INDUSTRY INSIGHTS YOUR PEERS ARE READING
Emotions drive everything. Your conversations, your fears, and your laughter. Decisions and mistakes. They drive everything, but most of all, they drive your words. And when used correctly, they can make all the difference in connecting with your audience on a level that goes beyond superficialities. MORE
A/B or split testing has been the standard way to optimize marketing campaigns for years. Google first ran an A/B test in 2000 to identify the optimum number of searches to display on its result pages. MORE
“ Content is king, but knowing what to produce, and what to do with it, is what will keep it upon its throne ”, says Ian Heathcook, commerical and marketing director at Griffiths Waite. At Griffiths Waite, we have a very specific range of clients we want to target. MORE
If you’re planning on hosting an event for your brand or business, it’s time to think about all the ways that social media could be used to enhance the overall experience. MORE
How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? It’s a marketer’s worst nightmare. You swear you did everything right, but when it comes time for the results to pour in, they never show. The likely culprit? MORE
In this Rethink Marketing podcast episode, Joyride's Kat Krieger explains why they chose Act-On's marketing automation platform. Corporate Forms & Landing Pages Inbound Marketing Lead Management MORE
As marketers look to expand upon their content marketing strategies, new research suggests that they are turning to email even more to boost performance. MORE
A few years ago, I consulted for a client that sold outdoor travel gear and wanted to tell adventure stories. The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Except they had one rule: In these adventure stories, no one could ever get wet. MORE
The budget came together, the shoot went smoothly, and the first cut gave you chills. You’re confident this great video will get people talking. Your audience will see it and want to become customers. Your customers will see it and want to spend more. MORE
Successful content marketers put their audience’s informational needs before their own desire to drive sales. This blog uses CMI data to show why that’s a sound strategy. You’ve just got home and you’re hungry. So you take a steak out of the freezer, and throw it into a hot pan. MORE
A version of this was article was previously published on CMSWire. Inbound marketing efforts play an important role in B2B marketing success. But inbound alone won’t achieve the goals being placed on most B2B marketing organizations today — for three reasons. MORE
b2b marketing for generation z. The time for those in Generation Z to go into the workforce is fast approaching, and in some industries, already here. Generation Z are those born in the mid-1990s to the early 2000s, the first age group to come after millennials. MORE
“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. MORE
Thought leadership strategy is like climbing a mountain. There's no shortcuts. It takes a lot of time and effort to work your way to the top, but once you're there, you have an amazing view. Plus, you have the advantage of towering over your competitors. MORE
Guest post by Stuart Cooke. When harnessed to its full potential, it’s surprising how powerful LinkedIn can be as a marketing tool. MORE
Your bounce rate is a measure of how many people are clicking through to your website but then don’t stick around to explore it further – i.e., they visit only a single page of your site. In some cases, a high bounce rate can be a good thing, such as a sales page where you’re […]. MORE
The best way to prepare for the future is to understand the past: You have to know where you came from. And to direct future growth and change, you need a vision, and the right people and structures in place. When DiscoverOrg started out in 2007, it was a data company. MORE
Is your organization thinking of implementing a lead scoring program? Here are 5 things you should consider in order to ensure it works for you. Lead Management Lead Scoring MORE
As marketers look for more ways to resonate with their target audience, new research suggests that content personalization may be the key to achieving their goal. More importantly, customers appear to be willing to provide more information to receive personalized marketing content. MORE
Guest post by David Gutierrez. As of June 2018, 4.2 billion people had access to the Internet—in other words, about 55 percent of the entire population of the world. MORE
For the past few decades, solution-based selling was the dominant theme in building sales organizations. Solution-selling methodologies and training proved to be a big business. B2B organizations reworked their sales organization and invested heavily to be more consultative with buyers. MORE
Many consumers abandon their loan application before submitting - as a financial business, anticipate this with an application abandonment campaign. Credit Unions Lead Nurturing application abandonment MORE
By Michele Linn “I am so tired of having nothing new to say. I feel like we are having the same conversation again and again.” That’s what a fellow marketer (and friend) said to me recently. MORE
Failure. For many startup founders, it’s a badge of honor worn with more pride than overpriced hoodies, Apple watches, and merino wool loafers. The fail fast; fail often philosophy even inspired FailCon, an entire conference dedicated to embracing failure. “In In the startup world, failure is almost. Backstage MORE
Guest post by Sam Hoffman. As a business owner, you have to worry about every little detail concerning your digital marketing strategy. It’s not enough to build the perfect, intuitive website and learn about the basics of content marketing and WordPress hosting. MORE
B2B marketers are using a wide range of technology and analytics to achieve their top priorities, but are their efforts paying off? Furthermore, what are their key goals for utilizing the latest technology? MORE
Thousands of companies are vying for the attention of consumers over the holiday season. In order to stand out, you’ll need to upgrade your digital marketing efforts. As e-commerce sales are expected to grow 15.5% MORE
As content marketers, we need to consistently produce new material to see results. How much content you need depends on your business needs, industry, and a host of other factors – but a recent study found 60 percent of marketers create at least one piece of content every day. . MORE
Integrate
DECEMBER 11, 2018
A version of this was article was previously published on CMSWire. Inbound marketing efforts play an important role in B2B marketing success. But inbound alone won’t achieve the goals being placed on most B2B marketing organizations today — for three reasons.
KoMarketing Associates
DECEMBER 11, 2018
b2b marketing for generation z. The time for those in Generation Z to go into the workforce is fast approaching, and in some industries, already here. Generation Z are those born in the mid-1990s to the early 2000s, the first age group to come after millennials.
Marketing Insider Group
DECEMBER 13, 2018
How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? It’s a marketer’s worst nightmare. You swear you did everything right, but when it comes time for the results to pour in, they never show. The likely culprit?
JotForm
DECEMBER 9, 2018
Failure. For many startup founders, it’s a badge of honor worn with more pride than overpriced hoodies, Apple watches, and merino wool loafers. The fail fast; fail often philosophy even inspired FailCon, an entire conference dedicated to embracing failure. “In In the startup world, failure is almost. Backstage
Advertisement
Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.
Webbiquity
DECEMBER 13, 2018
Guest post by Stuart Cooke. When harnessed to its full potential, it’s surprising how powerful LinkedIn can be as a marketing tool.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Marketing Insider Group
DECEMBER 10, 2018
“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics.
Tomorrow People
DECEMBER 13, 2018
“ Content is king, but knowing what to produce, and what to do with it, is what will keep it upon its throne ”, says Ian Heathcook, commerical and marketing director at Griffiths Waite. At Griffiths Waite, we have a very specific range of clients we want to target.
Webbiquity
DECEMBER 12, 2018
Guest post by David Gutierrez. As of June 2018, 4.2 billion people had access to the Internet—in other words, about 55 percent of the entire population of the world.
KoMarketing Associates
DECEMBER 13, 2018
As marketers look for more ways to resonate with their target audience, new research suggests that content personalization may be the key to achieving their goal. More importantly, customers appear to be willing to provide more information to receive personalized marketing content.
Advertisement
Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.
Marketing Insider Group
DECEMBER 10, 2018
Your bounce rate is a measure of how many people are clicking through to your website but then don’t stick around to explore it further – i.e., they visit only a single page of your site. In some cases, a high bounce rate can be a good thing, such as a sales page where you’re […].
DiscoverOrg
DECEMBER 11, 2018
The best way to prepare for the future is to understand the past: You have to know where you came from. And to direct future growth and change, you need a vision, and the right people and structures in place. When DiscoverOrg started out in 2007, it was a data company.
Webbiquity
DECEMBER 11, 2018
Guest post by Sam Hoffman. As a business owner, you have to worry about every little detail concerning your digital marketing strategy. It’s not enough to build the perfect, intuitive website and learn about the basics of content marketing and WordPress hosting.
KoMarketing Associates
DECEMBER 11, 2018
B2B marketers are using a wide range of technology and analytics to achieve their top priorities, but are their efforts paying off? Furthermore, what are their key goals for utilizing the latest technology?
Advertisement
After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.
Marketing Insider Group
DECEMBER 12, 2018
Thousands of companies are vying for the attention of consumers over the holiday season. In order to stand out, you’ll need to upgrade your digital marketing efforts. As e-commerce sales are expected to grow 15.5%
Tomorrow People
DECEMBER 11, 2018
Successful content marketers put their audience’s informational needs before their own desire to drive sales. This blog uses CMI data to show why that’s a sound strategy. You’ve just got home and you’re hungry. So you take a steak out of the freezer, and throw it into a hot pan.
Act-On
DECEMBER 12, 2018
Is your organization thinking of implementing a lead scoring program? Here are 5 things you should consider in order to ensure it works for you. Lead Management Lead Scoring
B2B PR Sense
DECEMBER 12, 2018
Thought leadership strategy is like climbing a mountain. There's no shortcuts. It takes a lot of time and effort to work your way to the top, but once you're there, you have an amazing view. Plus, you have the advantage of towering over your competitors.
Advertisement
Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.
Marketing Insider Group
DECEMBER 11, 2018
By Michele Linn “I am so tired of having nothing new to say. I feel like we are having the same conversation again and again.” That’s what a fellow marketer (and friend) said to me recently.
ScribbleLive
DECEMBER 13, 2018
Emotions drive everything. Your conversations, your fears, and your laughter. Decisions and mistakes. They drive everything, but most of all, they drive your words. And when used correctly, they can make all the difference in connecting with your audience on a level that goes beyond superficialities.
KoMarketing Associates
DECEMBER 13, 2018
As content marketers, we need to consistently produce new material to see results. How much content you need depends on your business needs, industry, and a host of other factors – but a recent study found 60 percent of marketers create at least one piece of content every day. .
Act-On
DECEMBER 14, 2018
In this Rethink Marketing podcast episode, Joyride's Kat Krieger explains why they chose Act-On's marketing automation platform. Corporate Forms & Landing Pages Inbound Marketing Lead Management
Advertisement
From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).
Marketing Insider Group
DECEMBER 12, 2018
A/B or split testing has been the standard way to optimize marketing campaigns for years. Google first ran an A/B test in 2000 to identify the optimum number of searches to display on its result pages.
Modern Marketing
DECEMBER 12, 2018
If you’re planning on hosting an event for your brand or business, it’s time to think about all the ways that social media could be used to enhance the overall experience.
Contently
DECEMBER 12, 2018
A few years ago, I consulted for a client that sold outdoor travel gear and wanted to tell adventure stories. The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Except they had one rule: In these adventure stories, no one could ever get wet.
Act-On
DECEMBER 13, 2018
Many consumers abandon their loan application before submitting - as a financial business, anticipate this with an application abandonment campaign. Credit Unions Lead Nurturing application abandonment
Advertisement
Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!
Marketing Insider Group
DECEMBER 11, 2018
For the past few decades, solution-based selling was the dominant theme in building sales organizations. Solution-selling methodologies and training proved to be a big business. B2B organizations reworked their sales organization and invested heavily to be more consultative with buyers.
Contently
DECEMBER 14, 2018
The budget came together, the shoot went smoothly, and the first cut gave you chills. You’re confident this great video will get people talking. Your audience will see it and want to become customers. Your customers will see it and want to spend more.
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