Should you stop (organic) social media activity?

Biznology

Instead, Avinash Kaushik , a well-known analytics guru and Digital Marketing Evangelist for Google , says it’s time to “ stop organic social media altogether.” There are a few reasons why this happens: Facebook dials back branded content.

6 studies show why Facebook organic reach is declining so quickly

Biznology

50,000,000+ businesses have a Facebook page. 2% is their Facebook organic reach and it’s declining (source: DMR ). Why is Facebook organic reach declining so fast? Because Facebook’s goal is to show people the most engaging posts, all posts are not created equal.

Trending Sources

Organic vs paid social media: 12 myths vs realities

Biznology

To understand organic vs paid social media, here are 12 myths vs realities. AS MY SOCIAL FOOTPRINT GROWS, SO DOES ORGANIC SOCIAL MEDIA REACH. Organic Facebook Reach has been on a steady decline. LARGE BRANDS WITH LOTS OF LIKES HAVE GREATER ORGANIC SOCIAL MEDIA REACH: Myth.

30 fascinating facts about organic vs paid social media

Biznology

Organic vs paid social media. Organic social media posts come from you and go directly to your page or your company’s page. Is one more effective than the other? 86% of marketers now combine paid and organic tactics as part of their social media strategies. Facebook ).

Is Organic Social Reach Dead?

Modern Marketing

The debate over whether organic social reach is dead or not has continued for the last few years, and the answer continues to be a resounding yes and no. Develop more meaningful content for both organic and paid.

How Effective Managers Organize Their Time: 9 Pro Tips From Real HubSpot Managers

Hubspot

How do effective managers manage their time? How Great Managers Organize Their Time. As a manager, it's especially important to be on top of what's coming into your inbox and to prioritize effectively. 5) They reprioritize effectively throughout the day.

Skills CMOs Look For When Building a Modern Marketing Organization

Modern Marketing

Enhancing the skill set of the marketing organization has become a top priority for today’s CMOs. As with other digital marketing activities mentioned above, there is a need to build the acumen for leveraging social media platforms within the broader marketing organization.

How to Align Content Marketing & Social Media Strategies for the Most Effective Amplification

ScribbleLive

Content and social planning should be done together to ensure that both functions are helping each other execute effectively. For most organizations, a successful social media strategy starts with a strong library of content assets. A digital asset management tool that organizes content based on tags, format and other parameters will help ensure that social managers share content more than once over an extended amount of time.

Microsoft, Marketo and Facebook’s 5 Tips for Focused, Effective Marketing

Leadspace

So as a demand gen marketer, this week’s Leadspace-hosted panel at The Marketing Nation Summit in San Francisco — which brought together marketing thought-leaders from Microsoft, Facebook and Marketo — was a real treat for me. Of course, even the likes of Facebook and co.

30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. In theory, the more landing pages you create, the more opportunities you have to pick up organic search traffic. With successful implementation of this, we’ve seen organic traffic increase up to 75% year-over-year.

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook.

How to Create an Engaging and Effective Presentation

Act-On

Here are some lessons I’ve learned (somewhat painfully) about putting together clear and effective presentations. He’s carved a career niche out of teaching people how to tell effective stories – with simple images. Simple is clear and effective.

What Makes Effective B2B Content Marketing? [Research]

Marketing Insider Group

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Content marketing effectiveness emerged as the key theme for this year’s study. The post What Makes Effective B2B Content Marketing?

10 of the Best B2B Facebook Pages

KoMarketing Associates

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. Facebook Page : [link].

How B2B Organizations Can Create More Effective “About” Pages

KoMarketing Associates

I recently caught a tweet from SEO Mike Arnesen highlighting an article on Medium about “ The Future of About Us Pages “ The article provides perspective into why the “About Page” (or section) should become a more central piece of an organization’s story and brand.

The Surprising Effect of Facebook on Paid Search and SEO

Content Standard

But, in a blog post published this month , Facebook has finally confirmed what every marketer has hoped for some time now: With some careful planning, social media may have a direct effect on SEO and paid search campaigns.

The 10 Capabilities CMOs Look for When it Comes to Creating a Modern Marketing Organization

Modern Marketing

The unprecedented popularity of social media platforms such as Facebook, LinkedIn, Twitter, Instagram and Pinterest over the past five years has had a significant impact on the marketing plans of most companies.

5 Effective Options For B2B Advertising on Social Media

KoMarketing Associates

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. According to Pew Research Center , “82% of online adults ages 18 to 29 use Facebook, along with 79% of those ages 30 to 49.”

3 Online Marketing Elements The B2B Organization Should Not Overlook

KoMarketing Associates

When many people think of the B2B organization, they imagine large factories or manufacturing companies, turning out large orders to other big companies. Indeed many of the organization’s social media mentions and inbound links can be realized through localization efforts.

Did Facebook Just Deliver a Crushing Blow to Native Advertising?

Contently

Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two. The upside for Facebook is clear. Facebook may now ruin that.

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The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals

Hubspot

spend 20% of their mobile time on Facebook or Instagram? billion people using Facebook every month? With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new audiences in a place where people are already spending a significant amount of time.

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Marketing Technology Needs to be Facebook-ized

Webbiquity

The event organizer, MinneAnalytics , is a fantastic group and did an excellent job with the conference, which had several standing-room-only sessions. And Be Like Mark: Take the Facebook Approach. Think about Facebook for a moment.

Does Your Organization Need A Chief Content Officer? [Video]

Marketing Insider Group

While the move to content marketing is a hot topic in B2B Marketing, many organizations are struggling to figure it out. Todd said that their organization has put content at the center of everything they do. Do Organizations Need a Chief Content Officer?

7 Ways to Future-Proof Your Organization With Data Driven Marketing

Modern Marketing

This article is designed to help marketers prepare their marketing organizations for change. Even though we may not know what those trends will be, there are seven steps that any marketing leader can take to position their organizations for future success.

9 Brands With Brilliant Facebook Marketing

Hubspot

There have been a lot of questions about Facebook lately: Are people still using it? With over 1 billion active users, it’s safe to say that Facebook is alive and well. Facebook appeals to its users because it provides real-time information but with a deeper feel. Facebook

3 Tips to Successfully Integrate Your Paid and Organic Social Media

Modern B2B Marketing

All too often, marketing teams are drawn to paid or organic social media strategies based on past successes or failures rather than as part of a comprehensive social strategy. Paid and organic social media both have advantages and drawbacks.

9 Proven Tactics of a Successful Local Facebook Marketing Strategy

Hubspot

billion active users, it might seem like turning followers into paying customers on Facebook would be easy. Unfortunately, targeting a local market on Facebook is a little more challenging than that. 9 Tactics for Your Local Facebook Marketing Strategy. Daily Facebook Marketing

A Marketer’s Guide to Advertising on Facebook and Instagram with Video

Vidyard

Audiences have become more visually inclined with platforms today like Facebook and Instagram, which both offer great ad platforms for marketers. Facebook Video Advertising. Facebook videos now get more reach than any other post on the network.

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The Most Effective Inbound and Outbound Marketing Tactics

IKO-Systems

From LinkedIn, Twitter, Facebook and Google +, social allows you to nurture trust with your audience while staying fresh in their minds. While inbound drives organic engagement and attracts leads, outbound helps you target specific prospects more accurately.

The Critical Ingredients Of Effective Demand Generation

Marketing Insider Group

The Critical Ingredients Of Effective Demand Generation. The sources of these leads are marketing programs, search engine marketing, or organic word-of-mouth. You have roughly 5-8 Seconds to grab someone’s attention and Paragraphs clearly have the opposite effect.

What We Learned From Spending $100k On Facebook Ads

Hubspot

So when we were suddenly given $100K to spend on Facebook ads, we were positively giddy. Couple that with our low cost-per-sale ($24/monthly for our starter plan), and you can see that being cost-effective while still spending on ads is a challenge.

The Ultimate Guide to Hiring Effective Marketers

Hubspot

Here it is – the only guide you’ll ever need for how to hire effective marketers. But, before we get to the meat of the post, first you need to understand the data on why effective hiring matters. So here it is: your guide to hiring an effective marketer.

Why Facebook Ads Will Make You Successful in 2017 & Beyond

Hubspot

Facebook Ads are going to drive more leads for your business in 2017 than any other paid channel. You’ll need to have the right strategy and execute with agility and precision, but right now there is a massive Facebook opportunity for inbound marketers. Source: Facebook.

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Facebook Launching 9 More Targeting Options for Organic Updates

Hubspot

How great would it be if you could target your organic Facebook business page updates by more than just users' location and language? That'd probably be pretty valuable -- and more effective -- right? New Facebook Post Targeting Options.

How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook

Hubspot

When setting up a paid Facebook ad, there are a lot of boxes to be checked. billion people using Facebook and over 900 million visits every day, Facebook offers up a unique opportunity for marketers to augment their organic efforts. Facebook's Ad Manager.

Your Content Strategy Should Include Your Entire Organization: Part II — Collaborating with the Social Media Team is Vital

Content Standard

There’s a reason that Facebook is a cultural touchstone and MySpace is a perennial punch line. Your Organization as a System. Whether in a complex organism or in a simple lever-and-pulley machine, if one component of the system changes, it impacts everything else.

Five Crucial Tips for a Successful Boost Post on Facebook

KoMarketing Associates

In 2014, Facebook decided to clean up its News Feed by only showing content of the highest quality. While the move was designed to benefit the Facebook users, some businesses were left out in the cold, seeing giant drops in the amount of fans that saw their posts. The drop in organic reach continues in 2017, with little hope of coming back up. In this post, I am going to go over five tips to maximize the effectiveness of boost posts on Facebook.

3 Steps for Effective Sales Lead Follow Up (none are the Hail Mary)

ViewPoint

A visit to the prospects’ Facebook page will provide a glimpse into their personality. Here are my step-by-step recommendations for effective lead follow-up: I. The term "Hail Mary" has become generalized to refer to any last-ditch effort with little chance of success.

5 Essential Tips to Consider before Boosting a Facebook Post

KoMarketing Associates

It should come as no surprise to marketers that organic reach for Facebook posts has been taking a hit over the past few years. In this post, I am going to go over five tips to maximize the effectiveness of boost posts on Facebook. It’s hard to effectively boost one.

Video Content: Facebook VS. YouTube in the Ring

Opentopic

Facebook Vs. YouTube video content. It's been a hot topic as video has risen to the top of the priority list for ways to effectively capture online audiences. While YouTube has been dubbed the second largest search engine in the world, many signs point to the power of Facebook as the winning platform to publish videos. News that Facebook has released an update quantifying video activity has been released , but the same question still exists. Facebook. Facebook.