Convince & Convert

SEPTEMBER 11, 2015

We’ll dive into the many benefits of executive involvement in social media, then give you seven Tweet Templates to give your executives a road map if social networks are uncharted territory for them. Why Twitter is a Good Start for Socializing Executives. Sample content: @fellowCEO – I’m dragging today too!

Loyalty 164

Loyalty Twitter Brand Identity Branding 164

Hubspot

SEPTEMBER 4, 2019

The term “tech stack” has entered everyday business conversations to describe these collections of tools. Here is just a sample of the categories our partner ecosystem powers: Event management. Facebook Ads -- targeted social ads. Twitter -- microblogging and social networking. Employee advocacy programs.

Marketing Automation Services 75

Marketing Automation Services Work Management Marketing Management Advertising Agencies 75

Hubspot

APRIL 23, 2020

We’ve seen some exciting results from that play — generating over 15,000 backlinks in the first two months and taking the number three result for the search term “state of marketing”. For example, on a sample article page, we noticed the conversion rate was about 5%. Earned: What are some additional free promotion and placements (e.g.

Acquisitions 98

Acquisitions Hubspot Lead Scoring Lead Ranking 98

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. LinkedIn has an official opinion on connecting up with others.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Attendify

SEPTEMBER 28, 2019

We realize that event data can be a bit of a nebulous term. It’s time to mine those worker bees for hidden treasure, specifically a breakdown of your ticket sales, ratings and reviews of your speakers and sessions, private social network activity and real-time polling results. What we mean by “event data”. Event data!

Marketing Management 49

Marketing Management Peer-to-peer Social Networks Correlation 49

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Content Marketing Institute

NOVEMBER 6, 2018

Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? Do we have the ability to sustain our efforts over the long term?

Planning 111

Planning Social Media Template Marketing Plans 111

Webbiquity

APRIL 11, 2012

And so, just as it’s easy to slip off a training schedule, it can be tempting for busy marketers who aren’t seeing an immediate payback from social media efforts to neglect those efforts. This is a group of companies that, although primarily SMBs, should be fluent in online and social communications. Stick with it.

Social Media 100

Social Media Media Work Management Marketing Management 100

Hubspot

AUGUST 21, 2023

It includes sample content and walks you through the essential elements of an SEO proposal. Social Media Marketing Proposal Image Source Companies, big and small, dedicate resources to establishing a noticeable social media presence. With advertising on social networks projected to reach $82.23 Image Source 7.

Template 69

Template CMS Development Examples Marketing Proposals 69

Adobe Experience Cloud Blog

DECEMBER 15, 2009

MySpace and Facebook sign real-time search deals with Google. Facebook Pushes People to Go Public. Time spent on Facebook by 18-24 year olds declines. Google Announces New Offerings in Real-Time, Mobile and Social Search. Linkedin and Twitter integrate. Facebook introduces @Mentions in Status Updates.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Hubspot

DECEMBER 11, 2019

LinkedIn is one of — if not the — most effective social networks for selling. But you won’t get those results without a stellar LinkedIn social selling strategy. So without further ado, let’s discuss: How to Optimize Your LinkedIn Profile for Sales. How to Prospect on LinkedIn. LinkedIn FAQ.

Linkedin 95

Linkedin Ideal Customer Profiles Lead Ranking Profiling 95

Hubspot

DECEMBER 11, 2013

Yes, we''ve got big stories -- remember when Facebook tried to buy Snapchat for $3 billion ? -- but it''s the updates to our favorite platforms, the ones we use all the time for our marketing, that matter the most. The 3 Most Important Facebook Updates of 2013. 1) Facebook introduced social search with Graph Search.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

JUNE 15, 2012

But even with all that information, there is still some stuff that can't be gleaned without just taking the time to poke around in the social networks. But when you do take the time to investigate the nooks and crannies of popular social networks. Use Foursquare Like a Traditional Social Network.

Social Media 28

Social Media Social Marketing Media Social Networks 28

Hubspot

MAY 3, 2012

Interns are an investment in the long-term growth of your team,” she says. So when interviewing for any marketing openings, ask for plenty of writing samples -- press releases, blog posts, newsletter articles, anything! Questions to Ask: 1) Please send me 3-5 writing samples before our interview.

Work Management 28

Work Management Marketing Management Sample Paid Search Agency 28

Hubspot

JUNE 24, 2014

By writing at least a blog post a week, you''ll start to bring in traffic and leads to your site in the short term -- and it''ll keep working while you''re on vacation, too. We needed time to get content together in terms of downloads and blogs as we really were starting from scratch. 5) Monitor Social for Relevant People/Keywords.

Top of Funnel 28

Top of Funnel Marketing Automation Services Work Management Marketing Management 28

Webbiquity

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Sample review: “Twittercounter is a great Twitter service that offers updated statistics of your followers, the users you’re following, and daily tweets.

Twitter 100

Twitter Marketing Automation Services Tools Best Practices 100

Unbounce

MARCH 30, 2021

Assuming that most folks will choose to keep their data private, these people will essentially become ghosts when it comes to PPC campaigns on platforms like Facebook and Instagram. But first, let’s kick-off with the basics: How the iOS Update Will Affect Facebook (+ Most Other Apps). Why all the fuss about Facebook then?

Advertising Agencies 142

Advertising Agencies Advertisements Advertising Opt-out 142

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Also, some systems allow for “social sign-on”, letting users register on landing pages using their social network credentials. Note: For much more on all aspects of social marketing, see the Definitive Guide to Social Marketing. Marketing Automation. No (except salesforce.com Radian6). Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Single Grain

APRIL 6, 2020

Here are a few examples of what engagement marketing may look like: A Facebook group that regularly asks members their opinions about new products, suggestions for what they’d like to read in a blog or concerns about new policies. ” Here are some of the best online tools specifically for improving customer engagement: Sprout Social.

Ethics 138

Ethics Word of Mouth Marketing & Strategy Class 138

Webbiquity

AUGUST 9, 2016

After bumping along at a low level for several years, searches for the term increased by a factor of seven over the past 18 months according to Google Trends. Get suggestions for shareable content, track the results of your social sharing activity, monitor your own influencer score and see the scores assigned to other influencers of interest.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Single Grain

JUNE 3, 2021

However, most marketing managers ignore preventive business reputation management techniques and instead go for reactive reputation management, which is not a good strategy for long-term business success. Here are the best channels to hire a director of marketing for your company: Use LinkedIn.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Webbiquity

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework.

Linkedin 100

Linkedin Paid Content Tactics Tips 100

Oktopost

JUNE 9, 2020

By sharing company-related content to their personal social media profiles, employees amplify a company’s message. And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. Imagine that company A has roughly 3,000 followers on LinkedIn.

Sales Management 145

Sales Management Practices Best Practices B2B 145

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. What about Baskin Robbins – with a promotion offering free samples (and extra napkins)?

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Webbiquity

FEBRUARY 13, 2017

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. Sample review: “Find interesting content on ANY topic. 2) Netvibes.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Convert

JUNE 14, 2021

More Facebook likes don’t necessarily mean more sales. Remove those social share buttons and just watch how many more leads you get. #11. Unless they have someone who has run long-term lift campaigns, they might be just trying things to see what works, sometimes without using any data for their ideas. Copying your competitors!

Top of Funnel 105

Top of Funnel Sample Allocation Click Rate 105

CoSchedule

JANUARY 19, 2023

Full Name Email Address Company Website URL Submit By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. [table of contents] Ready to dive deeper into the 10x Marketing Formula?

Planning 57

Planning Marketing Analytics Tools Privacy Policies Template 57

Webbiquity

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Convince & Convert

FEBRUARY 19, 2016

Every 3 weeks or so I’ll have a new show (live on Google Hangouts On-Air and streamed to my Facebook page) where I interview the founder or proprietor of marketing technology that I personally vouch for and support. So if you want to engage with them on Facebook, LinkedIn, etc., you can do that. He’s the winner.

Work Management 88

Work Management Paid Search Agency Marketing Management Lead Ranking 88

Moz

JANUARY 16, 2019

They won’t ignore social networks completely, though. They still had hundreds of thousands of followers across each network. New blog posts would get the obligatory push to Twitter and LinkedIn. Facebook is used primarily for their weekly webinar updates.) Facebook's organic reach fell by 52% in 2016 alone.

Paid Content 57

Paid Content Promotion Top of Funnel Examples 57

Hubspot

JULY 31, 2014

There''s so much going on with social media it''s hard to keep up. The best place to find out the most recent news about social is. social media! Start by creating a stream on Twitter with popular social media hashtags. You will see a list of people matching your search term and tweets matching your search term.

Social Media 28

Social Media Trends Media Conference 28

Hubspot

APRIL 17, 2018

My goal is always to find someone amazing who also has great long-term potential, no matter where they are in their career. A Facebook page," for instance, isn't a wrong answer, but it doesn't give you context around how a business would use this page in their marketing strategy. My Interview Approach. Should we still do it?

CMO 77

CMO Lead Ranking Top of Funnel Hubspot 77

Adobe Experience Cloud Blog

MAY 11, 2015

Influencers, in simple terms, are people who other people listen to. Digital influencers are leaders within their communities, with powerful social networks and industry-wide credibility. Are they more likely to browse Facebook, Twitter, LinkedIn, or another social media channel?

Campaigns 48

Campaigns Blogger Planning Thought Leadership 48

Webbiquity

MARCH 7, 2017

As part of the business fabric, social media marketing is an ongoing activity with a beginning for every company but no real end (though specific social networks may go, e.g., Jaiku, Pownce, FriendFeed…). Sample review: “Competitions get social media users engaged. Run various types of tests (e.g.,

Marketing Automation Services 260

Marketing Automation Services Enterprise Management Social Media Paid Search Agency 260

Convince & Convert

APRIL 19, 2016

Facebook users are sharing 684,478 pieces of content per minute. With such an influx of content on social media, it’s more difficult than ever for brands to stand out and get noticed. Catching and sustaining your audience’s attention on social media is an all-out competition. Understand Which Social Media Images Resonate.

Allocation 117

Allocation Social Media Social Networks Network Marketing 117

Hubspot

OCTOBER 12, 2017

It seems simple enough on paper, but these two terms are often misused. Choose a small handful of samples to review instead of tackling every single piece to make the process more manageable. Readers respond better to Facebook updates about certain content. This is something many brands get wrong. Are these clearly visible?

Analysis 101

Analysis SWOT Work Management Case Studies 101

Content Marketing Institute

JANUARY 29, 2018

Curate your content in small batches to simultaneously support your daily content and social media efforts. Each day Christopher identifies the top content he finds interesting or useful by checking the top shared content on Twitter and LinkedIn. Sample These 45+ Content Tools to Create, Curate, and Measure. Click To Tweet.

Curation 110

Curation Examples Content Paid Search Agency 110