know the best way to use them or may even consider them irrelevant to their social media strategy. When you use hashtags, anyone who follows or searches for that hashtag can see and interact with the posts you’ve tagged. Find your niche. Pain points?

Social Media 68

Social Media Social Marketing B2B Marketing Media 68

Webbiquity

SEPTEMBER 8, 2020

You can use a hashtag; you can create a Facebook group that is exclusive to certain members (based on criteria you come up with); you can have an email list – whatever your customers like to use. They should come from people who are most like your target audience and ideal buyer persona, but they should also be as real as possible.

Ad Building 243

Ad Building Brand Identity Branding Tips 243

Hubspot

OCTOBER 10, 2020

Developing Instagram personas is a helpful tool for increasing your engagement rate. Take the time to monitor your audience statistics, and update your personas accordingly. Hand-in-hand with writing better captions is using quality hashtags — Instagram was built on them, after all. So, for example, #hotellisamiami.

Lead Scoring 101

Lead Scoring Lead Ranking Advertising Agencies Click Rate 101

Atomic Reach

JUNE 27, 2023

By proactively leveraging persona-based creative intelligence - we’ve actually cracked the TikTok viral code. He followed this up with a link and hashtag to buy tickets. Next, the original video must target the personas that match your brand and objective. Ah yes, but times have changed.

Viral Marketing 64

Viral Marketing Marketing AI Work Management API 64

Golden Spiral

APRIL 2, 2019

Let’s say, for instance, one of your target personas is Oliver the Chief Operations Officer. Use Hashtags. Hashtags make it possible for you to reach new people completely free by sharing content in streams that already interest them. Facebook is the only major tool that doesn’t play nice with hashtags.

Social Media 63

Social Media Media B2B Linkedin 63

Zoominfo

FEBRUARY 17, 2020

Social listening involves tracking keywords and hashtags related to your brand and industry. Improve your buyer personas. Buyer personas are a marketer’s most trusted tool, as they inform every aspect of your marketing strategy. Traditional quantitative metrics would’ve never revealed this flaw in your campaign.

Analysis 130

Analysis Marketing AI B2B Marketing Work Management 130

Sprout Social

JANUARY 21, 2021

Social listening can help you identify keywords and hashtags associated with marketing as they appeared through your campaigns. Update your customer personas to reflect your new messaging. In short, your personas from 2015 shouldn’t look the same as your personas from 2021. Brainstorm and test new campaigns.

Social Marketing 135

Social Marketing Paid Search Agency Social Media Work Management 135

Adobe Experience Cloud Blog

APRIL 11, 2017

We created separate nurtures tracks based on industry and buyer personas, and we have learned a lot of lessons along the way. In the past six months at Socedo, we’ve shifted our email marketing strategy from persona-driven campaigns to intent-driven campaigns. Developing Personas for Intent-Based Marketing.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129