Martech

JANUARY 12, 2024

It’s a challenge beyond being more efficient with limited resources. Traditionally, aiming for something like a 20% improvement in activity or efficiency in marketing, especially during budget constraints, has been normal. The latter comes from prioritizing initiatives based on their potential impact, not just operational efficiency.

Efficiency 130

Efficiency Ideal Customer Profiles B2B Marketing Planning 130

The Point

MARCH 22, 2024

Here a few simple tips for helping your Webinar email stand out in the inbox: 1. Avoid the trap of opening the email with a statement of the problem your Webinar is going to show people how to solve, or the business condition that underlies the topic. A Webinar email should be about the reader, not the company hosting the event.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

Benchmark Email

DECEMBER 13, 2023

In the manufacturing sector, where efficiency and precision are not just goals but necessities, email automation stands out as a powerful ally. With the right strategy, manufacturers can streamline communication, nurture leads, and maintain critical relationships with minimal manual effort.

Efficiency 52

Efficiency Automation Advertising Benchmark Marketing & Strategy 52

Benchmark Email

NOVEMBER 27, 2023

Efficient inventory management during this time is not just about stocking up on… The post Inventory Management Best Practices: Reducing Costs and Improving Efficiency appeared first on Benchmark Email.

Efficiency 98

Efficiency Cost Practices Best Practices 98

Anyword

MARCH 25, 2024

increase in email click-through rates , and a new top-performing eBook with Anyword. Marketers tend to have a hundred things to do at any one time, and a tool that can help us be more efficient will always be beneficial.” Average email click-through rates grew from 2.5%

Efficiency 97

Efficiency Content Click Rate Creativity 97

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. This post delves into ways to make sure your email campaigns bring the best results. What’s the Scoop on ROI for Email Marketing?

ROI 177

ROI Email Marketing B2B Marketing Marketing Automation Services 177

Martech

MARCH 13, 2024

What excites me most about this landscape is AI’s ability to increase efficiency and drive creativity. AI: A driver of creativity and efficiency AI isn’t just a tool; it’s a transformative force for creativity, augmenting human ingenuity rather than replacing it. Business email address Subscribe Processing.

Marketing AI 114

Marketing AI Efficiency Creativity Copywriting 114

Litmus

AUGUST 26, 2020

With agile email marketing, speed is of the essence. Micro-efficiencies. We’ve already talked about the irresistibly small ways you can be more efficient with content and development as well as reviews, approvals, and testing. Micro-efficiency #6: Send final email code straight to your ESP. Litmus Email Analytics.

Efficiency 98

Efficiency Email Marketing Deliverability Aggregators 98

Go Beyond SEO

JUNE 21, 2023

Helps to Identify Potential Customers Efficient lead generation will point your business in the direction of customers who are actually interested in your products or services. Increases Sales and Revenue Efficient lead generation is a priority if you are looking to boost sales and revenue.

Lead Generation 78

Lead Generation Efficiency Sales Qualified Leads Generation 78

Go Beyond SEO

JUNE 21, 2023

Helps to Identify Potential Customers Efficient lead generation will point your business in the direction of customers who are actually interested in your products or services. Increases Sales and Revenue Efficient lead generation is a priority if you are looking to boost sales and revenue.

Lead Generation 78

Lead Generation Efficiency Sales Qualified Leads Generation 78

Salesforce Marketing Cloud

OCTOBER 19, 2023

Contact center automation can help you deliver personalized, efficient, and complete service — all while reducing costs for your business. When you automate processes in your contact center, your agents can work more efficiently and provide better support for customers with more complex issues.

Efficiency 104

Efficiency Contacts Automation Work Management 104

Martech

MARCH 11, 2024

Over-optimizing for pipeline efficiency: The implications The exponential growth of martech tools has led to an overemphasis on pipeline efficiency, driven by the promise of better tracking and attribution. It scales so well we forget that these people didn’t give us permission to email them in perpetuity. Don’t be weird.

Efficiency 85

Efficiency Marketing Automation Services Lead Ranking Branding 85

SalesIntel

APRIL 6, 2023

Sales efficiency is a crucial aspect of any successful business. However, with the ever-evolving business landscape, achieving optimal sales efficiency can be challenging. In this article, we will discuss the top four sales efficiency challenges that businesses face today and provide practical solutions to overcome them.

Ideal Customer Profiles 96

Ideal Customer Profiles Efficiency High Quality Lead Account Based Marketing 96

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Personalized email is much more than simply auto-inserting the recipient’s first name. To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. 6X higher transactional rates.

Email Marketing 344

Email Marketing Personalization Psychographics Marketing & Strategy 344

Marketri

JANUARY 29, 2024

I lovingly hand-crafted every email campaign, sales letter, webpage, and piece of collateral. The post Human-Centered Marketing Meets AI Efficiency: Yes, We CAN Have It All appeared first on Marketri. All-human was really the only option when I founded Marketri 20 years ago. And marketing automation was still just the germ of an idea.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

FMG Suite

SEPTEMBER 16, 2021

Email marketing has been around forever, and for good reason. That’s where FMG Suite’s email tools and robust content library take your marketing to the next level. This webinar will demonstrate how FMG Suite’s intuitive email builder and flexible marketing templates make it easy to send emails that really click.

Efficiency 52

Efficiency Effectiveness Webinar Metrics Lead Nurturing 52

Martech

APRIL 4, 2024

Anybody can push the “send” button on an email campaign. But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel.

Email Marketing 90

Email Marketing Effectiveness Work Management Planning 90

Litmus

MARCH 12, 2020

Ally Brown, the CRM Technical Specialist at SmileDirectClub, knows how important efficient email testing is. She works with the email team at SmileDirectClub to send millions of emails to customers, which means they have to use their time wisely. Sometimes we could have 20 versions of the same email that we need to test.”

Efficiency 66

Efficiency Work Management CAN-SPAM Marketing Management 66

Zoominfo

MAY 20, 2019

First, there are effective business meetings, where employees share necessary information, collaborate efficiently, and develop next steps to solve their shared problems. That’s why today, we’re offering some of our most useful tips to run consistently efficient, worthwhile business meetings. Let’s get started!

Efficiency 221

Efficiency Business Zoominfo Distribution 221

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. Guest post by Nina Petrov.

Email Marketing 171

Email Marketing Work Management B2B Marketing Marketing Management 171

Heinz Marketing

JANUARY 31, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing This article will look at the three foundations of efficient growth you can focus on right now that will help your business not only survive tough times but come back stronger when the market rebounds.

Ideal Customer Profiles 114

Ideal Customer Profiles Efficiency Buyer's Journey Distribution 114

SalesGrape

NOVEMBER 5, 2023

Streamlining Lead Generation Processes with Chatbots: Enhancing Efficiency and Productivity One key advantage offered by chatbots is their ability to streamline lead generation processes, enhancing efficiency and productivity for businesses. Here are some best practices to consider: 1. SalesGrape Would you like more article like this?

Lead Generation 84

Lead Generation Efficiency Marketing AI Sales Qualified Leads 84

Benchmark Email

JANUARY 27, 2021

If you work for a nonprofit, chances are you don’t have a huge budget to throw at elaborate email marketing or other marketing initiatives.

Efficiency 128

Efficiency Cost Tips Marketing 128

SmartBug Media

NOVEMBER 17, 2023

Businesses often want to improve operational efficiency and productivity, and they know that adjusting their tech stack can help. Our recent webinar, " Right-Sizing Your Tech Stack: Building Your Revenue Systems Landscape for Operational Efficiency," digs into optimizing your tech tools for better operations. Your best bet?

Efficiency 59

Efficiency Ad Building Budget Programs Validation 59

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. But email marketing is not without its challenges. Email is one channel, not the sole channel.

Email Marketing 127

Email Marketing Automation Tools Planning 127

Salesforce Marketing Cloud

MAY 23, 2024

What you’ll learn What is dynamic email content? First- and zero-party data is more important than ever Popular types of dynamic email content Dynamic email content can be done simply How to give email subscribers what they want Customers don’t want to feel like just another number to your brand.

Click Rate 112

Click Rate Content CAN-SPAM Banners 112

Benchmark Email

OCTOBER 16, 2023

The journey towards those goals can have several steps, but one of the main ones – and a golden… The post What is Geotargeting (And How to Use it Efficiently) appeared first on Benchmark Email.

Efficiency 52

Efficiency Advertising Benchmark Loyalty Course 52

Martech

NOVEMBER 20, 2023

It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. 72% of consumers only respond to email messages directed toward them – that is personalization.

Email Marketing 128

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 128

Martech

DECEMBER 20, 2022

These are types of collaboration occur in emails and other messages that don’t require an immediate response. Collaboration becomes easier or more efficient when everybody knows where to find it, all in one place. The post How to improve efficiency by combining two kinds of collaboration appeared first on MarTech. Get MarTech!

Efficiency 92

Efficiency Work Management Marketing Management Conference 92

Benchmark Email

FEBRUARY 22, 2024

As a small business, you need your tools to be efficient and reasonably priced. Email marketing is a smart move for any small business… The post Top 4 Email Marketing Service Providers for Small Businesses in 2024 [Detailed Analysis of Features and Pricing] appeared first on Benchmark Email.

Small Business Marketing 98

Small Business Marketing Pricing Price Analysis 98

Litmus

FEBRUARY 29, 2024

The email marketing landscape in 2023 was tumultuous to say the least. Amidst the ever present buzz of a looming recession, marketers navigated a world where email volume was on the rise, new AI-powered innovations were front and center, and subscriber expectations were skyrocketing.

Email Marketing 88

Email Marketing Planning Privacy Verticals 88

Litmus

MAY 4, 2021

You might’ve heard about modular email templates for years but haven’t made the jump. So what exactly are email modules and should you use them? The simple answer is yes, and unlike other questions in email, there’s no “it depends.”. The simple answer is yes, and unlike other questions in email, there’s no “it depends.”.

Template 143

Template Guidelines Design Efficiency 143

Litmus

JANUARY 2, 2024

As we stand on the threshold of a new year, the ever-evolving landscape of email marketing beckons us with exciting possibilities. To accomplish these things, however, we must keep our finger on the pulse of email industry trends and spend some serious time thinking about what those lovely trends mean for us all. Psst: we use Figma.)

Tips 100

Tips Marketing Automation Services Customer Satisfaction Segmentation 100

Litmus

JULY 5, 2023

In this email workflow checklist, we’ll share five simple steps you can follow to make your workflows more efficient right now, today. ( Download the PDF here to save this infographic for all eternity!) Transcript: Your Go-to Email Workflow Checklist Want to improve your email workflow? But… What action?

Allocation 88

Allocation Sales Qualified Leads Marketing Qualified Leads Lead Ranking 88

Benchmark Email

MAY 1, 2023

Email marketing, in particular, has been a go-to strategy for marketers looking to reach their audience cost-effectively and efficiently. However, with the rise of voice assistants, a new form of email marketing is emerging: voice-based email marketing.…

Email Marketing 110

Email Marketing Brand Identity Branding Advertising Benchmark 110

Salesforce Marketing Cloud

JUNE 29, 2022

Imagine how much more productive and efficient you could be if you could take all of the repetitive, routine, manual work out of your day. Business leaders are prioritizing technology investments that drive efficiency and productivity. Efficiency, productivity, and cost containment are top priorities for business leaders.

Efficiency 98

Efficiency Marketing AI Automation Product 98

SalesIntel

APRIL 24, 2024

Email marketing software allows you to create and send targeted email campaigns to segmented audiences. Top features: Email marketing Reporting Cross-channel journeys Account-based marketing 3. Juro: Juro is a modern solution for contract management, making it easy for you to create, agree, and manage contracts efficiently.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Marketing Funnels 52