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A good marketing consultant delivers solutions, implementation and results. But sometimes we have to deliver some not-so-pleasant news to clients. Here are a few of the top “bad news” messages marketers have to deliver and how to present them as painlessly as possible. MORE
In 1958, Gilbert Morris – an account executive at the Fuller Smith & Ross ad agency – created the, “I don’t know who you are,” business-to-business advertisement for McGraw-Hill Publishing Co. MORE
Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. Cathedrals historically have taken a hundred years to construct, enough time for even the best stone mason’s work to demand some repair. MORE
Tweet What’s the quickest, cheapest way to implement lead nurturing? I get that question frequently when I talk to marketers about lead nurturing. Lead nurturing is pretty easy to understand, but hard to execute when you have little time or budget. MORE
Content marketing. Digital marketing. Inbound marketing. Outbound marketing. None of these will work if you don’t figure out the number one most important thing. MORE
Would you like to know what''s ahead for B2B marketing? A look back at 2014 may provide some clues to what marketers can expect in 2015. MORE
Does anyone read your business e-newsletter? How do you get your clients and prospects to open that email? In a previous post, I asked if you were sending a holiday newsletter for your business. Here are a few timeless tips to help you get your newsletter read. MORE
You may have read my recent post about B2B Marketing’s 2014 Agency League Table (if not, take a peek here ). By now you may even have read the full report. In this post I’d like to share a few gems which you won’t find in either. I’ve been wading around in the raw data which underpins the League Table and in doing so have unearthed some benchmarks which agency leaders will find especially useful. Let’s look at the top line first. The average agency turnover is £4.08 million (up 13% from 2013). MORE
Editor's Note: Today's post comes courtesy of Andrew McCauley AKA the "Social Media Bloke, the Co-Founder of the Digital Media Agency AutoPilot Your Business, and Publisher of Online FootPrint Magazine. He teaches online marketing to business owners around the world. MORE
One of the most common questions executives ask as their organizations embrace internal social business platforms goes like this: I see the value and the potential behind it, but I don’t have time to use it or to learn all the complex functions behind it. How can I get started? MORE
One of my most inspiring (and terrifying) advertising professors advised on a daily basis: “NO borrowed interest!” ” In other words, don’t cram an analogy somewhere it doesn’t fit just to be “creative.” ” In this case, I think he would be quite accepting of the TV show = data challenge correlation. Including what you can do to get it all in Prime Time). So, with a respectful nod to Dr. Ruben, here’s a list of some popular TV shows. MORE
Yep that’s right! It’s roundup time. Time to list our favorite stuff from 2014 so we can reflect on what we learned, what we found interesting, and what we shared. MORE
Email marketing was once the staple of online marketing solutions, and it’s easy to see why. A study from ExactTarget found that when it comes to receiving permission-based marketing communications, 77% of consumers prefer email. MORE
As Marketing has gained responsibility for what was traditionally the realm of Sales, corporate marketing solutions have become increasingly attentive to mid-funnel nurturing activities that occur close to the conversion point and can affect quarterly business results. MORE
As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. MORE
“But wait a minute,” you say, “what do you mean, pre-launch marketing ? We don’t even have our product ready!” ” That’s right – I said pre-launch marketing. There are some things you can do to get a running start on your startup marketing. MORE
Guest post by Scott Masson. Reddit is the 30 th busiest website in the world, attracting a whopping 56 billion pageviews and helping to popularise millions of pieces of content each year. MORE
Your marketing database is a veritable treasure trove of actionable insights – if you are willing to work strategically with your data. Mining for gold takes some elbow grease, but the returns can be massive. Here we look at five reasons why your business should be investing time and effort in mining your marketing database. Upsell opportunities - Deep analysis of your data allows you to identify new opportunities using the information you already have. MORE
Predictive marketing technology is the latest, exciting new tool to help marketers maximize their marketing spend on advertising campaigns. . MORE
As the year draws to a close, I am looking back at content that has helped to make me a better marketer in 2014. I love a good list (how to anything or five ways to better… get me every time), relevant eBooks, webinars, videos and helpful blog posts keep me current and always learning new things. However, these are often things I seek out on my own. We know there is a marketing skills gap, so why isn’t there more of an organized, internal focus to provide marketers with better skills? MORE
With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). MORE
I have been to many conferences and read many marketing articles about having marketing get a seat at the table. MORE
FRIENDLY REMINDER : Gift-giving season has arrived. If you’re anything like me, you probably think there’s PLENTY of time left to finish up (or start) holiday shopping for those special people in your life. MORE
When you want above and beyond results from your sales team, you need to offer above and beyond compensation. One way to do that is by having contests. Contests are a great way to engage your sales team and provide the extra push for extra performance. MORE
Nowadays, everybody is talking about the “art of storytelling.” ” Sites like this of Burberry’s not only try to tell a personalized story to the visitor but also to make the time he spends with them better and fancier. MORE
Most of the prospective clients we talk to are already engaged in some form of content marketing. That’s the good news. The bad news: most recognize that their efforts aren’t reaping the return they should be. The missing ingredient for most? A strategy and plan for implementing it. MORE
The historical roots of journalism, now encompassing all mass media, were nurtured by its role as The Fourth Estate ; the independent public watchdog that keeps in check the three major democratic “estates” of power (in Britain the houses of Parliament, in America the three branches of government). MORE
Today, everyone has a smartphone. The video quality on these devices is stunning, and it grows every day. The ability to quickly shoot, edit, and post a video is all possible on most modern smartphones. MORE
B2B Lead Generation
DECEMBER 8, 2014
Tweet What’s the quickest, cheapest way to implement lead nurturing? I get that question frequently when I talk to marketers about lead nurturing. Lead nurturing is pretty easy to understand, but hard to execute when you have little time or budget.
KoMarketing Associates
DECEMBER 9, 2014
With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ).
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Biznology
DECEMBER 9, 2014
Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. Cathedrals historically have taken a hundred years to construct, enough time for even the best stone mason’s work to demand some repair.
Crimson Marketing
DECEMBER 9, 2014
As Marketing has gained responsibility for what was traditionally the realm of Sales, corporate marketing solutions have become increasingly attentive to mid-funnel nurturing activities that occur close to the conversion point and can affect quarterly business results.
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Account-Based Marketing is a strategy, not a solution.
The Forward Observer
DECEMBER 8, 2014
Would you like to know what''s ahead for B2B marketing? A look back at 2014 may provide some clues to what marketers can expect in 2015.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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The Point
DECEMBER 12, 2014
As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads.
ANNUITAS
DECEMBER 11, 2014
I have been to many conferences and read many marketing articles about having marketing get a seat at the table.
Savanta
DECEMBER 11, 2014
You may have read my recent post about B2B Marketing’s 2014 Agency League Table (if not, take a peek here ). By now you may even have read the full report. In this post I’d like to share a few gems which you won’t find in either. I’ve been wading around in the raw data which underpins the League Table and in doing so have unearthed some benchmarks which agency leaders will find especially useful. Let’s look at the top line first. The average agency turnover is £4.08 million (up 13% from 2013).
Biznology
DECEMBER 12, 2014
Most of the prospective clients we talk to are already engaged in some form of content marketing. That’s the good news. The bad news: most recognize that their efforts aren’t reaping the return they should be. The missing ingredient for most? A strategy and plan for implementing it.
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.
B2B Marketing Traction
DECEMBER 12, 2014
A good marketing consultant delivers solutions, implementation and results. But sometimes we have to deliver some not-so-pleasant news to clients. Here are a few of the top “bad news” messages marketers have to deliver and how to present them as painlessly as possible.
Crimson Marketing
DECEMBER 11, 2014
Predictive marketing technology is the latest, exciting new tool to help marketers maximize their marketing spend on advertising campaigns. .
Writing on the Web
DECEMBER 11, 2014
Does anyone read your business e-newsletter? How do you get your clients and prospects to open that email? In a previous post, I asked if you were sending a holiday newsletter for your business. Here are a few timeless tips to help you get your newsletter read.
Modern Marketing
DECEMBER 10, 2014
Editor's Note: Today's post comes courtesy of Andrew McCauley AKA the "Social Media Bloke, the Co-Founder of the Digital Media Agency AutoPilot Your Business, and Publisher of Online FootPrint Magazine. He teaches online marketing to business owners around the world.
Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.
Biznology
DECEMBER 8, 2014
When you want above and beyond results from your sales team, you need to offer above and beyond compensation. One way to do that is by having contests. Contests are a great way to engage your sales team and provide the extra push for extra performance.
Crimson Marketing
DECEMBER 12, 2014
Email marketing was once the staple of online marketing solutions, and it’s easy to see why. A study from ExactTarget found that when it comes to receiving permission-based marketing communications, 77% of consumers prefer email.
ANNUITAS
DECEMBER 9, 2014
As the year draws to a close, I am looking back at content that has helped to make me a better marketer in 2014. I love a good list (how to anything or five ways to better… get me every time), relevant eBooks, webinars, videos and helpful blog posts keep me current and always learning new things. However, these are often things I seek out on my own. We know there is a marketing skills gap, so why isn’t there more of an organized, internal focus to provide marketers with better skills?
Marketing Craftmanship
DECEMBER 11, 2014
In 1958, Gilbert Morris – an account executive at the Fuller Smith & Ross ad agency – created the, “I don’t know who you are,” business-to-business advertisement for McGraw-Hill Publishing Co.
Speaker: Pam Didner, Marketing Consultant, Author and Speaker
Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.
Biznology
DECEMBER 10, 2014
Nowadays, everybody is talking about the “art of storytelling.” ” Sites like this of Burberry’s not only try to tell a personalized story to the visitor but also to make the time he spends with them better and fancier.
Modern Marketing
DECEMBER 8, 2014
Your marketing database is a veritable treasure trove of actionable insights – if you are willing to work strategically with your data. Mining for gold takes some elbow grease, but the returns can be massive. Here we look at five reasons why your business should be investing time and effort in mining your marketing database. Upsell opportunities - Deep analysis of your data allows you to identify new opportunities using the information you already have.
B2B Marketing Traction
DECEMBER 10, 2014
Content marketing. Digital marketing. Inbound marketing. Outbound marketing. None of these will work if you don’t figure out the number one most important thing.
Fathom
DECEMBER 10, 2014
Today, everyone has a smartphone. The video quality on these devices is stunning, and it grows every day. The ability to quickly shoot, edit, and post a video is all possible on most modern smartphones.
Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.
Biznology
DECEMBER 11, 2014
One of the most common questions executives ask as their organizations embrace internal social business platforms goes like this: I see the value and the potential behind it, but I don’t have time to use it or to learn all the complex functions behind it. How can I get started?
Marketing Insider Group
DECEMBER 10, 2014
Yep that’s right! It’s roundup time. Time to list our favorite stuff from 2014 so we can reflect on what we learned, what we found interesting, and what we shared.
Modern Marketing
DECEMBER 11, 2014
One of my most inspiring (and terrifying) advertising professors advised on a daily basis: “NO borrowed interest!” ” In other words, don’t cram an analogy somewhere it doesn’t fit just to be “creative.” ” In this case, I think he would be quite accepting of the TV show = data challenge correlation. Including what you can do to get it all in Prime Time). So, with a respectful nod to Dr. Ruben, here’s a list of some popular TV shows.
Marketing Craftmanship
DECEMBER 11, 2014
The historical roots of journalism, now encompassing all mass media, were nurtured by its role as The Fourth Estate ; the independent public watchdog that keeps in check the three major democratic “estates” of power (in Britain the houses of Parliament, in America the three branches of government).
Speaker: Kathleen Booth, VP of Marketing at Prevailion
Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.
B2B Marketing Traction
DECEMBER 9, 2014
“But wait a minute,” you say, “what do you mean, pre-launch marketing ? We don’t even have our product ready!” ” That’s right – I said pre-launch marketing. There are some things you can do to get a running start on your startup marketing.
BaseOne
DECEMBER 10, 2014
Your brand is every single thing you do and say that influences how people perceive you, so it absolutely needs to be at the centre of your business
Webbiquity
DECEMBER 9, 2014
Guest post by Scott Masson. Reddit is the 30 th busiest website in the world, attracting a whopping 56 billion pageviews and helping to popularise millions of pieces of content each year.
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