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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. What to do?

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Elevate B2B Marketing News Weekly Roundup: Top Multichannel B2B Challenges, Google Completes Search Update, & How Jargon Harms B2B

Top Rank Marketing

MarketingProfs Google November 2023 Core Update Finished Rolling Out Search giant Google’s most recent core search algorithm update launch has concluded its implementation phase, some 25 days after the firm’s November 2023 core update first rolled out, making it one of the lengthiest update releases, Google recently announced.

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How HubSpot Helps Users Prepare for Google's Core Web Vitals

Hubspot

Poor UX also negatively impacts your ability to rank on Google's search engine results page (SERP). To ensure your website has delightful UX for your visitors as well as one that meets Google's standards for ranking, you'll want to focus on Core Web Vitals. HubSpot Core Web Vitals. Core Web Vitals.

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Alphabet’s Strategic Leap: Aiming to Reshape Digital Marketing with a $35 Billion HubSpot Acquisition

ClickZ

Alphabet's potential $35 billion acquisition of HubSpot could reshape digital marketing and CRM, offering enhanced capabilities in data analytics and targeted advertising for HubSpot customers, potentially challenging industry giants like Salesforce and prompting innovation.

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What Marketers Need to Know About the Latest Google Algorithm Update (March 2024)

Top Rank Marketing

The latest update to Google’s algorithm has potentially major implications for brands and marketers who are focused on showing up for their audiences in search. As with many recent updates, this one is designed to surface genuinely helpful results that align with search intent. As of last year, Google was still processing 8.5

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5 Key Takeaways from the HubSpot 2024 State of Marketing Report

DAGMAR Marketing

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. 75.78% of consumers have used social media to search for or discover new products and brands. Social media is the new hot spot for online search.

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21 HubSpot Integrations for Better Results

SmartBug Media

Whether you are new to HubSpot or an evangelist like me, chances are you are constantly seeking ways to optimize and extract more value from your HubSpot investment. How Can a HubSpot Integration Improve Results? Here are some common ways that HubSpot integrations show their value. apps in the HubSpot portal?

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