Lead Nurturing in 6 Simple Steps
B2B Lead Generation
DECEMBER 8, 2014
Tweet What’s the quickest, cheapest way to implement lead nurturing? I get that question frequently when I talk to marketers about lead nurturing. Lead nurturing is pretty easy to understand, but hard to execute when you have little time or budget. I thought I’d share my barest-bones lead nurturing strategy. I’ll do my best to resist the urge to elaborate. Volumes could be written about each bullet point. In fact, they have been. Step #1. Set up your nurturing database.