Trending Sources

6 studies show why Facebook organic reach is declining so quickly

Biznology

50,000,000+ businesses have a Facebook page. 2% is their Facebook organic reach and it’s declining (source: DMR ). Why is Facebook organic reach declining so fast? Because Facebook’s goal is to show people the most engaging posts, all posts are not created equal.

Organic vs paid social media: 12 myths vs realities

Biznology

To understand organic vs paid social media, here are 12 myths vs realities. AS MY SOCIAL FOOTPRINT GROWS, SO DOES ORGANIC SOCIAL MEDIA REACH. Organic Facebook Reach has been on a steady decline. LARGE BRANDS WITH LOTS OF LIKES HAVE GREATER ORGANIC SOCIAL MEDIA REACH: Myth.

How to Effectively Use Facebook Ads + Email

Vertical Response

On the last day of Social Media Marketing World , Facebook continues to be one of the most popular trending topics of discussion. A common theme amongst speakers at the conference in response to Facebook backlash: Don’t build on rented land.

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The prerequisite to effective social media: the idea organization

Chris Koch

I confirmed something I’ve been hearing in my research on idea marketing over the past month: idea marketing requires a deep commitment not just from marketing but from the entire organization. But then this got me to thinking, without a commitment to ideas throughout the organization, all these dollars we’re starting to spend on social media will be wasted. What do I mean by an idea organization? You’ll never create an idea organization if ideas are developed in secret.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. This content is effectively evergreen because it is updated and. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes".

How Effective Managers Organize Their Time: 9 Pro Tips From Real HubSpot Managers

Hubspot

How do effective managers manage their time? How Great Managers Organize Their Time. As a manager, it's especially important to be on top of what's coming into your inbox and to prioritize effectively. 5) They reprioritize effectively throughout the day.

Skills CMOs Look For When Building a Modern Marketing Organization

It's All About Revenue

Enhancing the skill set of the marketing organization has become a top priority for today’s CMOs. As with other digital marketing activities mentioned above, there is a need to build the acumen for leveraging social media platforms within the broader marketing organization.

How to Align Content Marketing & Social Media Strategies for the Most Effective Amplification

ScribbleLive

Content and social planning should be done together to ensure that both functions are helping each other execute effectively. For most organizations, a successful social media strategy starts with a strong library of content assets. A digital asset management tool that organizes content based on tags, format and other parameters will help ensure that social managers share content more than once over an extended amount of time.

30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. In theory, the more landing pages you create, the more opportunities you have to pick up organic search traffic. With successful implementation of this, we’ve seen organic traffic increase up to 75% year-over-year.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. This content is effectively evergreen because it is updated and. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes".

Sales Management Thought Leadership:  efficient effectiveness

Your Sales Management Guru

Sales Management Thought Leadership: efficient effectiveness. I posted potential locations and asked for opinions on Facebook, I asked my travel agent for her thoughts and friends for their experiences. Next I had to organize my professional life.

What Makes Effective B2B Content Marketing? [Research]

B2B Marketing Insider

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Content marketing effectiveness emerged as the key theme for this year’s study. The post What Makes Effective B2B Content Marketing?

Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

Because it’s so effective, most brands are spending dramatically more on content marketing , creating overwhelming information density in thier niches (or Content Shock ), but that is another story.

HTTPS Encryption Will Kill Organic SEO - And Make Google Richer

Synecore

This could be very bad for organic search” (and marketers), I thought to myself. Given that Hubspot has produced a massive amount of high-quality content geared toward organic search queries, its findings should not be taken with a grain of salt. HOW DOES HTTPS AFFECT ORGANIC SEO?

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. This content is effectively evergreen because it is updated and. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes".

How to Create an Engaging and Effective Presentation

Act-On

Here are some lessons I’ve learned (somewhat painfully) about putting together clear and effective presentations. He’s carved a career niche out of teaching people how to tell effective stories – with simple images. Simple is clear and effective.

The Business Case for Buying Facebook Likes

grow - Practical Marketing Solutions

Social proof is not always true or accurate, it just has to provide an effective impression of authority. Perhaps the most prestigious symbol of social proof today is the Facebook “Like.” There is a practical business case for being a Facebook fake, right?

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The 10 Capabilities CMOs Look for When it Comes to Creating a Modern Marketing Organization

It's All About Revenue

The unprecedented popularity of social media platforms such as Facebook, LinkedIn, Twitter, Instagram and Pinterest over the past five years has had a significant impact on the marketing plans of most companies.

Why Should You Verify Your Facebook Page?

Haley Marketing

Within the competitive Facebook space, every inch you can gain over the competition helps. That almost goes without saying, as competition in business is the fuel that empowers some organizations to succeed, while others become a memory of what once was. The same goes for Facebook.

The Surprising Effect of Facebook on Paid Search and SEO

Content Standard

But, in a blog post published this month , Facebook has finally confirmed what every marketer has hoped for some time now: With some careful planning, social media may have a direct effect on SEO and paid search campaigns.

5 Effective Options For B2B Advertising on Social Media

KoMarketing Associates

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. According to Pew Research Center , “82% of online adults ages 18 to 29 use Facebook, along with 79% of those ages 30 to 49.”

The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals

Hubspot

spend 20% of their mobile time on Facebook or Instagram? billion people using Facebook every month? With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new audiences in a place where people are already spending a significant amount of time.

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3 Online Marketing Elements The B2B Organization Should Not Overlook

KoMarketing Associates

When many people think of the B2B organization, they imagine large factories or manufacturing companies, turning out large orders to other big companies. Indeed many of the organization’s social media mentions and inbound links can be realized through localization efforts.

10 of the Best B2B Facebook Pages

KoMarketing Associates

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. Facebook Page : [link].

Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem

Synecore

Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. This is the upshot of a recent report issued by Strategy Analytics , which reveals that Facebook accounted for three-quarters of global social network ad spend in 2014.

How B2B Organizations Can Create More Effective “About” Pages

KoMarketing Associates

I recently caught a tweet from SEO Mike Arnesen highlighting an article on Medium about “ The Future of About Us Pages “ The article provides perspective into why the “About Page” (or section) should become a more central piece of an organization’s story and brand.

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook.

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Did Facebook Just Deliver a Crushing Blow to Native Advertising?

Contently

Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two. The upside for Facebook is clear. Facebook may now ruin that.

B2B Marketers Must Balance Organic and Paid on Facebook

Social Media B2B

The CMO’s Guide to Social Media Marketing in a Post Facebook World. And in the past couple of years we’ve gone from zero to six billion dollars in advertising on Facebook and half a billion on Twitter. Facebook is boring. Where does Facebook sit on a CMO’s radar?

Does Your Organization Need A Chief Content Officer? [Video]

B2B Marketing Insider

While the move to content marketing is a hot topic in B2B Marketing, many organizations are struggling to figure it out. Todd said that their organization has put content at the center of everything they do. Do Organizations Need a Chief Content Officer?

The Most Effective Inbound and Outbound Marketing Tactics

IKO-Systems

From LinkedIn, Twitter, Facebook and Google +, social allows you to nurture trust with your audience while staying fresh in their minds. While inbound drives organic engagement and attracts leads, outbound helps you target specific prospects more accurately.

Making the Most of Your Organic Social Media Marketing

Synecore

Follow these 3 tricks of the trade for using social media organically, then continue to like, retweet, share, +1, or pin at your leisure. they specifically targeted Facebook users that mentioned liking bands like Arcade Fire or Passion Pit with sponsored posts about their bikes.

Forget Facebook & Twitter: Time to Start Marketing on Pinterest & Instagram?

Synecore

For years now Facebook and Twitter have been the two reliable social standbys, an oft-used, go-to social media marketing pairing equivalent to wine and cheese or beer and pizza (or in my case, wine, cheese, beer, and pizza).

9 Brands With Brilliant Facebook Marketing

Hubspot

There have been a lot of questions about Facebook lately: Are people still using it? With over 1 billion active users, it’s safe to say that Facebook is alive and well. Facebook appeals to its users because it provides real-time information but with a deeper feel. Facebook

The Critical Ingredients Of Effective Demand Generation

B2B Marketing Insider

The Critical Ingredients Of Effective Demand Generation. The sources of these leads are marketing programs, search engine marketing, or organic word-of-mouth. You have roughly 5-8 Seconds to grab someone’s attention and Paragraphs clearly have the opposite effect.

The Ultimate Guide to Hiring Effective Marketers

Hubspot

Here it is – the only guide you’ll ever need for how to hire effective marketers. But, before we get to the meat of the post, first you need to understand the data on why effective hiring matters. So here it is: your guide to hiring an effective marketer.

Why Facebook Ads Will Make You Successful in 2017 & Beyond

Hubspot

Facebook Ads are going to drive more leads for your business in 2017 than any other paid channel. You’ll need to have the right strategy and execute with agility and precision, but right now there is a massive Facebook opportunity for inbound marketers. Source: Facebook.

How to Run an Effective Employee Advocacy Program on Social Media

Modern B2B Marketing

In this blog, I’ll share five steps to building an effective employee advocacy program with social media: 1. Author: Lisa Marcyes You’ve probably heard it before: The best way to build a brand is to start within your own four walls. But how many companies truly take that advice to heart?

Facebook and Snapchat at war, and four other groovy media trends

grow - Practical Marketing Solutions

Facebook and Snapchat and content wars. Listen in for some TREMENDIFIED new insights on: Snapchat rejected Facebook’s takeover bid last year. Watch out for this ZUCKERFICATION of Facebook Messenger. Facebook and Snapchat … AT WAR? So much going on today!