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I love teaching workshops on content marketing and brand storytelling because there’s such a great opportunity to connect the dots for people. One of my favorites is. The post How A Content Marketing Mission Statement Supports The Brand Story appeared first on Marketing Insider Group. MORE
This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a message through. You need to be distinctive. MORE
Owl, how many licks does it take to get to the center of a Tootsie Pop? If you were a kid in the 70s, you know the answer to that question is three. It only takes three licks, because the temptation to bite into the delicious Tootsie Roll center is too overwhelming! MORE
As content marketers, we constantly preach the value of understanding the questions and objections that customers pose at each stage of the buying journey. MORE
You only have 15 seconds to get an average reader’s attention, according to a study from Chartbeat. And even when people click through, most don’t read your entire article or page. MORE
In my view selling is 85% mindset and 15% technique. Unfortunately, most sales professionals focus primarily on learning sales techniques. Adopting a better sales mindset might be what’s required. With the typical sales mindset, techniques might be even be experienced by prospects as gimmicks. MORE
There are so many marketing strategies and channels available for B2B marketing companies today, and it’s easy to get overwhelmed. MORE
Pro tip: Before I start this week’s post I’d like to tell you about an awesome new content curation/social media tool that saves me tons of time called Quuu. MORE
OK, I am not so naïve as to assume that all the fitness apps we have have strapped to our wrists, clipped to our shirts, and filling up our iPhones and Androids — but it’s not far from the truth. MORE
Every discussion I’ve had with manufacturers and industrial companies starts with “we need more leads” or ends with “we need results.” I understand and accept the fact that the main goal of industrial marketing is to generate leads. MORE
Gartner has published its Magic Quadrant Report on Digital Marketing Hubs. While the marketing technology industry has many different market assessments, this research very much reflects the emergence of “marketing clouds” as a category of software. MORE
Businesses should be smart about where they invest their marketing budget, of course. But it’s surprising how many businesses work with a B2B paid search agency without asking some very important questions. MORE
For marketers in companies that have sales teams, it makes sense that weekends aren’t a great time to be driving a ton of leads. They’re just not well suited for the marketing/sales process. Here’s why: Marketers create great content that people access by filling out a form. MORE
“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. Case studies are bursting with promise for use in B2B lead generation and sales. MORE
Trying to execute a successful content marketing strategy within a highly-regulated industry can oftentimes feel like an uphill battle. Like a really steep uphill battle. MORE
Large deal sizes require a different marketing approach. And a different marketing approach requires a new way to do reporting. If you're targeting large accounts -- i.e. whales -- then you need the best approach to hunting them. MORE
In thinking about focus and strategy, I’m reminded of an experience told by my dear friend Ed of something that happened to him in his youth. He grew up in New York City, where his grandfather owned a restaurant. Ed worked there to help out his grandpa and to make a little extra money. MORE
December 1, 2015 Western Union banks on its customers’ passions to inspire remarkable content. Laston Charriez, the company’s senior vice president of marketing for the Americas, explains how it innovates. read more. MORE
Before the internet, marketers had relatively free reign for making questionable competitive claims, creating a brand image of superiority, and hence demanding a premium price. But the internet has changed the ground rules. MORE
On Monday, Jan. 11, Liz Pearce, CEO of LiquidPlanner, joined Bizible for a fireside chat during the monthly Pipeline Marketing Playbooks meetup. Pearce began her marketing career with PlayStation, before moving to Google and then Amazon. MORE
Sometime in 2011, the Metropolitan Museum of Art in New York City decided that it could not rely on its 150-year history acquire new audiences—they needed to launch a massive digital initiative. MORE
2015 saw some incredible growth in the use of video content by marketers in both B2C and B2B markets. But more importantly, it also saw some staggering shifts in how marketers are using video and the kinds of results it’s helping them generate. MORE
Guest post by Tom Hunt. So you have set up a blog and social media profiles…. You are pumping out multiple articles per week and sharing them furiously…. And yes you see some small traffic spikes (though they quickly drop off when you stop posting right?). MORE
Sometime in 2011, the Metropolitan Museum of Art in New York City decided that it could not rely on its 150-year history to acquire new audiences—they needed to launch a massive digital initiative. MORE
They say a “dog is man’s best friend.” ” For those of us in marketing, and specifically marketing in regulated industries, I disagree. Marketing’s best friends can be found in legal and compliance. We need to know them well so they will explain the U.S. MORE
What would you do if you only had 24 hours to create a complex B2B marketing campaign that involved your entire team? MORE
It’s the start of a shiny new year, a time when most people commit themselves to certain priorities at work and in their personal lives. Even as we look ahead to the things we pledge to do better and more of in 2016, there’s value in glancing back over 2015. MORE
There is so much for modern marketers to do now that it is 2016, and one thing that should be high on the list is plan to attend the Modern Marketing Experience in Las Vegas from April 26-28, 2016. This will the place to be to soak up the latest and greatest that modern marketing has to offer. MORE
Have you been saying, “ We don’t need to invest in a marketing plan! We know what to do! ” If so, read this blog post in which I explain the reasons a marketing plan can actually save you money. MORE
Sales Engine
JANUARY 12, 2016
Sometime in 2011, the Metropolitan Museum of Art in New York City decided that it could not rely on its 150-year history acquire new audiences—they needed to launch a massive digital initiative.
Industrial Marketing Today
JANUARY 14, 2016
Every discussion I’ve had with manufacturers and industrial companies starts with “we need more leads” or ends with “we need results.” I understand and accept the fact that the main goal of industrial marketing is to generate leads.
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KoMarketing Associates
JANUARY 12, 2016
It’s the start of a shiny new year, a time when most people commit themselves to certain priorities at work and in their personal lives. Even as we look ahead to the things we pledge to do better and more of in 2016, there’s value in glancing back over 2015.
Marketing Insider Group
JANUARY 12, 2016
Pro tip: Before I start this week’s post I’d like to tell you about an awesome new content curation/social media tool that saves me tons of time called Quuu.
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Account-Based Marketing is a strategy, not a solution.
Webbiquity
JANUARY 12, 2016
Guest post by Tom Hunt. So you have set up a blog and social media profiles…. You are pumping out multiple articles per week and sharing them furiously…. And yes you see some small traffic spikes (though they quickly drop off when you stop posting right?).
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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KoMarketing Associates
JANUARY 14, 2016
There are so many marketing strategies and channels available for B2B marketing companies today, and it’s easy to get overwhelmed.
Marketing Insider Group
JANUARY 13, 2016
Trying to execute a successful content marketing strategy within a highly-regulated industry can oftentimes feel like an uphill battle. Like a really steep uphill battle.
bizible
JANUARY 15, 2016
On Monday, Jan. 11, Liz Pearce, CEO of LiquidPlanner, joined Bizible for a fireside chat during the monthly Pipeline Marketing Playbooks meetup. Pearce began her marketing career with PlayStation, before moving to Google and then Amazon.
Biznology
JANUARY 12, 2016
OK, I am not so naïve as to assume that all the fitness apps we have have strapped to our wrists, clipped to our shirts, and filling up our iPhones and Androids — but it’s not far from the truth.
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.
Sales Engine
JANUARY 12, 2016
Sometime in 2011, the Metropolitan Museum of Art in New York City decided that it could not rely on its 150-year history to acquire new audiences—they needed to launch a massive digital initiative.
Marketing Insider Group
JANUARY 15, 2016
I love teaching workshops on content marketing and brand storytelling because there’s such a great opportunity to connect the dots for people. One of my favorites is. The post How A Content Marketing Mission Statement Supports The Brand Story appeared first on Marketing Insider Group.
bizible
JANUARY 12, 2016
For marketers in companies that have sales teams, it makes sense that weekends aren’t a great time to be driving a ton of leads. They’re just not well suited for the marketing/sales process. Here’s why: Marketers create great content that people access by filling out a form.
Biznology
JANUARY 13, 2016
This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a message through. You need to be distinctive.
Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.
Avitage
JANUARY 11, 2016
In my view selling is 85% mindset and 15% technique. Unfortunately, most sales professionals focus primarily on learning sales techniques. Adopting a better sales mindset might be what’s required. With the typical sales mindset, techniques might be even be experienced by prospects as gimmicks.
Marketing Insider Group
JANUARY 10, 2016
December 1, 2015 Western Union banks on its customers’ passions to inspire remarkable content. Laston Charriez, the company’s senior vice president of marketing for the Americas, explains how it innovates. read more.
bizible
JANUARY 13, 2016
Large deal sizes require a different marketing approach. And a different marketing approach requires a new way to do reporting. If you're targeting large accounts -- i.e. whales -- then you need the best approach to hunting them.
Modern Marketing
JANUARY 13, 2016
2015 saw some incredible growth in the use of video content by marketers in both B2C and B2B markets. But more importantly, it also saw some staggering shifts in how marketers are using video and the kinds of results it’s helping them generate.
Speaker: Pam Didner, Marketing Consultant, Author and Speaker
Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.
Biznology
JANUARY 15, 2016
Before the internet, marketers had relatively free reign for making questionable competitive claims, creating a brand image of superiority, and hence demanding a premium price. But the internet has changed the ground rules.
Marketing Insider Group
JANUARY 14, 2016
They say a “dog is man’s best friend.” ” For those of us in marketing, and specifically marketing in regulated industries, I disagree. Marketing’s best friends can be found in legal and compliance. We need to know them well so they will explain the U.S.
bizible
JANUARY 11, 2016
Businesses should be smart about where they invest their marketing budget, of course. But it’s surprising how many businesses work with a B2B paid search agency without asking some very important questions.
Modern Marketing
JANUARY 11, 2016
Gartner has published its Magic Quadrant Report on Digital Marketing Hubs. While the marketing technology industry has many different market assessments, this research very much reflects the emergence of “marketing clouds” as a category of software.
Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.
ANNUITAS
JANUARY 12, 2016
In thinking about focus and strategy, I’m reminded of an experience told by my dear friend Ed of something that happened to him in his youth. He grew up in New York City, where his grandfather owned a restaurant. Ed worked there to help out his grandpa and to make a little extra money.
Marketing Insider Group
JANUARY 11, 2016
As content marketers, we constantly preach the value of understanding the questions and objections that customers pose at each stage of the buying journey.
The Content Factor
JANUARY 11, 2016
Owl, how many licks does it take to get to the center of a Tootsie Pop? If you were a kid in the 70s, you know the answer to that question is three. It only takes three licks, because the temptation to bite into the delicious Tootsie Roll center is too overwhelming!
Modern Marketing
JANUARY 13, 2016
There is so much for modern marketers to do now that it is 2016, and one thing that should be high on the list is plan to attend the Modern Marketing Experience in Las Vegas from April 26-28, 2016. This will the place to be to soak up the latest and greatest that modern marketing has to offer.
Speaker: Kathleen Booth, VP of Marketing at Prevailion
Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.
B2B Marketing Traction
JANUARY 13, 2016
Have you been saying, “ We don’t need to invest in a marketing plan! We know what to do! ” If so, read this blog post in which I explain the reasons a marketing plan can actually save you money.
Marketing Insider Group
JANUARY 13, 2016
You only have 15 seconds to get an average reader’s attention, according to a study from Chartbeat. And even when people click through, most don’t read your entire article or page.
Influitive
JANUARY 15, 2016
What would you do if you only had 24 hours to create a complex B2B marketing campaign that involved your entire team?
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