Martech

JANUARY 10, 2024

Many marketers speak at industry events for various reasons. Some do it to position themselves as thought-leaders, gain new clients or just because they enjoy teaching. I’ve had the pleasure of working with many interesting marketing speakers over my 20-plus years in events. In your inbox.

Conference 113

Conference Tips Work Management Marketing Management 113

Strategic-IC

FEBRUARY 20, 2024

The process must involve everyone, Katrine stresses: “We sat down and did some in-depth strategy sessions – the executive team, everyone, our CEO, COO, CFO, C-level. The first thing we did was just take a look at the data.” .” – Katrine Rasmussen, Chief Marketing Officer at Pixelz 3. We worked with April Dunford – obviously, awesome!

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Lead Forensics

MAY 14, 2024

The key benefits of marketing automation A lot has been written about the benefits of marketing automation, including its potential to substantially increase the number of leads being generated, as well as the conversions achieved. It is estimated to help B2B marketers increase their sales pipeline contribution by an average of 10%.

Marketing Automation Services 52

Marketing Automation Services Top of Funnel B2B Sales Marketing Automation 52

markempa

NOVEMBER 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Target Marketing: What’s a Lead? Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Launch Marketing

AUGUST 23, 2023

With an average tenure of lasting 1-2 years in this position , it becomes even more crucial to navigate the complexities of the hiring process to find the right fit for your organization.

Marketing AI 107

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 107

sagefrog

DECEMBER 6, 2023

The data collected provides a comprehensive snapshot of the current state of B2B marketing, allowing us to draw valuable insights and guide you toward success. Take Action: Leverage our Ultimate Guide to B2B Event Marketing for a comprehensive roadmap to successfully attending and curating special events.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Biznology

MAY 19, 2020

Q: What should marketers do if event marketing was part of their budget and lead gen strategy heading into the year? There have been some great responses from companies who have moved events online. Have you or a client had to make any adjustments in terms of marketing strategies or business processes?

Advertising Agencies 177

Advertising Agencies Marketing & Strategy Marketing Strategy Planning 177

DealSignal

MAY 8, 2023

The eye in the sky doesn’t lie Best marketing play to quickly and effectively put more points on the board Leverage Your B2B intent data Run personalized email campaigns Work closely with your sales team Enrich your inbound leads Run pre-event marketing campaigns Is your team prepared to run the winning marketing play?

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

Hubspot

MARCH 31, 2021

With a post event survey, you'll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. Measuring attendee satisfaction will help you improve your event marketing and figure out what's working and what isn't. How useful was the event? How did you hear about this event?

Customer Surveys 93

Customer Surveys Customer Satisfaction Event Marketing Marketing Budget Creation 93

Webbiquity

JULY 19, 2018

If you are like most business owners or managers, trade shows are part of your marketing plan for the coming year. marketers generated sales using event marketing , and 80% said live events are critical to their company’s success. But live events are expensive endeavors. In 2017, 79% of U.S.

Trade Show 133

Trade Show Work Management Marketing Management Business 133

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

Martech

NOVEMBER 20, 2023

Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. RFI/RFP Process: Decide whether you need to engage in a formal Request for Information (RFI) or Request for Proposal (RFP) process. Get MarTech! In your inbox.

Enterprise Management 108

Enterprise Management Marketing Management RFI RFP 108

Brandpoint

NOVEMBER 15, 2021

In 2022, events will be hybrid – meaning there will be options for those who wish to go in person and those who would feel more comfortable at home. Providing these two choices will make it easier for event marketers in the long run and will present your company as one that wants to provide accessible and inclusive access to your events.

Trends 157

Trends Planning Work Management Contingency Planning 157

Stevens & Tate

APRIL 18, 2024

Automated systems can trigger follow-up tasks, send personalized emails based on prospect interactions, and score leads based on engagement, greatly increasing the efficiency of the sales process. This ensures that the community responds promptly and appropriately to each prospect, which is crucial for converting inquiries into residencies.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

6sense

JANUARY 26, 2022

Here’s more of what Paige had to say about her transition from field and content marketer to sales rep … and the positive experiences as a BDR that motivated her to move up in her career and become an AE. Paige: I spent about four years in event marketing and was laid off due to COVID. 6sense: How did you get into sales?

Touchpoints 62

Touchpoints Sales Cycle Advertising Agencies CMO 62

Zoominfo

OCTOBER 5, 2021

Case in point: 40% of CMO Council members agree that improving GTM processes are top priority. As mentioned, GTM strategies serve a multitude of purposes for any company goal including: New Products or Services: The aforementioned playbook an organization develops for introducing new or expanded feature sets to its existing target market.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Brandpoint

MARCH 31, 2020

Here are some reasons why it’s worth pivoting to this tactic in lieu of event marketing: Just as you’re working from home, so are a majority of your clients. What’s the CPL campaign process? Hopefully, at the end of this process, you’ll be left with a list of solid leads that fit your persona criteria.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

PureB2B

MAY 30, 2022

However, applying this mindset to your overarching marketing strategy can help you unlock a positive impact on your long-term ROI. A great way to get started with strategic demand generation is to look at the different marketing channels you have available. Event marketing. Campaigning for Your Buyer’s Need.

Demand Generation 62

Demand Generation Ideal Customer Profiles Demand Campaigns 62

PureB2B

MAY 30, 2022

However, applying this mindset to your overarching marketing strategy can help you unlock a positive impact on your long-term ROI. A great way to get started with strategic demand generation is to look at the different marketing channels you have available. Event marketing. Campaigning for Your Buyer’s Need.

Demand Generation 62

Demand Generation Ideal Customer Profiles Demand Campaigns 62

Lead Forensics

NOVEMBER 21, 2023

Sector-Specific Changes and Challenges Different sectors will face unique challenges following COP28: Manufacturing: Green production and supply chain processes will become increasingly critical. Energy and Utilities: A significant push towards renewable energy sources is expected, potentially disrupting traditional energy markets.

Paid Search Agency 52

Paid Search Agency Companies B2B Work Management 52

SmartBug Media

OCTOBER 10, 2022

Let’s walk through the process together. Step 1: Define your event purpose. Before any event, you need to identify why you’re going. Are you attending as just an attendee to vet the event for your company? Are you the event host? Once you know your inbound marketing strategy, it’s time to create a project timeline.

Planning 52

Planning Budget Programs Deliverability Inbound Marketing 52

Marketing Insider Group

MAY 5, 2021

Instead of forcing registrants to fill out lengthy forms, keep the registration process simple and straightforward. You can (and should) track user behavior throughout the event, so you can focus on simply getting participants on board beforehand. Consider Facilitating a Hybrid Event. Make Registration as Easy as Possible.

Planning 275

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 275

Hubspot

JUNE 7, 2018

Whether your marketing position requires you to send invoices to clients, track website analytics, or create budget and expense reports, you’ve undoubtedly found yourself working with spreadsheets in some form. This template makes the process of analyzing and reporting on paid traffic relatively seamless.

Template 100

Template Google Best Practices Marketing Analytics Tools 100

SpotMe Blog

JULY 28, 2023

But with so many options on the market, how do you determine which onsite event management software is the best fit for your needs? In this article, we explore 15 of the top in-person event management software to consider for your events. That’s where an in-person event platform comes in.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Excelsior Research

JUNE 1, 2021

QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. Demand Generation Marketing It may be a process with multiple steps, it is a mixture of education and brand storytelling. OUR CULTURE.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Excelsior Research

JUNE 1, 2021

QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. Demand Generation Marketing Demand generation marketing is a process with multiple steps, it is a combination of education and brand storytelling.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Excelsior Research

MAY 24, 2021

QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. Learn the importance of B2B lead generation and the B2B process so you can optimize your business fully. OUR CULTURE. LEAD GENERATION.

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Sales Qualified Leads Lead Ranking 52

Martech

MAY 18, 2023

As such, they can provide valuable insights into the target audience and help tailor the event to meet their expectations. They can also assist in developing the event’s messaging and positioning, ensuring that it resonates with the target audience and aligns with the company’s sales goals. This helps with your ROI.

Webinar Metrics 91

Webinar Metrics Marketing & Strategy Thought Leadership Sales Qualified Leads 91

markempa

JUNE 8, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The challenge that many organizations face is that their sales process is a black box. Buy somebody elses "ideal" sales process.

Lead Generation 120

Lead Generation ROI Process Generation 120

Heinz Marketing

SEPTEMBER 18, 2020

Practically, this probably looks like a lot of A/B testing, or trying out a new process or platform. Now it’s become an integral part of our day to day life, as well as our marketing strategies. For those who are in field or event marketing, a lot of their world has been turned upside down. Get creative.

Planning 87

Planning Marketing & Strategy Creativity Paid Search Agency 87

sagefrog

NOVEMBER 14, 2023

Spend Time Researching Your Buyer Personas In the B2B market, decision-making often involves multiple stakeholders, such as procurement officers, leadership teams, administrators, and regulatory bodies. Knowing who holds influence in the buying process enables you to tailor your messaging and marketing strategies effectively.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

SpotMe Blog

JULY 6, 2021

Let’s face it, planning an event is never as easy as 1, 2, 3. It’s not a “one size fits all” kind of process, as each occasion presents its own set of challenges and opportunities to be addressed, managed and executed. Want more event industry insights straight from the source? Carol Galle, CEO of Special D Events.

Planning 71

Planning Peer-to-peer Tips Webinar Metrics 71

NuSpark Consulting

JUNE 10, 2015

Lead generation is a marketing process of capturing interest in a service or product for the purposes of developing sales. Today, the process has been undergoing changes because of the rise of online techniques. To market sales effectively, it is a must that you have leads which are qualified. Avoid over communicating.

Open Rate 100

Open Rate Telemarketing Optimization Sales Qualified Leads 100

Zoominfo

JULY 15, 2019

The confusion is understandable: building awareness and connecting to an audience is indeed the focus of most branding and marketing initiatives. . But, brand activation refers to a specific campaign or event, an isolated experience with the singular purpose of elevating your brand — rather than the general, ongoing process of branding.

Activities 246

Activities Brand Identity Branding Sample 246

Webbiquity

APRIL 19, 2018

A positive first impression can go a long way toward building stronger relationships with your clients. Use an event management platform that simplifies the process of collecting the data needed for post-event analytics. Send an invite to your current clients and offer to get them into the event for free.

Trade Show 186

Trade Show Buzz Work Management Impressions 186

Webbiquity

APRIL 18, 2019

Organizers need to pay attention to an incredible number and range of details encompassing everything from pre-event promotion and the registration process to the venue, welcoming guests, the weather forecast, WiFi, the menu, logistics, sponsors and partners, sound and light systems , session content and speakers, data collection, and security.

Advertising Agencies 171

Advertising Agencies Tips Paid Search Agency Enterprise Management 171