SmartBrief - Marketing

JULY 25, 2024

However, using data to personalize interactions requires companies to take steps to safeguard privacy and maintain customer trust. 5 ways to build trust and respect customer privacy 1. Build clear, strong data privacy policies Handling heaps of data means handling it with care. But use caution.

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Tactics Ideal Customer Profiles Privacy Policies Ad Building 122

Orange Owl Blog

DECEMBER 24, 2024

B2B Marketing Privacy and Data Protection in B2B Marketing: A Critical Priority Vivek Goel December 24, 2024 Share : Table of Contents Introduction In the fast-evolving digital landscape, B2B marketing has undergone a transformative shift. “B2B organizations need to view privacy as a core aspect of their brand integrity.

Privacy 52

Privacy Work Management Marketing Management Marketing Automation Services 52

Zoominfo

MAY 22, 2020

Collectively, personal data and how it’s used is becoming known as the “privacy experience,” and data protection teams and sales reps are increasingly aware of it. In 2018, 1,000 consumers were asked about their data privacy by Akamai, a vendor that sells cloud security and content delivery platforms. Digital behavior?—such

Privacy 195

Privacy Marketing Analytics Tools Zoominfo Privacy Policies 195

Salesforce Marketing Cloud

OCTOBER 28, 2024

Our approach is built on intentional design and system-level controls that emphasize and prioritize transparency, accountability, and safeguards. Capping email frequency during setup prevents overreach, reduces the likelihood of email fatigue and opt-outs, and preserves email domain integrity.

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Ad Building Work Management Ethics Opt-out 111

Martech

JULY 26, 2024

Most importantly, they implore us to keep emphasizing first-party data and a privacy-first strategy with our clients. The proposed Privacy Sandbox, while marketed as a privacy-enhancing tool, likely raises barriers for competitors. Unsurprisingly, participants in the advertising ecosystem had a lot to say about that.

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Google Ads Privacy Mobile Advertising 130

Orange Owl Blog

DECEMBER 24, 2024

B2B Marketing Ethical and Transparent Marketing in B2B: A Pillar of Long-Term Success Vivek Goel December 24, 2024 Share : Table of Contents Introduction In the fast-paced world of B2B marketing, trust is everything. This blog explores the importance, challenges, and best practices of adopting ethical and transparent marketing in B2B.

Ethics 52

Ethics Transparency Enterprise Management Work Management 52

Adobe Experience Cloud Blog

SEPTEMBER 26, 2018

Although often overlooked, companies with top-notch marketing emphasize privacy and transparency. In this blog, I’ll cover the steps for building consumer trust and get insights on how to optimize marketing in the Age of Privacy. Transparency as a Strategy. “ Transparency as a Strategy. “

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Transparency Privacy Policies Branding Brand Identity 134

Optinmonster

NOVEMBER 21, 2024

GDPR is a privacy law from the European Union (EU) that governs how businesses collect, use, and store personal data. Provides Transparency Be upfront about what you’re collecting and why. Transparency also means: Detailing data usage : For example, state, “We’ll use your email to send monthly updates and special offers.”

Privacy 52

Privacy Privacy Policies Opt-out Opt-in 52

Marketing Insider Group

APRIL 24, 2023

In response to the high demand for user privacy, alternative search engines, like DuckDuckGo, started to emerge as a popular (and safer) alternative. DuckDuckGo was created in 2008 by Gabriel Weinberg, and is best known for its focus on user privacy. You’ve likely heard of some of these, but there should be some new ones, too!

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Paid Search Agency Privacy Advertising Agencies Transparency 299

Zoominfo

MAY 19, 2021

The world of data privacy is vast and complex. In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. Let’s get started… Data Privacy. Opt In/Opt Out. Opt in versus opt out is a common dichotomy for understanding different types of consent.

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Privacy Opt-out Zoominfo Opt-in 130

Martech

OCTOBER 29, 2024

Customer data platforms (CDPs) are a versatile tool in the martech stack. Whether you’re looking for a solution to power your personalization efforts, consent management, attribution tracking or other use cases where a point solution is available, a CDP is likely capable of meeting your needs. Here are 12 ways your marketing team can use a CDP.

Marketing Automation Services 123

Marketing Automation Services Multi-Touch Attribution Multi-Channel Marketing Management 123

Valasys

SEPTEMBER 13, 2024

However, with the rise of social media comes increased concerns around data privacy and how user information is collected and used for marketing purposes. This article explores how brands can balance data privacy and engagement as they develop their social media marketing campaigns. Clearly communicate this in your privacy policy.

Privacy 40

Privacy Social Media Social Marketing Privacy Policies 40

Marketing Insider Group

MAY 2, 2023

Your business owns this data, so as long as you’re practicing good privacy habits, everything will be safe and secure. And because your audience voluntarily shares this data, the exchange establishes a sense of trust and transparency , ultimately nurturing the relationship they have with your brand. What Is First-Party Data?

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ROI Webinar Metrics Content Privacy 299

Zoominfo

DECEMBER 23, 2020

Finetune Your Data Privacy Efforts. With increasing demand from customers for more transparency in contact data use, it’s an obligation to address data privacy in your organization. Even though it’s tradition at this time of year to reflect on old New Year’s resolutions, and draw up new ones — we can make a pass for 2019’s.

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Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Martech

JUNE 3, 2025

Shady opt-ins: Pre-checking opt-in boxes, hiding opt-in requirements in terms and conditions or camouflaging unsubscribe links in email messages. Emotional blackmail: Opt-in popovers that label an opt-out link “Only bad parents would skip this offer” or “No, I don’t care about saving money.”

Ethics 91

Ethics Urgency Marketing Terms and Conditions Opt-out 91

Martech

APRIL 1, 2024

To successfully maintain relevance, brands must understand the implications of these policies and craft marketing campaigns with consumer privacy and agency in the foreground. Most notably, privacy concerns and consumer fatigue with intrusive ads have propelled the resurgence of organic content marketing.

Privacy 135

Privacy Advertising Agencies Marketing AI Advertising 135

Salesforce Marketing Cloud

FEBRUARY 13, 2024

It’s an easy way to think about opt-in email marketing. So when you give your customers the chance to sign up, or “opt in,” you’re asking for their consent — a sign of respect. The basics of opt-in email marketing are pretty simple, but as with all inbound email marketing , there are good (and better) ways to go about it.

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Opt-in Email Marketing Marketing AI Opt-out 111

LeadsRX

MAY 1, 2025

However, with tighter privacy regulations and more privacy-conscious consumers, attribution is evolving fast. Here’s how shifting privacy laws and consumer behavior are reshaping attribution—and how tools like LeadsRx can help. Many now use ad blockers, opt out of tracking, or choose privacy-first services.

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Marketing Attribution Privacy Marketing AI Multi-Touch Attribution 52

Martech Advisor

JANUARY 6, 2020

Privacy challenges, the return of contextual ad networks, consumer engagement measurability and more! Privacy Measures Will Continue to Spark New Identity Solutions, Such as Internal DMPs. Opt-Out Is the New Default Choice, Making Active Engagement Even More Valued. It started with IPG snapping up Acxiom for $2.3

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Opt-out Opt-in Mobile Advertising Advertising Agencies 91

Martech

OCTOBER 1, 2022

is on the cusp of implementing a new national privacy law, the American Data Privacy and Protection Act (ADPPA). The new law will have significant implications for marketers, who will need to ensure they are handling consumer data in a responsible and transparent manner. In this post we’ll cover: What is privacy in marketing?

Privacy 123

Privacy Paid Search Agency Ad Exchange Transparency 123

Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. CMPs play a crucial role in balancing the scales between effective marketing strategies and the stringent requirements of data privacy compliance.

Digital Asset Management 128

Digital Asset Management Work Management Privacy Marketing Management 128

Zoominfo

AUGUST 30, 2022

Well, now we need to add a fifth P to the mix: privacy. Privacy compliance has become an essential part of modern-day marketing. While GDPR privacy compliance remains a top priority, the ePrivacy Directive adds complexity by limiting the manner in which marketers can launch campaigns, depending on where their audience lives.

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Privacy Opt-out Opt-in Zoominfo 130

Zoominfo

JULY 13, 2022

Concerns around data privacy have been on the rise in recent years — and for good reason. As a privacy-first company, ZoomInfo is aware of growing concerns surrounding data collection, processing, and usage. Data FAQ: Does ZoomInfo make opting out of its database difficult? Answer: No. Answer: Yes. Answer: No.

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Zoominfo Privacy FAQ Opt-out 130

Act-On

APRIL 15, 2025

GDPR stands for General Data Protection Regulation, a set of rules designed to protect the personal data and privacy of people living in the European Union. Both are privacy regulations aimed at protecting consumer data, but some key differences exist. After all, youre a marketer, not a privacy lawyer! What Is GDPR Compliance?

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Paid Search Agency Lead Capture Privacy Marketing Automation Services 100

Martech

JANUARY 10, 2025

of subscribers would opt out of emails whose subject lines didn’t line up with the message content. And with consumers becoming more suspicious about email that doesn’t quite look right, we need to be as transparent and honest as possible. Deception can erode trust. A 2022 Gartner study found that 30.4%

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Copywriting CAN-SPAM Phishing Click Rate 134

Martech

JULY 15, 2022

Today’s data collection and user privacy landscape is a minefield. But it also provides important business advantages for brands and companies to address privacy concerns head-on and establish a foundation of trust with their loyal customer base. A new paradigm for privacy in today’s world. The privacy paradox.

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Privacy Opt-out Terms and Conditions Opt-in 116

Zoominfo

FEBRUARY 22, 2023

As a result, privacy regulators are going to great lengths , such as issuing record-breaking fines , in order to keep consumer data safe and businesses in check. The initial ICO investigation and report found a fundamental lack of transparency across the CRA sector. What does this ruling mean for businesses?

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Privacy Paid Search Agency Transparency Rules 130

Zoominfo

FEBRUARY 12, 2024

As your business expands into new markets, privacy considerations must be top of mind. Canada has its own set of privacy laws that impact how companies go to market. A general best practice is to maintain processes for honoring what are known as Data Subject Rights , particularly allowing individuals to opt out as they wish.

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Privacy Marketing Analytics Tools Telemarketing Zoominfo 130

Zoominfo

OCTOBER 5, 2021

You need accurate, up-to-date, and privacy-compliant business data to successfully engage buyers across continents. And we provide industry-leading data privacy measures so you can rest easy about compliance. Go-to-Market with Confidence and Privacy Compliance Privacy compliance remains a top concern for companies and consumers.

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Zoominfo Privacy Marketing Analytics Tools Opt-out 130

CMSWire

JUNE 13, 2025

We've got you covered. Editorial Predictive AI in Customer Experience: What Works Today Read now Editorial SEO Sidekick: The Rise of Answer Engine Optimization Read now Feature Just Chatbots? The Gist Platform breakup looms large. trillion social media advertising landscape. Marketing operations face major upheaval.

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Enterprise Management Digital Asset Management Marketing Budget Marketing AI 99

Martech

JUNE 6, 2022

Apple’s app privacy rules have resulted in 59% of mobile advertisers moving ad spend from them to Google Play and alternative Android platforms, according to a new study released today. in April of last year, ATT is an opt-in privacy protection system, requiring apps to get user consent for tracking. What it is. Biggest impact.

Privacy Protection 120

Privacy Protection Privacy Mobile Advertising Mobile Marketing 120

Zoominfo

MAY 19, 2021

The world of data privacy is vast and complex. In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. General issues in data privacy include the rules around data collection, required disclosures, and the rights of individuals.

Privacy 100

Privacy Opt-out Zoominfo Opt-in 100

Litmus

MARCH 8, 2024

In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. In four lessons, we cover data privacy in email marketing as it stands today, plus tips on how to future-proof the privacy of your email program.

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Privacy Email Marketing Marketing AI Data Hygiene 105

Zoominfo

JANUARY 12, 2023

As a data privacy specialist in the UK, I often hear this question from customers and prospects: “How do we remain compliant as we expand into new regions?” It can be difficult to sift through privacy regulations and know which aspects are most relevant to your business. UK GDPR The EU’s GDPR is the global standard for data privacy.

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Privacy Marketing Analytics Tools Zoominfo B2B 130

Salesforce Marketing Cloud

DECEMBER 20, 2023

If you measured it today, how would your business score on AI transparency? This lack of transparency threatens privacy and security, and fosters uncompensated use of copyrighted content, according to Senate testimony by Ramayya Krishnan, dean of Carnegie Mellon University’s Heinz College of Information Systems and Public Policy.

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Transparency Marketing AI Lead Ranking Ethics 111

Navigate the Channel

OCTOBER 15, 2024

In the fast-paced world of digital marketing, staying ahead of the curve is essential. With each passing year, new trends emerge, reshaping the landscape and offering fresh opportunities for businesses to connect with their audience. 1 – AI-Driven Marketing Artificial Intelligence (AI) is set to become the backbone of digital marketing.

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Marketing AI Trends Ethics Privacy 65

Bluetext

JUNE 13, 2025

As privacy regulations tighten, precision targeting becomes harder—here’s how to execute effective ABM without crossing data compliance lines. The New Landscape of ABM and Data Privacy Account-Based Marketing (ABM) has become a go-to strategy for B2B marketers aiming to deliver personalized, precise campaigns tailored to key accounts.

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Account Based Marketing Privacy ABM Work Management 34