Marketing Insider Group

SEPTEMBER 2, 2015

These sources provide rich insights into various aspects of your customers’ lives and interactions in both the online and offline worlds, helping you to create a more complete view of your customers and their behaviors. Recency issues can also arise as data ages or as it gets passed from one system to another for processing.

Personalization 100

Personalization Marketing Management SMS Mobile Marketing 100

Sprout Social

JUNE 13, 2022

To avoid over-posting or double-posting, schedule in the weekly or monthly calendar view. If you want to repurpose your short-form video on platforms beyond TikTok, select your Twitter handles, Facebook Pages and more in that same dropdown. Step 2: Select the right TikTok account. Step 3: Upload your video content and prep your post.

Tips 92

Tips Eye-Tracking Social Media Profiling 92

Buffer

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). Facebook algorithm. You can read more about these tactics here.).

Social Media 109

Social Media Organization Paid Search Agency Media 109

Sprout Social

DECEMBER 5, 2022

But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. You already know that social media algorithms fill feeds with posts based on relevance—not necessarily recency. Facebook and Instagram allow you to adjust your newsfeed settings from algorithmic to chronological.

Social Media 140

Social Media Media Privacy Transparency 140

Paul Gillin

JUNE 3, 2014

That’s the task that Microsoft veteran Yoav Schwartz and a team of Israeli developers have tackled with WhoDoYou , a ratings service that taps into Facebook conversations to rank local businesses. The primary advantage of mining public Facebook posts is that the recommendations are genuine.

Peer-to-peer 50

Peer-to-peer Social Networks Facebook Analysis 50

Webbiquity

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Facebook / LinkedIn / Google Plus metrics (i.e. YouTube metrics (total videos uploaded, subscribers, video views, recency of last update).

PageRank 100

PageRank Budget Programs Social Media Blogger 100

Martech Advisor

MARCH 26, 2020

Behavioral segmentation is another robust segmentation criteria, and with the help of RFM (Recency, Frequency, and Monetary) analysis, you can categorize people based on their past product purchases and usage. Tell us which ones and why on LinkedIn , Facebook , or Twitter. Also, these segments need not be static.

Marketing AI 60

Marketing AI Top of Funnel Marketing Automation Services Co-Registration 60

Webbiquity

JUNE 21, 2010

Because they are less formal, more interactive, and focused on industry issues—as opposed to just the company’s offerings—they provide a forum that is viewed much differently by readers than a vendor website. Share this on Facebook. Blogs are seen as key sources of information rather than just promotion. Share this on Bebo.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Hubspot

FEBRUARY 23, 2012

Once upon a time, when marketing on Twitter and Facebook was in its infancy, auto-uploading the same posts to both platforms was considered acceptable and efficient. Twitter and Facebook speak a different language -- what your audience looks for on one is not the same as what they look for on the other. Twitter: Be Selective.

Twitter 28

Twitter Facebook Click Rate Lead Scoring 28

Webbiquity

JANUARY 24, 2011

Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Share this on Facebook. If you need more of an ego boost, try TwitterGrader.

Social Media 100

Social Media Tools Buzz Media 100

SocialPilot

JANUARY 16, 2024

Recency : The most recent posts will be prioritized to rank higher on the feeds over days or week-older posts. With recency being a major factor in ranking a post on Instagram, choosing the right time to post becomes more prominent. Post more frequently on the platform at peak times to use the recency factor to your advantage.

Best Practices 113

Best Practices Social Media Opt-out Ideal Customer Profiles 113

SocialPilot

APRIL 10, 2024

Recency is one of the major elements that play a part in showing your post on social media feeds. And the platform’s best times are as follows: Facebook – The best times to post on Facebook are 3 PM on Wednesday, 1 PM to 4 PM on Thursday and Friday, and 12 PM to 1 PM on Saturday and Sunday. It’s the algorithm effect.

Social Media 104

Social Media Media Best Practices Youtube 104

Hubspot

SEPTEMBER 1, 2011

Facebook Fans. Did you know that only 3% to 5% of your Facebook Page’s “fans” see the content you post? Use Facebook Insights , Facebook’s free analytics tool, to check which posts generate the highest level of engagement. EdgeRank is kind of like SEO for Facebook newsfeeds.)

RSS 28

RSS Click Rate Open Rate Lead Scoring 28

readwrite

FEBRUARY 25, 2008

According to a press release, Microsoft’s new engagement mapping tool assigns and measures value “on a real-time basis and takes into account the impact that recency, frequency, size and ad format (such as rich media and video) have on a consumer?s This is probably the end game that Facebook is aiming at with Beacon.

ROI 40

ROI Ad Frequency Advertisements Advertising 40

Hubspot

MAY 3, 2018

If you've been managing a Facebook Business Page over the past few years, you've likely noticed a drop in how many of your fans have been viewing and interacting with the organic posts you publish to that page. Why Your Organic Reach Has Declined on Facebook. Boland, now Facebook's VP of Publisher Solutions, is right.

Facebook 78

Facebook Organization Broadcasting Lead Scoring 78

Hubspot

JANUARY 9, 2012

Then, if applicable, provide a means to download or view your content. Examples of strong calls-to-action include: “Subscribe to Our Blog,” “Connect With Us on Facebook,” or “Sign Up for Our 30-Day Free Trial.”

Optimization 28

Optimization Conversion Landing Pages Hubspot 28

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Batch Email Marketing Email marketing is the ability to create WYSIWYG emails and newsletters with easy to use design tools; send emails to groups of customers and prospects; and track and report on deliveries, opens, and clicks so you get a complete view of email performance. Sometimes (volume limits). Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Online Marketing Institute

JANUARY 3, 2013

People do scroll, but their attention span is short - This study found that the visitor’s viewing time of the page decreases sharply when they go below the fold. In the study, user viewing time was distributed as follows: Above the fold: 80.3%. In the study, visitors spent 80% of their time focusing on the content above the fold.

Banners 40

Banners Enterprise Management Eye-Tracking Click Rate 40

Liveintent

SEPTEMBER 29, 2022

Marketers can use this customer profile, often referred to as a single customer view, unified customer profile, or 360-degree customer view, to improve interactions between the business and its customers. To ensure success in today’s fragmented, digital-first world, marketing teams must work toward unifying their customer view.

ROAS 98

ROAS Ideal Customer Profiles Loyalty Paid Search Agency 98

Buffer

NOVEMBER 4, 2019

Types of custom audiences you can build within Facebook. How to create a lookalike audience for Facebook / Instagram. So let’s get dive into some of the details, starting with the biggest and most robust social advertising networks … Facebook and Instagram. How to Create Custom Audiences for Facebook and Instagram Ads.

Social Media 75

Social Media Course Paid Search Agency Ideal Customer Profiles 75

Convince & Convert

MARCH 13, 2013

Despite an abundance of overwhelming evidence to the contrary, many business leaders still view social media as a “nice to have” but not a necessity. The graphic below illustrates a custom segment that includes visits from Facebook, Twitter, YouTube and Pinterest. Cost: Free. Zuum Social. Total fan count.

Social Media 149

Social Media Analytics Tools Lead Scoring 149

Customer Experience Matrix

JANUARY 3, 2013

It is used for segmentations such as RFM (recency, frequency, monetary value) cells, age/gender/cluster cells, branch or dealer assignments, and product splits. Content management includes an editor to create outputs for email, Web, SMS, Twitter, Facebook, FourSquare, LinkedIn and other formats.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

Attendify

JANUARY 16, 2020

View video tutorials; look for self-service support resources. Check out user reviews and videos; take note of their recency. Share it with us on our Facebook, LinkedIn or Twitter feeds. A video tutorial is created by product experts to serve as a helpful “how-to” guide for the product.

Buy 48

Buy Tips Vendors Paid Search Agency 48

Hubspot

JANUARY 11, 2016

The feature TIME once compared to "a glitzy laundry list" is now the crux of Facebook's success. Facebook's News Feed launched in September 2006, about a year and a half after the launch of the site. Facebook's best estimation for what you actually want to see on your feed. Facebook Facts You May Not Have Known.

Facebook 28

Facebook Mobile Advertising Paid Search Agency Budget Programs 28

Scoop.it

FEBRUARY 2, 2022

does the work for you—all you need to do is view these searches, or your emails, regularly. will give you the space to add special links such as Twitter lists and Facebook pages. The best part? Once you set these searches and filters up, you don’t have to think about them again. Available to : Scoop.it Enterprise users.

Curation 84

Curation RSS Enterprise Management Content 84

B2B Marketing Zone Posts

JULY 7, 2010

Lead scoring assigns points based on the prospects’ behavior in relation to specific content over time—in addition to points for demographic fit and recency. What’s a Facebook fan worth? I’ve had a few clients ask me recently what a Facebook fan is worth. Facebook (165). They likely create a workaround.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Scoop.it

NOVEMBER 19, 2019

does the work for you—all you need to do is view these searches, or your emails, regularly. will give you the space to add special links such as Twitter lists and Facebook pages. The best part? Once you set these searches and filters up, you don’t have to think about them again. Available to : Scoop.it Enterprise users.

Curation 56

Curation RSS Enterprise Management Content 56

Sprout Social

JANUARY 16, 2020

Claim and customize your business pages on review sites like Yelp, TripAdvisor, Facebook and other niche, industry-specific review sites to cover all your bases. Other than recency and overall star rating, consumers pay attention to the quantity of reviews more than anything else when judging a local business on reviews alone.

Ad Building 114

Ad Building Privacy Policies Click Rate Privacy 114