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The Best Podcast Conversations of 2023 That Marketing Shouldn’t Miss

Engagio

As we continue into the new year, we wanted to highlight some of the most engaging marketing discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned marketing leader or at the beginning of your career, there’s something for everyone in our roundup of the best marketing podcast episodes of 2023.

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LeadsRx Attribution Gives Marketers Impartial Performance Marketing Data to Compare Podcast Ads Vs. Other Ad Channels

LeadsRX

February 23, 2020 – The podcasting business is experiencing exponential growth with more than 130 million people expected to listen to them in 2022. Each month approximately 56 million people listen to podcasts served up by Spotify and Apple Podcast alone. Portland, Ore.,

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Five technology + trends changing digital marketing in 2020

ClickZ

The new multi-channel, multi-device approach to attribution that accurately tracks consumer behavior through the entire buyer’s journey. Automation is another game changing technology for marketers, allowing them to efficiently optimize their time by automating tasks that used to require manual effort.

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LeadsRx Announces New Capabilities That Reveal Entire Paths-To-Purchase for Mobile App Events Including Television, OTT, Podcast, Radio, Digital, and More

LeadsRX

November 30, 2021 – Marketing analytics company LeadsRx today announced new capabilities for mobile app developers that solve the problem of multi-touch attribution (MTA) for app installs, registrations, and in-app events. Portland, Ore., The solution is available today.

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Automation Acceleration, Supply Chain Conundrums, and the Future of Fintech Partnerships

Champion Communications

News stories topping the editorial agenda throughout May included companies announcing permanent remote working policies, GDPR legislation turning three, and an abundance of cyberattacks with wide-ranging consequences including multi-million-pound pay-outs. . Driving fulfilment efficiencies with artificial intelligence .

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How To Make Big Demand Gen Bets That Beat the House (and Deliver ROI)

Metadata

We’re in the era of efficiency. Mark Zuckerberg even called 2023 the “ year of efficiency.” As efficiency takes center stage, companies are shifting from a grow-at-all-costs mindset to one that involves growth with…very few resources. Communities and podcasts are good examples. Instead, focus on short-term (demand) gains.

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Intro to the MKT1 Method: A crash course in B2B startup marketing

MKT1

By following these principles, you’ll be able to drive growth faster and more efficiently in 2024 and beyond. You should only break these plans for a random of act of marketing when it truly makes sense—not because you saw a fun billboard you want to copy or your founder heard something on a podcast.