ViewPoint

MAY 29, 2012

The new demand waterfall recognizes several new sources of opportunity: inbound AND outbound, rep generated, multi-touch nurture programs. Multi-variant regression analysis on data going back several years has helped them calibrate scoring in marketing automation and other marketing.

Multi-Channel 120

Multi-Channel Demand Generation Agencies Class Webinar Metrics 120

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Launch a Multi-Touch Campaign.

Trade Show 100

Trade Show Lead Generation Sales Qualified Leads Generation 100

Zoominfo

JUNE 4, 2019

At an industry event with 400 vendors, the average attendee will visit somewhere between 25-31 vendor booths. Take the time to cultivate a multi-channel campaign to let your customers and prospects know where you’ll be and what to expect. That being said, without a pre-show strategy in place, your booth is a guaranteed flop.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

SpotMe Blog

JUNE 28, 2023

It is trusted by leading Fortune 500 companies in high-touch industries, such as life sciences, pharmaceuticals, and professional services, looking to create branded and personalized events with enterprise-grade security and enterprise deployment. Whether they’re in-person, hybrid, or virtual.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Brandpoint

JULY 26, 2019

Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. Here are some of the things you should start talking through at least a month before the event. Audience focus: Who will be at this event that you want to connect with?

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

SpotMe Blog

JULY 27, 2021

Regardless, having a plan of action for what to do after the webinar or event is key, and according to Wistia ’s Solutions Associate, Lauren Babitz, that starts with knowing how to track your leads and success. “I I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Adobe Experience Cloud Blog

MAY 16, 2017

In the end, you want to be able to report out on your programs regarding: First-touch and multi-touch pipeline. Make sure you’re entering everyone into your system AND managing for accurate attribution. Including the ratio of cost to pipeline. Opportunities influenced and/or created. Closed/Won revenue.

Multi-Touch Attribution 120

Multi-Touch Attribution Advertising Agencies Marketo Thought Leadership 120

SnapApp

FEBRUARY 22, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. And that becomes even more relevant in the early spring and fall time periods, where everyone under the sun decides it’s appropriate to have an event. . .” - David Meerman Scott. Multi-touch Demand Generation.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Adobe Experience Cloud Blog

OCTOBER 9, 2014

Julian shared compelling data and practical examples about sales/marketing alignment, multi-touch analysis, and lead qualification criteria. If marketers could innovate freely in any area, they would prioritize three things: market research and insight, marketing automation and technology, and multi-channel integrated campaigns.

B2B Thought Leadership 48

B2B Thought Leadership Multi-Channel Lead Qualification Thought Leadership 48

NetLine

JUNE 29, 2021

Digital marketing is now table stakes and you need to better understand how to capture the attention of your audience in this new world. In short, for your marketing to break through, it needs to not only be extraordinary, it needs to be multi-channel. The Future of In-Person Events.

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Marketing Strategy B2B Marketing 52

SnapApp

FEBRUARY 23, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. And that becomes even more relevant in the early spring and fall time periods, where everyone under the sun decides it’s appropriate to have an event. Multi-touch Demand Generation.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Adobe Experience Cloud Blog

AUGUST 9, 2016

First-Touch Pipeline . You want to see how much pipeline your event has created based on the number of new names in the database this event generated. TIP: Work on training your sales team on prospecting strategies to help increase your first-touch pipeline. Multi-Touch Pipeline.

Multi-Touch Attribution 48

Multi-Touch Attribution Budget Programs Marketo Thought Leadership 48

Adobe Experience Cloud Blog

AUGUST 13, 2012

by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). Multi-Touch Promotional Plan: . Get the full eBook.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

Valasys

APRIL 15, 2020

Some of the effective lead nurturing strategies include developing targeted content, multi-channel nurturing, multiple touches, proactively follow-ups and personalization refined to the level of individualization. Executing a multiple touch strategy to win over customers. If you get that part right, selling is easy.”.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Adobe Experience Cloud Blog

AUGUST 28, 2015

Attribute success back to your marketing program: Multi-touch attribution will give revenue credit to this event, which is critical when you consider the high cost of events. Ask your marketing automation provider how they can help you with multi-touch revenue attribution.

Multi-Touch Attribution 48

Multi-Touch Attribution Work Management Marketing Management Process 48

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel.

Account Based Marketing 48

Account Based Marketing ABM Multi-Touch Attribution Top of Funnel 48

Adobe Experience Cloud Blog

DECEMBER 26, 2012

If you are attending a multi-day event, you may want to create follow-ups to send out each day so you can get continuous engagement throughout the show. What emails and messaging worked best during your pre-show touches? Want to find out more awesome techniques to rock out your event strategy in 2013? Always A/B test.

Trade Show 48

Trade Show Tips Marketo Deliverability 48

Heinz Marketing

APRIL 4, 2022

Dana mentions that we have someone from the C-suite typically in the room or present so having more of an executive touch of as well. And then once we understand that buying committee, from a campaign perspective, we have different touch-points and offerings per persona. So it’s not over is that last step.

Top of Funnel 97

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 97

markempa

JULY 9, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This is why I think marketers should hold back and nurture early stage leads ( with a human touch ) on behalf of their sales team.

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120

markempa

AUGUST 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Webinar Metrics Generation 120

markempa

OCTOBER 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. For many B2B marketing pros (especially those in technology), a time-tested tool is the white paper.

BtoB 120

BtoB Lead Generation Paper Generation 120

markempa

SEPTEMBER 29, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Telemarketing, as Xerox shows, is still a.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

SpotMe Blog

JULY 21, 2023

The best options are all-in-one solutions that provide the features you need for seamless event organization. #1 1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Eventbrite: Free option for small events, paid plans with badge printing and onsite check-in tools.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

markempa

MARCH 8, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Register for this webcast registration is closed.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

markempa

JUNE 26, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120

SpotMe Blog

MAY 25, 2021

But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. Not to mention the tracking and data capabilities event marketers can take advantage of with a digital experience. Event Production Elevates An Event to An Experience.

Work Management 52

Work Management Product Marketing Management Act-On 52

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " I agree her completely - lead generation for the complex sale requires a holistic, disciplined and multi-modal approach.

Lead Generation 120

Lead Generation B2B Sales Generation Top of Funnel 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Multi-touch Campaigns / Lead Nurturing This is the ability to automate “drip marketing” campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. Variance (generally very limited). Track program objectives, results, and costs to assess the program ROI.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

SpotMe Blog

JUNE 2, 2021

Your sales and marketing teams can analyze your attendee’s data to start lead scoring and see which people have engaged most with your event. It often takes around 6-8 marketing touches to close a lead, so have follow-ups in place to begin lead nurturing right away. It looks nothing like what I saw online.” .

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Terminus

SEPTEMBER 24, 2017

B2B marketers who take an account-based approach with Terminus see improved opportunity creation rates, shorter sales cycles, and larger deal sizes. Running an orchestrated, multi-touch marketing program leveraging the power of both HubSpot and Terminus will allow marketers to double down on these impressive results.

Account Based Marketing 32

Account Based Marketing Hubspot Work Management Marketing Management 32

Launch Marketing

SEPTEMBER 15, 2021

Event marketing is an incredibly useful way to generate buzz and brand awareness. However, during COVID-19 almost all in-person events were shut down and virtual events took center stage. Today, virtual and hybrid events remain effective marketing tools—and can even provide a greater ROI than in-person events do.

ROI 144

ROI B2B Thought Leadership Top of Funnel Thought Leadership 144

Hubspot

APRIL 28, 2015

There’s no better time to network with your peers, connect with new prospects, or touch base with customers than at a conference. Most conferences will have a Facebook event page and/or a Twitter hashtag set up. Conferences are multi-day affairs where you’ll be booking long hours each day. 3) Find out who’s going.

Conference 28

Conference Tips Peer-to-peer Tagging 28

Heinz Marketing

OCTOBER 15, 2018

We were thrilled this last time, in an episode called, “ Here’s Your Event Marketing Playbook for 2019 ” to talk to Kristen Alexander , CMO at Certain. Recently we worked together on an Event Marketing Playbook. We, a couple months ago, published together this Event Marketing Playbook.

Top of Funnel 60

Top of Funnel Enterprise Management Budget Programs CMO 60

Single Grain

JANUARY 18, 2024

It sparked curiosity and a touch of controversy, which are key to attracting viewers – which this did: For thumbnail creation, here’s what NOT to do: ❌ Don’t cram too many elements into the thumbnail. Take, for example, a video on event marketing. Your content should be relevant and interesting to your audience.

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

Single Grain

SEPTEMBER 22, 2022

So what’s a marketer or sales rep to do? When people show interest in your business, these tools notify you so that you can get in touch with leads, convert them and drive more revenue. Dive Deeper: How to Use Event Marketing to Generate Leads & Close Sales. Multi-language. Let’s dive in!

High Quality Lead 81

High Quality Lead Marketing Automation Services Lead Generation Lead Ranking 81

Adobe Experience Cloud Blog

FEBRUARY 17, 2017

As a marketer, your ultimate success metrics for webinars are multi-touch pipeline (generated by those who were already in your database when they became webinar successes) and first-touch pipeline (generated by those who were acquired by your program). Measure and Report.

Webinar Metrics 131

Webinar Metrics Multi-Touch Attribution Thought Leadership Budget Programs 131