Sat.Mar 13, 2010 - Fri.Mar 19, 2010

How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

In the last post we covered how to create a Social Media Lead Flow. And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in.

How to use social media for B2B

Chris Koch

Image by HubSpot via Flickr. I want to do something ambitious and I’m hoping you’ll help. I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line.

Trending Sources

10 Signals That Your Project Needs a Professional Copywriter


In an ideal world, you would use a professional writer for every marketing or public relations document produced by your company. But limited budgets likely mean you can assign only the most high-value projects to a freelance copywriter.

Wait a minute. It’s not about engagement after all!

grow - Practical Marketing Solutions

I’ve been invited to be a presenter on an upcoming B2B Blogging webinar (announcement forthcoming!) so I’ve been studying many company blogs that I regard as best practices. As I moved from site to site, I noticed something surprising. There were very few comments.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

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Best Day to Send B2B Email Marketing Campaigns

B2B Marketing Traction

Tweet. As a B2B marketing consultant, I’m often asked what day of the week is the best day to send promotional email. In earlier days of B2B email campaigns, the school of thought was that the best days were Tuesday-Wednesday-Thursday.

How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Read on to get their insights. Ardath Albee. Blog Marketing Interactions Twitter Ardath421.

Buyer Persona Strategy Playbooks Introduced By Goal Centric

Tony Zambito

Announced today was Goal Centric’s official introduction of the Buyer Persona Strategy Playbooks series.   I have made reference to these playbooks in recent posts as well as our work with Hewlett-Packard.

Lead Gen Experts Need Disaster Recovery Plans - A Flood of Leads!

Smashmouth Marketing

View of the Shawsheen River at Rt 133 from Green Leads' parking lot Those of you living in New England know that the past four days have been brutal, with constant rain, the White Mountains melting and all of it heading downhill towards towns like Andover.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

26 Must-Have Negative Keywords for B2B PPC Campaigns

The Point

Success in paid search (PPC) is often defined as generating quality clicks and conversions at the lowest possible cost. But just as often, a successful search campaign depends as much on avoiding bad clicks as it does on generating good ones.

Social Media Lead flow in B2B Marketing

Buzz Marketing for Technology

Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape.

How CEO’s Can Get A Hit With Buyer Insights

Tony Zambito

In baseball, some of the greatest hitters in the game had the God-given talent to see pitches coming at them 90 plus mph as if they were in slow motion.   And so I presumed that that was the key to it all. So I thought.

The moment that changed my life

grow - Practical Marketing Solutions

It was a beautiful sunny spring day and I had just taken my nine-month-old son on a walk in his stroller. He was a chubby, healthy, happy baby and I loved to make him giggle and gurgle.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Blogging Strategies: Post in Haste, Promote at Leisure

B2B Memes

My lizard brain , always scanning the horizon for reasons not to publish, got very excited yesterday. Thanks to a Twitter lead from @TomPick , I came across an article by Devin Sugameli offering “ 5 Tips for More ReTweets.&# Sugameli’s final tip for how to get more views of your blog posts was “Don’t publish before noon on Mondays!&#. She continued: Photo by MotleyPixel. A 2008 study looked at the best times and days to publish content.

Real Examples of Social Media ROI

Customer Experience Matrix

Summary: some published examples of "hard" ROI from social media. As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. Here’s what I found. Socialnomics blog by Erik Qualman offers a dynamic video with 33 “salient examples and data points” about social media ROI.

B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

Last week I started an email design gallery containing a series of HTML emails I received. This post is another installment of the “gallery” concept so that you have more designs to review and use in your own creative process

An easy way to explain the social web. Really!

grow - Practical Marketing Solutions

I’m often asked to explain the social web … in three minutes or less. Difficult!

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

What is the Minimum Acceptable Close Rate on Leads Provided to Sales?


Pegasystems Buys Chordiant to Help Coordinate Customer Treatment Decisions

Customer Experience Matrix

Summary: Pegasystems purchased Chordiant last week, adding a sophisticated cross-channel decision engine to its stable. It's been hard for independent decision engines to survive, even though it seems an independent product should make it easier for marketers to unify their customer treatments. Business process technology vendor Pegasystems announced on Monday that it was purchasing Chordiant , which offers a central decision engine for customer interactions.

Targeting the Right Companies


To accurately target the right companies in your in-house database, first use what you already have ? your CRM data and your website visitor logs With your CRM data – Profile your top-performing market segments. Where are you winning? Identify your best target markets. What kinds of deals close the fastest? Determine key qualifying


How to Avoid Social Media Mistakes


Despite the widespread adoption of social media in the marketing mix, many companies still use this medium less than effectively. This is perhaps not surprising given that, according to recent research by , 40% of b2b marketers have been using social media as a marketing tool for less than a year, and 60% spend less than 20% of their time on it. This lack of experience can lead to several common, but avoidable mistakes. One of the most common mistakes is expecting instant results.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

A 3 minute lesson in traditional versus social brand marketing

grow - Practical Marketing Solutions

I found this little animation to be entertaining and instructive and wanted to share with you. I have no connection with the producers of this video, Scholz & Friends. They just did a good job and I wanted to say so. : ) Three minutes well-spent.

Sales Executives indicate Sales Enablement Tools Vital to 2010 Success

The ROI Guy

A recent IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010, results of a survey of 40+ worldwide technology sales executives, indicates that sales enablement is one of the top priorities, and the highest expected investment growth area over next 12 months. Over the past six months, with frugalnomics reigning large with spend-thrift customers, it should not be a surprise that that it takes more leads and a longer sales cycle to acheive sales goals.

So you’re starting your B2B blog… where should you put it?

EMagine B2B Blog

Let’s say you’ve finally been worn down by our (plus others’) persistent trumpeting of the benefits of business blogging (e.g., “B2B B2B blogging can improve organic search”), so now you’ve decided to take the plunge and start yours. One of the first questions you’ll face is where – virtually speaking – to set up your blog. Just [.].

Marketing Leaders indicate Sales Enablement Tools as key for 2010 Success

The ROI Guy

IDC's Essential Guidance for Marketing Executives for 2010 outlines survey results of almost 50 technology marketers, and found these executives expect to grow marketing budgets into 2010. In the IDC survey, respondents indicated that they plan to spend 3.5% more on marketing in 2010 when compared to last year. This reverses the downward trend, where in 2009 spending dropped 8.3% on average.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Updating your keywords? Look up …to the (word) clouds.

EMagine B2B Blog

We all know the drill on how to research our search keywords, right? You probably start by entering into the search engines some words that you “just know” will be relevant. Then, looking at the pages that come up, you extend your list with words that you see on those pages; then you enter those [.].

Microsoft launches the Alinean Windows 7 ROI Tool on the Microsoft Partner Network

The ROI Guy

A featured resource for Microsoft channel partners, the Alinean-developed Windows 7 Return on Investment (ROI) Tool, helps partners evaluate their customers' current PC total cost of ownership (TCO) and identify the potential benefits of deploying the Windows 7 operating system to help lower costs, improve service levels, and increase productivity.

HP's Cutting-edge 'IT Operational Advantage Boardroom' Microsite features Alinean-powered ROI and Assessment Tools

The ROI Guy

This innovative microsite from HP really impressed me, not just because of its attractive interactive presentation, but because it contains science to backup the art - including a wealth of white papers and assessment tools for IT decision makers and frugal buyers. HP knows how important it is for CIOs to get control of costs while assuring that service levels and business drivers don't suffer in the process.

Are you leveraging “in-the-moment” marketing?

grow - Practical Marketing Solutions

Translation: "Reading this blog makes us don native costumes and dance with exuberance" Do you have an “in-the-moment marketing strategy?&#. If you don’t, you could be missing one of the biggest opportunities of the social web!

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.