Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This happens when your subscribers opt in through a sign-up form.

Email Marketing 127

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 127

SendX

MAY 13, 2021

SMS and email marketing both enable businesses to engage their customers with content, offers, and better customer service interactions. SMS and email marketing can both deliver newsletters to your customers and leads. Email is ideal for sending longer content such as blogs and videos.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

SendX

MAY 13, 2021

SMS and email marketing both enable businesses to engage their customers with content, offers, and better customer service interactions. SMS and email marketing can both deliver newsletters to your customers and leads. Email is ideal for sending longer content such as blogs and videos.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

Litmus

MARCH 18, 2021

As email marketers, we’re always looking for that elusive sweet spot: sending the right message at the right time to the right person. Get any of those wrong, and your email could fall flat. So how can you get closer to this ultimate email dream? Email preference centers. What an email preference center is (and isn’t).

Opt-out 144

Opt-out CAN-SPAM Opt-in Tips 144

Zoominfo

NOVEMBER 17, 2020

Thanks to ever-evolving AI and machine learning systems, personal and business data are collected at higher volumes with increasing frequency — but it doesn’t always mean it’s the most valuable data. As a marketer, can you remember the last time you emailed someone’s contact information? Spam is always a no-go.

Zoominfo 225

Zoominfo Privacy Opt-out Privacy Policies 225

Martech

DECEMBER 19, 2023

I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. That makes them vulnerable to being hacked and used for identity theft and sending spam and malicious emails. I was wrong. This is where I get heated.

Marketing & Strategy 117

Marketing & Strategy Opt-out CAN-SPAM Work Management 117

SendX

APRIL 16, 2021

While social media marketing continues to play a vital role in your internet marketing strategy, you can't miss it when using email marketing to reach and interact with your customers. The last thing you want to do is to turn off potential customers simply because you send out the wrong sort of mail.

Email Marketing 287

Email Marketing Campaigns Autoresponders CAN-SPAM 287

Navigate the Channel

AUGUST 23, 2023

In today’s fast-paced business landscape, B2B email communication plays a pivotal role in connecting with clients, partners, and prospects. However, sending an email is just the beginning; what truly matters is whether your email effectively lands in the recipient’s inbox and captures their attention.

B2B 65

B2B CAN-SPAM Mobile Marketing Email Campaigns 65

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Few characteristics of an email blast: Email is sent only to legit subscribers (opt-in list).

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Few characteristics of an email blast. The email has a universal appeal.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

The Point

FEBRUARY 27, 2018

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business. Let Visitors Opt-Out of Cookie Tracking. Create an Opt-In Process.

Privacy Policies 231

Privacy Policies Marketing Automation Services B2B Marketing Marketing Management 231

SendX

JUNE 12, 2020

With email marketing, you own the content, list and all your data. As a smart marketer, you should be taking drawing insights out of that data and taking actions. Open Rate (OR) It’s the percentage of people who opened your emails, out of everyone who received it in their inbox. Now, some don’ts.

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195

Zoominfo

APRIL 16, 2019

This is the reality of email marketing today. As such, it’s crucial to understand best practices that can help you improve email deliverability and compete in an environment where much is outside your control. To add to that, this type of content often gets flagged as spam. People will notice, and they will opt out.

Deliverability 233

Deliverability Zoominfo Top of Funnel Buyer Personas 233

Litmus

MAY 20, 2022

Email marketing doesn’t end once an email has been written, designed, developed, tested—or even sent. In fact, all that hard work is for nothing if an email never makes its way to the intended recipient. But the reason behind why emails go to spam instead of the inbox is far more complicated than it seems.

Marketing AI 94

Marketing AI CAN-SPAM Deliverability Webinar Metrics 94

SalesIntel

JUNE 13, 2023

Nurturing an ever-green list of active email subscribers is a key element of keeping customers engaged, ensuring they click, open and read most of the content that ends up in their inboxes. However, in the last several years, email marketers, and business owners have lost track of keeping their email lists streamlined.

Work Management 52

Work Management Marketing Management Practices CAN-SPAM 52

ConvertKit

AUGUST 4, 2021

Every time a new subscriber joins your email list, they’ve let you into what’s arguably the most personal space on the internet: their email inbox. That’s what welcome emails are for. What is a welcome email and why is it important? A welcome email is more than just a generic “thank you for signing up” email.

Examples 145

Examples Newsletter Template Landing Pages 145

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block.

Deliverability 112

Deliverability Work Management Marketing Management Marketing AI 112

ConvertKit

SEPTEMBER 29, 2020

We want to empower you to take as much control of your email marketing as possible and that includes addressing deliverability issues. A deliverability audit is a great place to start if you want to assess the health of your email marketing efforts. Start by sending test emails to a test address. DIY deliverability audit.

Deliverability 105

Deliverability CAN-SPAM Validation Domain 105

SmartBug Media

NOVEMBER 4, 2022

Your most qualified leads don’t come out of nowhere, and your list close rate doesn’t improve by random chance. One of those strategies is email list management, or the management of contacts in your subscriber list. With good email list management, you end up spending time on the people who matter. Read on to find out!

Work Management 59

Work Management Marketing Management Practices Deliverability 59

SendX

JANUARY 28, 2019

The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. Over the course of last few years, I have been helping our customers with their email marketing. Your Email.

Open Rate 160

Open Rate Work Management Marketing Management Deliverability 160

Litmus

OCTOBER 3, 2022

Email footers are like bookends—they appear at the end of your email content and keep it neatly contained. . Effective email footers have a lot of moving parts—unsubscribe links, addresses, promotional content, and social media handles. What’s an email footer? An email footer is the bottom-most portion of your email.

Design 94

Design Practices Best Practices CAN-SPAM 94

Sharpspring

JUNE 9, 2020

Getting familiar with your email metrics gives you a leg up in developing a successful email marketing strategy. By the end of this article you should be able to better understand email metrics and more easily recognize when there is a need for improvement so you can get more mail delivered to the intended inbox. Spam Complaint.

CAN-SPAM 63

CAN-SPAM Opt-out Click Rate Opt-in 63

Hubspot

SEPTEMBER 9, 2020

Email marketing seems like an easy win for your inbound marketing strategy. Write an awesome email, put in some snazzy images, fire it off to your opt-in list, and watch the customers roll in. Seems basic, but there are tons of moving parts involved in email deliverability, and a huge one is the reputation of the email sender.

Deliverability 95

Deliverability CAN-SPAM Click Rate Marketing & Strategy 95

Marketing Insider Group

OCTOBER 27, 2020

B2B buyers are changing; they seek out more informational and educational content to solve problems. Mapping out content for each stage of the buyer’s journey makes it easier for content to do its job and for you to increase sales. However, research on blog frequency suggests that the magic number is 11. Quick Takeaways.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Outreach

AUGUST 24, 2021

Our working lives revolve around email: many of us check it as soon as we wake up. Email marketing is a core element of the buyer journey, serving as one of the earliest touchpoints in the sales cycle (at Outreach, we refer to the optimized series of such touchpoints as Sequences). What is Email Open Rate? Email open rate.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

illumin

DECEMBER 13, 2023

Email marketers need to track critical data to make the most out of their marketing efforts and reach the broadest audience possible. Almost all markets track CTRs, with a Hubspot survey of 190 markets showing that the majority ranked it as one of the top two metrics to follow when conducting email marketing campaigns.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Litmus

MAY 17, 2019

All of us have probably seen a message like this once or twice in our email lives, but no one wants to see it. Imagine: there’s a list you signed up for a while ago (… or maybe you didn’t) that you used to enjoy, but now the emails are too frequent and not relevant to you anymore. It’s a horrible experience. Tweet this ?.

Opt-out 77

Opt-out Tactics Opt-in CAN-SPAM 77

SendX

JANUARY 5, 2020

When it comes to building email lists and sending out targeted emails, most marketers tend to go down the traditional route of mass emails or partly customizable email marketing software. What is an email list? What do customers get by providing their emails? How do you build an email list?

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

Martech

JANUARY 31, 2022

Back in the Stone Age… …marketers tried hard to figure out how often they could contact their customers, usually via e-mail. Email marketing can cause inbox fatigue.” Email marketing can cause inbox fatigue.” Preferences were ignored, and recipients stopped wanting to fill the whole form out.” Parsad said.

Contacts 98

Contacts Work Management Opt-out Lead Scoring 98

Predictive Response

AUGUST 15, 2020

How to Avoid Your Salesforce Email Going To Spam. Email marketing can be a great way to get leads for your organization unless you have every Salesforce email going to spam. This is why Salesforce bounce management is essential as it helps you be in control of your emails.

CAN-SPAM 52

CAN-SPAM Opt-out Opt-in Marketing Management 52

Vision6

APRIL 25, 2023

Welcome emails are a great way to give your new subscribers or customers that warm and fuzzy feeling. However, to see it as only that is a considerable underestimation of the power behind the welcome email. Implementing an onboarding email series creates connection, loyalty, increases credibility and improves results.

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

ANNUITAS

AUGUST 14, 2014

The question that I typically get asked the most often is, “What are the main reasons that my email gets blocked?” ” More often than not, the question cannot be answered easily and takes some investigation to uncover the reason or reasons why emails get blocked. Not to mention getting blocked from particular networks.

CAN-SPAM 100

CAN-SPAM Deliverability Opt-in Domain 100

Optinmonster

JANUARY 26, 2023

A winning email marketing strategy can help you do that! Email marketing remains the most effective way to reach customers and leads across industries. That’s why you need a strong email strategy if you want to supercharge your business growth. What Is An Email Marketing Strategy? Let’s get started!

Email Marketing 93

Email Marketing Marketing Strategy Marketing & Strategy Work Management 93

Vision6

MAY 1, 2023

Are you looking for a reliable yet efficient way to effectively communicate with your customers without bombarding them with unwanted spam or promotional messages? To avoid spamming customers, promotional SMS requires explicit opt-in from the customer and is governed by strict rules and regulations.

SMS 52

SMS Work Management CAN-SPAM Marketing Management 52

6sense

DECEMBER 8, 2021

Even with the availability of new communication tools, I find that email remains the predominant channel for business-to-business (B2B) sales and marketing. We have to recognize that buyers are in control of the information flow — the type, timing and frequency of their interaction with us. The question is how? . Knowing about them.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing AI Account Based Marketing ABM 62