Sat.Jan 09, 2016 - Fri.Jan 15, 2016

What Can a B2B Marketer Learn From a 150-Year-Old Museum?

Sales Engine

Sometime in 2011, the Metropolitan Museum of Art in New York City decided that it could not rely on its 150-year history acquire new audiences—they needed to launch a massive digital initiative. Two years later, they made an unconventional hire for their first Chief Digital Officer with Sree Sreenivasan , a veteran professor at the Columbia University Graduate School of Journalism with very limited experience in the world of art history.

5 Ways Video will Transform Digital Marketing in 2016


2015 saw some incredible growth in the use of video content by marketers in both B2C and B2B markets. But more importantly, it also saw some staggering shifts in how marketers are using video and the kinds of results it’s helping them generate. No longer just a tool for brand awareness, top marketers are now using video throughout the funnel to better engage and educate prospects, enhance lead scoring and nurture streams, and boost overall conversion rates.

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2 Lessons Marketers Can Learn From Star Wars

KoMarketing Associates

It’s the start of a shiny new year, a time when most people commit themselves to certain priorities at work and in their personal lives. Even as we look ahead to the things we pledge to do better and more of in 2016, there’s value in glancing back over 2015. Brand backstory and episodic content are two marketing lessons worthy of carrying forward, inspired by the blockbuster Star Wars franchise. ONE: Don’t Build Without A Brand Backstory.

We Tried Launching A Full B2B Marketing Campaign From Start To Finish In 1 Day – Here’s What Happened


What would you do if you only had 24 hours to create a complex B2B marketing campaign that involved your entire team? It was that thought that lead our VP of Marketing, Jim Williams , to wonder what the Influitive marketing team could accomplish if we dropped everything and focused on launching an intensive, multi-touch campaign in one day. What ensued was nearly 48 hours of hard work that put us all to the test.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

How B2B Marketers Sabotage the Power of Case Studies to Generate Demand


“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. Case studies are bursting with promise for use in B2B lead generation and sales. I contend, however, that only a minority achieve their full potential. Most are mind-numbingly dull. So, let’s talk about their role in content marketing, how they frequently miss the mark, and what to do about it. Why Case Studies?

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Why a Multichannel B2B Marketing Approach is Better Than a Single One

KoMarketing Associates

There are so many marketing strategies and channels available for B2B marketing companies today, and it’s easy to get overwhelmed. It may be difficult at first to see how several different tactics could work together to achieve a cohesive online presence, but multichannel marketing has significant benefits for your organization. Below are some of the top benefits, as well as specific tactics for implementing them. Cross-Promotion of Campaigns.

CEO Liz Pearce Explains the Growth and Development of LiquidPlanner


On Monday, Jan. 11, Liz Pearce, CEO of LiquidPlanner, joined Bizible for a fireside chat during the monthly Pipeline Marketing Playbooks meetup. Pearce began her marketing career with PlayStation, before moving to Google and then Amazon. In 2005, she decided to break away from the big guys and began her own consulting business. It’s through this business that she connected with the founders of LiquidPlanner. She was hired as VP of Sales and Marketing in 2007 and then moved to COO in 2011.

Applying The 80 – 20 Rule To Your Content Marketing Strategy

Marketing Insider Group

When you create content, how long do you spend (on average) creating it, and how much time do you spend promoting it? 60% creation and 40% promotion? 40% creation and 60% promotion? An even 50/50 split? How about 20% creation, and 80% promotion? Sound farfetched? Well, this is the rule that Derek Halpern of Social […]. The post Applying the 80/20 Rule to Your Content Creation and Promotion Strategies appeared first on Sujan Patel.

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37 Reasons to Attend the Modern Marketing Experience 2016


There is so much for modern marketers to do now that it is 2016, and one thing that should be high on the list is plan to attend the Modern Marketing Experience in Las Vegas from April 26-28, 2016. This will the place to be to soak up the latest and greatest that modern marketing has to offer. You may have your own reasons to attend, but we have hand-selected this artisan-crafted list of 37 reasons why you want to attend this event.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

In Industrial Lead Generation, a Lead is a Lead, Right?

Industrial Marketing Today

Every discussion I’ve had with manufacturers and industrial companies starts with “we need more leads” or ends with “we need results.” I understand and accept the fact that the main goal of industrial marketing is to generate leads. I have no issues with that but do these companies know what a qualified lead is? That […] The post In Industrial Lead Generation, a Lead is a Lead, Right? by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

Do Lead Conversion Rates Go Down On Fridays?


For marketers in companies that have sales teams, it makes sense that weekends aren’t a great time to be driving a ton of leads. They’re just not well suited for the marketing/sales process. Here’s why: Marketers create great content that people access by filling out a form. A sales development rep follows up with them soon after because they’ve shown interest in the topic that the marketing team wrote about.

10 Awesome Small Business Content Marketing Examples

Marketing Insider Group

Pro tip: Before I start this week’s post I’d like to tell you about an awesome new content curation/social media tool that saves me tons of time called Quuu. I first heard about the company when I interviewed their founder for my weekly Forbes column on starting a company by on solving problems. Check out (it’s free). You probably know […]. The post 10 Great Content Examples That Prove the Little Guys Can Compete appeared first on Sujan Patel.

How Data is Driving Marketing and Other Data News


If it's Friday it must be time for The Friday Five , our weekly curated content roundup of five articles. This week's Friday five topic: Data. How Is Data Driving Marketing? Most US ad and marketing professionals are using data-driven marketing, according to July 2015 research, especially to maintain databases about their customers and targets. In a survey from the Global Alliance of Data-Driven Marketing Associations (GDMA) and Winterberry Group, 92.3%

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

The fitness gear and tech that will make me strong and skinny in 2016


OK, I am not so naïve as to assume that all the fitness apps we have have strapped to our wrists, clipped to our shirts, and filling up our iPhones and Androids — but it’s not far from the truth. Over the last three months I have been so busy with actual work that I have put a pin in the obsessive calorie-counting, the obsessive step-step-stepping, the recording of anything even remotely resembling a workout onto a GPS watch , a fitness tracker, or a smartphone.

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Why Account-Based Reporting Is Essential To Successful B2B Marketing


Large deal sizes require a different marketing approach. And a different marketing approach requires a new way to do reporting. If you're targeting large accounts -- i.e. whales -- then you need the best approach to hunting them. Where account-based marketing (ABM) is the strategy for hunting whales, account-based reporting is knowing how many ships to send out. In this post we outline how account-based reporting works and you’ll see just how important it is to ABM.

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4 Content Marketing Tips For Highly-Regulated Industries

Marketing Insider Group

Trying to execute a successful content marketing strategy within a highly-regulated industry can oftentimes feel like an uphill battle. Like a really steep uphill battle. Compliance and regulation teams seem to rain on the content marketing parade and reject many ideas that fall outside the safe editorial box. This makes it difficult to provide the content… More 4 Content Marketing Tips for Highly-Regulated Industries.

Top Hashtags Used By CMOs and CIOs


It's time once again for the CMO Social Stat of the month, brought to you by Oracle Marketing Cloud in partnership with Leadtail , a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter that develops social insights reports on CMOs and other decision makers - a social stat which is based on data from the previous month.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

How to write for social media


This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a message through. You need to be distinctive. Start by understanding the culture and the medium, speaking the language of your audience and using angles that provoke conversation and response.

What Can a B2B Marketer Learn From a 150-Year-Old Museum?

Sales Engine

Sometime in 2011, the Metropolitan Museum of Art in New York City decided that it could not rely on its 150-year history to acquire new audiences—they needed to launch a massive digital initiative. Two years later, they made an unconventional hire for their first Chief Digital Officer with Sree Sreenivasan , a veteran professor at the Columbia University Graduate School of Journalism with very limited experience in the world of art history.

How A Content Marketing Mission Statement Supports The Brand Story

Marketing Insider Group

I love teaching workshops on content marketing and brand storytelling because there’s such a great opportunity to connect the dots for people. One of my favorites is. The post How A Content Marketing Mission Statement Supports The Brand Story appeared first on Marketing Insider Group. Content Marketing

What Salted Pretzel Party Platters and Customer Lifecycles Have in Common


There is no shortage of odd pairings in this world. For example, who knew Cheetos and broccoli would go so well together? Hey, don't knock it 'til you try it. The point is just because something sounds odd when paired with something else, does not necessarily they do not go together.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Content Strategy Competency – Understand Audiences (Buyers)


For most B2B selling companies, content strategy is developed and executed at the functional or even tactic level. These strategies naturally focus on the requirements and audiences of each function. Few companies have a universal, business level content strategy. Since most functions we’ll address engage some version of the company’s “customers,” we believe the traditional approach no longer meets new requirements.

5 Questions B2B Companies Should Ask Their Paid Search Agency


Businesses should be smart about where they invest their marketing budget, of course. But it’s surprising how many businesses work with a B2B paid search agency without asking some very important questions. While the reports they receive back from these service vendors may seem worthy of the cost of their advertising, it’s prudent to ask the tough questions and probe for ways to make your investment even more rewarding.

How To Convert Customers’ Passions Into Inspiring Content

Marketing Insider Group

December 1, 2015 Western Union banks on its customers’ passions to inspire remarkable content. Laston Charriez, the company’s senior vice president of marketing for the Americas, explains how it innovates. read more. The post How To Convert Customers’ Passions Into Inspiring Content appeared first on Marketing Insider Group. Content Marketing

The big challenge for big brands today: authenticity


Before the internet, marketers had relatively free reign for making questionable competitive claims, creating a brand image of superiority, and hence demanding a premium price. But the internet has changed the ground rules. Instant access to endless information and objective feedback from friends has enabled consumers to seek and find the truth behind such promises.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.