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What marketers need to know about data and privacy in 2025

SmartBrief - Marketing

Data creates new growth opportunities if companies can collect and use it efficiently while respecting consumers’ privacy. Privacy remains a concern for consumers. Here are some of the ongoing data privacy trends and tactics marketers should be aware of heading into 2025.

Privacy 126
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How to build customer trust through data transparency

Martech

What if we took the bold step of being completely transparent about the data we collect? The problem with privacy Customers are confused and feel a lack of control In 2019, and again in 2023, Pew Research found that Americans are concerned, confused and upset about how their data is being collected. What would that look like?

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Free speech, Meta, data privacy and email: A delicate balance or a complete disconnect?

Martech

These divergent approaches to moderation, combined with escalating data privacy concerns, pose significant challenges for marketers and consumers. How can consumer demands for data privacy coexist with the realities of effective digital marketing? This underscores a deeper disconnect across digital channels. blocklist providers.

Privacy 130
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Google’s cookie pivot leaves 88% of industry in uncertainty: IAB

Martech

The move has sparked speculation about the future of privacy-focused advertising and the impact on businesses that have been preparing for a cookieless future. Google has also not explained how these changes will affect Android devices, creating uncertainty about how privacy will be handled across its ecosystem.

Privacy 136
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How to Balance Personalized Marketing With Data Privacy in 2021

Webbiquity

Over the past three years, data privacy has received a great deal of media attention, driven mainly by the implementation of GDPR in the EU. Yes, privacy legislature is excellent news for consumers, especially when considering the consequences of data breaches. falls under these privacy regulations. Image credit: Despositphotos.

Privacy 282
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Why your marketing strategy should still be cookie-less despite Google’s shift

Martech

In 2020, privacy concerns prompted Google to plan to remove cookies in Chrome with a deadline that was continually moved back, regularly sending panic waves through the marketing world. Just last week, the roller coaster continued when Google announced that they’re keeping third-party cookies but giving users an opt-in option.

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ZoomInfo, Data Privacy, and You

Zoominfo

Companies are increasingly facing pressure from regulators and consumers alike to address data privacy concerns and tighten collection data collection processes. Our data collection and usage strategies prioritize accountability, responsibility, and an in-depth understanding of individual privacy. Current Data Privacy Laws.

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