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What social media tasks to automate and what to personalize

Sprout Social

That clever LinkedIn or eye-catching Instagram post? In this article, we’ll explore which social media tasks you can put on autopilot and which ones require a human touch and personalization to build genuine relationships with your audience. Tracking competitor performance for benchmarking and identifying opportunities.

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8 Content Marketing Research Tools You Should Be Using

Marketing Insider Group

Here are some key features and aspects of Buffer: Social media scheduling. Buffer is like having a personal assistant for your social media needs. Here are some of our favorite features and aspects of Semrush: Keyword research. Semrush also offers tools to schedule, track, and analyze social media posts. Site audit.

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The 9 best reputation management services for your brand in 2024

Sprout Social

Additional features like sentiment analysis, social listening and AI-powered workflows let users keep a close eye on their audiences and quickly jump into the conversation if needed. Use it to discover keyword usage patterns, track hashtag campaigns and keep tabs on your industry.

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Personalized Marketing Matters! How to Deliver Customized Messaging to Target Accounts

Engagio

Most likely, the type of marketing I will engage with the most is personalized — the kind that feels like it was written just to me, not to me and a thousand other people. Personalization is about delivering the right message to the right person at the right time — it’s at the core of Account-Based Experience (ABX).

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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Reduced churn: Personalized follow-ups and timely engagement can reduce customer churn. Personalization at scale: Crafting personalized content that resonates with each segment of your audience becomes more challenging as your business scales (which, again, is why humans can’t be taken entirely out of the loop).

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Top Social Selling Examples: 7 Mistakes To Avoid

Oktopost

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. If you were selling in person, you wouldn’t walk up to someone and start pitching your product before introducing yourself, would you?

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Salesforce Marketing Cloud Gets an Even Bigger Dose of AI Following 2023 Dreamforce Announcements

ANNUITAS

Salesforce’s longer-term vision, however, is strategic — with the company eyeing a model where AI powers a more seamless, multi-channel (and multi-persona), full journey orchestration of customer engagement. In theory, these new images and content are designed to power personalized outreach across the full customer journey.