Update to Facebook Promotions

Vertical Response

Facebook announced today that they updated their Page Terms allowing businesses to run promotions directly on Page Timelines not just in apps as before. For more information on Facebook Promotions, consult their guidelines here. ©

28 Super Easy Tips on How to Promote Your Content

grow - Practical Marketing Solutions

Here are 28 tips on how to promote your content online. Promote Your Content On Social Media. Promote Your Content To Your List(s). Promote Your Content Through Syndication. Promote Your Content Through Advertising. Promote Your Content On Social Media.

Trending Sources

How to Promote Blog Posts: 200+ Ideas from Eight Experts

Webbiquity

Which content promotion tools are most useful? Which blog post promotion tactics are most effective? Find the answers to these questions and more here among hundreds of recommendations about tools, tactics and techniques to promote blog posts.

How to Get More Blog Traffic – Content Promotion Checklist [Infographic]

Webbiquity

But just as creators have to up their games in terms of content quality, they’ll need to expand and enhance content promotion efforts as well in order to rise above the noise. The helpful content promotion checklist infographic below from CleverClicks is an excellent guide.

What Facebook’s Crackdown on ‘Overly Promotional’ Page Posts Means for Your Business

Vertical Response

Just when you thought your social media strategy was set, Facebook goes and makes changes. At the beginning of the year, Facebook will crackdown on any brand that posts “overly promotional” Page posts. What is an “overly promotional” Page post?

Goodbye Promotional Posts – Preparing for Facebook’s News Feed Update

KoMarketing Associates

Facebook recently announced that they plan on making significant changes to their News Feed that could have a big impact on the number of users exposed to a company’s post. Instead, Facebook will focus on giving its users more content that they care about. What Are Promotional Posts?

Make a Blockbuster: 8 Tips to Promote Your Webinar

Act-On

Promoting your webinar – so that people learn about it and are inspired to register to attend it – is just as important as creating it to begin with. Make a promotion plan. Here are eight tips to promote your webinar and get the attendance you need to achieve your goals.

Four ways Facebook Instant Articles will dramatically impact marketing

grow - Practical Marketing Solutions

Facebook announced it would open up Instant Articles -– formatted and optimized to load almost immediately -– to any publisher without a special approval process. Facebook wants to build a content monopoly and there is probably no existing regulation or market force that can stop them.

How to Turn Customers Into Brand Promoters on Facebook [Infographic]

Hubspot

Facebook has been a gold mine of quality referral traffic for retailers. Not only has Facebook sent volumes of friend traffic to ecommerce stores, this traffic has converted at a high rate, boosting retailers’ profits. Facebook is being accused of failing retailers.

The Best Ways to Promote Your Small Business Event

Vertical Response

You can create a Facebook event or if you have a paper invitation you’re going to send out through the mail, take a picture of it and post it on Instagram or Pinterest. The post The Best Ways to Promote Your Small Business Event appeared first on VR Marketing Blog.

Keys to Creating Memorable Social Media Promotions

Vertical Response

How about a crazy successful social media promotion. The digital advertising agency James and Matthew and Company was hired by E&A Credit Union to create a digital promotion to increase home loans. and create a promotion around that answer,” Pond says.

Facebook, You’ve Failed Us

grow - Practical Marketing Solutions

There is an unsettling buzz about the future of Facebook. Some analysts report that Facebook usage is declining , or at least slowing in some parts of the world and if that is true, it is a problem of Facebook’s own making. So does Facebook’s.

3 New Promotional Product Campaign Ideas for Your B2B Marketing

B2B Marketing Traction

Are you wondering if promotional products or giveaways make a difference? Here are three thoughtful promotional campaign ideas to make your marketing stand out. 3 New Promotional Campaign Ideas. If you have a favorite promotional item idea, please share it below.

Promoted Content: 5 Steps to Take Before Launch

KoMarketing Associates

million pieces of content on Facebook every minute of every day. Promoted content platforms like Outbrain and Taboola allow you to submit your content using a CPC model, which is then placed on thousands of popular websites across the web as “sponsored posts” with hopes of garnering new visitors leads. Before jumping into promoted content with both feet, you must first identify what it is you want to accomplish when instituting a promoted content strategy.

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Marketing Is Personal – Emotion Beats Promotion By 2X

B2B Marketing Insider

Now the CEB is helping to explain what we can do with the realization that promotional marketing and solution selling are dead with their report “ From Promotion To Emotion.” From Promotion to Emotion. I have always believed that B2B Marketing is personal.

Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

Inbound marketing is a term coined by Brian Halligan of HubSpot to describe a way to promote a company through blogs, podcasts , video, eBooks, newsletters, social media marketing , and other forms of content marketing which serve to attract customers.

How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

Some people think content promotion isn’t complicated. As a result, brands that wish to rely on these tactics must have patience -- or double down on promotional efforts. The Tactics of Content Promotion. to over $20 on networks like Facebook, Twitter, and LinkedIn.

7 Promotion Tactics to Get Your Content Seen

Act-On

With two million blog posts published every day and over 200,000 photos shared on Facebook every minute (not to mention tweets, videos, books, and everything else), there’s no way our audiences can keep up. And they don’t: Witness the single-digit average organic reach for Facebook posts. And so, we have to promote our content. They spend as much money promoting a movie as they do in making it. Stodgy old email” is better for promoting content than social media.

The Business Case for Buying Facebook Likes

grow - Practical Marketing Solutions

There has never been a time in history where the mantle of authority has been so effortlessly assumed and promoted. Perhaps the most prestigious symbol of social proof today is the Facebook “Like.” There is a practical business case for being a Facebook fake, right?

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Why Content Shock is coming to a Facebook ad near you

grow - Practical Marketing Solutions

If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. This was surprising to analysts, as evidenced by the fact that many of them then asked Facebook’s executives to elaborate on what this means.

How to Promote an Event with Social Media

Paul Gillin

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. The average Facebook member has 130 Facebook friends.

The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals

Hubspot

spend 20% of their mobile time on Facebook or Instagram? billion people using Facebook every month? With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new audiences in a place where people are already spending a significant amount of time.

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How to Effectively Use Facebook Ads + Email

Vertical Response

On the last day of Social Media Marketing World , Facebook continues to be one of the most popular trending topics of discussion. A common theme amongst speakers at the conference in response to Facebook backlash: Don’t build on rented land.

Ads 54

How to Create Facebook Lead Ads: A Beginner's Guide

Hubspot

First, the marketer promotes a specific offer -- like a gated ebook or coupon -- and then an interested user will fill out a lead form to claim the offer. Well, you can -- with Facebook Lead Ads. What is a Facebook Lead Ad? Image Source: Facebook.

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10 of the Best B2B Facebook Pages

KoMarketing Associates

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. Facebook Page : [link].

43 Bright Ideas for Promoting Your Lead Gen Content

Hubspot

You can''t just put a piece of content up on your website and hope that people will find it -- you''ve got to actively promote it to your audience. . At INBOUND 2014 , I went over the following 43 ways to promote marketing content. Facebook. Internal Promotion.

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook.

Pinterest Releases Promoted Pins to All

Vertical Response

Pinterest recently announced that they’ve released their successful Promoted Pin functionality to every U.S.-business Promoted Pins were launched 8 months ago and tested in beta for particular brand advertisers. The pin with the shot of a lantern is the Promoted Pin.

6 Tips for Easy Ebook Promotion with Social Media

Writing on the Web

with Social Media" src="[link] width="300" height="300" title="6 Tips for Easy Ebook Promotion with Social Media" /> Producing expert ebooks has never been simpler, and promoting them has never been easier. It’s not just about promoting your ebook, it’s about promoting YOU!

Video ads: Facebook or YouTube?

Vidyard

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube.

14 B2B Blogging Best Practices from Creation to Promotion

KoMarketing Associates

In a recent team training session, we attempted to set our own guidelines, identifying several best practices B2B bloggers should follow from idea creation all the way through to promotion. Once the target has been set, keep promotional strategies in mind when developing headlines and titles.

Use Instagram as the starting point to promote your business online

Biznology

I recently ended my stint as Content and Social Media Chair of MIT Enterprise Forum here in DC and I got to play with the levers and strings of personally promoting online via social media and also trying to get everyone else on the Board to Tweet, Tumbl, and Facebook as well.

Did Facebook Just Deliver a Crushing Blow to Native Advertising?

Contently

Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two. The upside for Facebook is clear. Facebook may now ruin that.

17 Ways to Promote Your White Paper for Lead Generation

NuSpark

Now you need to distribute and promote it. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Promote your paper in your blog’s sidebar or widget or with a call to action at the end of the post.

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Facebook Marketing Tips and Tactics.

18 Ways to Promote Your White Paper for Lead Generation

NuSpark

How do you promote it? There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Promote your paper within your blog’s sidebar or widget. All white papers should be promoted via online press release distribution services.

Paper 101

Five Crucial Tips for a Successful Boost Post on Facebook

KoMarketing Associates

In 2014, Facebook decided to clean up its News Feed by only showing content of the highest quality. While the move was designed to benefit the Facebook users, some businesses were left out in the cold, seeing giant drops in the amount of fans that saw their posts. Today, I will be focusing on “ Boost Posts, ” a type of Facebook Advertising that allows companies to choose a post and have it distributed in the News Feed to anyone they want, based on interests, demographics, etc.

The Nine Best Facebook Marketing Tools

Webbiquity

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. 8) Facebook Page Barometer.

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How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences.

How do you use social media to promote a boring product?

grow - Practical Marketing Solutions

Could Chipotle have generated 4 million views in one week on a Facebook post? The post How do you use social media to promote a boring product? Is your business boring? Here are some products that don’t measure very high on the Schaefer Sexy Scale©: Scissors. Printer cartridges.