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5 Things Your Financial Services CRM Needs to Have

Salesforce Marketing Cloud

What if your financial services team could find the perfect tool to acquire new customers, deliver exceptional service, and drive growth? Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Get the report 2.

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HubSpot’s March 2024 release includes AI management, enhanced CRM features and more

Martech

Improved file management within the CRM. This feature streamlines the process of analyzing email strategies and enables quick adjustments to improve engagement and effectiveness. But that’s just the beginning. All told, the March 2024 update aims to make your interactions more insightful and your strategies more impactful.

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How to make sure your data is AI-ready

Martech

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. Like an accountant preparing financial statements, they are responsible for the completeness and accuracy of the data in your system.

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CRM Implementations Cost An Estimated $4.6 billion Annually, New Analysis Says

Zoominfo

Maybe this situation sounds familiar: A company with a sales team of 50 reps decides its data is stale and its customer relationship management (CRM) features don’t meet business needs. So the company begins defining requirements for new CRM software, and two months later selects a vendor. Source: ZoomInfo. Source: ZoomInfo.

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CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

But, fairly soon, vendors realized that there was more value in the database building features, which were rare, than in the applications themselves, which were fairly common. Then, they grew more common in financial services, hospitality, and telecom, which are all industries that traditionally had pretty good customer data systems.

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HubSpot’s January 2024 releases include email compliance, inbound lead routing and more

Martech

HubSpot introduced a suite of features across all hubs and tiers, helping your team streamline workflows, enrich engagement and provide deeper insights into your operations. HubSpot is updating email headers to include a one-click unsubscribe feature and enhancing SPF/DMARC authentication, ensuring compliance with these new email rules.

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8 Great Examples of User Onboarding Emails From Top Brands

SendX

In addition to this, a well-defined onboarding process can ensure that the customer has enough knowledge to use the application and its features. There are many specific features of onboarding emails that define the customer journeys going forward, which the companies should choose as per their needs.

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