Benchmark Email

FEBRUARY 19, 2024

Email has become a critical communication tool for individuals and organizations alike. However, as email usage has grown, so too has the sophistication of threats targeting email security, including spam, phishing, and other types of email fraud.

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DotDigital

AUGUST 17, 2021

One of the most common questions we get asked is why is my email in the spam folder. First, let’s look at the number of emails going around – while exact figures vary, it’s easy to say that this is going to number somewhere in the billions, if not more. billion emails on that day alone. of the spam.

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SendX

JUNE 23, 2021

Due to spam being a severe economic and social burden in Canada and throughout the world, many organizations are finding it necessary to use spam control technologies. Unsolicited email and unsolicited text messages and software can all be considered forms of spam. Less spam emails are being sent to Canadians today.

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Litmus

NOVEMBER 27, 2023

Is there any way to ensure your emails always land in the inbox? With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. But worry not—as long as you follow these new rules, your email campaigns should stay out of spam.

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Belkins

MARCH 25, 2020

It’s phishing. This has been happening for weeks - from attacking businesses with phishing lures to sending malicious documents , phishers are relentless in their attempts to prey on people’s vulnerability and stress. Workplace policy emails. This type of scam email is particularly dangerous to your business.

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Litmus

FEBRUARY 28, 2023

Welcome back to This Month in Email—our new monthly series about the latest happenings around the world of email marketing. Read on for the biggest headlines shaping the email industry in February 2022. Microsoft Outlook users were flooded with spam due to broken email filters.

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Litmus

OCTOBER 31, 2023

We’re back with the latest installment of This Month in Email, your go-to series for all the latest happenings in the world of email marketing! Plus—you can now draft an email in Google Docs. And finally, Gmail announces new protections for a safer, less-spam-filled inbox. Beware of unsubscribe email scams.

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Belkins

NOVEMBER 18, 2019

Those who say that getting thousands of negative responses to your B2B emails is the worst thing ever have never faced the horror that is receiving no responses at all. You send email after email, watching them disappear into the void without being opened — and have no clue what’s happening or what to do.

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Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This can be executed as a “welcome” email.

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DealSignal

FEBRUARY 22, 2024

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. The introduction of these new policies carries the potential to fundamentally alter your strategies for customer outreach, significantly impacting the visibility of your emails and advertisements.

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Outreach Ideal Customer Profiles Google CAN-SPAM 52

Martech

MARCH 17, 2022

During a time of crisis, organizations want to get messages about public safety out to their entire email list, which frequently overwhelms spam filters. Inboxes are also loaded up with phishing scams and malware from bad actors in these critical times. Why we care. Get the daily newsletter digital marketers rely on.

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ConvertKit

DECEMBER 20, 2021

In the tech-driven twenty-first century, spamming is more prevalent than ever. Unfortunately, an email list and an ESP mean you’re a prime target for spammers seeking lists, data, and, above all else, subscribers who trust your domain. 03:55] – An email list backed by a trusted ESP is valuable email currency.

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Litmus

JULY 15, 2022

If you’re like the nearly 60% of email marketing pros who responded to our 2021 State of Email survey, you invest more than two weeks into your email production cycles. But did you know 16% of all emails never make it into the inbox ? What is Litmus Spam Testing? You’ve hit a spam trap.

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Litmus

JANUARY 8, 2021

Creating an email can take a lot of work. You might be tempted by the hundreds of articles on spam trigger words to avoid, but don’t be fooled. Spam trigger words are mostly an email deliverability myth, and it now takes more than words to make it into the inbox. Here’s what spam filters actually look at.

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Litmus

NOVEMBER 17, 2021

Sometimes spam seems like the great unknown. There’s so much out there about spam—but it’s hard to narrow down what exactly is keeping your email from the inbox? What spam filters look for. How Litmus Spam Testing works. What do spam filters look for? Spam trigger words. Authentication.

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Deliverability CAN-SPAM Phishing Domain 86

Heinz Marketing

APRIL 27, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. The month prior, we talked about improving email deliverability by carefully building your audience and segmenting your lists.

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Goolara

FEBRUARY 14, 2023

Another year has come and gone and another batch of email gaffes and oddities. I suspect that this is due to two things: The people who are creating the emails have either done it for a while now and aren’t making the mistakes they used to, and the new creators have learned from the mistakes of the past.

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SalesIntel

JANUARY 8, 2024

New regulations from Gmail and Yahoo aim to simplify the process of avoiding unwanted emails. These guidelines mandate bulk email senders to incorporate an unsubscribe feature in all their messages. These guidelines are aimed at ensuring a more secure and user-friendly email experience for recipients.

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Webbiquity

SEPTEMBER 27, 2019

Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. What is an Email Marketing Audit? Why Should You Conduct an Email Audit?

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Litmus

OCTOBER 1, 2021

You work hard to craft the right message and perfect design for your email campaigns. But those hours and hours spent optimizing your copy and troubleshooting tricky rendering issues are wasted if those emails don’t make it to the inbox. Understanding what causes an email to land in the junk folder can be difficult.

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Litmus

MARCH 29, 2023

It’s everyone’s favorite time of the month—time for This Month in Email! In this issue, we’ll cover all the latest and greatest happenings in the world of email marketing. Read on for the biggest headlines shaping the email industry in March 2023. Time to watch out for including user input-text in automated welcome emails.

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Biznology

MARCH 29, 2019

These files include documents, family photos, and emails. Know what email scams look like: One of the most common ways for hackers to enter your systems is through email scams. Spam emails are simply unsolicited junk mail that you didn’t sign up for. You might be asking yourself “What exactly is backup?”.

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Litmus

APRIL 5, 2022

Email marketers spend hours crafting the perfect email campaign all while agonizing over every detail. Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. Email volume.

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ANNUITAS

MARCH 19, 2020

Re-Examine Email Deliverability. When digital interactions are now the most important element of the marketing mix, email deliverability is key. Extra attention should be paid to what emails are being sent and to whom. Return Path claims , “[J]ust 79% of commercial emails land in the inbox.”

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Hubspot

NOVEMBER 5, 2021

The sheer volume of spam and phishing scams out there that have made email servers start to work carefully to keep unwanted and sketchy emails out of prospects' inboxes — and sometimes, your messages can get caught up in the fray. This is called email authentication and it’s essential for your business.

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DealSignal

JULY 5, 2022

How Can Marketing and Sales Teams Improve Email Deliverability? Email marketing has established itself as a critical channel for directly communicating with your customers and prospects. Suppose you do not have your email authentication standards in your automation platform set up correctly. What is DMARC?

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Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block.

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Martech Advisor

APRIL 7, 2020

However, breaking news that your customers were the victims of a "widespread phishing scam" or a "nasty data breach" can cause severe damage to your brand value. Sophisticated attackers create fake websites, phishing, and impersonation emails, posing as trusted brands to trick their targets into handing over sensitive information.

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ClickZ

JANUARY 5, 2021

30-second summary: In 2020, we saw a vast increase in the usage of email marketing as the volume of senders skyrocketed. Based on insight from several of our in-house experts at Validity, below are our top five predictions for email marketing in 2021. According to our data, year-over-year global email volumes are already up by 25%.

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SendX

FEBRUARY 26, 2021

Source: Freepik Is email marketing actually useful for financial services? Email marketing is just as relevant in the finance industry as it is in any other industry. Strengthen your business and stay in contact with your clients by upping your email game. What Benefits Can You Get from Email Marketing as a Financial Advisor?

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Martech Advisor

NOVEMBER 21, 2019

Email marketing can be a tough nut to crack. It’s not the creation and sending out of the emails themselves that are problematic, but rather ensuring that they've been opened and read. Ten years ago, spam filters were based on simple codes. Modern spam filters can understand the overall context of a message.

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ConvertKit

OCTOBER 11, 2021

While some of us might be able to pull off last minute holiday shopping and gift wrapping, your email plans require more advanced planning. Email volume increases greatly in November and December, and not all of the volume comes from good emails. Make sure your emails stand out and are easily picked out from the crowd.

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eDataSource

JULY 30, 2019

If you’re new to the wonderful world of email marketing and deliverability, or even if you’re a seasoned pro, you’re probably overwhelmed by the alphabet soup of acronyms, jargon and abbreviations our trade uses. Before you know it, you’ll be speaking like an Email Pro. Confirmed Opt In - an email address verification method.

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ConvertKit

JULY 7, 2020

In episode 6 of the Deliverability Defined podcast, my co-host Melissa Lambert and I dive deep into email authentication, and what you need to know to be sure your emails pass SPF, DKIM, and DMARC. Email authentication can be very complex, but it's crucial for your email deliverability. This address is usually your.

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eDataSource

MARCH 12, 2019

But how much are you investing in protecting your brand from criminals and spammers who are targeting your customers with fake and malicious emails that appear to come from your brand? The good news is that it doesn’t cost a lot to protect your brand from the negative effects of email spoofs and phishing scams.

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JangoMail

JANUARY 22, 2021

What is DMARC DMARC is an email authentication, policy and reporting protocol. It uses SPF and DKIM to add an additional layer to authentication by helping prevent fraudulent emails, and helping to prevent spoofing and phishing of your domain. Implementing DMARC Start with a policy of “p=none” as you monitor emails.

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Hubspot

JUNE 28, 2021

But a custom email domain? Let's talk about the benefits of getting a custom email domain and how to get one. Personalized email domains can be used for both your employees and the departments in your company. A forwarding email domain – This is only a customer-facing alias used to forward emails and doesn't have an inbox.

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