Martech Advisor

FEBRUARY 11, 2020

In an era where consumers are becoming increasingly anxious about their privacy, how can marketers be respectful toward their data and build trust? Why Is Privacy Now a Cause for Concern? This lack of knowledge and choice over their data causes users to undervalue their data and it creates anxiety about privacy, which fuels distrust.

Privacy 90

Privacy Lead Ranking Ethics Work Management 90

The Customer

APRIL 14, 2020

Data Privacy (archive). 15 min Your Data Privacy: How Much Do People Know? 11 min Data Privacy Demands a Legit Data Protection Strategy May 26, 2021 Organizations—even those without much of a concern about bad actors—need to formulate a legitimate data protection strategy that protects privacy. That’s a good thing!

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Martech Advisor

FEBRUARY 28, 2020

In this article, Greg Heist, Chief Innovation Officer, Gongos, share insights from Gongos' recent survey that explores consumer sentiment on privacy, trust, technology, and personalization. The survey responses here highlight how brand transparency often serves as a key prerequisite to gaining consumer trust. Wary: Millennials are 1.5

Privacy 78

Privacy Personalization Generation Ad Exchange 78

LiveRamp

MARCH 14, 2019

In June 2018, California legislators passed the California Consumer Privacy Act (aka CaCPA or CCPA). But it does create an opportunity for companies to step up and distinguish themselves through strong data governance and data ethics programs. The California Consumer Privacy Act is the most comprehensive privacy law in the country.

Privacy 75

Privacy Privacy Policies Opt-out Ethics 75

Liveintent

NOVEMBER 24, 2020

In fact, I thought it would be great to continue our exchange and bring in another insightful voice, Sachin Puri, McAfee’s VP of growth marketing. They are marketers whose company safeguards customers from cyberattacks, so protecting privacy is more a mandate than a mere box to check. We take privacy very seriously.

Personalization 104

Personalization Marketing Management Privacy Paid Search Agency 104

SmartBug Media

JANUARY 17, 2020

At the same time, consumers are becoming increasingly concerned about personal data, and the ICO (the governing authority for GDPR) is showing GDPR is not to be taken lightly as big name companies like British Airways and Marriott—as well as SaaS companies such as German social media platform Knuddles—have been fined. Privacy by Design.

Privacy 80

Privacy Work Management Paid Search Agency Marketing Management 80

NetLine

AUGUST 16, 2019

And with good cause; with thousands of martech options at our fingertips, it’s naïve in today’s market to overlook adoption of user privacy controls. But first, let’s get you up to speed on Privacy Shield. In short, “Privacy Shield is an agreement between the EU and US allowing for the transfer of personal data from the EU to US.”

Privacy 45

Privacy Privacy Protection Lead Ranking Branding 45

Martech

AUGUST 25, 2021

Sometimes they want to be fully known, at other times, they want their privacy maintained. A lot of this hinges on the value exchange between people and brands. People want more control and transparency into how their data is being used and monetized. This process requires identity. It should be the core of your madtech stack.

Branding 102

Branding Brand Identity Domain Mobile Advertising 102

Choozle

AUGUST 24, 2020

Particularly if your customer data includes personally identifiable information (PII) or protected health information (PHI), our flexible and transparent event mapping system is great for enterprises who want to hyper finetune the data they send server-side to third parties and achieve complete in-house data governance.

Enterprise Management 61

Enterprise Management Advertising Agencies Marketing Management Privacy 61

Outbrain

FEBRUARY 15, 2023

I recently attended IAB ALM & AdExchanger Industry Preview, two very important events allowing an open exchange about the challenges and opportunities we’re seeing in the digital advertising industry. News is the cornerstone of any functioning democracy.

Advertising Agencies 49

Advertising Agencies Ad Exchange Funnel Advertising Lead Ranking 49

Sprout Social

FEBRUARY 26, 2024

Their team responds to customer needs thoroughly and professionally—while protecting consumer privacy and remaining compliant. Consumers expect real-time interactions with legacy brands, like financial service institutions, healthcare providers and government agencies too. But so is transparency.

Enterprise Management 66

Enterprise Management Branding Brand Identity Work Management 66

Binary Demand

MARCH 11, 2024

It is more than just a transactional exchange of products or services; it is a nuanced process where one business strategically communicates with another about the value and benefits, they offer. Transparency is key, with brands openly sharing information about practices, labor, data privacy, and philanthropy.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Binary Demand

MARCH 11, 2024

It is more than just a transactional exchange of products or services; it is a nuanced process where one business strategically communicates with another about the value and benefits, they offer. Transparency is key, with brands openly sharing information about practices, labor, data privacy, and philanthropy.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Convert

JANUARY 21, 2022

While not yet binding, the decision may provide a boost to privacy advocates in Europe who are looking to hold data-hungry tech companies accountable for their handling of people’s personal information. The EU-US Privacy Shield was found illegal by the European Court of Justice in a verdict dated July 16, 2020 (Schrems II).

Analytics 52

Analytics Google Privacy Work Management 52

DealSignal

FEBRUARY 1, 2024

User-friendly interface for seamless management of integrations and data exchanges. However, for complete transparency, users might prefer more readily accessible information on their compliance measures. Apollo : Apollo clearly states its GDPR compliance on its website, showcasing a commitment to data privacy in the European Union.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

Martech Advisor

NOVEMBER 7, 2019

Programmatic has come a long way - from standalone ad exchanges to complex vendor-neutral RTB stacks. As the official programmatic day approaches, it’s just about the time to go through the basic facts, discover trends and patterns in order to understand what will govern the advertising market in the future.

Work Management 46

Work Management Marketing Management Doubleclick Mobile Advertising 46

Martech Advisor

JANUARY 14, 2020

With smart cities, automotive tech, privacy, climate change, plant-based meat and dairy, personal care, and much more on the agenda – 5G and AI were the talk of the town. Data Privacy For the Win. According to a CES 2020 Survey by CITE Research and Dassault Systèmes , data privacy is a concern for 96% of consumers.

Marketing Management 52

Marketing Management Advertising Agencies Privacy Mobile Advertising 52

chiefmartech

APRIL 24, 2019

While it’s not specific to HubSpot — this is an issue and a framework that I believe are broadly applicable across all SaaS platforms — I want to be transparent that I do have a stake in how these dynamics play out in our industry. Exchanging data is a relatively rote, mechanical process. governance –> grammar.

Marketing Automation Services 81

Marketing Automation Services Work Management Marketing Management Astroturfing 81

Valasys

JUNE 1, 2021

Moreover, in the year 2021 regulated digital exchanges custodians will continue to be announced and are expected to go live. For others, it provides an alternative source of income and for still others, it’s about gaining greater financial freedom without government intervention in terms of traditional banking systems.

Digital Asset Management 52

Digital Asset Management Ad Exchange Peer-to-peer B2B 52

Martech

OCTOBER 23, 2023

12) Google’s lawyer, Schmidtlein, argued in court that the government is pursuing a regressive lawsuit. 21) CEO of the privacy-focused search engine and internet browser company, Gabriel Weinberg, testified that his company had attempted to negotiate deals to become the default search engine on some products.

Google 88

Google Lead Ranking Lead Scoring Paid Search Agency 88

Content Standard

MAY 9, 2018

Digital marketers know what this trade-off entails—a fun, convenient service in exchange for personal data—but it’s also easy to forget that ordinary users without a marketing background don’t readily understand the scale of how their social data is used. Embrace Transparency.

Trust Marketing 77

Trust Marketing Social Media Social Marketing Work Management 77

Hubspot

DECEMBER 26, 2018

When I first heard of cryptocurrency, I thought it was similar to PayPal or Venmo … a simple, digital exchange of money. You can imagine my surprise when I learned that cryptocurrency wasn’t only a digital exchange, but an exchange of a completely new currency. I could hardly wrap my mind around it. Affordability.

Ad Exchange 71

Ad Exchange Peer-to-peer Validation Work Management 71

Outgrow

JANUARY 6, 2023

Moe Kiss: I’m a pretty transparent person, so that makes life easier. It’s forced us to use more sophisticated measurement techniques that are more privacy compliant, but ultimately the actual methodology is stronger. But yeah, ultimately I think the value exchange has always been there. The Big Questions!

Marketing AI 52

Marketing AI Paid Search Agency Advertising Agencies Ad Exchange 52

Bannerflow

JULY 12, 2019

A transparent way of buying media. Now, brands can have full transparency over fees. Typically, DSPs that charge on CPM are more transparent with their cost margins. The battle continues over privacy: personal data and how advertisers can use it. Access to a variety of networks, exchanges, and platforms via one interface.

Advertising Agencies 74

Advertising Agencies Paid Content Advertisements Advertising 74

Oktopost

MARCH 24, 2024

Whether you’re a TikTok addict or just a casual scroller, you may have been shocked to hear about the government’s potential ban of the beloved social media platform out of fear that it shares user data with the Chinese government. On a personal level, the fear of data privacy is real.

Paid Content 80

Paid Content Advertisements Advertising Privacy 80

Buzz Marketing for Technology

JUNE 27, 2008

Be mindful that what you publish will be public for a long time—protect your privacy. You should also show proper consideration for others privacy and for topics that may be considered objectionable or inflammatory—such as politics and religion. IBM supports open dialogue and the exchange of ideas.

Guidelines 100

Guidelines Wiki Copyright Ideal Customer Profiles 100

Convert

MARCH 7, 2023

But, before you follow suit and kiss GA4 goodbye, let me tell you it isn’t all bad, at least as far as user privacy is concerned. GA4 is taking privacy to the next level, supporting Google’s ‘Privacy by Design’ initiative. Read on as we’re taking a deep dive into what GA4 offers when it comes to privacy features.

Privacy 52

Privacy Marketing Analytics Tools Features Privacy Policies 52

Hubspot

FEBRUARY 10, 2012

And you might have also noticed that privacy has been quite a hot button issue recently, with the launch of Google's new one-size-fits-all privacy policy as well as the latest debacle with the up and coming (or maybe not?) Privacy Policies and Terms of Use. How to Abide: Don't ever offer payment in exchange for positive reviews.

Paid Content 28

Paid Content Privacy Policies Advertising Agencies Telemarketing 28

Televerde

DECEMBER 20, 2021

From environmental stewardship, working conditions, to ethical governance, companies are seeing their stakeholders take ESG more seriously and raise the bar on business operating standards. Quick Takeaways: ESG is the environmental, social, and governance values that companies and their investors prioritize. Image Source. What is ESG?

Paid Search Agency 52

Paid Search Agency Companies Ethics Privacy 52

Single Grain

NOVEMBER 24, 2020

In fact, consumers cite brand transparency and authenticity on social media as an essential purchase motivator that impacts their decision – and marketing compliance ensures that they get exactly what they are looking for. It prevents organizations from using deceptive tactics and safeguards the privacy rights of consumers.

Digital Asset Management 64

Digital Asset Management Work Management Marketing Management Paid Search Agency 64

Martech Advisor

MARCH 11, 2020

Since the earliest transaction between buyer and seller, the dynamic hasn’t changed: the quality of the interaction, the level of personalization, and the commitment to building trust through transparency is what makes the experience a success and one that creates the potential for a repeat engagement – or not.

Enterprise Management 53

Enterprise Management Marketing Management Ideal Customer Profiles POS 53

chiefmartech

SEPTEMBER 17, 2018

Can blockchain technology really bring long-awaited solutions to longstanding issues including lack of transparency, fraud, consumer privacy, fractured measurement, and slow payments? Transparency into the Media Supply Chain. AdBank — Platform built to show transparency of payments between advertisers and publishers.

Paid Search Agency 81

Paid Search Agency Work Management Companies Marketing Management 81

ClickZ

MARCH 19, 2020

We did ground-breaking work for Coca Cola, the British government, and Barclays Bank. Q) How do brands thrive in this post privacy regulation era? There are no easy answers to the question of privacy. Transparency is key for any brand now and as we move forward, it’s important to tell people what and why.

CMO 103

CMO Paid Search Agency Advertising Agencies Mobile Advertising 103

LiveRamp

OCTOBER 31, 2018

GDPR has cast data practices even further into the spotlight, and many businesses continue to work around-the-clock to ensure and enforce data compliance and transparency. There’s value in committing that time to data governance. Assess audience overlap. Glean audience insights.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Paid Search Agency Planning 40

Single Grain

SEPTEMBER 16, 2022

A decentralized autonomous organization (DAO) is an automated computer network organization model controlled by its community members rather than a single establishment like the government or a financial institution, and whose transaction records are maintained on a blockchain. 1) Data Privacy and Control. as a safer version.

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

Content Standard

SEPTEMBER 29, 2017

On October 31, 2008, on a forum board dominated by cryptography enthusiasts, programmers, and privacy anarchists, a nine-page white paper appeared from a user going by the name Satoshi Nakamoto. Satoshi’s trust and fame in the community wasn’t a product of branding; it was the result of transparency. Be like Satoshi.

Peer-to-peer 64

Peer-to-peer Paper Paid Search Agency Transparency 64

Martech

APRIL 1, 2024

To successfully maintain relevance, brands must understand the implications of these policies and craft marketing campaigns with consumer privacy and agency in the foreground. Most notably, privacy concerns and consumer fatigue with intrusive ads have propelled the resurgence of organic content marketing.

Privacy 130

Privacy Advertising Agencies Marketing AI Advertisements 130