Why Inbound Marketing Is Failing & What You Can Do About It
DECEMBER 11, 2018
A version of this was article was previously published on CMSWire. Inbound marketing efforts play an important role in B2B marketing success. But inbound alone won’t achieve the goals being placed on most B2B marketing organizations today — for three reasons. Marketing is Increasingly Accountable for Pipeline & Revenue. First, a greater number of marketing teams are now on the hook for specific sales pipeline or even revenue goals.