Sat.Dec 08, 2018 - Fri.Dec 14, 2018

Why Inbound Marketing Is Failing & What You Can Do About It

Integrate

A version of this was article was previously published on CMSWire. Inbound marketing efforts play an important role in B2B marketing success. But inbound alone won’t achieve the goals being placed on most B2B marketing organizations today — for three reasons. Marketing is Increasingly Accountable for Pipeline & Revenue. First, a greater number of marketing teams are now on the hook for specific sales pipeline or even revenue goals.

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How to Target Generation Z in B2B Marketing

KoMarketing Associates

b2b marketing for generation z. The time for those in Generation Z to go into the workforce is fast approaching, and in some industries, already here. Generation Z are those born in the mid-1990s to the early 2000s, the first age group to come after millennials. This group is leaving high school, entering college, and going into the workforce.

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5 Reasons Why Your Buyer Personas Aren’t Good Enough

Marketing Insider Group

How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? It’s a marketer’s worst nightmare. You swear you did everything right, but when it comes time for the results to pour in, they never show. The likely culprit? Bad buyer […]. The post 5 Reasons Why Your Buyer Personas Aren’t Good Enough appeared first on Marketing Insider Group. Marketing Strategy

I am (or feel like) a failure: a mini-guide to overcoming the fear of failure

JotForm

Failure. For many startup founders, it’s a badge of honor worn with more pride than overpriced hoodies, Apple watches, and merino wool loafers. The fail fast; fail often philosophy even inspired FailCon, an entire conference dedicated to embracing failure. “In In the startup world, failure is almost. Backstage

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

How To Use Social Media To Promote Your Next Event

Oracle

If you’re planning on hosting an event for your brand or business, it’s time to think about all the ways that social media could be used to enhance the overall experience. Most importantly, social media can be a highly effective tool for driving sign-ups, registrations and ticket purchases. Here are just a few of the ways that social media can be used to promote your next event. Hashtags By far, the most popular tool for promoting a new event is a simple #hashtag.

More Trending

4 Trending B2B Marketing Strategies (Not Tactics) for 2019

Marketing Insider Group

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy […]. The post 4 Trending B2B Marketing Strategies (Not Tactics) for 2019 appeared first on Marketing Insider Group. Marketing Strategy

Customer-Powered Product Development: How to Create Better Products & Increase Demand

Influitive

Not hitting your product adoption targets? It could be that you haven’t achieved product-market fit—something that “80% of companies never achieve.” In my experience, most companies rely on time-consuming outreach to validate their products and gather customer feedback. Or, they send out impersonal email surveys that don’t motivate customers to respond. But there’s a more.

All AI Is Personal

Oracle

If you work in high tech, or even if you don’t, you would probably nod your head if asked whether the following is on the top five list of most asked questions. Is artificial intelligence (AI) a good thing or a bad thing? AI is a hot topic and it’s probably because, as with any subject where potential impact is mostly unknown but highly anticipated, a broad spectrum of scenarios has been imagined resulting in an equally broad set of predicted outcomes.

Report: 7 out of 10 Customers Want Marketers to Personalize Content for Them

KoMarketing Associates

As marketers look for more ways to resonate with their target audience, new research suggests that content personalization may be the key to achieving their goal. More importantly, customers appear to be willing to provide more information to receive personalized marketing content. Signal recently published “The Quest for the Perfect Identity-Driven Marketer” report and discovered that seven out of 10 customers prefer content and ads that is tailored to their personal interests.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

10 Proven Ways to Reduce Your Bounce Rate

Marketing Insider Group

Your bounce rate is a measure of how many people are clicking through to your website but then don’t stick around to explore it further – i.e., they visit only a single page of your site. In some cases, a high bounce rate can be a good thing, such as a sales page where you’re […]. The post 10 Proven Ways to Reduce Your Bounce Rate appeared first on Marketing Insider Group. Content Marketing

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The top 10 content trends marketers in IT services need to know

Tomorrow People

“ Content is king, but knowing what to produce, and what to do with it, is what will keep it upon its throne ”, says Ian Heathcook, commerical and marketing director at Griffiths Waite. At Griffiths Waite, we have a very specific range of clients we want to target. We work predominantly with large insurance and finance firms, and when we’re looking to take on new projects, we’ve got a pretty good idea of who could benefit from our services. However, simply knowing your key audiences isn’t enough.

CX Unity In Action - Integrating Data Silos to Unleash Greater Customer Experiences

Oracle

By Abbas Makhdum, Director of Product Marketing, Oracle Marketing Cloud. Today’s empowered customer interacts with a brand on their own terms. As a result, the traditional (i.e. linear) customer journey is dead. The brand is no longer in control and in today’s competitive environment, creating a better customer experience is what distinguishes winning companies from the rest.

Report: B2B Marketers Remain Slow to Adopt New Technologies

KoMarketing Associates

B2B marketers are using a wide range of technology and analytics to achieve their top priorities, but are their efforts paying off? Furthermore, what are their key goals for utilizing the latest technology? To gauge how prepared B2B marketers are for the next wave of technology and data, DemandLab and Ascend2 recently conducted a report titled “2018 Leadership Perspectives: Leveraging Data and Technology to Drive Marketing Success.”.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Say Something New: 10 Ways to Justify Original Research

Marketing Insider Group

By Michele Linn “I am so tired of having nothing new to say. I feel like we are having the same conversation again and again.” That’s what a fellow marketer (and friend) said to me recently. As someone who has been in marketing for almost 20 years (ten of those in content marketing), I have […]. The post Say Something New: 10 Ways to Justify Original Research appeared first on Marketing Insider Group. Content Marketing

The Ultimate List of YouTube Channels for Sales Professionals

Zoominfo

Thanks to the influx of information made available online in the last decade or so, modern business professionals are thriving. With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development.

How To Write An Incredible Elevator Pitch

Kabbage

When was the last time you hit refresh on your elevator pitch? If you have to think about it or worse, realize you … Read More. The post How To Write An Incredible Elevator Pitch appeared first on Grow With Kabbage. Marketing

12 Tips to Write Better SEO Content

KoMarketing Associates

As content marketers, we need to consistently produce new material to see results. How much content you need depends on your business needs, industry, and a host of other factors – but a recent study found 60 percent of marketers create at least one piece of content every day. . Google’s algorithm prioritizes high-quality content that showcases expertise, authoritativeness, trustworthiness, so now is the time to hone in on those writing skills.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

5 Tips for Digital Marketing Over the Holiday Season

Marketing Insider Group

Thousands of companies are vying for the attention of consumers over the holiday season. In order to stand out, you’ll need to upgrade your digital marketing efforts. As e-commerce sales are expected to grow 15.5% to a staggering $119 billion this holiday season, a strong digital marketing strategy is essential for all businesses. To prepare […]. The post 5 Tips for Digital Marketing Over the Holiday Season appeared first on Marketing Insider Group. Marketing Strategy

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Thinking beyond the quarter: 5 ways content marketers can aim for long-term success

Tomorrow People

Successful content marketers put their audience’s informational needs before their own desire to drive sales. This blog uses CMI data to show why that’s a sound strategy. You’ve just got home and you’re hungry. So you take a steak out of the freezer, and throw it into a hot pan. The result, of course, won’t be what you hoped for. Of course, most of us know you can’t transform an icy lump into a sizzling dinner without letting it thaw.

Corporate Gift Giving: A Beginner’s Guide

Zoominfo

It’s that time of the year again— the holiday season is upon us and festivities are in full swing. Your B2B sales reps are working long hours to close last minute deals. And your marketing team is busy too—fully entrenched in holiday messaging and plans for the upcoming year. It seems like there’s not enough time in the day. Yet, there’s one last thing to consider before taking a well-deserved break for the holidays—corporate gift giving.

Top 10 ABM Mistakes

The Point

I may not be a market analyst, but from what I see working with our agency’s B2B clients , it seems to me that, in the language of technology adoption lifecycles, Account-Based Marketing (ABM) stands at that pivotal junction – what Geoffrey Moore calls the “chasm” – between early adopters and early majority. The hype around ABM has subsided. That mad rush to jump on the ABM bandwagon (for Fear of Missing Out) has given away to more practical considerations.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

6 Variables Making Buyer Insights Driven Sales Transformation Critical By 2020

Marketing Insider Group

For the past few decades, solution-based selling was the dominant theme in building sales organizations. Solution-selling methodologies and training proved to be a big business. B2B organizations reworked their sales organization and invested heavily to be more consultative with buyers. B2B entities are finding it hard to let go and prepare for sales transformation in […].

5 Things to Consider When Implementing a Lead Scoring Program

Act-On

Is your organization thinking of implementing a lead scoring program? Here are 5 things you should consider in order to ensure it works for you. Lead Management Lead Scoring

10 Best Email Apps for Small Business Owners

Webbiquity

Guest post by Sam Hoffman. As a business owner, you have to worry about every little detail concerning your digital marketing strategy. It’s not enough to build the perfect, intuitive website and learn about the basics of content marketing and WordPress hosting. You’ll also have to implement an email management strategy that can properly promote your business. Here are 10 of the most effective and popular email apps for small business owners.

4 Tips for Using Emotion to Write Copy that Resonates

RockContent

Emotions drive everything. Your conversations, your fears, and your laughter. Decisions and mistakes. They drive everything, but most of all, they drive your words. And when used correctly, they can make all the difference in connecting with your audience on a level that goes beyond superficialities. Think back to the latest batch of commercials you watched. Which ones left a lasting impression? Beyond annoying jingles or corny jokes, which ones struck a chord, or made you smile?

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.