Ledger Bennett

OCTOBER 22, 2020

Within this context, Ledger Bennett was tapped to lead efforts to bolster the branding and promotion of VirtualConnect , implementing a comprehensive event marketing program to grow awareness and drive registrations, specifically among customers and ICP prospects. Event Marketing Campaign Elements.

Event Marketing 52

Event Marketing Ideal Customer Profiles First-Mover Advantage Planning 52

Lead Liaison

AUGUST 13, 2019

The event helped you capture a lot of leads. Now is the time to consider your post-event marketing strategy. Now, post-event, you need to nurture those leads. For that, you want an approach that involves multiple marketing channels. Now it’s time to leverage email, social media and content marketing.

Event Marketing 70

Event Marketing Trade Show Paid Search Agency Lead Liaison 70

Valasys

MARCH 25, 2020

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Behaviorally Analyze Your Prospects. Streamline the Sales Cycle.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Sharpspring

JULY 30, 2019

Here are 6 strategies you can use to position your agency as a thought leader: 1. To position your agency as a thought leader, there must be an individual personality behind the content you create. Position their opinions and advice as coming from personal experiences at their role in the agency. Invest in Blogging.

Advertising Agencies 62

Advertising Agencies Paid Search Agency Positioning Ad Agencies 62

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Although we’re one quarter into 2021, there are still many unknowns about what the rest of the year will look like.

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Heinz Marketing

MAY 31, 2018

Every week we feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. This week I’m excited to feature Morgan Santapaola , event marketing manager for ZoomInfo. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

Work Management 79

Work Management Zoominfo Marketing Management Event Marketing 79

Marketing Insider Group

APRIL 28, 2021

And if you didn’t stuff your content full of them, the divine bots wouldn’t grace your posts and web pages with the number one position in the search results. Including structured data in your content, too, can land your site even above paid search, at “ position zero.” Lots of them. Because, you know, SEO.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

Marketing Insider Group

JUNE 9, 2020

When their Global Chief Marketing. Officer Marcos de Quinto left the company, they decided not to reinstate the position for some period of time. marketing approach from creative brand advertising towards business growth and satisfying customer needs better. Rather, they wanted to change their. Who would you rather buy from?

CMO 314

CMO Advertisements Advertising Paid Search Agency 314

Martech

JANUARY 10, 2024

Many marketers speak at industry events for various reasons. Some do it to position themselves as thought-leaders, gain new clients or just because they enjoy teaching. I’ve had the pleasure of working with many interesting marketing speakers over my 20-plus years in events.

Conference 109

Conference Tips Work Management Marketing Management 109

Marketing Insider Group

NOVEMBER 17, 2021

For example, if you have noticed that your events regularly have high attendance but seem to result in minimal conversions, you may prioritize improving your follow-up strategy instead of your event marketing. Guests who reach your event registration forms are at a critical point in their engagement with your business.

Organization 240

Organization Marketing Management Planning Click Rate 240

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Planning 224

Planning Marketing Plans Work Management Marketing Management 224

Brandpoint

DECEMBER 13, 2021

Here are three challenges we’re all facing right now, as well as the reasons why marketing needs to be a major driver in your business to combat these issues. We’ve all heard of it, and I’d venture to say that we are all dealing with it to varying degrees, whether it’s open positions going unfilled or losing key team members.

Demand Generation Agencies 162

Demand Generation Agencies Paid Search Agency Advertising Agencies Digital Asset Management 162

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Strategic-IC

FEBRUARY 20, 2024

.” – Katrine Rasmussen, Chief Marketing Officer at Pixelz 3. Define your positioning and messaging Now you’ve dotted the ‘i’s and crossed the ‘t’s of your ICP – defined who you’re going after, and selected the proportion of your client base that fits (and doesn’t look anything like a churn risk)… what now? Go big on the human angle!

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

KoMarketing Associates

FEBRUARY 4, 2016

A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. Additionally, 63 percent use four or more types of events, such as webinars and conferences, to reach out to their target audiences. HOW IMPORTANT IS THE INVESTMENT IN EVENT MARKETING?

B2B Marketing 120

B2B Marketing B2B Trade Show Conference 120

Salesforce Marketing Cloud

JUNE 21, 2022

The basics of event marketing. The first step is to list out the goals for your event: why are you doing it, who is your audience, how do you reach them, and what do you hope they take away. ” Marc has always had a clear vision about how events connect with customers and drive results. . Have fun and create magic.

Planning 98

Planning Lead Scoring Lead Ranking Business 98

sagefrog

DECEMBER 6, 2023

The data collected provides a comprehensive snapshot of the current state of B2B marketing, allowing us to draw valuable insights and guide you toward success. Take Action: Leverage our Ultimate Guide to B2B Event Marketing for a comprehensive roadmap to successfully attending and curating special events.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

KoMarketing Associates

FEBRUARY 24, 2022

Specifically, virtual events/webinars/online courses (58%) have delivered the best results for B2B marketers in terms of content. In addition to virtual events, research reports (48%), short articles/posts (48%), and ebooks/white papers (47%) have also yielded positive results for B2B marketers in terms of content.

Advertising Agencies 263

Advertising Agencies Webinar Metrics CMO Advertising Benchmark 263

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

DealSignal

MAY 8, 2023

The eye in the sky doesn’t lie Best marketing play to quickly and effectively put more points on the board Leverage Your B2B intent data Run personalized email campaigns Work closely with your sales team Enrich your inbound leads Run pre-event marketing campaigns Is your team prepared to run the winning marketing play?

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

Launch Marketing

AUGUST 23, 2023

Finding the ideal candidate for a VP of Marketing role is an ongoing challenge for B2B executive leaders. With an average tenure of lasting 1-2 years in this position , it becomes even more crucial to navigate the complexities of the hiring process to find the right fit for your organization.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Hubspot

MARCH 31, 2021

With a post event survey, you'll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. Measuring attendee satisfaction will help you improve your event marketing and figure out what's working and what isn't. How useful was the event? How did you hear about this event?

Customer Surveys 89

Customer Surveys Customer Satisfaction Event Marketing Marketing Budget Creation 89

SnapApp

OCTOBER 30, 2015

The SnapApp provided our booth crew with icebreaker conversations-- "Which personality did you get?"-- and helped present our brand in a positive light to this critical audience,” says Mike Lovett of Hyland/OnBase. “We Try it out for yourself: Content loading.

Interactive Marketing 48

Interactive Marketing Conversion Event Marketing Trade Show 48

Brandpoint

NOVEMBER 10, 2020

To put it into context, we typically attend 3-4 conferences annually as a vendor, and we get a positive ROI from attending / having a booth. Gone are the days of blasting an email to conference attendees and expecting a positive response. How’s your event marketing going? We see no value in that.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Convince & Convert

OCTOBER 8, 2014

Online events, whether they are in the form of a conference, a webinar, or a Twitter chat are great ways to position any brand as a thought leader in a niche and acquire new followers and/or leads. Of course, you have to get people to actually sign up for said epic. Read the whole entry. »

Outreach 143

Outreach Webinar Metrics Conference Event Marketing 143

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. How can the marketing plan for your event reach attendees through all that noise? Why Event Video? The answer is video.

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

Webbiquity

APRIL 4, 2019

Here are some tips to harness that power like a publisher: Establish a position, a style and a voice. But in a small group or social setting, they are often much more comfortable exhibiting their expertise. It will take some practice and repetition, but your brand needs to find its voice and its overall message. Do all of the above.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Biznology

JULY 7, 2020

It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Hubspot

APRIL 12, 2021

When I joined Adobe MAX 2020, for example, the virtual event felt as close to an in-person experience as possible. That's no surprise, because 91% of people have positive feelings about a brand after joining events. But memorable experiences don't happen randomly — they're the result of thoughtful event branding.

Examples 92

Examples Brand Identity Branding Banners 92

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. It’s about making a lasting and positive change in the world. So what does it mean to be a purpose-driven brand?

Paid Search Agency 134

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 134

SmartBrief - Marketing

AUGUST 14, 2023

Public relations My marketing career began in public relations at a full-service, Seattle-based agency in the mid-1990s. In my next PR position, I learned that a poorly managed agency team could chew up client budget like you wouldn’t believe. Logistics also can be complicated.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

SmartBug Media

APRIL 23, 2024

The initial impression it makes can set the tone for the entire event. By investing in a booth that captivates people’s attention, you position yourself as a leader, transforming your space into a magnet for increased foot traffic. Simply put, it’s the cornerstone of your trade show success. What makes one stand out?

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

Stevens & Tate

APRIL 18, 2024

Whether it’s superior medical care, better amenities, or more inclusive community activities, understanding these elements can strategically position your facility in the market.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Brandpoint

NOVEMBER 15, 2021

In 2022, events will be hybrid – meaning there will be options for those who wish to go in person and those who would feel more comfortable at home. Providing these two choices will make it easier for event marketers in the long run and will present your company as one that wants to provide accessible and inclusive access to your events.

Trends 157

Trends Planning Work Management Contingency Planning 157

Webbiquity

JULY 19, 2018

If you are like most business owners or managers, trade shows are part of your marketing plan for the coming year. marketers generated sales using event marketing , and 80% said live events are critical to their company’s success. But live events are expensive endeavors. In 2017, 79% of U.S.

Trade Show 133

Trade Show Work Management Marketing Management Business 133

Biznology

MAY 19, 2020

Q: What should marketers do if event marketing was part of their budget and lead gen strategy heading into the year? There have been some great responses from companies who have moved events online. If you are selling something that people really need, you don’t need to remind anyone of why.

Advertising Agencies 177

Advertising Agencies Marketing & Strategy Marketing Strategy Planning 177