article thumbnail

New Privacy Standards Coming to Apple & Google App Stores

Convert

App Privacy Requirements Added to the iOS App Store & Mac App Store. The update — which was pushed out last week — populates the app stores with all-new privacy labels that make that information transparent and easy to digest for users. Tip: The concept of “privacy label” isn’t new.

Privacy 105
article thumbnail

How influencers and content creators are reshaping brand strategies

Martech

Businesses exist to help brands broker strategic partnerships with leading influencers, like this creator deal that rivaled professional athlete contracts. Transparent discussions about budgets, payment terms and expectations are foundational to a successful partnership.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Meet ZoomInfo’s Chief Compliance Officer: Q&A with Simon McDougall

Zoominfo

Tech policy expert Simon McDougall has joined ZoomInfo as our new chief compliance officer, overseeing our privacy and compliance functions. In this role, Simon will advance one of our core missions: providing transparency about how we collect and use professional contact data, while upholding individuals’ rights to privacy.

Zoominfo 130
article thumbnail

What Is Privacy Forward and Why Does it Matter for Marketers?

Adobe Experience Cloud Blog

It was a moment of reckoning for online privacy. As a marketer, it’s important to understand privacy as it is part of the customer experience. Even though Facebook shut down the ability to take data from third-party data brokers, companies can still put cookies on other websites that collect activity from users. Data Targeting.

Privacy 133
article thumbnail

The power of customer data across the journey: Acquisition

Martech

As third-party cookies face deprecation and stricter consumer data privacy regulations emerge, prioritize improving customer data quality instead of depending solely on third-party data brokers. What about data privacy? When it comes to customer data, one pressing concern is data privacy.

article thumbnail

Zero Party Data: What It Is and Why You Need It

Oktopost

If so, it’s reasonable to think that has something to do with the additional requirements imposed by the recent wave of new privacy regulations. Third Party Data – collected from various sources and provided to you by a broker who may not have had any direct interactions with consumers. What’s a marketer to do?

article thumbnail

Why You May Want to Rethink Data, Privacy, and Content

Content Marketing Institute

Unwanted social media exposure is just the tip of the iceberg when it comes to digital privacy concerns. Changing privacy laws in Europe and, now, the U.S. have given us compliance-driven motivation to be more vigilant and transparent in our handling of consumer data. See the privacy law recently passed in California.)

Privacy 63