Content Standard

NOVEMBER 20, 2014

” The year was 2011, and marketing teams, more familiar with ad buying than sustained storytelling , scrambled to set up their first digital publishing experience. Storytelling was a new concept to brand marketers (and video storytelling was not even on the radar). The Shift to Video Marketing.

Storytelling 40

Storytelling Video Marketing Allocation Television marketing 40

Anyword

JANUARY 31, 2019

That’s why, as part of our 2019 Storyteller Survey, we asked respondents to share their favorite industry news sources with us. At Keywee, we make stories relevant and powerful for the world’s best storytellers — like The New York Times, The BBC, National Geographic, Forbes, and Red Bull. Campaign (Asia, India, etc.). Marketing Land.

Storytelling 44

Storytelling Emarketing Aggregators Newsletter 44

ANNUITAS

FEBRUARY 9, 2012

She specializes in helping companies with complex sales utilize eMarketing strategies to generate more and better sales opportunities. In addition to being a frequent blogger and instructor, Ardath is also the author of eMarketing Strategies for the Complex Sale. Albee: I think storytelling is hugely important.

Interactive Marketing 100

Interactive Marketing Work Management Marketing Management Emarketing 100

seo.co

JANUARY 10, 2022

Shoppable posts across multiple social platforms let you leverage a storytelling approach to sell your offerings. You can use Instagram stories and promoting your brand and storytelling. According to eMarketer , in 2020, 30% of the users interacted with AR on social channels content monthly. Shoppable Posts.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Content Standard

DECEMBER 8, 2016

Digital ad spend will soon overtake TV ad spend for the first time, according to eMarketer. After all, the amount of time people spend on TV and traditional media is continually decreasing, even as time with digital and mobile rises upward, eMarketer noted in a second report.

Allocation 40

Allocation Planning Marketing Budget Creation Emarketing 40

Salesforce Marketing Cloud

JULY 20, 2021

Programmatic ad sales are soaring, from $60 billion in 2019 to an estimated $97 billion in 2022, according to eMarketer. Advertising technology also rode the wave of big data-driven AI adoption, as programmatic platforms revolutionized the process of buying and selling digital ads. Download the report.

Marketing AI 98

Marketing AI Advertisements Advertising Lead Ranking 98

Vidyard

MAY 27, 2019

So we gathered our tribe—highly proficient at sales, marketing, and storytelling—to ideate. A massive 91% of buyers look for reviews before purchasing, reports eMarketer. At Vidyard we’re always curious how salespeople can learn from different disciplines and how they can be more creative in their outreach.

Outreach 71

Outreach Video Marketing Tips Cross-Selling 71

seo.co

FEBRUARY 16, 2021

Shoppable posts across multiple social platforms let you leverage a storytelling approach to sell your offerings. You can use Instagram stories and promoting your brand and storytelling. According to eMarketer , in 2020, 30% of the users interacted with AR on social channels content monthly. Shoppable Posts.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Content Standard

MAY 22, 2015

Research firm eMarketer hit the nail on the head when it said , “Millennials don’t find videos; videos find them.” A study by Conviva, as reported by eMarketer, found young adults spent more than double the time on sites that offered high-quality viewing experiences, as opposed to those that were lacking in quality.

Video Marketing 40

Video Marketing Emarketing High Quality Lead Internet Marketing 40

Content Standard

OCTOBER 9, 2018

Consider whether you have dedicated staff in place that is talented at content strategy and creation, and whether your team has the storytelling chops necessary to engage your audience. According to eMarketer , adults now spend over 12 hours a day consuming media. To scale your content strategy, you need the right team.

ROI 78

ROI Enterprise Management Content Marketing Marketing Budget Creation 78

ClearVoice

JUNE 11, 2019

Similarly, eMarketer estimates that for the first time ever, digital ad spend will account for more than half of the global ad market in 2019. So don’t be afraid to incorporate some of the same storytelling techniques when proving social media’s worth to your executive leadership. What does this mean?

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

Content Standard

OCTOBER 14, 2015

Content technology is still the most important marketing technology, according to US B2B marketers, but other marketing technologies are not far behind, according to a recent survey from eMarketer. In addition to predictive technology, eMarketer has forecast an increased importance for big data, lead lifecycle, and programmatic technologies.

Lead Scoring 40

Lead Scoring Lead Ranking Emarketing Forecasting 40

ClearVoice

DECEMBER 8, 2020

Aside from a number that looks good, a brand should focus on powerful storytelling, cultivating community through engaging with people who take the time to comment (which goes back to statement #2), and actively listening to and reviewing sentiment and data consumption. It upholds no value by itself.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

SnapApp

AUGUST 3, 2016

Data from eMarketer shows that Internet users find interactive content more interesting and prefer this content format (compared to non-interactive formats). It Leverages Storytelling. Interactive content also engages through the power of storytelling. What Do Internet Users Want? Is it interesting and engaging to them?

Emarketing 48

Emarketing Storytelling Class Interactive Marketing 48

Martech Advisor

OCTOBER 1, 2019

This year, OOH will grow faster than most other traditional ad mediums, according to eMarketer. Airlines have a unique opportunity to continue the brand storytelling that began with OOH onboard with targeted digital ads, in-flight magazines or even a sales pitch from their flight staff. Digital technology drives this trend.

Mobile Advertising 55

Mobile Advertising Brand Identity Branding Funnel Advertising 55

Content Standard

FEBRUARY 2, 2016

While Millennials have gotten much of the blame for driving this trend of ad avoidance, AudienceXpress President Walt Horstman tells eMarketer that ad-blocking solutions “appeal to a fairly broad demographic.” Creativity and storytelling prowess are two things advertising has always prided itself on.

Advertisements 40

Advertisements Advertising Ad Exchange Funnel Advertising 40

Bannerflow

APRIL 12, 2019

At the end of 2018, Business Insider and eMarketer predicted that 30% of all users would use some form of ad blocker. With dynamic content, you can experiment with dynamic feeds , sequential storytelling , and dynamic creative optimisation (DCO) to name just a few. Are ad blockers the end of display advertising? Dynamic creative.

Display 61

Display Advertisements Advertising Effectiveness 61

KoMarketing Associates

AUGUST 19, 2013

Ardath Albee (Marketing Interactions) – B2B Marketing Strategist specializing in eMarketing Strategies driven by compelling content that helps companies turn prospects into buyers. Elizabeth Sosnow (Bliss Integrated Communications) - B2B storyteller. Add Ed: https://plus.google.com/102594076950828102069. .

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

MARCH 7, 2013

Ardeth Albee (@ardath421) : “B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale” Follow Ardeth at https://twitter.com/ardath421. I love @NASCAR, @driveSRT, MOPAR & rock music.” ” Follow Stacey at https://twitter.com/sacevero.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Inbox Insight

DECEMBER 10, 2018

Research company eMarketer suggests there will be continued (albeit less drastic) growth in UK Programmatic buying until 2019, going from £1.99 As with consumer marketing, storytelling is also an important element of today’s B2B marketing toolkit. billion ($2.69 billion) in 2015, to £3.39 billion ($4.58 billion) in 2017, and £4.52

Buy 45

Buy B2B Enterprise Management B2B Thought Leadership 45

Content Standard

AUGUST 6, 2015

Well, this year brands will spend an estimated $574 billion dollars on interrupt advertising , according to eMarketer. And when it does, brand marketers will shift an increasingly large chunk of their $600B marketing budgets to sustainable storytelling. Why Brand Storytelling Is Different. Brand storytelling is different.

Paid Content 40

Paid Content Creativity Advertisements Advertising 40

Marketing Insider Group

JANUARY 24, 2013

@ Ardath421 – Ardath Albee – B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale. Storytelling through content marketing, blogs, social media & more. Southern California – [link]. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Content Standard

OCTOBER 12, 2015

As the eMarketer report states, “The result is an outlook where various marketing technologies will have more equal importance in the B2B ecosystem.” To read more stories about storytelling through technology old and new, subscribe to the Content Standard Newsletter. appeared first on The Content Standard by Skyword.

Allocation 40

Allocation Work Management Marketing Management Emarketing 40

The Lead Agency

NOVEMBER 15, 2017

A recent survey indicated “84% of [B2B] marketers said they would launch at least one influencer campaign within the next twelve months.” ( eMarketer ). Develop your brand’s storytelling. Influencer Marketing is primarily about storytelling. However, all that is changing as the digital marketing landscape continues to evolve.

B2B Marketing 88

B2B Marketing Top of Funnel B2B Planning 88

Valasys

OCTOBER 10, 2019

Marketers can also imply the insights gathered from the trend mapping of the social media KPIs over a while (generally over a quarter or for six months) for impactful brand storytelling reflecting on the value propositions of their products or services. Another study by Emarketer reflects that 90.45 billion users across the globe.

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

LeanData

FEBRUARY 11, 2016

Ruth Stevens , president of eMarketing Strategy consulting firm and an adjunct professor of NYU Stern School of Business, said recently that she understands marketing departments are under more pressure because of the perception that everything on digital channels can be measured. How Storytelling Makes Data More Powerful.

PR 53

PR Marketing Attribution Lead Ranking Budget Programs 53

Adobe Experience Cloud Blog

OCTOBER 13, 2016

According to eMarketer, 62% of US adults report checking their phone 30 times a day and, on average, we spend three hours a day consuming content on our mobile devices. Create a Personalized Customer Experience on Mobile. Monday, Oct 17, 1:30 PM – 2:15 PM. Are you reaching your audience on the right channels?

Marketing AI 48

Marketing AI Marketo Work Management Thought Leadership 48

Onalytica B2B

JANUARY 18, 2017

It’s an amazing field, combining the strengths of engineers, storytellers, artists, and data scientists to forge the future of customer experience. The number of martech ventures that are innovating new ways to connect brands and audiences in a digital world is measured in the thousands. Download The Full Report. GET ALL THE INSIGHTS.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Marketing Insider Group

FEBRUARY 17, 2021

As of 2021, eMarketer estimates worldwide digital ad spending sits at $389.29 Content marketing is genuinely targeted because it uses empathy and brand storytelling — but also delivers traceable ROI. No wonder most marketers are miserable ! Digital Ads Might Be the Next Financial Bubble to Burst. billion by 2024.

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

LeanData

FEBRUARY 11, 2016

Ruth Stevens , president of eMarketing Strategy consulting firm and an adjunct professor of NYU Stern School of Business, said recently that she understands marketing departments are under more pressure because of the perception that everything on digital channels can be measured. How Storytelling Makes Data More Powerful.

PR 40

PR Marketing Attribution Lead Ranking Budget Programs 40

LeanData

FEBRUARY 11, 2016

Ruth Stevens , president of eMarketing Strategy consulting firm and an adjunct professor of NYU Stern School of Business, said recently that she understands marketing departments are under more pressure because of the perception that everything on digital channels can be measured. How Storytelling Makes Data More Powerful.

PR 40

PR Marketing Attribution Lead Ranking Budget Programs 40

LeanData

FEBRUARY 11, 2016

Ruth Stevens , president of eMarketing Strategy consulting firm and an adjunct professor of NYU Stern School of Business, said recently that she understands marketing departments are under more pressure because of the perception that everything on digital channels can be measured. How Storytelling Makes Data More Powerful.

PR 40

PR Marketing Attribution Lead Ranking Budget Programs 40

Martech

MAY 15, 2023

” Chipotle: ‘Order and earn’ The Chipotle brand of quick-serve restaurants uses email to drive online ordering, build engagement with brand storytelling, and promote its rewards program. This one is much more interesting than “Find a store.” ” The CTA is the logical next step.

Rules 132

Rules Emarketing Top of Funnel Newsletter 132

Hubspot

JANUARY 17, 2017

Follow the publication to keep abreast of the best ideas in brand storytelling. According to 2016 research from eMarketer , 86% of time spent on mobile devices is spent in apps rather than internet browsers. Editor's Note: This post was originally published on Context, a publication brought to you by Medium’s Creative Strategy team.

Advertising Mediums 28

Advertising Mediums Peer-to-peer Correlation Hubspot 28

Hubspot

JUNE 17, 2013

Research firm eMarketer reports that BIA/Kelsey projects spending on native advertising will grow from $1.6 6) Think like a storyteller. Advertisers believe native advertising is more effective than old-fashioned display ads. billion in 2012 to $4.6 billion in 2017. Think of Star Wars.

Advertisements 28

Advertisements Advertising Ad brokers Tips 28

Webbiquity

MAY 3, 2011

A B2B marketer, strategist, writer and Author of eMarketing Strategies for the Complex Sale. Brooklyn-based Maria calls herself an “interestingness curator and semi-secret geek obsessed with design, storytelling and TED.” Paul Pioneer Press as well as the Features/Travel editor for the newspaper. Ardath Albee. ardath421. Maria Popova.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

ClearVoice

SEPTEMBER 2, 2021

According to eMarketer, It already has more users than Pinterest and Twitter and is poised to overtake Snapchat by 2023. Storytelling and reach. TikTok is the ideal platform to reach all audiences and captivate minds with storytelling. User engagement is high on TikTok, so good content has a great opportunity to spread.

Youtube 106

Youtube Tools Paid Search Agency Advertising Agencies 106