Four Steps to Operationalize AI Ethics in B2B


Have you thought about what AI ethics might look like in your organization? Rapid, unchecked development in AI creates ethical risks, including loss of privacy, transparency, security and potential biases in decision-making. Ready to Learn More About Ethics for AI ?

Ethics and AI: 5 Issues Facing B2B Marketers


As brands explore uses of AI and machine learning in business, they are also coming to terms with ethics and AI. Havens, Executive Director, IEEE Global Initiative on Ethics of Autonomous and Intelligent Systems. In this article, we look at the five ethical issues of AI in business.


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Ethical Marketing & Your B2B Business

The Lead Agency

Businesses who endorse and practice ethical marketing create a strong reputation of social responsibility and cultural sensitivity. As such, ethical marketing isn’t just a moral and legal necessity; it also makes good business sense. What is Ethical Marketing? Ethical marketing is simply the process of applying ethics to your marketing campaigns and strategies. Ethical marketing practices should be engrained into business processes and campaign strategies.

The Importance of Monitoring Internal Communication for Business


With more digital communication channels comes more productivity and collaboration, but also more room for tracking employee conversations and, hence, privacy concerns. of business owners labeled monitoring as an invasion of privacy. Privacy concerns and regulations.

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection


This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. What Do All These Privacy Laws Have in Common?

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Teetering the Line: Privacy Invasion or Tailored Experience?

Aberdeen HCM Essentials

Is using intent data an invasion of privacy, or is it just a good way to create more tailored experiences for target audiences? There’s no doubt intent data is a powerful tool, but is it ethical, or does it cross lines into privacy invasion?

The Guide to Ethical A/B Testing: The Missing Component of Your Optimization Program


What is Ethical Optimization & Why Should You Care? What’s more… the GDPR was a precursor of other initiatives like the ePrivacy Directive and the California Privacy Rights Act. Ethical A/B testing is testing that treats site visitors as humans.

Marketing in Data-Sensitive Industries. Personalization vs. Privacy

With a wealth of data at their fingertips, marketers operating within the digital ecosystem, whether it’s the banking, government institutions, or healthcare industry struggle to keep a balance between data privacy and security, transparency, and marketing personalization. .

Privacy vs. Personalization: A Divide Amongst Generations

Martech Advisor

In this article, Greg Heist, Chief Innovation Officer, Gongos, share insights from Gongos' recent survey that explores consumer sentiment on privacy, trust, technology, and personalization.

New Year predictions: data security, trust and transparency dominate


Unless publishers and tech platforms can ensure data privacy, transparency, ethics and trust, 2019 could be the year that politics intervenes. Post-GDPR and with the rise of new data privacy regulations in the US, consent will continue to be an important factor as we move into 2019. There may be short-term confusion on legislative requirements but it’s safe to say that data privacy will remain a focus. It’s that time of year. Predictions.

UK Government Releases Framework for Development of Ethical AI


UK Government Releases Framework for Development of Ethical AI. An ethical approach ensures the public trusts this technology and sees the benefits of using it. Without prescribing a specific regulatory regime, the report provides a broad ethical framework for AI development. On a more AI-specific level, the Committee writes at length about one of AI’s most persistent ethical dilemmas: bias. Placing a Premium on Transparency. by Noa Segall.

5 Key Elements of Customer Data Privacy

Martech Advisor

Data privacy has been a huge concern among online consumers, especially after data breaches by big companies like Facebook, Dropbox, and LinkedIn. Data-privacy has been a huge concern among online consumers, especially after data breaches by big companies like Facebook, Dropbox, and LinkedIn.

The California Privacy Rights Act (CPRA): Are You Ready for CCPA 2.0?


In May 2020, the privacy advocacy group Californians for Consumer Privacy announced they had collected 900,000 signatures to add the California Privacy Rights Act (also known as CPRA, CCPA 2.0, A New Privacy Enforcement Agency. Prioritize Transparency in Your Company.

Data Privacy Law: Ignorance Is No Excuse

Content Marketing Institute

From the Cambridge Analytica and Facebook scandal to the arrival of the EU’s General Data Protection Regulation (GDPR), 2018 has pushed data privacy into the headlines. HANDPICKED RELATED CONTENT: Why You May Want to Rethink Data, Privacy, and Content. CCO: New rules and legislation around data privacy are, of course, aimed at curbing less-than-ethical or less secure business and marketing practices that might put personal data at risk. And be transparent.

Safer Internet Day Special: Is Data Dignity the Way Forward for Privacy?

Martech Advisor

In an era where consumers are becoming increasingly anxious about their privacy, how can marketers be respectful toward their data and build trust? Why Is Privacy Now a Cause for Concern? ” On Safer Internet Day, let's talk about privacy and data protection.

Why a Data Ethics Program is Critical for CCPA and Beyond


Unethical parties can violate privacy norms, causing embarrassment and even social or financial damage to individuals. They must ensure ethical data use. An accountability-based data ethics program can build trust with customers, minimize risk, and future-proof the business. Here’s how you can operationally embed data ethics to build true competitive advantage, ensuring brand trustworthiness and enabling innovation, speed, and long-term success. Always Code Ethically.

How to Prepare for a Cookieless Future


software would include App Tracking Transparency — an update that “requires apps to get the user’s permission before tracking their data across apps or websites owned by other companies for advertising.” As the industry continues to evolve, privacy policies will, too.

What Is CCPA (California Consumer Privacy Act) and What Does It Mean To Marketers?


In June 2018, California legislators passed the California Consumer Privacy Act (aka CaCPA or CCPA). But it does create an opportunity for companies to step up and distinguish themselves through strong data governance and data ethics programs. CCPA compliance will help companies bolster their commitments to honoring consumer choices as well demonstrating transparency and trust. The California Consumer Privacy Act is the most comprehensive privacy law in the country.

Why You May Want to Rethink Data, Privacy, and Content

Content Marketing Institute

Unwanted social media exposure is just the tip of the iceberg when it comes to digital privacy concerns. Changing privacy laws in Europe and, now, the U.S. have given us compliance-driven motivation to be more vigilant and transparent in our handling of consumer data. See the privacy law recently passed in California.) Should digital privacy encompass more than just data? Ethical ideas vs. ethical practices.

Data Monetization Step Three: Ethical use of data and building trust


Brands are rigorous in choosing which data providers meet their privacy, security, and accuracy expectations, and you should be as well. We’re honing in on where the industry is getting even more focused—and that’s transparency on sources and focus at the individual level,” says Doug MacDonald, SVP of Digital Solutions at V12 Data. Do you have a framework for the ethical use of data to ensure permissible collection, use, and application of customer data?

Global Business: The Basics of Data Protection and Data Privacy


Most prospects for cloud solutions over that time have been rightly concerned with the issue of Data Protection and Data Privacy, both in terms of their responsibilities for customers’ data and the overall protection of their brand. A data controller has obligations under local laws to protect the privacy of the data they collect. The most important words here are trust and transparency. A data controller earns and builds trust through complete transparency.

With AI and Workforce Automation Entering Brand Communications, How Do We Keep Content Ethical?

Content Standard

There’s the whole area of white space around ethics , professional guidance around mentoring, negotiations, soft skills. ” He’s not convinced artificial intelligence in marketing should be 100 percent trusted with ethical decisions, raising the example of the Bell Pottinger scandal. Valin doubts an ethical AI tool would have helped Bell Pottinger make a different decision or avoided the resulting backlash. ” Questions of Ethics, Morality, and Humanity.

What is responsible marketing?


One of the biggest and hardest to overcome is the growing importance of a brands’ handling of customers’ data and privacy. . Being open, honest, and transparent when collecting customer data is essential. Ethical marketing.

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Is Your Content Putting You at Risk?

B2B Memes

Though ethics is not a frequent topic of discussion among content marketing thought leaders, a key principle that is widely accepted is the importance of transparency. Likewise, openness and disclosure will serve you well in legal areas, whether in observing FTC guidelines or in deciding whether you need to include a privacy policy and terms of service on your Web site. Tags: Content Marketing Ethics publishing law transparency

The 26 BEST IDentity Graph Companies Solving the Customer Identity and THIRD-Party Cookie Crisis


It only made sense for them to create or add on an identity solution so they could better manage all of that data, especially as consumer privacy regulations clamp down on keeping customers and their data safe.

GDPR and Marketing – What You Need To Know


This reality is disconcerting for large numbers of people, with over 90% of online customers stating that they’re worried about their online security and privacy to some extent. As of May 25 th, 2018, a new set of laws in the EU started to take effect, and these laws are forcing marketers to significantly alter their disclosure practices (and in some cases, their business ethics) in order to avoid some pretty hefty fines. Guest post by Ben Abbott.

26 Companies Trying to Solve the Customer Identity Crisis


It only made sense for them to create or add on an identity solution so they could better manage all of that data, especially as consumer privacy regulations clamp down on keeping customers and their data safe.

Planning for a Data-Driven Future


As marketers, we need to become data-driven to reach audiences in a meaningful way, but it’s also important we are using data in the most ethical manner, treating it with the dignity we all expect. We innovate much faster than regulation, so as an industry we have to establish and uphold consistency, transparency, and accountability throughout our data strategy. We must go above and beyond the bare minimum and think ethically when it comes to data usage.

Stop Press! Ello Is Not Made Of Gumdrops And Kittens


For realists, Ello’s lack of disclosure and transparency (a criticism Facebook’s long weathered) is telling, along with the obvious fact that the cash has to come from somewhere. And that’s hard to do without cutting ethical corners. Maybe Ello isn’t the Beanie Babies of social networks, and it arrived at the right time in an Edward Snowden-influenced history when we’ll sacrifice Network Effect for promised privacy.

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SXSW 2019 Recap: Creating Authentic Brand Relationships


Finally, a conversation around brand authenticity would not be complete without addressing data ethics. In the SXSW 2019 interactive session “ Modern Marketing: Authenticity in the Age of GDPR ,” panelists from Monotype and Schlage Locks, along with our own Michael Bowie, LiveRamp’s Head of Data Ethics, discuss how brands can reach consumers accurately and push marketing boundaries authentically, while also maintaining compliance with current and upcoming privacy regulation.

Data Collection Best Practices


Practice Ethical Data Collection. Trust is critical to customer loyalty and retention, and the best way for businesses to retain trust while collecting data is to remain transparent and honest. Customer and prospect data collection is critical for both sales and marketing teams.

Facebook Will Require Issue-Based Ads to Be Labeled


For the past several months, Facebook has been on a seemingly endless campaign to associate its name with greater transparency: of its terms, its privacy policies, and how it approaches and ranks the content shared on its site. Transparency Loves Company. The transparency efforts will also include what Google calls "a searchable library for election ads," which looks to be similar to the Political Ad Archive Facebook announced in April.

How to differentiate your content marketing strategy in highly regulated verticals

Tomorrow People

Transparency. But don’t let the need to navigate ethical and regulatory factors stop you from harnessing the power of a content marketing strategy. Ensure everything is clearly understood, traceable and transparent with a clear, written strategy. Privacy is paramount — you must have explicit consent for any information shared. Credibility and customer confidence is vital — take extra care to show transparency and build credibility.

Letter to the reader: the launch of Rock Content Magazine


The second phenomenon is the indiscriminate collection, use, and sharing of data, without worrying about users’ privacy. Marketing departments have gone through drastic changes as a result of digital migration.

How to Evaluate B2B Data Providers


To whittle down the field to the best, most ethical, and cost-effective options, you need to approach the purchase with the right evaluation criteria. Ideally, it should be less than 30 days old and the best vendors are transparent about when each field was updated (more on that later).

What Marketers Should Know About Personality-Based Marketing


Personality insights and other aspects of behavioral science offer opportunities to better connect with individuals, and if done ethically it can be beneficial for consumers and businesses alike. The Ethics Of Personality Marketing.

6 Fresh Customer Experience Hacks for 2020

Martech Advisor

Be transparent about customer data privacy. But this should be approached with a clear, ethical stance. Regular updates to a brand’s data privacy policy and timely notifications to subscribed customers are also essential.