What Can a B2B Marketer Learn From a 150-Year-Old Museum?
Sales Engine
JANUARY 12, 2016
Sometime in 2011, the Metropolitan Museum of Art in New York City decided that it could not rely on its 150-year history acquire new audiences—they needed to launch a massive digital initiative. Two years later, they made an unconventional hire for their first Chief Digital Officer with Sree Sreenivasan , a veteran professor at the Columbia University Graduate School of Journalism with very limited experience in the world of art history.
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