Brandpoint

MARCH 31, 2020

Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. How do you stay in front of potential clients and generate leads when everyone is confined to their own homes? Read More: How Content Accelerates Lead Generation].

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Valasys

MARCH 25, 2020

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Behaviorally Analyze Your Prospects. Streamline the Sales Cycle.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Martech

JANUARY 10, 2024

Here’s an example from Brianna Miller, director of marketing and demand generation at Protenus. Her presentation at MarTech focused on marketing work management solutions. Amy Hebdon , founder and managing director of Paid Search Magic, recently presented a session at SMX Next about optimizing landing pages with AI.

Conference 121

Conference Tips Work Management Marketing Management 121

markempa

APRIL 3, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Other landing page resources?

Landing Pages 120

Landing Pages Lead Generation Generation Leads 120

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Encourage User-generated Content. BOOK ME TO SPEAK AT YOUR NEXT EVENT!

Planning 100

Planning Content Marketing Generation Content 100

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

Marketing Insider Group

APRIL 28, 2021

And if you didn’t stuff your content full of them, the divine bots wouldn’t grace your posts and web pages with the number one position in the search results. The Relationship Between SEO and Content Marketing: It’s Complicated. Organize Your Content into Category Pages. The post Is Content Marketing Becoming the New SEO?

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

Excelsior Research

JUNE 1, 2021

LEAD GENERATION. DIGITAL MARKETING. DEMAND GENERATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. LEAD GENERATION. DIGITAL MARKETING. DEMAND GENERATION. 7 effective strategies of demand generation. OUR CULTURE. CONTENT SYNDICATION. STAFFING AND RECRUITMENT. OUR CULTURE.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Landing Pages 120

Landing Pages Lead Generation Conversion B2B Thought Leadership 120

Excelsior Research

MAY 24, 2021

LEAD GENERATION. DIGITAL MARKETING. DEMAND GENERATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. LEAD GENERATION. DIGITAL MARKETING. DEMAND GENERATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. What is B2B lead generation, and how to get started? Lead Generation.

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Sales Qualified Leads Lead Ranking 52

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Planning 224

Planning Marketing Plans Work Management Marketing Management 224

Excelsior Research

MAY 24, 2021

LEAD GENERATION. DIGITAL MARKETING. DEMAND GENERATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. LEAD GENERATION. DIGITAL MARKETING. DEMAND GENERATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. What is B2B lead generation, and how to get started? Lead Generation.

Lead Generation 52

Lead Generation Sales Qualified Leads Demand Generation Agencies Lead Ranking 52

SpotMe Blog

JUNE 2, 2021

Lead generation is the engine that fuels and drives your company’s revenue. All companies working in B2B sales can benefit from hosting events to generate more leads. All companies working in B2B sales can benefit from hosting events to generate more leads. How Do You Generate B2B Leads?

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. Get started today and generate more traffic and leads for your business.

Best Practices 269

Best Practices Content Social Media Planning 269

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

Unbounce

JANUARY 26, 2021

Just look at your landing pages. What opportunities would they see on your landing pages? The first step was to find a landing page—a good one, so that we can find opportunities instead of just focusing on the basics. Also, we needed a real page—no hypothetical what-ifs would do.

Landing Pages 145

Landing Pages Optimization Paid Search Agency Lead Ranking 145

Contently

AUGUST 15, 2017

In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group. It makes sense that there is still plenty of confidence in event marketing. It’s not uncommon for event marketers to be siloed from the rest of the marketing department.

B2B 136

B2B Marketing Automation Services Landing Pages Emarketing 136

DiscoverOrg

MARCH 25, 2019

Knowing the physical location of your prospect is key to your marketing and sales efforts. But as new generations reshape the workforce, the concept of physical location is more fluid than ever. Location-based event marketing. A marketing use case for location data: The Great Pie Bake-off. Navigating GDPR.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

Only B2B

FEBRUARY 1, 2024

Understanding the benefits of intent data and diving deeper into customer behavior at each step of their journey helps you optimize your marketing strategies. This optimization not only increases customer engagement but also contributes to generating more revenue for your business. Must Read: Win B2B Event Marketing With Intent Data 3.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Directive Agency

MARCH 25, 2020

The top SaaS companies are all leaders in demand generation. If you are unable to manage your demand generation campaigns effectively, you may be wasting money and missing growth opportunities. These giants continue to dominate the market share of revenue generated by the overall software industry. Activation.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

Jifflenow

AUGUST 29, 2022

With flights to book, hotel rooms to secure, meals to comp, expensive booth displays to set up, and swag to hand out, everyone involved knows the goal isn’t brand awareness or badge scans––it’s generating revenue pipeline. Recouping costs or demonstrating a positive ROI from an event marketing perspective is essential.

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

SmartBug Media

JUNE 30, 2020

And when inbound marketing is applied, they enable your business to gain increased brand awareness, lead generation, and thought leadership authority and development in your industry. The infrastructure of a virtual event may seem to have a lot of moving parts. Create Phase One Assets. Perhaps a mix of both?

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

SpotMe Blog

JULY 27, 2021

From anywhere in the world, you have the power to gain interest in your product, gather valuable feedback from participants, and generate massive amounts of highly qualified leads. I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

The Point

JANUARY 24, 2017

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy. Signatures can be an extremely effective (and free!)

Trade Show 100

Trade Show Traffic Demand Creativity 100

Vision6

AUGUST 30, 2021

We love delighting our customers with new features and updates, so we’ve created this page to house all the latest updates to make sure you’re always kept in the loop. If you want a sneak peek, check out our email inspiration page to see examples of how you can edit the templates and shape them into your very own design.

SMS 52

SMS Landing Pages Marketing Automation Services API 52

ClearVoice

NOVEMBER 25, 2022

These days, there is a trend in content marketing of teams using platforms like Writesonic and Jasper.ai, as well as content professionals, to speed up content creation. But with the glaring mistakes seen from AI-generated content, content experts still need to handle much of the writing and editing to ensure quality and brand alignment.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

SnapApp

MAY 27, 2014

As the focus on marketing ROI increases, it’s essentially now the way we keep score. Not surprisingly, 78% of B2B marketers state that generating more leads is the biggest challenge they are currently facing. However, for many marketers, producing a variety of engaging content is an issue they continue to struggle with.

Lead Scoring 48

Lead Scoring Lead Ranking Webinar Metrics Generation 48

RebelMouse

DECEMBER 17, 2020

The unprecedented pandemic in 2020 turned the world of event marketing upside down. All over the world, if a scheduled in-person event wasn't cancelled, it was transformed into a digital experience. Data from Bizzabo found that 93% of event marketers plan to invest in more virtual events moving forward.

Template 52

Template Landing Pages Custom Publishing Youtube 52

RebelMouse

DECEMBER 17, 2020

The unprecedented pandemic in 2020 turned the world of event marketing upside down. All over the world, if a scheduled in-person event wasn't cancelled, it was transformed into a digital experience. Data from Bizzabo found that 93% of event marketers plan to invest in more virtual events moving forward.

Template 52

Template Landing Pages Custom Publishing Youtube 52

Strategic-IC

FEBRUARY 20, 2024

Based on that realization, we were like, ‘All right, let's go all in on landing those big whales!’ And I think it is a difficult decision to make because it gets very binary.” – Katrine Rasmussen, Chief Marketing Officer at Pixelz 2. Pixelz clients are putting more user-generated content into product detail pages, for example. “So,

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

SmartBug Media

OCTOBER 10, 2022

For example, if you generated 100 leads from a previous event, maybe you increase your goal to 125. Our goals for INBOUND 2022 were: Generate qualified booth visitors, both in-person and virtual, during Sept. Our goals for INBOUND 2022 were: Generate qualified booth visitors, both in-person and virtual, during Sept.

Planning 52

Planning Budget Programs Deliverability Inbound Marketing 52

Hubspot

FEBRUARY 1, 2021

LinkedIn Company Pages, Events, and Groups are a great way to contact people in your industry who may be interested in your event. Take advantage of the ability to promote your event to thousands of relevant people in your industry, on a social network built for networking — you know, the reason people go to events.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Adobe Experience Cloud Blog

AUGUST 31, 2011

by Jen Howard Events are a vital component of demand generation and brand reinforcement platforms and represent a huge slice of total B2B marketing spend. One of Marketo’s most significant events to attend and sponsor is Dreamforce ; every year we make an effort to get the most from this critical industry-leading conference.

Marketo 48

Marketo Marketing Management Event Marketing Software 48

DealSignal

MAY 8, 2023

The eye in the sky doesn’t lie Best marketing play to quickly and effectively put more points on the board Leverage Your B2B intent data Run personalized email campaigns Work closely with your sales team Enrich your inbound leads Run pre-event marketing campaigns Is your team prepared to run the winning marketing play?

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

Launch Marketing

FEBRUARY 14, 2024

Decide what platform(s) to use, prepare a calendar and think of ideas to generate awareness and engagement. What keywords do we want to use to optimize new landing pages and content for the product launch? Events or Conferences remain a solid traditional marketing tactic. Think of the basics for the campaign.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

markempa

AUGUST 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! " I think youll find it valuable.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

KoMarketing Associates

AUGUST 6, 2019

The most significant challenge B2B marketers face is in effectively communicating with target audiences and prospective buyers. While we all have goals and objectives for lead generation, brand development, and customer experience as examples, the overarching challenge is making the right decisions to achieve them.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123