Sat.Jan 19, 2013 - Fri.Jan 25, 2013

Trending Sources

The best advice I ever received for my business, and my blog

grow - Practical Marketing Solutions

I was recently asked by an interviewer, “Who has had the greatest influence on your personal growth?” ” Pretty good question! But the answer was easy.

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7 Blogging Mistakes B2B Marketers Make

Digital B2B Marketing

We have all seen the lackluster corporate blog. Some days, I wonder what went wrong. Others, I wonder why they thought they could get it right. Corporate blogs are increasingly standard in B2B organizations. Some companies even have an entire suite of blogs.

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Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

Who are the top B2B Marketing influencers on twitter?

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

More Trending

Survey Shows B2B Marketers Will Prioritize Email Marketing, SEO, Social Media in 2013

Anything Goes Marketing

This is a guest post from CRM Analyst Ashley Verrill. This is the first ever guest post on this blog in its seven year existence so you know the content is going to be good. Much of this verifies what I've been saying for years but it's always good to see this data for yourself for a sanity check. For example, before you go upload that list of emails that you just bought, read the data below

Google Authorship is Changing the Game for SEO and Digital Marketing

Biznology

Image via CrunchBase. Google Authorship is making big waves in the SEO and digital marketing worlds. Potentially showing your smiling face to searchers might sound like a gimmick, but it can establish trust with readers while improving CTR and can even redirect people back to more of your content.

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The Native Advertising Trend: Hot or Hoax?

grow - Practical Marketing Solutions

By Neicole Crepeau, Contributing {grow} Columnist. Native advertising. It’s all the buzz. Marketers are enthralled with it, and studies suggest spending on native advertising will increase significantly in 2013. Let’s take a reality check of this big trend. Why all the excitement?

Future of Marketing Interview with Mark Schaefer: Is Search Dead?

B2B Marketing Insider

What is the Future of Marketing ? Will it be defined by the implications of the social business ? Or the rise of content marketing ? Will it be found in the solution to digital marketing challenges in our mobile-connected world?

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

6 Ways Social Media Marketing Is Changing (For the Better)

Hubspot

We’ve been at this social game for a while now, you and me. We saw it grow up from a minor phenomenon to a mainstream communication channel.

Social Marketing Wisdom From a True Practitioner

Paul Gillin

Stand Out Social Marketing starts a little slow, but if you stick with it you’ll be rewarded with truly actionable insight that can help your whole company become more social.

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The Six Signs of an Authoritative Blog

grow - Practical Marketing Solutions

By Obaidul Haque, {grow} community member. For many reasons, blogging remains one of the most important components in a search and social media marketing strategy.

Marketers still need to learn some basic HTML

Biznology

I have recently been blogging for the Huffington Post and they use Six Apart ‘s Movable Type blogging platform. Moveable Type was my second blogging platform after converting from Noah Grey’s Greymatter that I started using back in 2000.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

20 Awesome Homepage Examples to Inspire Your Next Redesign

Hubspot

A few weeks ago, we published a blog article featuring 15 examples of brilliant homepage design. And man was it popular! Not even a full three weeks later, the article has already attracted more than 36,000 views.

3 Steps to Using Data in an Imperfect Data World

Digital B2B Marketing

Data is reinventing the online advertising market. Today, algorithmic media buying is one of the fastest growing areas in online advertising and without data, it wouldn’t even exist.

How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More

B2B Lead Generation Blog

Tweet Trade shows and conferences are still the biggest areas of investment for marketers, according to the most recent MarketingSherpa B2B Marketing Benchmark Report. And, as we marketers have embraced digital, the value of face-to-face interactions has increased. There really isn’t a digital replacement for shaking someone’s hand or reading their body language and all the other benefits of human interaction. It’s all about building relationships.

Infusionsoft Gains $54 Million for Small Business Marketing Automation, Spends a Bunch on GroSocial

Customer Experience Matrix

Infusionsoft today announced it has acquired social lead generation vendor GroSocial. This comes two weeks after Infusionsoft raised $54 million in new funding. GroSocial is an interesting acquisition: about it three years old, it has about 20 employees and more than 25,000 customers.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

Most of us have figured out that LinkedIn is a fantastic tool to network with like-minded professionals. But what about using LinkedIn for marketing ? More and more marketers are turning to LinkedIn to promote their products, services, and content.

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New developments in B2B marketing list acquisition

Biznology

Photo credit: Wikipedia. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers.

9 Common Excuses for NOT Testing

Direct Response Coach

Testing is one of the most-preached and least-practiced activities in marketing. What is your excuse for not testing? Everyone pays lip service to testing, but how many actually do it? Very few, in my opinion.

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10 Essential Reads for the Modern Marketer: New Inspiration & Timeless Classics

Modern B2B Marketing

by Jason Miller As a modern marketer it is vital to stay on top of current trends and brush up on forgotten or underutilized skills. In my last blog post I was asked by several folks what books I am currently reading and what books I recommend to become a better writer.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

How to Audit Your Website for Improved SEO and Conversions

Hubspot

When was the last time you gave your website a checkup? Website audits are extremely valuable and absolutely necessary before beginning any large-scale SEO or website redesign projects.

3 important SEO metrics to pay attention to

Biznology

Photo credit: Search Engine People Blog. The most important thing to keep in mind when first launching an SEO campaign is that SEO is a long term process. Unlike other marketing campaigns, there is no such thing as overnight SEO success.

How Young Professionals Can Advance Their Career Through Thought Leadership and Subject Matter Expertise

Marketri

When it comes to professional services firms, young employees are often quite unfamiliar with the concept of marketing and the fact that there is a plethora of quick and easy things they can do to advance their careers and help their firm reach its growth goals.

SEO is Dead. Long Live SEO!

B2B Marketing Traction

Remember the days when SEO was king? Way back when we optimized for Inktomi and Overture? Later when we had to create reciprocal links to appease Google, now a frowned-upon practice? I have news for you. It’s over. SEO as we knew it is dead.

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Why Marketers Need to Rise Above the Deluge of Crappy Content

Hubspot

When we at Velocity Partners published our latest SlideShare rant, “Crap: The content marketing deluge,” we got a big, big response.

Sales Leadership: Bringing a Sharp Focus to Your Sales Meetings

Your Sales Management Guru

Sales Leadership: Bringing a Sharp Focus to Your. Sales Meetings. During the past few months I have been consulting with several clients on a variety of issues and coaching others via our new “Acumen Project”. more on that later), in both environments I have begun to revert to a similar sales management technique to achieve the desired results. For this week, I thought I should share this fundamental concept with you.

How Can Professional Services Firms Engage an Audience in a More Personal and Cost Effective Way?

Marketri

At Marketri, we make it a point to consistently re-evaluate how we serve our clients. We start with a proactive plan, of course, but it's also important to stay nimble, flexible and stay connected with clients’ needs as they are today -- which may be a bit different from six months ago.

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