Sat.Dec 01, 2012 - Fri.Dec 07, 2012

Predatory Thinking - Welcome a New Breed of Marketers

Tomorrow People

What is predatory thinking? And how can it help you produce killer strategy? Peter Winter, Performance Consultant at Tomorrow People , says that there are two stages to producing a strategy. First: you need to understand the problem. Then, thinking like a predator can produce the solution.

23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity

Trending Sources

The Future of Marketing Is Extreme

Digital B2B Marketing

Louder. Bigger. Sexier. Shocking And just maybe: More Useful We are inundated by marketing today. In a bid to stand out in the sea of marketing competing for our attention, marketing continues to move to the extremes. The future will push the boundaries of what we accept and expect in marketing.

MindMatrix Adds Sales Support to Marketing Automation

Customer Experience Matrix

One easily predictable trend in B2B marketing automation is that vendors will tailor their systems to specific industries. This is happening to some extent, but not as quickly as I had expected.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

13 Free Design Tools for Visual Marketers on a Budget

Hubspot

They say don’t judge a book by its cover, but let's be honest. a pretty cover sure doesn’t hurt.

SEO is the Top Skill for Digital Marketers

Biznology

Image via CrunchBase. In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. We meet quarterly at Google’s offices to share best practices and new innovations in SEM.

SEM 79

3 Ways To Use the Value of a Like or Follow

Digital B2B Marketing

Dan Zarella and Hubspot gave the “what is your social media audience worth” pot a good stir last week. It doesn’t matter if you like Hubspot’s formula or not (at least not for this article).

The 4 Mary Meeker Slides Every Marketer Should See

Modern Marketing

by Jesse Noyes | Tweet this Every year, entrepreneurs, investors and businesses wait for analysis from Mary Meeker. Who is Meeker? A former securities analyst, Meeker is a venture capitalist at Kleiner Perkins Caufield & Byers.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

How to Set SMART Marketing Goals for 2013 [TEMPLATE]

Hubspot

It's the most wonderful time of the year! A time for baking cookies, strategically choosing which gift to select in your office Yankee Swap, and, hopefully, letting some of that strategy pour over into your 2013 planning and goal setting. But wait!

Google+ and SEO: How G+ Can Optimize Your Content and Improve Search Results in 5 Easy Steps

Marketri

Ever since I became a content marketer, Google+ has been a bit of an enigma. At first, people questioned whether it would be the social network to battle Facebook and usurp Mark Zuckerberg’s throne.

What B2B Marketers Can Learn About Social Media From The US Air Force

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B marketers who adopt top-flight social media policies and best practices can lift their profile, generate better quality leads and grow their business.

FAQ 50

What the State of Social Media Today Means for 2013 Marketing Plans

Biznology

Photo credit: Great British Chefs. Two new reports on the state of social media and the internet from Nielsen and Mary Meeker should be required reading for digital marketers. As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics.

Plan 70

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

6 Tips for Creating Content That Spreads Naturally

Hubspot

We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. But sometimes you get pure silence -- crickets, even -- in response.

SERP 55

5 Content Marketing Lessons from Guns N Roses

Modern B2B Marketing

by Jason Miller A few weeks ago I went to see Guns N Roses perform in Las Vegas. It was an amazing show and brought me back to the days when I used to celebrate this band’s entire catalog.

Top B2B Content Marketing Tactics for 2013

B2B Marketing Traction

A recent study of over 1400 B2B marketers showed what tactics they are planning to use to generate more content in 2013. I compared the 2013 results to 2012, and found some interesting factoids. What is changing in B2B Content Marketing from 2012 to 2013?

Upgrade your lame agency website into your social media brand HQ

Biznology

Image via CrunchBase. At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. What we do own is our own properties. No matter how many hours I spend at the Java Shack or Peregrine Espresso, I am just a customer.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

8 Insightful Marketing Predictions for 2013 and Beyond

Hubspot

It's that time of year again! 2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. Don't have one handy? That's cool. You don't need to be clairvoyant to make a prediction or two.

SEO 54

Direct Mail vs. Email

Direct Response Coach

On the surface, this seems like a no-brainer. Email is faster, easier and cheaper than direct mail. End of story. Right? Well, not so fast. It’s more complicated than that. Let’s take a closer look. —————– I should confess to a little bias here.

Mail 35

Shaping Marketing Budgets for 2013 with Growth in Mind

Fathom

‘Tis the season to budget! It is 2013 budgeting time, and I just got out of a meeting with our CFO. Thankfully, I survived.

Stepping Outside of Bounds: Taking a Broader Marketing Perspective

Biznology

Photo credit: Christopher S. In a recent blog, Reid Hoffman, co-founder of LinkedIn, talked about the differences between professional allies and acquaintances.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

What's the Deal With This Whole 'Context Marketing' Thing?

Hubspot

Several years ago (in internet years, anyway) it became clear to some marketers that one of the best ways to capture market share was through creating amazing content.

Thriving in the Pressure Cooker: 5 tips for optimize your time, knowledge for better lead gen

B2B Lead Generation Blog

Tweet It’s year-end. For marketers and sales professionals, the pressure cooker we live in all year is turned up a few notches. What’s awesome about actual pressure cookers is that you can get great results from them. They cook as much as ten times faster than conventional cooking methods.

Optimizing Twitter for Lead Generation

Modern B2B Marketing

by Jason Miller Think of Twitter as the water cooler for B2B marketing professionals: It’s a vibrant community where businesses can prospect leads and congregate as thought leaders to discuss relevant industry topics.

Are QR Codes Redonkulous for B2B Marketing?

B2B Marketing Traction

I think there is a use in B2B marketing for QR codes. The problem is they are often poorly implemented.

URL 31

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

Do People REALLY Click on the Links in Your Blog Posts?

Hubspot

Internal linking is an oft-cited inbound marketing best practice. A couple reasons. First, there's the SEO value you get from it: If you want to boost a page's credibility, linking to it from other pages on your site should help Google understand that particular page is important.

Click 43

Dating: A Healthcare Content Marketing Strategy

Fathom

Love at first sight is a rare occurrence in the real world, and when it happens, it rarely lasts. That’s why dating exists – to build a lasting relationship with someone you love. It’s no different for healthcare content marketing.

OpenText Enterprise Content Management IWP

The ROI Guy

OpenText needed to generate more demand for its Enterprise Content Management solutions, and provide compelling insight to potential buyers about the business challenges in managing information growth, the complexities of new regulations and policies, and value of an Information Governance program.

Improve your Targeting and Tell a Story By Creating Buyer Personas

Modern B2B Marketing

by Dayna Rothman A persona is a research-based profile of an archetypal customer that represents needs of many. Personas work for B2B because they bring focus, empathy, and consensus to your campaigns.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.