Data Privacy Terminology 101

Zoominfo

The world of data privacy is vast and complex. In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. Let’s get started… Data Privacy. Opt In/Opt Out. Data Insights Data Privacy

ZoomInfo, Data Privacy, and You

Zoominfo

Companies are increasingly facing pressure from regulators and consumers alike to address data privacy concerns and tighten collection data collection processes. Current Data Privacy Laws. Data Privacy Best Practices. Have an easily accessible privacy policy.

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Opt In, Opt out – 5 Trends in Mobile Advertising 

Martech Advisor

Privacy challenges, the return of contextual ad networks, consumer engagement measurability and more! 2020 is going to change the media and advertising landscape in huge ways. Learn More: Key Milestones on the Path to Improved Trust in In-App Inventory.

Teetering the Line: Privacy Invasion or Tailored Experience?

Aberdeen HCM Essentials

Is using intent data an invasion of privacy, or is it just a good way to create more tailored experiences for target audiences? There’s no doubt intent data is a powerful tool, but is it ethical, or does it cross lines into privacy invasion? 3. Ability to Opt-Out.

Teetering the Line: Privacy Invasion or Tailored Experience?

Aberdeen HCM Essentials

Is using intent data an invasion of privacy, or is it just a good way to create more tailored experiences for target audiences? There’s no doubt intent data is a powerful tool, but is it ethical, or does it cross lines into privacy invasion? 3. Ability to Opt-Out.

How to Balance Personalized Marketing With Data Privacy in 2021

Webbiquity

Over the past three years, data privacy has received a great deal of media attention, driven mainly by the implementation of GDPR in the EU. Yes, privacy legislature is excellent news for consumers, especially when considering the consequences of data breaches. Be Transparent.

A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Right to correct errors in personal data. Right to opt-out of behavioral advertising.

Google Privacy Sandbox – Not Everyone Is Playing Along

TrueInfluence

Unsurprisingly, other big tech platforms are not lining up to play in Google’s privacy sandbox. rollout introduced a new App Tracking Transparency feature, which basically establishes a second highly visible opt-out for behavioral tracking, and hence ad targeting, inside apps.

How Will New Data Privacy Regulations Affect You?

Navigate the Channel

New data privacy laws around the world are going to affect North American business more than ever, and savvy executives are taking note. In a globalized economy that is more co-dependent with each passing business cycle, companies cannot afford to ignore any regulation based solely on the geographic location of its inception. If your outreach relies on email blasts that are not opt in, you should change your strategy immediately.

New Privacy Standards Coming to Apple & Google App Stores

Convert

App Privacy Requirements Added to the iOS App Store & Mac App Store. At WWDC 2020, back in June , Apple announced it would start asking app makers to disclose the data they access and collect so that users can make more informed decisions about the apps they download.

Navigating a Privacy-First Digital World

Bluetext

Data privacy features can be overwhelming. Data protection policies really started to emerge and take force in the past several years. The most widely known data protection policy is the General Data Protection Regulation (GDPR), which was implemented in 2018.

Data privacy: What should marketers be doing to prepare for regulation?

ClickZ

Data privacy is a hot topic right now, and rightly so. And, the introduction of laws like GDPR and the California Consumer Privacy Act, rather than quelling fears, have only added to the growing perception that our data has not, up until now, been private. . We caught up with Harold Giménez, VP of Technology at Iterable and a data privacy expert, to hear his take on these issues. . The post Data privacy: What should marketers be doing to prepare for regulation?

The California Privacy Rights Act (CPRA): Are You Ready for CCPA 2.0?

Convert

In May 2020, the privacy advocacy group Californians for Consumer Privacy announced they had collected 900,000 signatures to add the California Privacy Rights Act (also known as CPRA, CCPA 2.0, A New Privacy Enforcement Agency. Right to Opt-Out of Third-Party Sales.

How an Absence of Privacy Shield Certification Could Put your Brand at Risk

NetLine

Marketers may recall the wave of borderline hysteria that took place in the wake of GDPR. And with good cause; with thousands of martech options at our fingertips, it’s naïve in today’s market to overlook adoption of user privacy controls. As a Privacy Shield certified buyer engagement platform , we’re positioned to help marketers better understand the importance of seeking vendors that comply with global privacy protection regulations.

Data privacy legislation: what display advertisers need to know

Bannerflow

The end of the decade also saw significant changes to data privacy laws. In this article we explain why data-privacy is needed, and the impact data privacy legislation is having (and will have) on display advertising. Why is data-privacy legislation needed?

In the Privacy-First Era, Marketers Must Organize Around Privacy to Solidify Consumer Trust

Martech Advisor

Marketers who can advocate for lasting scalable approaches to privacy while alerting consumers to their company’s compliance standards should enjoy a competitive advantage relative to their peers. Darren Abernethy, Senior Counsel, TrustArc shares some truths he's gleaned from decades of working with a privacy-conscious customer base. Welcomely for many organizations, new privacy regulations also have reinvigorated consumer confidence in brand privacy.

Data privacy legislation: what display advertisers need to know

Bannerflow

The end of the decade also saw significant changes to data privacy laws. In this article we explain why data-privacy is needed, and the impact data privacy legislation is having (and will have) on display advertising. Why is data-privacy legislation needed?

Data Privacy 101: Considerations and Why You Should Care

Bluetext

However, as websites and ad-tech have evolved in recent years, so have protections and privacy policies. It’s easy to write off the need for a comprehensive privacy policy, however, this is a recipe for disaster in the age of big data regulation and enforcement.

How to Prepare for a Cookieless Future

Zoominfo

The biggest change to the marketing landscape in years is fast approaching — and if you don’t have a plan, you’re already behind. Back in January 2020, Google announced it would phase out third-party HTTP cookies within two years. Get in there and say, ‘Prove it.’”.

Data privacy legislation: what display advertisers need to know

Bannerflow

The end of the decade also saw significant changes to data privacy laws. In this article we explain why data-privacy is needed, and the impact data privacy legislation is having (and will have) on display advertising. Plus, what you can do to ensure your display ads continue to deliver the biggest impact in the context of heightened data privacy. While Google has followed in Apple’s wake will phase out third-party cookies by 2022. In conclusion.

In-aisle mobile marketing: a boon for consumers or a violation of privacy?

Biznology

When geo-specific applications and marketing first hit the scene, there was an outcry about privacy concerns. That being said, as mobile device consumers have become more app-savvy, they have come to understand the concept of “opting in” and if those benefits of doing so are worth providing a little extra personal information. The downside is the privacy issue, again. These businesses should also be transparent about how the data that is collected will be used.

Data Privacy Issues for SaaS Companies in the Age of GDPR

SmartBug Media

GDPR has been in effect since May 2018, yet many marketers are still adapting their marketing ops and data management to be compliant. Once again—because this is the most important part for businesses that operate in the U.S.—if you won’t be in compliance with GDPR.

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Top Marketing Trends 2019: Privacy Will Drive Big Changes

Bluetext

In this and subsequent blog posts, we will discuss additional trends for 2019, including the public’s change of attitude towards social media platforms, and then assess what to expect next year in website design, digital marketing, branding, and public relations. The regulation, which took effect in the European Union on May 25th, is a legal framework that sets guidelines for the collection and processing of personal information of individuals within the European Union.

Global Business: The Basics of Data Protection and Data Privacy

Marketo

Author: Fergus Gloster I have been involved with cloud computing from its earliest days in 2000, long before the terms cloud, SaaS, PaaS etc., Most prospects for cloud solutions over that time have been rightly concerned with the issue of Data Protection and Data Privacy, both in terms of their responsibilities for customers’ data and the overall protection of their brand. A company that collects and uses data of individuals in a B2B or B2C environment is a data controller.

In-aisle mobile marketing: a boon for consumers or a violation of privacy?

Biznology

When geo-specific applications and marketing first hit the scene, there was an outcry about privacy concerns. That being said, as mobile device consumers have become more app-savvy, they have come to understand the concept of “opting in” and if those benefits of doing so are worth providing a little extra personal information. The downside is the privacy issue, again. These businesses should also be transparent about how the data that is collected will be used.

iOS 15: What you need to know

DotDigital

The breakneck speed of digital transformation this past year has been impressive in not just velocity but in the breadth of impact. What’s more, the announcement is a preview of features set to be released in September 2021. Privacy is important. Double opt-in.

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FTC Issues Final Privacy Framework Report to Protect Users’ Data

readwrite

The Federal Trade Commission has issued its Final Privacy Framework Report that outlines guidelines for how companies can and cannot use consumer data on the Internet. The initial report was released in Dec. 2010 and the FTC took in consideration 453 public comments in the final report. The FTC is focusing on five action items in the privacy report. The FTC is holding a workshop in D.C. Let us know you thoughts in the comments.

The 26 BEST IDentity Graph Companies Solving the Customer Identity and THIRD-Party Cookie Crisis

LeadsRX

Identity Graphs are increasing in popularity because third-party cookies are going the way of the Dodo bird, leaving marketers scrambling for solutions of how to identify and track consumers so they can better market and re-market to them.

How Apple’s iOS 14 Release May Affect Your Ads (& What to Do About It)

Single Grain

In this article, I will discuss the changes that Apple made in its newest iOS release and what steps you can take as a business owner or marketer to support advertising on different mobile ad platforms. In contrast, its major rivals, Facebook and Google, earn profits by selling ads.

Ads 52

GDPR and Marketing – What You Need To Know

Webbiquity

We live in an age where almost everything we do is recorded in one way or another, especially on the Internet. This reality is disconcerting for large numbers of people, with over 90% of online customers stating that they’re worried about their online security and privacy to some extent. They’re also required to be transparent about any potential data breaches, and let the customer know if their information has been compromised. Guest post by Ben Abbott.

How Data Security and Regulatory Compliance are Changing SEM

QuanticMind

Safe to say, consumer data has become a critical performance factor for digital and search engine marketing in recent years. In fact, it’s now practically impossible for businesses to gain visibility in either organic or paid search results without relying on consumer data insights. Here are some insights into how you can navigate regulatory compliance in the world of SEM. Consider Google’s in-market audiences, for example.

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26 Companies Trying to Solve the Customer Identity Crisis

LeadsRX

Since opening up shop in 2015, LeadsRx has gathered more than 2.0 Through its Authenticated Traffic Solution, LiveRamp claims its identity graph, LiveRamp ID , is the largest deterministic graph on the open internet, with more than 250 million consumers represented in the U.S.,

8 Changes Your Website Needs to Be GDPR Compliant

ATAK Interactive

Since then, the internet has completely transformed in ways we never could have predicted. The new regulations spell out specific rights that individuals have in regards to whether or not they’d like to relinquish the rights to their data. In order to stay on the right side of the law and avoid some hefty fines, check out our steps to ensure that your website is GDPR compliant. Forms Must Be Active Opt-In. Separate Opt-In Checks.

Your B2B Database: Having A Very Data New Year in 2021

Zoominfo

Who knew what surprises awaited us in 2020?). The digital strategies we’ve created and altered in 2020 have been drastically different from previous years, and will definitely differ in 2021. Remember: data comes first in a database strategy. 3.Invest in Third-Party Data.

Convertr look to provide integration in an increasingly crowded martech ecosystem

ClickZ

30-second summary: Convertr is an API-first data routing and optimization platform, which was launched in 2011 by entrepreneur Emma Bowkett. By just doubling down and being a bit more human and tongue-in-cheek about it, brands can really engage their end customer, who will be a lot more willing to have a data relationship with them. The marketing and advertising technologies sector has experienced rapid changes in the last few years.

FTC & its Do Not Track List: Themes and Terminology

Marketo

by Josh Aberant In this privacy blog series , we’ve been reviewing the trends and changes happening in US privacy within online marketing and business. One of the biggest recent announcements was, of course, the FTC’s privacy report “Protecting Consumer Privacy in an Era of Rapid Change”. Released just over a month ago, this report is one of many indicators making clear that online privacy is changing in the US. Transparency : (a.k.a.

Stay in Compliance: What Marketers Need to Know About ePrivacy Law

Marketo

Transparency will be a ‘buzz’ word in the new General Data Protection Regulation. DUNCAN : Bought-in lists do present problems – and you are responsible for solving them! Ask to see the privacy policy that was used to inform those on the list how their data would be used. Just don’t allow any marketing scope to creep in – keep it contractual, and DO make it easy for them to amend/add data. In the EU we have seen the emergence of self-certify “Trust Me” icons.