Is Organic Social Reach Dead?

Modern Marketing

The debate over whether organic social reach is dead or not has continued for the last few years, and the answer continues to be a resounding yes and no. Develop more meaningful content for both organic and paid.

6 studies show why Facebook organic reach is declining so quickly

Biznology

50,000,000+ businesses have a Facebook page. 2% is their Facebook organic reach and it’s declining (source: DMR ). Why is Facebook organic reach declining so fast? Because Facebook’s goal is to show people the most engaging posts, all posts are not created equal.

Trending Sources

30 fascinating facts about organic vs paid social media

Biznology

Organic vs paid social media. Organic social media posts come from you and go directly to your page or your company’s page. Is one more effective than the other? 86% of marketers now combine paid and organic tactics as part of their social media strategies. Facebook ).

Organic vs paid social media: 12 myths vs realities

Biznology

To understand organic vs paid social media, here are 12 myths vs realities. AS MY SOCIAL FOOTPRINT GROWS, SO DOES ORGANIC SOCIAL MEDIA REACH. Organic Facebook Reach has been on a steady decline. LARGE BRANDS WITH LOTS OF LIKES HAVE GREATER ORGANIC SOCIAL MEDIA REACH: Myth.

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How to Effectively Use Facebook Ads + Email

Vertical Response

On the last day of Social Media Marketing World , Facebook continues to be one of the most popular trending topics of discussion. A common theme amongst speakers at the conference in response to Facebook backlash: Don’t build on rented land.

Sales Management Thought Leadership:  efficient effectiveness

Your Sales Management Guru

Sales Management Thought Leadership: efficient effectiveness. I posted potential locations and asked for opinions on Facebook, I asked my travel agent for her thoughts and friends for their experiences. Next I had to organize my professional life.

How Effective Managers Organize Their Time: 9 Pro Tips From Real HubSpot Managers

Hubspot

How do effective managers manage their time? How Great Managers Organize Their Time. As a manager, it's especially important to be on top of what's coming into your inbox and to prioritize effectively. 5) They reprioritize effectively throughout the day.

Skills CMOs Look For When Building a Modern Marketing Organization

Modern Marketing

Enhancing the skill set of the marketing organization has become a top priority for today’s CMOs. As with other digital marketing activities mentioned above, there is a need to build the acumen for leveraging social media platforms within the broader marketing organization.

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Microsoft, Marketo and Facebook’s 5 Tips for Focused, Effective Marketing

Leadspace

So as a demand gen marketer, this week’s Leadspace-hosted panel at The Marketing Nation Summit in San Francisco — which brought together marketing thought-leaders from Microsoft, Facebook and Marketo — was a real treat for me. Of course, even the likes of Facebook and co.

30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. In theory, the more landing pages you create, the more opportunities you have to pick up organic search traffic. With successful implementation of this, we’ve seen organic traffic increase up to 75% year-over-year.

How to Align Content Marketing & Social Media Strategies for the Most Effective Amplification

ScribbleLive

Content and social planning should be done together to ensure that both functions are helping each other execute effectively. For most organizations, a successful social media strategy starts with a strong library of content assets. A digital asset management tool that organizes content based on tags, format and other parameters will help ensure that social managers share content more than once over an extended amount of time.

Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

Because it’s so effective, most brands are spending dramatically more on content marketing , creating overwhelming information density in thier niches (or Content Shock ), but that is another story.

What Makes Effective B2B Content Marketing? [Research]

B2B Marketing Insider

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Content marketing effectiveness emerged as the key theme for this year’s study. The post What Makes Effective B2B Content Marketing?

The Business Case for Buying Facebook Likes

grow - Practical Marketing Solutions

Social proof is not always true or accurate, it just has to provide an effective impression of authority. Perhaps the most prestigious symbol of social proof today is the Facebook “Like.” There is a practical business case for being a Facebook fake, right?

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How to Create an Engaging and Effective Presentation

Act-On

Here are some lessons I’ve learned (somewhat painfully) about putting together clear and effective presentations. He’s carved a career niche out of teaching people how to tell effective stories – with simple images. Simple is clear and effective.

The Surprising Effect of Facebook on Paid Search and SEO

Content Standard

But, in a blog post published this month , Facebook has finally confirmed what every marketer has hoped for some time now: With some careful planning, social media may have a direct effect on SEO and paid search campaigns.

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The 10 Capabilities CMOs Look for When it Comes to Creating a Modern Marketing Organization

Modern Marketing

The unprecedented popularity of social media platforms such as Facebook, LinkedIn, Twitter, Instagram and Pinterest over the past five years has had a significant impact on the marketing plans of most companies.

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10 of the Best B2B Facebook Pages

KoMarketing Associates

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. Facebook Page : [link].

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Marketing Technology Needs to be Facebook-ized

Webbiquity

The event organizer, MinneAnalytics , is a fantastic group and did an excellent job with the conference, which had several standing-room-only sessions. And Be Like Mark: Take the Facebook Approach. Think about Facebook for a moment.

How B2B Organizations Can Create More Effective “About” Pages

KoMarketing Associates

I recently caught a tweet from SEO Mike Arnesen highlighting an article on Medium about “ The Future of About Us Pages “ The article provides perspective into why the “About Page” (or section) should become a more central piece of an organization’s story and brand.

5 Effective Options For B2B Advertising on Social Media

KoMarketing Associates

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. According to Pew Research Center , “82% of online adults ages 18 to 29 use Facebook, along with 79% of those ages 30 to 49.”

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3 Online Marketing Elements The B2B Organization Should Not Overlook

KoMarketing Associates

When many people think of the B2B organization, they imagine large factories or manufacturing companies, turning out large orders to other big companies. Indeed many of the organization’s social media mentions and inbound links can be realized through localization efforts.

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5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook.

Did Facebook Just Deliver a Crushing Blow to Native Advertising?

Contently

Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two. The upside for Facebook is clear. Facebook may now ruin that.

The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals

Hubspot

spend 20% of their mobile time on Facebook or Instagram? billion people using Facebook every month? With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new audiences in a place where people are already spending a significant amount of time.

What We Learned From Spending $100k On Facebook Ads

Hubspot

So when we were suddenly given $100K to spend on Facebook ads, we were positively giddy. Couple that with our low cost-per-sale ($24/monthly for our starter plan), and you can see that being cost-effective while still spending on ads is a challenge.

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Does Your Organization Need A Chief Content Officer? [Video]

B2B Marketing Insider

While the move to content marketing is a hot topic in B2B Marketing, many organizations are struggling to figure it out. Todd said that their organization has put content at the center of everything they do. Do Organizations Need a Chief Content Officer?

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The Most Effective Inbound and Outbound Marketing Tactics

IKO-Systems

From LinkedIn, Twitter, Facebook and Google +, social allows you to nurture trust with your audience while staying fresh in their minds. While inbound drives organic engagement and attracts leads, outbound helps you target specific prospects more accurately.

9 Brands With Brilliant Facebook Marketing

Hubspot

There have been a lot of questions about Facebook lately: Are people still using it? With over 1 billion active users, it’s safe to say that Facebook is alive and well. Facebook appeals to its users because it provides real-time information but with a deeper feel. Facebook

Your Content Strategy Should Include Your Entire Organization: Part II — Collaborating with the Social Media Team is Vital

Content Standard

There’s a reason that Facebook is a cultural touchstone and MySpace is a perennial punch line. Your Organization as a System. Whether in a complex organism or in a simple lever-and-pulley machine, if one component of the system changes, it impacts everything else.

The Critical Ingredients Of Effective Demand Generation

B2B Marketing Insider

The Critical Ingredients Of Effective Demand Generation. The sources of these leads are marketing programs, search engine marketing, or organic word-of-mouth. You have roughly 5-8 Seconds to grab someone’s attention and Paragraphs clearly have the opposite effect.

Facebook Announces New Detailed Video Metrics

Vertical Response

As more businesses use video to showcase their company, products and services on Facebook, it’s becoming critical to measure video performance. Facebook is happy to oblige by providing more advanced metrics for all paid and organic videos uploaded directly to Facebook Pages.

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The Ultimate Guide to Hiring Effective Marketers

Hubspot

Here it is – the only guide you’ll ever need for how to hire effective marketers. But, before we get to the meat of the post, first you need to understand the data on why effective hiring matters. So here it is: your guide to hiring an effective marketer.

Facebook and Snapchat at war, and four other groovy media trends

grow - Practical Marketing Solutions

Facebook and Snapchat and content wars. Listen in for some TREMENDIFIED new insights on: Snapchat rejected Facebook’s takeover bid last year. Watch out for this ZUCKERFICATION of Facebook Messenger. Facebook and Snapchat … AT WAR? So much going on today!

Five Crucial Tips for a Successful Boost Post on Facebook

KoMarketing Associates

In 2014, Facebook decided to clean up its News Feed by only showing content of the highest quality. While the move was designed to benefit the Facebook users, some businesses were left out in the cold, seeing giant drops in the amount of fans that saw their posts. The drop in organic reach continues in 2017, with little hope of coming back up. In this post, I am going to go over five tips to maximize the effectiveness of boost posts on Facebook.

Why Facebook Ads Will Make You Successful in 2017 & Beyond

Hubspot

Facebook Ads are going to drive more leads for your business in 2017 than any other paid channel. You’ll need to have the right strategy and execute with agility and precision, but right now there is a massive Facebook opportunity for inbound marketers. Source: Facebook.

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Facebook Launching 9 More Targeting Options for Organic Updates

Hubspot

How great would it be if you could target your organic Facebook business page updates by more than just users' location and language? That'd probably be pretty valuable -- and more effective -- right? New Facebook Post Targeting Options.

How to Run an Effective Employee Advocacy Program on Social Media

Modern B2B Marketing

In this blog, I’ll share five steps to building an effective employee advocacy program with social media: 1. Author: Lisa Marcyes You’ve probably heard it before: The best way to build a brand is to start within your own four walls. But how many companies truly take that advice to heart?

Keys to an Effective Social Media Marketing Strategy

KEO Marketing

On sites like LinkedIn, Twitter, Instagram, Facebook and Pinterest, businesses big and small are connecting with their followers, posting relevant content for them, and getting them started in the buying cycle, which can eventually lead to conversions and leads.

5 Unconventional Ways to Create Videos That Engage Facebook Fans

Vertical Response

Your Facebook audience has a craving. According to recent statistics , the number of videos showing up in Facebook News Feeds has shot up by 360% this year compared to last. You can organize videos into playlists, which gives your video page more of a YouTube feel.

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