Aberdeen

OCTOBER 21, 2019

We’re nearly 18 months removed from the implementation of the EU’s General Data Protection Regulation (GDPR). After all of the panic leading up to GDPR enforcement, we can safely say that the marketing world has not grinded to a halt due to compliance challenges. GDPR Compliance Remains a Struggle.

Intent Data 40

Intent Data Opt-out Opt-in Intent 40

Zoominfo

MAY 25, 2021

These [systems] make direct sales and direct marketing more efficient by automating highly repetitive support tasks … and by reducing the time salespeople spend on non-selling tasks, like scheduling sales calls, compiling sales reports , generating proposals and bids, and entering orders,” the article proclaimed. The Pandemic Effect.

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

Hubspot

NOVEMBER 21, 2017

Disclaimer: This blog post is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR. If you’re a marketer, we expect you’ve heard about the General Data Privacy Regulation (GDPR) coming into force on 25 May 2018.

Work Management 78

Work Management Marketing Management Planning Transparency 78

Zoominfo

JANUARY 18, 2023

This efficient and effective edge is what every business is looking for and why the average SalesOS customer willingly pays more than $30,000 a year for it. This includes adherence to laws such as the EU’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) in California.

Communities 130

Communities Zoominfo Promotion Privacy 130

Seismic

MARCH 12, 2024

In today’s noisy marketplace, enablement promises more efficient and effective teams, elevated brand recognition, and accelerated growth. Our internal teams collaborate to share best practices, and develop functionality that increases efficiency and productivity, while maintaining compliant and complex processes and workflows.

Work Management 105

Work Management Marketing Management Service Contingency Planning 105

Heinz Marketing

JANUARY 24, 2024

Initially, it was about managing customer interactions and data, a practice crucial for businesses to understand and serve their clients efficiently. Big data also enables more efficient and effective marketing strategies. Big data plays a pivotal role in providing a 360-degree view of customers.

CRM 100

CRM Marketing AI Marketing Management Customer Satisfaction 100

DiscoverOrg

DECEMBER 4, 2018

“The General Counsel will ask me about different ways to bring efficiencies in to the company, different ways to roll things out worldwide, et cetera.” One core responsibility of legal operations is to drive efficiency. First, it’s drivings efficiency. All these things are matters of efficiency.”.

Bundling 136

Bundling Buyer Personas Work Management Efficiency 136

Zoominfo

APRIL 11, 2022

How are the California regulations similar to the EU’s General Data Protection Regulation (GDPR) ? Well, the GDPR is the strictest data protection law in the world that applies to any businesses that use or collect data related to EU citizens. As of now, there aren’t a lot of states looking to set up something similar. And different ?

Paid Search Agency 100

Paid Search Agency Privacy Advertising Agencies Ad Agencies 100

Zoominfo

MAY 25, 2021

These [systems] make direct sales and direct marketing more efficient by automating highly repetitive support tasks … and by reducing the time salespeople spend on non-selling tasks, like scheduling sales calls, compiling sales reports , generating proposals and bids, and entering orders,” the article proclaimed.

Automation 130

Automation Marketing Automation Services Zoominfo Planning 130

BOP Design

OCTOBER 26, 2023

The Cornerstones of Exceptional B2B Website Design To ascend the ladder of digital trust and efficiency, your B2B website must be more than just aesthetically pleasing; it should serve as an indispensable resource for your prospects and clients. A staggering 75% of users admit to judging a company’s credibility based on its website design.

Design 110

Design Marketing Websites B2B Ethics 110

Opt Intelligence

JULY 24, 2018

The reality of GDPR has made data privacy a hot topic these days. The key lies in encryption and the use of hashed data to build an efficient email list. The key lies in encryption and the use of hashed data to build an efficient email list. Opt-in advertising for lead generation. Ready to get started?

Privacy 41

Privacy Efficiency Opt-in Advertising Agencies 41

Binary Demand

JULY 26, 2023

This strategic approach aims to optimize operational efficiency and ensure all teams are responsible for revenue outcomes. Data enrichment: Enhance your operations with data enrichment to gain more precise insights, improving efficiency and effectiveness. These services efficiently verify the validity and usability of your contacts.

Ideal Customer Profiles 96

Ideal Customer Profiles Enterprise Management Work Management B2B 96

Webbiquity

JANUARY 20, 2021

Over the past three years, data privacy has received a great deal of media attention, driven mainly by the implementation of GDPR in the EU. These include improved user experience, more efficient ad targeting, enhanced brand loyalty , and importantly, higher conversion rates. Guest post by Natasha Lane.

Privacy 268

Privacy Personalization Planning Marketing Management 268

Convert

SEPTEMBER 15, 2021

In this blog post, we take a look at the Colorado Privacy Act and how it stacks up against other privacy laws, like Nevada’s SB20 , Virginia’s CDPA , California’s CPPA and the most recent CPRA , and the European GDPR. Europe GDPR. The CPA is similar to other privacy laws like GDPR, California’s law, and Virginia’s.

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

DealSignal

DECEMBER 29, 2023

Time-Saving : Reduces client workload in data verification, enhancing efficiency. The support team is often praised for being responsive and helpful, addressing issues and queries efficiently. DealSignal takes data privacy seriously and complies with regulations like GDPR and CCPA.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

Martech

JANUARY 30, 2024

Ensuring end-to-end cybersecurity and efficient recovery times is crucial for business continuity and customer satisfaction. For a tech startup, it may mean expanding business to multiple countries that require GDPR compliance. Businesses, including those in healthcare, collect all kinds of data.

Privacy 114

Privacy Ad Building Work Management Marketing Management 114

SmartBug Media

OCTOBER 13, 2023

Whether you are merging databases, implementing a new system, or simply looking to improve the quality of your data, following a set of data hygiene best practices will help you optimize your database, enhance efficiency, and unlock your business’s true potential. What Is Data Hygiene? This is where data hygiene comes into play.

Data Hygiene 105

Data Hygiene Practices Best Practices Allocation 105

Martech

JUNE 6, 2022

Utilizing the toolsets available within these platforms can help make your marketing staff more efficient and effective. Are we in compliance with CCPA, GDPR and other data privacy regulations? Are your organization’s data governance practices in compliance with the EU’s GDPR or the CCPA ?

Enterprise Management 115

Enterprise Management Email Marketing Marketing Management Planning 115

Zoominfo

SEPTEMBER 22, 2022

A well-designed technology stack increases your productivity, efficiency, reporting capabilities, and most importantly, revenue. Note: Make sure your database is privacy compliant with regulations such as the GDPR and CCPA. Your tools should work together to streamline workflows and save time and resources. Get a Demo 2.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

6sense

NOVEMBER 11, 2021

B2B marketing and sales teams are increasingly leveraging Big Data and AI to collect and analyze buyer intent with the goal of efficiently and effectively executing an account-based strategy at scale. How do you handle staying up to date with GDPR requirements? Can I see your privacy policy?

Privacy 62

Privacy Viral Marketing Work Management Privacy Policies 62

SalesGrape

DECEMBER 3, 2023

Emphasize how it can improve patient outcomes, increase efficiency, or reduce costs for healthcare providers. For example, when targeting hospital administrators, focus on cost savings and operational efficiencies. Use statistics and case studies to support your claims and provide evidence of success.

Telemarketing 80

Telemarketing Marketing Management Lead Scoring Lead Ranking 80

Sana Commerce

APRIL 17, 2024

By selecting their address from these suggestions, users can swiftly complete the form with accuracy and efficiency. Additionally, Loqate’s global coverage adheres to regional regulations, such as GDPR, providing users with peace of mind regarding data privacy. Configure the add-on by entering your API key.

Customer Satisfaction 52

Customer Satisfaction Privacy API User-Generated Content 52

DealSignal

NOVEMBER 14, 2023

Moreover, when it comes to cost-efficiency, DealSignal triumphs over Lusha, ensuring you acquire the vital leads you’re after without exhausting your budget. However, its manual mode of operation can be a hindrance for businesses seeking efficiency. Lusha’s prowess, particularly with mobile phone databases, is commendable.

Work Management 52

Work Management Enterprise Management Paid Search Agency Marketing Management 52

Martech

MARCH 11, 2024

Your objective should be to identify the optimal intersection — your sweet spot — where your advertising and data expenditures are allocated most efficiently, focusing on the channels and campaigns that provide the greatest benefit for the cost. Identity’s significance may vary; it is crucial, but not always to the degree presumed.

Cost per Acquisition 130

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 130

Webbiquity

NOVEMBER 22, 2022

BigSpy is the most efficient ad intelligence social ad intelligence tool with over 200 million ads from 9 global mainstream platforms including Facebook, Google, TikTok, and more, covering 70 countries worldwide. Gaps in your capabilities you may be looking at new tools to fix? Ad Intelligence.

Marketing Management 150

Marketing Management Software Marketing Analytics Tools Business 150

Convert

APRIL 21, 2021

Similar to the California Consumer Privacy Act of 2018 (CCPA) , the California Privacy Rights Act of 2020 (CPRA), and even Europe’s GDPR, the CDPA is the latest development in what has been a watershed year for privacy legislation in the United States. Europe GDPR. Key Provisions. Virginia CDPA. California CCPA + CPRA.

Privacy 72

Privacy Privacy Protection Opt-out Privacy Policies 72

The Customer

OCTOBER 22, 2021

The data collected via customer’s phones was regulated personal data under GDPR. ’ Those who thought global privacy issues would die down after GDPR could not have been more wrong. Across six continents, we provide their employees with innovative technology and an efficient, safe and secure travel experience.

Privacy 94

Privacy Business Paid Search Agency Digital Transformation 94

Martech

MARCH 14, 2024

Efficiency gains from AI are great, but be careful you don’t start cutting corners when it comes to quality of output — that’s not just your product or service quality, but the content you publish, which will form the early stages of your relationship with most customers.

Marketing AI 122

Marketing AI Work Management Marketing Management B2B Thought Leadership 122

SmartBug Media

NOVEMBER 3, 2023

Automating workflows: Lead nurturing and follow-up sequences can be automated, saving time and improving efficiency. With an integration, everyone gets the data they need to do their jobs more efficiently. Reporting and visualization: Custom reports and ROI visualization allow for data-driven decision-making.

Hubspot 59

Hubspot Sales Qualified Leads Marketing Attribution Marketing Automation Services 59

Zoominfo

JUNE 30, 2022

AlMukhtar notes the consent basis in GDPR , the European Union data regulation: “Marketers now have to work harder to obtain a customer or prospect’s consent to acquire and process their data. Knowing where the rules apply, implementing best practices , and partnering with a trusted GDPR and CCPA compliant B2B data provider.

Zoominfo 100

Zoominfo Advertising Agencies Privacy Work Management 100

SalesGrape

NOVEMBER 19, 2023

This targeted approach ensures that resources are allocated efficiently, resulting in higher conversion rates and stronger partnerships. It eliminates travel expenses associated with face-to-face meetings while allowing for efficient use of resources by targeting specific prospects based on predefined criteria.

Telemarketing 82

Telemarketing Allocation Marketing Management Advertising Agencies 82

PureB2B

MAY 30, 2022

But, sourcing B2B data in a time and cost efficient way is hard. Your B2B data may not have been sourced in a GDPR compliant way. Of course, some freelancers will source in a GDPR compliant way and you should confirm this with them. Data from Leadiro is also GDPR-ready so won’t need to worry about improper sourcing techniques.

B2B 62

B2B Account Based Marketing Validation Sales Qualified Leads 62

Salesforce Marketing Cloud

FEBRUARY 2, 2023

This has helped them save money and be more efficient. Improve compliance and unify your messaging Using more than one system is a big risk in the ever-changing GDPR-compliance realm. Those five ESPs came with five different agencies to manage them, across four global regions, which pulled from seven different transactional systems.

Work Management 98

Work Management Marketing Management Service CAN-SPAM 98

SalesIntel

MAY 13, 2024

Continuously measuring campaign performance allows for refinement and optimization, ensuring that your marketing efforts are both efficient and impactful. In that case, it may indicate an opportunity for you to offer a more advanced or efficient alternative. Regularly review and update policies to reflect changing requirements.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Modern B2B

DECEMBER 4, 2023

Preliminary tests have showcased its potential, illustrating how advertisers can efficiently leverage first-party data for amplified lead conversions. It is worth noting that specific European Union countries may potentially be exempt from this change due to GDPR regulations.

Trends 52

Trends Ad Frequency Privacy Click Rate 52

Valasys

MAY 17, 2023

This article explores how Martech and identity verification are transforming HR practices, enhancing efficiency, and fostering a seamless and secure work environment. Two key areas that will shape the future of HR are the use of marketing technology (Martech) and identity verification.

Work Management 52

Work Management Privacy Marketing Management Efficiency 52

Martech

MARCH 15, 2022

Adtech includes various tools and technologies that help advertisers, agencies, and brands achieve greater efficiency, targeted reach, and real-time analysis and optimization. Adtech uses programmatic ad buying to increase the efficiency and reach of digital advertising. So, in turn, it ensures efficient spending and improves branding.

Advertising Agencies 123

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 123