Salesforce Marketing Cloud

JULY 26, 2023

Tim Smyth, Trailblazer and #DreamDesigner , understands how traditional research methods tend to leave out people who identify as neurodivergent. Focus groups can misinterpret behavioral sentiment such as eye contact aversion associated with autism. It even improved the quality of the research results. Made for people.

Research 52

Research Design Peer-to-peer Ethics 52

Content Standard

DECEMBER 6, 2023

But for all the disruption that’s shaped our industry’s current condition, the concerns and needs of healthcare leaders aren’t a mystery. The answer is market research. A market research-enhanced content strategy keeps rhythm with the focus of healthcare decision makers.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Marketing Insider Group

APRIL 17, 2023

SEO: How To Generate More Clicks From Your Current Rankings By Ann Smarty You’ve already published content that reigns supreme in the eyes of Google. Blog Post Frequency Research By Michael Brenner Are you working hard at your content marketing game but lacking the results you expected? How Often Should You Blog?

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Paid Content 98

Paid Content Research Ad Frequency Demographics 98

Webbiquity

JANUARY 18, 2024

So, do your research. Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. For instance, if you’re running a webinar or participating in an industry event, use cold emails to invite the targeted audience. Then, process it using data analytics.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Webbiquity

FEBRUARY 17, 2022

The number of people on social media makes it an essential part of all marketing , regardless of industry. Web research can be helpful in finding inspiration, but don’t be a copycat. Focus groups deliver insights to your business so you know where you can improve and where you are on the right track. Do Your Research.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 94

Paid Content Research Product Youtube 94

Marketing Insider Group

JULY 24, 2023

Start by building a list of keywords that are relevant to your business by: Using keyword research tool Hosting brainstorming sessions Analyzing competitors’ keywords The goal here is to compile a hefty list of words and phrases that your potential customers might search to find businesses like yours. Image Source: Semrush 2.

Keywords 226

Keywords SERP Eye-Tracking SEO 226

KoMarketing Associates

DECEMBER 8, 2021

For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location. The problem is, many B2B marketers aren’t tracking the right benchmarks. They are more likely to research a problem (sometimes for weeks) before settling on a solution.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Heinz Marketing

DECEMBER 26, 2023

Market Research and Analysis Market research and analysis form the foundation of informed decision-making for businesses. Understanding the nuances of industry trends, consumer behaviors, and competitor strategies is paramount for devising successful strategies that align with market demands.

Business 112

Business Analysis Work Management Forecasting 112

Oktopost

SEPTEMBER 4, 2019

We like to help marketers out, so we’ve chosen twelve marketing research solutions that stand out from the pack. . Looking to track where and how far certain applications are spreading across the web? Just tell Datanyze what to track, and you’ll get queries and reports that will tell you exactly what’s going on.

Budget Programs 81

Budget Programs Research Software CMO 81

Sprout Social

NOVEMBER 30, 2023

Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. Research their content strategy Once you have a shortlist of competitors, look at their online content. Top posts: Track competitor posts performing the best.

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

Sprout Social

NOVEMBER 21, 2023

In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. Once you’ve got that down, it’s time to do your research.

SWOT 97

SWOT Budget Programs Eye-Tracking Advertising Benchmark 97

Sprout Social

MARCH 25, 2024

By tracking Instagram metrics like reach and engagement for Reels with specific hashtags, you can refine your strategy and better understand consumer preferences and behavior. Sprout Social’s Hashtag Tracking tools can help you pinpoint exactly which hashtags work best for your Instagram strategy. What hashtags are they using?

Brand Identity 90

Brand Identity Branding Eye-Tracking Viral Marketing 90

Top Rank Marketing

DECEMBER 27, 2023

7 Steps of the B2B SEO Process #1: SEO research Developing your SEO process starts with research. But it doesn’t start with keyword research — it starts by looking inward, with an SEO audit. The findings from these research initiatives can then be used to inform your keyword research.

Process 105

Process SEO B2B Marketing Lead Scoring 105

Brandwatch Marketing

FEBRUARY 23, 2024

They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. 1/ Less Data, More Value Unless you’re in an industry that has a high consumer crossover, you can expect the volume of online conversation about your brand to be much lower.

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

Scoop.it

FEBRUARY 1, 2024

Win: Builds Relationships With curated content, you can build relationships within your company’s industry. By sharing the content of professionals in the industry, you’re effectively networking with them. You know your audience best, so keep their preferences in mind and keep a watchful eye on their reactions.

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage.

Analysis 94

Analysis Marketing AI Examples SWOT 94

Top Rank Marketing

NOVEMBER 7, 2023

To kick off our research, we asked respondents to rate their level of effectiveness in influencer marketing. The answers were eye-opening. Measurement is essential In our research, 93% of respondents said the pressure to prove marketing ROI has increased in the past year. What makes an effective B2B influencer marketing program?

Marketing Report 106

Marketing Report B2B Marketing Advertising Agencies B2B 106

Webbiquity

AUGUST 13, 2019

Drilling further into the report, it’s interesting to note how marketers are researching their audiences, and the key gaps within that process. Nearly 75 percent of those surveyed named sales team feedback and website analytics as their top content planning and research tools , with less than half saying they talked to their customers.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Belkins

JANUARY 21, 2020

Their industry, company size and revenue are a 100% match to your Ideal Customer Profile. Know the stack, know the prospects The way your prospects use hardware and software, their responsiveness to new solutions can be an eye-opener your sales campaigns need. But in fact, you absolutely can research and collect data on your own.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Marketing Management Research 59

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions. It’s like preparing for a championship game.

SWOT 110

SWOT Comparison Peer-to-peer Analysis 110

Brandwatch Marketing

FEBRUARY 23, 2024

They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. 1/ Less Data, More Value Unless you’re in an industry that has a high consumer crossover, you can expect the volume of online conversation about your brand to be much lower.

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

Sprout Social

OCTOBER 18, 2023

Start with a bird’s eye view—in Sprout, the Sentiment Summary presents a clear data visualization of your sentiment from conversational analytics for a chosen date range, including where dips or spikes occurred. Sprout’s Listening solution provided a way for them to sort and track stories and mentions across locations and fundraising groups.

Social Media 123

Social Media Examples Work Management Media 123

Marketing Insider Group

OCTOBER 27, 2020

The B2B buyer has been evolving for some time, choosing to investigate and research on their own before ever initiating contact with sales. From there, you develop topic ideas, influenced by industry trends, buyer needs, keywords, and product roadmaps. Do Your Research. Then comes the research. Millennials Rule.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Marketing Insider Group

APRIL 11, 2023

The most effective websites have: Easy-to-use interface Eye-catching design (representative of your brand) Mobile-friendly layout Quick responses High quality content Engaging visuals Technical optimization that attracts visitors Developing a website that is both professionally and aesthetically pleasing is no easy task. Optimization.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Trying to track and assign value to every interaction between awareness and purchase simply isn’t the best use of anyone’s time. Website traffic. No problem.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Hubspot

SEPTEMBER 18, 2023

Skip to: Trigger Event Definition Importance of Trigger Events Tracking Trigger Events Trigger Event Examples Sometimes called a “buy signal,” a sales trigger event is an action or occurrence that creates a sales opportunity. These could be industry changes, a new funding round announcement, a merger, or a prospect getting a new role.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

Marketing Insider Group

OCTOBER 17, 2023

Are there industry blogs or news sites you should be reaching out to? Creating an SEO Strategy Based on Competitor Analysis So, you’ve done the research, peeked at your competitors, and gathered a ton of insights. They help you track your progress and pave the way for bigger achievements. Discover their allies.

Analysis 255

Analysis SEO Lead Scoring Lead Ranking 255

Salesforce Marketing Cloud

OCTOBER 31, 2023

But according to recent Salesforce research, only 58% of service organizations report using this technology. Perhaps that’s why chatbot popularity is on the rise: our research found that 55% of customers have used chatbots for simple customer service — up from 43% in 2020. What’s next for automated customer service?

Work Management 119

Work Management Autoresponders Automation Service 119

Top Rank Marketing

JANUARY 15, 2024

Our own research found that of the 85% of B2B brands using influencer marketing, only 34% describe their B2B influencer marketing strategy as “extremely effective. ” Expert influencers are the industry leaders and thought leaders who shape opinions and trends within your field. Success, however, is not guaranteed.

B2B Thought Leadership 116

B2B Thought Leadership B2B Thought Leadership B2B Marketing 116

Oktopost

NOVEMBER 22, 2023

X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends. To get it right, first, outline your buyer persona and conduct market research to identify relevant influencers in your market that have a community of followers that fit this persona.

Social Media 117

Social Media Trends Media B2B 117

Sprout Social

OCTOBER 15, 2020

Your business’s health and longevity means keeping a watchful eye on the public perception of your brand. Brand monitoring is the process of tracking different channels to identify where your brand is mentioned. You can also keep an eye on potential crises and respond to questions or criticism before they get out of control.

Brand Identity 141

Brand Identity Branding Eye-Tracking Social Media 141

Contently

NOVEMBER 10, 2022

.” Advancing to this level is difficult—like climbing the Mount Everest of marketing analytics difficult—but it gets a lot easier when you start using a platform to keep track of everything in one place: strategy, ideation, planning, creation, distribution, and analytics. ” Evaluate new ideas by potential revenue.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Vidyard

AUGUST 4, 2021

business professionals from industries including high tech, consulting, commercial, finance, banking, and insurance, who viewed a variety of text-based and video-based content assets and messages. The computer also tracked eye movement. Use more video. Carmen Simon , Ph.D.,

Studies 116

Studies Video Marketing Eye-Tracking Press 116

Digilant

JANUARY 30, 2024

As mentioned in our blog post, Brand Health Tracking: Measure How Your Brand Stacks Up in the Market , brand health doesn’t have a universal definition or a one-size-fits-all measurement strategy. Research indicates that brands with a dominant share of voice have a 23% higher likelihood of being recommended by consumers.

Brand Identity 52

Brand Identity Branding SWOT Eye-Tracking 52

Inbox Insight

JANUARY 15, 2019

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. This article focuses on how B2B market research is pivotal to the success of your B2B Marketing Plan and wider organizational success. Market Research Overview.

Planning 62

Planning Demand Generation Marketing Plans Research 62