Sprout Social

MARCH 7, 2022

Here are four types of brand survey questions marketers use to learn more about how audiences perceive their brand: Cognitive : Questions that assess what audiences associate with your brand. The tool has become indispensable for remote teams, thanks to its chat features and flexible third-party integrations. Twitter Brand Surveys.

Customer Surveys 88

Customer Surveys Brand Identity Branding Paid Search Agency 88

TrustRadius Marketing

MARCH 30, 2018

Perhaps you’ve conducted some focus groups and you try to stay up-to-date on industry journals, but the best way to find out what consumers really think about your industry — what they love, where their pain points are — is by engaging in social listening. Be sure to search for common misspellings of their names, too!

Social Media 45

Social Media Effectiveness Media Marketing & Strategy 45

Content Standard

JULY 24, 2018

With everyone from sales to HR to fellow marketers demanding more content to support their own work, what content marketing has time for audience insights? The problem is, creating all this reactionary content results in random acts of marketing with no specific plan or strategy to back them up.

Top of Funnel 44

Top of Funnel Content Focus Group Customer Surveys 44

Outbrain

DECEMBER 20, 2018

There’s no shortage of apps on the market — around 5 million to date! Needless to say, for app owners and marketers, it’s tough out there… In this guide, we are going to lay the foundation for a solid mobile marketing plan. Search for apps in your category, download them, and see what they are like.

Paid Content 29

Paid Content Planning Mobile Marketing Marketing Plans 29

Conductor

JUNE 4, 2020

C3, Conductor’s annual search and content marketing conference is hands down one of my favorite moments of the year. It’s where I get to catch up with industry friends, long time clients and frankly geek out with my search peeps (yup I said search peeps). Read surveys, respond to reviews, do focus groups.

SEO 64

SEO Tips SERP Forrester 64

ClickZ

JANUARY 6, 2022

We sat down with Sabrina Rodriguez, a digital marketing leader and strategist with 10+ years of experience working in digital transformation programs and currently Global Head of Digital Marketing at Ericsson. Digital transformation in the context of marketing transformation isn’t just about marketing.

Peer-to-peer 113

Peer-to-peer Ad Building Digital Transformation Paid Search Agency 113

Hubspot

SEPTEMBER 15, 2011

With 200 million members, Twitter is one of the most popular social networks out there. But are you taking advantage of everything it has to offer for marketing ? Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. HubSpot ).

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

illumin

JANUARY 22, 2024

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Platforms like Meta continue to dominate the social media advertising scene, especially with Facebook rebranding to Meta several years ago in order to better integrate its acquisition of Instagram.

Paid Content 52

Paid Content Advertisements Advertising Mobile Advertising 52

Bluetext

FEBRUARY 12, 2021

Well, it’s not a dance club, and it’s not associated with Mickey Mouse, but it is the next social media sensation. It’s all the buzz of celebrities, tech investors, and digital marketers. New social media apps come and go. Where should businesses focus their attention and become social pioneers? So what is Clubhouse?

Generation 26

Generation Advertising Agencies Thought Leadership Social Media 26

Launch Marketing

APRIL 26, 2019

Understanding the true desire or demand for your prospective new product or service is vital before you move “full speed ahead” to bring it to market. A great source of secondary research are fellow industry contacts you may be connected with via local or national association groups. Christa: Research, research, research.

Work Management 48

Work Management Marketing Management Demand Product 48

Hubspot

MAY 28, 2013

Last week, my colleague Ginny Soskey wrote a fantastic piece about the marketing campaign around Netflix’s re-launch of Arrested Development. It’s an amazing dive to an incredibly elaborate multi-platform campaign that shows marketing at its best, and demonstrates, once again, the power of inbound versus outbound thinking.

Cable 28

Cable Media Multi-Channel Internet Marketing 28

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. No matter your internal audience or business focus, a data-driven approach to social media delivers transformative insights.

Social Media 129

Social Media Media Ideal Customer Profiles Analytics 129

Content Marketing Institute

JUNE 27, 2018

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use.

Curation 111

Curation Tools Enterprise Management Content 111

Buffer

JANUARY 2, 2019

2019 is here and gone are the days where generating audience engagement on social media was primarily a passive process. The brands that are successful in delivering personalized experiences to their audiences are the brands that are likely to thrive with their social media strategies in the coming year. Table of Contents.

Social Media 111

Social Media Trends Marketing AI Media 111

NetLine

AUGUST 9, 2023

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker John Wanamaker was considered to be a marketing guru long before there were marketing gurus. (It It would have been a real treat to see him use Twitter.) But Mr. Wanamaker had a great point. Probably not.

Marketing Attribution 52

Marketing Attribution Marketing Analytics Tools Marketing AI Digital Asset Management 52

Buffer

JULY 25, 2019

What if the most valuable data person on your team is your social media manager ? When you think of all the many data roles on a team, social media rarely bubbles to the top. Growth marketers. Regardless, teams with social media managers are sitting on a goldmine of data and information. Well, on social media, guess what?

Social Media 68

Social Media Cost Per Thousand Media Cost Per Click 68

Optinmonster

MARCH 30, 2020

In fact, the tone of most social media posts lately feels like this: But before going all Jack Nicholson from The Shining on everyone, why not take this time to learn how to start a side business from home? Get paid to do what you love. Do Some Basic Market Research. Starting to go a little stir crazy? Be your own boss.

Business 94

Business Paid Search Agency Budget Programs Social Media 94

Moz

APRIL 3, 2019

Posted by AlliBerry3 There’s a lot to consider when creating a content strategy in 2019. Not only is there more competition than ever online, but there are so many types of content and ways to reach your target audience. Should you focus on research studies or whitepapers? Content goal: Brand awareness. Do you podcast?

Paid Content 68

Paid Content Distribution Paid Search Agency Brand Identity 68

Golden Spiral

APRIL 16, 2019

He has built a career around human-focused marketing. What first defined your marketing journey? In addition, they had to be semi-cool graphics, because our target market — teens and college kids — wouldn’t come to something that wasn’t semi-cool or better. And it’s the mistake of so many marketers.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Content Standard

AUGUST 2, 2016

Reddit, the so-called “front page of the internet,” is emerging as the dark horse of social media marketing. Major brands such as Coke and Ebay are deploying Reddit marketing strategies to boost brand awareness and engage fans. fewer users posting personal content. However, 22 percent said they trusted Reddit.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Communities 40

ConvertKit

OCTOBER 1, 2021

Spotify boasts over 365 million active monthly users in 178 markets worldwide as of June 2021. DistroKid reporting can give you a granular look into the actual revenue made per stream on Spotify, which varies per market, per artist, and per month. Before Spotify, record labels had focus groups to choose the next singles for albums.

Broadcasting 90

Broadcasting Ideal Customer Profiles Paid Search Agency Ad Exchange 90

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Content Marketing Institute

MARCH 28, 2018

If you’re thinking about conducting original research to use the data for your content marketing, there are important questions to ask before you get started. I’m talking about collecting data to produce various types of content (e.g., blog posts, e-books, webinars, videos) for content marketing purposes.

Research 99

Research Budget Programs Work Management Marketing Management 99

Webbiquity

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can companies best use LinkedIn as a marketing platform? What are the best practices for advertising on LinkedIn? Optimizing Your LinkedIn Profile and Use.

Linkedin 100

Linkedin Paid Content Tactics Tips 100

LeadSquared

JUNE 25, 2015

Yelp has admitted that 20-30% of reviews on it are filtered out based on the suspicion that they might be gamed/fake/paid-for – call it what you will. There’s actually a tool that lets you analyze the authenticity of a review (it’s just for fun but uses an algorithm close to what’s used by most online review sites).

Work Management 52

Work Management Buy Marketing Management Landing Pages 52

Hubspot

MAY 15, 2013

In the older days of marketing, most interview questions revolved around a marketer’s knowledge of marketing principles like “The 4 Ps” and how he or she could apply that knowledge to case questions in an interview setting. Today''s successful marketer doesn’t necessarily look like Don Draper or Donny Deutsch.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Yet, it seems to be a stagnant mode of gathering feedback.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Albacross

JULY 2, 2018

Well, B2B marketers who blog generate, on average, 67% more leads than those that do not. Say you have 2 marketers and 6 sales reps on your team. Once you’ve got the momentum going, you can also leverage your existing blog content to increase your organic visits and leads. Blog Regularly. Why is blogging so important?

Spending 40

Spending Lead Scoring Lead Ranking Budget Programs 40

Content Marketing Institute

OCTOBER 23, 2018

Generation Z consumers have arrived, and they are forcing companies to rethink the terms of marketing relationships. But how many of these broad characterizations are accurate – and which of this generation’s confirmed traits should content marketers focus on in their outreach efforts? Let’s take a look.

Generation 106

Generation Terms and Conditions Peer-to-peer Paid Search Agency 106

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Find him at jeffmolander.com In this economy need is the new want.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120

Hubspot

OCTOBER 18, 2011

Also, you can find me on Google+ here -- +Dharmesh (hanging out there in addition to my usual twitter stuff @dharmesh ). Key Points from "Science of Inbound Marketing" Session. People hate outbound marketing (cold calls, spam, junk mail, etc.) This makes inbound marketing a much more effective, and cheaper way to reach people.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28