Sat.Mar 30, 2013 - Fri.Apr 05, 2013

Lead Generation: 5 tips to generate leads faster on LinkedIn

B2B Lead Generation

Tweet Wouldn’t it be great if you could just collect hot leads by spending a few minutes a day on LinkedIn?

Are Social Employees The Future of Marketing?

Marketing Insider Group

As we think about social media, social business and social employees, how will great companies use their employees to get ahead in the Future of Marketing ?

Social 285

How To Get Started With B2B Content Marketing

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer By getting started with B2B content marketing, companies can more cost effectively increase awareness, preference and volume of qualified leads in a way that their prospects will actually like.

Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing


Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The B2B Marketing Advantage of LinkedIn.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub


New solutions provide continuous marketing data enrichment and insights to help marketers maximize revenue.

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Overcoming Writer’s Block: 3 Ways to Sidestep the Actual Writing Involved in Content Marketing

KoMarketing Associates

We’ve all been there: a blank page, a blinking cursor, a looming deadline. Writer’s block.

Good Reads for B2B Sales - Cold Calling Revisited


Staying current on the latest innovations and opinions in sales can be daunting, especially in the the digital space. PointClear''s staff and Sales Sphere features relevant blog articles from our digital circles about B2B sales. Sales Coaching - The Use and Abuse of Modeling.

Turn social into your own personal media empire


If you read your local newspaper or a typical magazine, you’ll realize that most journalist are specialized.

Guest Blogging: An Important Strategy of Industrial Marketing

Industrial Marketing Today

I’m sure by now you’ve heard about all the great benefits of blogging as a cornerstone of your content marketing. However, one aspect of this industrial marketing strategy that doesn’t [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Why Your Rant is Not Right for Social Media

B2B Marketing Traction

Social media is not a place to express anger or admonish people publicly. It is a place to add value, have conversations, and express opinions, even if you disagree. The Sendgrid tweet incident.

The Social Media Sick Day


Guest post by Megan Totka. Think about the business structure where you work. What happens if you call in sick? Are you on a team of coworkers or are you the sole contributor in your department? Quite possibly you’ve never really thought about a sick day as anything other than what it is.

Does brand marketing still matter in the digital age?


Photo credit: DavidErickson. Most of you know that Biznology is all about digital marketing, which is a nice hot topic to cover. And you’ll be forgiven if you think that all this focus on shiny new marketing techniques leave little room for the tried and true. But you’d be wrong.

Aging 227

Oscar Wilde: Advice on Better Blogging

Writing on the Web

You know that your blog is a key part of your search strategy , but do you know how to get the most out of it? What would Oscar Wilde advise for better blogging ? Thousands of blog guides exist, but do they really help or just cloud the issue further?

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

CMO Insight: Tips For Managing A Shifting Role

Modern Marketing

by Amanda Batista | Tweet this The Chief Marketing Officer’s role is evolving, as marketing leaders are tasked to be Jacks and Janes of all trades — addressing data, content, and technology initiatives across their organizations.

CMO 283

Marketing & Sales – Rival Houses?


Had a wonderful two-hour call last week with an incredible digital marketer as a follow-up to our Data Strategy for Demand Generation webinar (replay goes up today). We had a deep discussion about the cost impact of data quality issues, and the cost of damaging that data, and we ran some scenarios through a new ROI calculator we’re developing that help in assessing the real cost of dirty data.

Sales 180

Integrating Awareness and Demand Generation Marketing


Photo credit: Wikipedia. Last month, I explained how I help executives descend a common learning curve, to get them to buy into outside-in marketing. Most executives from traditional marketing backgrounds build branding campaigns and drive eyeballs to them through advertising.

Content Marketing is the New PR

The Effective Marketer

That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR, which you can download for free (registration required) here. Content Marketing Leaders and Followers.

PR 175

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Social CRM By Numbers [INFOGRAPHIC]

Modern Marketing

by Amanda Batista | Tweet this Social media has dramatically changed the sales cycle, but it has done so for the better.

CRM 280

There’s horse meat in my survey


What you see isn’t always what you get. Horse meat in our Findus Crispy Pancakes. Sub-prime mortgages hidden within bundles of triple-A rated loans. Dodgy surveys parading as fact. This deception – whether intentional or accidental – has far-reaching repercussions. In the case of faulty research it can lead to sub-optimal decisions and missed opportunities. And it’s an easy mistake to make.

Survey 163

Avoid the Pitfalls of Third-Party Content


Photo credit: trixie. Does allowing third-party content on your site make you nervous? While most small business owners are hesitant to let outsiders write their material, they are missing out on some opportunities for company growth without third-party help.

Marketing & Sales – Rival Houses?


Had a wonderful two-hour call last week with an incredible digital marketer as a follow-up to our Data Strategy for Demand Generation webinar (replay goes up today). We had a deep discussion about the cost impact of data quality issues, and the cost of damaging that data, and we ran some scenarios through a new ROI calculator we’re developing that help in assessing the real cost of dirty data.

Sales 160

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Culture Eats Strategy For Breakfast

Modern Marketing

by Alex Shootman | Tweet this It’s been approximately two months since Eloqua officially became a part of Oracle. I have been reflecting on the 100+ customers with whom I have spoken since the announcement and I wanted to share with all of you some of the questions I’ve heard.

Metrics That Matter


Demand programs strategized? Check. Marketing automation optimized? Check. Lead scoring model established, service level agreements in place, integration fine tuned? Check, check, check. Now we can sit in the break room and enjoy some wasabi peas and Mr. Pibb Zero as we watch the revenue roll in, right? WRONG. Demand Process Transformation SM is a lot of work and the work continues even after you think you have your task list completed.

The secret of radical innovation starts with roadside bathrooms


Credit: Seth1492. What does innovation look like? Is innovation something that only big companies like Apple and Google can do? Absolutely not! Innovation is simply finding a way to provide a “little something extra” to your customers with things they value. Every organization can be innovative.

Marketo Files for IPO: Will High Growth Outweigh High Losses?

Customer Experience Matrix

Marketo made good today on its promise to file for an initial public offering (IPO). Congratulations to them for reaching this step. It’s a major accomplishment. The S-1 registration statement gives considerable new information about Marketo’s business. Revenue for 2012 is reported at $58.4

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.