Crimson Marketing

SEPTEMBER 17, 2013

Sometimes LinkedIn gets put on the backburner, with more focus allotted to other social media networks like Facebook and Twitter. No other social platform allows you to find leads, share content and drive traffic as effectively as LinkedIn. Social Media B2B ). Give them a reason to follow you on LinkedIn as well.

Linkedin 100

Linkedin Advertising Agencies Marketing Mix Social Media 100

Crimson Marketing

JULY 11, 2013

Google+ is absolutely one of the best social media networks available to you. A lot of you plan your marketing strategies around Twitter, LinkedIn, and Facebook, but its a detriment to you if you don’t include Google+ in your marketing mix. You might be asking yourself why? This isn’t just any number folks.

Google 100

Google Marketing Mix Social Networks Social Media 100

Crimson Marketing

OCTOBER 15, 2015

Social Is A Top-Of-Funnel Channel. This was the truth before social evolved. Today, platforms like Twitter and LinkedIn allow marketers to target ads and collect prospect data which have turned social into a more bottom-of-the-funnel direct response channel. Social Can Only Work For A Few Select Industries. ” 13.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

MAY 8, 2013

I was recently interviewed by BtoB Online for an article about the growth of Google+ : Not all of us are aware, but Google+ is the second largest social media platform (after Facebook). Corporate Marketing Other Interesting Topics google+ social media targeted marketing YouTube b2b marketing' What should this say to you?

Google 100

Google BtoB Youtube Social Media 100

Crimson Marketing

AUGUST 8, 2013

With so many social media platforms and options it can be a confusing choice. Social media is a great free resource, and it is worth exploring all of your options. Use the real estate you already have available – utilize your twitter bio, background image, facebook profile, linked-in page, or about us page(s).

Buzz 100

Buzz Product Social Media Network Marketing 100

Crimson Marketing

JANUARY 9, 2014

Text from infographic: Brand spend on blogs and influencers: Brand Spend: 10% digital spend is toward social. Half goes to Facebook, the rest to Twitter and Youtube, with the remaining goes to blogs and influencers. Blogs affect purchase decisions, more than Facebook. Blogs are more influential.

Blogger 100

Blogger Internet Marketing Opinions Youtube 100

Crimson Marketing

FEBRUARY 6, 2014

Increased Importance of Social Engagement . Over the last year, the number of questions asked on Facebook brand pages has increased by 85%. In 2013, about 60% of questions asked via Facebook received a response from the brand . Marketing Executives: The use of social technologies with customers increase: brand awareness by 36%.

Demand Generation Agencies 100

Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100

Crimson Marketing

JANUARY 8, 2014

“Social media and digital advances continue to blur the lines among marketing, customer service, corporate reputation and even offers insights that R&D find valuable—in an era of increasing overlap, CMOs will be finding themselves a seat at the table more often than not.” Facebook Video Ads. Programmatic Automation.

Peer-to-peer 100

Peer-to-peer Ad Frequency CMO Marketing Automation Services 100

Crimson Marketing

OCTOBER 8, 2013

Facebook posts. 4 in 5 social media users want to connect with brands on Facebook . White Papers. 58% of B2B marketers rank whitepapers the most effective content marketing tactic. 3 in 4 enterprise tech purchasers find whitepapers very influential in decision making. 1 in 3 marketers have generated leads through Twitter.

Landing Pages 100

Landing Pages Case Study Case Studies Lead Scoring 100

Crimson Marketing

JULY 25, 2013

Their domain may have your brand in the title, or might even own your social media name, passing everything off as your business. They can then obtain your reputation on social media platforms and act as you to promote their own brand or product. What outlets are used to sell products, in what country, or marketplaces?

Brand Identity 100

Brand Identity Branding Domain Social Media 100

Crimson Marketing

DECEMBER 18, 2013

Social media: Social marketing marketing budgets will double over the next 5 years. Email: Email with social sharing buttons increase click-through rates by 158%. 52% of marketers have found a customer via Facebook in this year. Internet advertising will account for 25% of the entire ad market by 2015.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Crimson Marketing

AUGUST 26, 2013

Use social media to tell people it’s available. Of particular importance are the use of social media and engaging with owners of other sites. Use Social Media. Create a posting cadence across all of your social channels to alert people as your content becomes available. Publish on Other Social Properties.

Webinar Metrics 100

Webinar Metrics Marketing & Strategy B2B Thought Leadership Thought Leadership 100

Crimson Marketing

JANUARY 16, 2014

Video’s reach is essentially limitless: “YouTube receives more than one billion unique visitors every month – that’s more than any other channel, apart from Facebook.” For any social media campaign, any SEO exercise, video is without doubt one of the best tools in the kit.”

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Crimson Marketing

DECEMBER 12, 2014

While social media and other, newer marketing solutions are seen as the “sexy” new way to reach buyers, email remains strong. It’s rare that marketers see those same response rate numbers with social media. In fact, approximately half of an email list will be active, with recipients either opening or clicking on emails.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

AUGUST 20, 2015

They’re studied up, Internet savvy and turning to social communities, like LinkedIn and Twitter, to see what people are saying about brands. You probably visit that brand’s Facebook page, right? But things are changing, and fast. Buyers are much more self-educated than they were ten years ago (or even ten months ago).

Generation 100

Generation Advertising Agencies Education Barriers 100

Crimson Marketing

FEBRUARY 14, 2013

We recently ran across this awesome cheat sheet of image sizing for social media that is sure to make your life– or at least your graphic designer’s life much easier. LunaMetrics has compiled this handy guide of specs to optimize your images from the top social media platforms such as Facebook, Twitter, Google+ and YouTube.

Social Media 100

Social Media Media Youtube Twitter 100

Crimson Marketing

AUGUST 16, 2013

Make all of your content and strategies connected on every medium (from social to mobile to web) with a uniform look. Try Facebook Graph Search. This newly released Facebook tool can be a great way to narrow down your demographic and use your advertising money wisely. Social Media Examiner ). How will people interact?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 100

Crimson Marketing

NOVEMBER 14, 2013

Videos posted on Facebook increase viewer engagement with brand pages by 33%. Stay in touch via social media. Viewers are most likely to discover and share videos through social networks. Video & Marketing: The Perfect Pairing. Why invest in video content? Improve consumer engagement. Increase awareness of your brand.

Video Marketing 100

Video Marketing Planning Mobile Advertising Internet Marketing 100

Crimson Marketing

NOVEMBER 4, 2013

If you work for a B2B company, you’ve most likely noticed that it’s not as fast or easy to grow your social media presence as it is for a B2C company. Here’s how to improve social media growth in the B2B community! Why should B2B companies invest in social media? 71% Facebook. 80% on Facebook.

Social Media 100

Social Media Paid Search Agency Companies Media 100

Crimson Marketing

SEPTEMBER 10, 2013

Key statistics per social media network: LinkedIn - . Facebook - . Facebook has 1.1 1 million links are shared on Facebook every 20 minutes. 43% of businesses have acquired a customer through LinkedIn. Google Plus - . 15% of businesses have acquired a customer through Google+. Google Plus - . Twitter - .

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Crimson Marketing

OCTOBER 7, 2013

Facebook posts. 4 in 5 social media users want to connect with brands on Facebook . White Papers. 58% of B2B marketers rank whitepapers the most effective content marketing tactic. 3 in 4 enterprise tech purchasers find whitepapers very influential in decision making. 1 in 3 marketers have generated leads through Twitter.

Marketing & Strategy 100

Marketing & Strategy Landing Pages Case Study Case Studies 100

Crimson Marketing

OCTOBER 9, 2014

Going Social with Photos. Written posts with at least one picture are more than twice as likely to be seen on both Facebook and Twitter. million followers on Instagram, almost two million on Twitter and more than a dozen Facebook sites with millions more of his fans. Kitten Footage Goes Global.

Viral Marketing 100

Viral Marketing Youtube Twitter Loyalty 100