Sat.Jan 09, 2016 - Fri.Jan 15, 2016

What Can a B2B Marketer Learn From a 150-Year-Old Museum?

Sales Engine

Sometime in 2011, the Metropolitan Museum of Art in New York City decided that it could not rely on its 150-year history acquire new audiences—they needed to launch a massive digital initiative.

Marketing to Generation X [Infographic]

ScribbleLive

America has four living generations that marketers may be called upon to address. Each poses its own opportunities and challenges, but this four-part series of infographics is designed to create a point of entry to understand a little more about Millennials , Gen X, Baby Boomers, and Traditionalists.

2 Lessons Marketers Can Learn From Star Wars

KoMarketing Associates

It’s the start of a shiny new year, a time when most people commit themselves to certain priorities at work and in their personal lives. Even as we look ahead to the things we pledge to do better and more of in 2016, there’s value in glancing back over 2015.

Brand 203

10 Awesome Small Business Content Marketing Examples

Marketing Insider Group

Pro tip: Before I start this week’s post I’d like to tell you about an awesome new content curation/social media tool that saves me tons of time called Quuu.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The best content marketing blends old, new, and what’s next

Sales Engine

A newspaper editor, a digital producer and a content marketer walk into a bar…and they discovered that great stories and brand communications are no joke—it takes all of their combined skills to engage an audience and generate leads.

Best 215

More Trending

Why a Multichannel B2B Marketing Approach is Better Than a Single One

KoMarketing Associates

There are so many marketing strategies and channels available for B2B marketing companies today, and it’s easy to get overwhelmed.

4 Content Marketing Tips For Highly-Regulated Industries

Marketing Insider Group

Trying to execute a successful content marketing strategy within a highly-regulated industry can oftentimes feel like an uphill battle. Like a really steep uphill battle.

How B2B Marketers Sabotage the Power of Case Studies to Generate Demand

NuSpark

“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. Case studies are bursting with promise for use in B2B lead generation and sales.

In Industrial Lead Generation, a Lead is a Lead, Right?

Industrial Marketing Today

Every discussion I’ve had with manufacturers and industrial companies starts with “we need more leads” or ends with “we need results.” I understand and accept the fact that the main goal of industrial marketing is to generate leads.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The fitness gear and tech that will make me strong and skinny in 2016

Biznology

OK, I am not so naïve as to assume that all the fitness apps we have have strapped to our wrists, clipped to our shirts, and filling up our iPhones and Androids — but it’s not far from the truth.

GPS 160

How A Content Marketing Mission Statement Supports The Brand Story

Marketing Insider Group

I love teaching workshops on content marketing and brand storytelling because there’s such a great opportunity to connect the dots for people. One of my favorites is. The post How A Content Marketing Mission Statement Supports The Brand Story appeared first on Marketing Insider Group.

What Can a B2B Marketer Learn From a 150-Year-Old Museum?

Sales Engine

Sometime in 2011, the Metropolitan Museum of Art in New York City decided that it could not rely on its 150-year history to acquire new audiences—they needed to launch a massive digital initiative.

Changing Your Sales Mindset

Avitage

In my view selling is 85% mindset and 15% technique. Unfortunately, most sales professionals focus primarily on learning sales techniques. Adopting a better sales mindset might be what’s required. With the typical sales mindset, techniques might be even be experienced by prospects as gimmicks.

Sales 156

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

How to write for social media

Biznology

This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a message through. You need to be distinctive.

How To Convert Customers’ Passions Into Inspiring Content

Marketing Insider Group

December 1, 2015 Western Union banks on its customers’ passions to inspire remarkable content. Laston Charriez, the company’s senior vice president of marketing for the Americas, explains how it innovates. read more.

5 Ways Video will Transform Digital Marketing in 2016

Modern Marketing

2015 saw some incredible growth in the use of video content by marketers in both B2C and B2B markets. But more importantly, it also saw some staggering shifts in how marketers are using video and the kinds of results it’s helping them generate.

Video 207

Mindful Marketing – A Strategic Approach

ANNUITAS

In thinking about focus and strategy, I’m reminded of an experience told by my dear friend Ed of something that happened to him in his youth. He grew up in New York City, where his grandfather owned a restaurant. Ed worked there to help out his grandpa and to make a little extra money.

Budget 141

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

The big challenge for big brands today: authenticity

Biznology

Before the internet, marketers had relatively free reign for making questionable competitive claims, creating a brand image of superiority, and hence demanding a premium price. But the internet has changed the ground rules.

Brand 141

3 Marketing Regulations You Should Know

Marketing Insider Group

They say a “dog is man’s best friend.” ” For those of us in marketing, and specifically marketing in regulated industries, I disagree. Marketing’s best friends can be found in legal and compliance. We need to know them well so they will explain the U.S.

New Gartner Report: Build Your Digital Marketing Hub

Modern Marketing

Gartner has published its Magic Quadrant Report on Digital Marketing Hubs. While the marketing technology industry has many different market assessments, this research very much reflects the emergence of “marketing clouds” as a category of software.

How many licks in your content marketing?

The Content Factor

Owl, how many licks does it take to get to the center of a Tootsie Pop? If you were a kid in the 70s, you know the answer to that question is three. It only takes three licks, because the temptation to bite into the delicious Tootsie Roll center is too overwhelming!

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

4 Reasons Your Marketing Plan Saves You Money

B2B Marketing Traction

Have you been saying, “ We don’t need to invest in a marketing plan! We know what to do! ” If so, read this blog post in which I explain the reasons a marketing plan can actually save you money.

Plan 139

Making The Case For Content Marketing

Marketing Insider Group

As content marketers, we constantly preach the value of understanding the questions and objections that customers pose at each stage of the buying journey.

Case 170

The Four C’s of Marketing Orchestration Testing

Modern Marketing

Working within the Strategic Services team, one of our core competencies is to empower our clients to get the best out of the platforms that they use by doing many different things; one of the most important is testing!

Test 203

How Small Businesses Benefit from Marketing Automation

Reachforce

Marketing automation is often touted as a tool to aid large enterprises in managing their marketing campaign. Yet, small businesses can also benefit from marketing automation.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.