Sat.Mar 30, 2013 - Fri.Apr 05, 2013

Lead Generation: 5 tips to generate leads faster on LinkedIn

B2B Lead Generation

Tweet Wouldn’t it be great if you could just collect hot leads by spending a few minutes a day on LinkedIn?

Are Social Employees The Future of Marketing?

Marketing Insider Group

As we think about social media, social business and social employees, how will great companies use their employees to get ahead in the Future of Marketing ?

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How To Get Started With B2B Content Marketing

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer By getting started with B2B content marketing, companies can more cost effectively increase awareness, preference and volume of qualified leads in a way that their prospects will actually like.

Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing


Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The B2B Marketing Advantage of LinkedIn.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Overcoming Writer’s Block: 3 Ways to Sidestep the Actual Writing Involved in Content Marketing

KoMarketing Associates

We’ve all been there: a blank page, a blinking cursor, a looming deadline. Writer’s block.

More Trending

Turn social into your own personal media empire


If you read your local newspaper or a typical magazine, you’ll realize that most journalist are specialized.

Good Reads for B2B Sales - Cold Calling Revisited


Staying current on the latest innovations and opinions in sales can be daunting, especially in the the digital space. PointClear''s staff and Sales Sphere features relevant blog articles from our digital circles about B2B sales. Sales Coaching - The Use and Abuse of Modeling.

The Social Media Sick Day


Guest post by Megan Totka. Think about the business structure where you work. What happens if you call in sick? Are you on a team of coworkers or are you the sole contributor in your department? Quite possibly you’ve never really thought about a sick day as anything other than what it is.

Why Your Rant is Not Right for Social Media

B2B Marketing Traction

Social media is not a place to express anger or admonish people publicly. It is a place to add value, have conversations, and express opinions, even if you disagree. The Sendgrid tweet incident.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Does brand marketing still matter in the digital age?


Photo credit: DavidErickson. Most of you know that Biznology is all about digital marketing, which is a nice hot topic to cover. And you’ll be forgiven if you think that all this focus on shiny new marketing techniques leave little room for the tried and true. But you’d be wrong.

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Oscar Wilde: Advice on Better Blogging

Writing on the Web

You know that your blog is a key part of your search strategy , but do you know how to get the most out of it? What would Oscar Wilde advise for better blogging ? Thousands of blog guides exist, but do they really help or just cloud the issue further?

Culture Eats Strategy For Breakfast

Modern Marketing

by Alex Shootman | Tweet this It’s been approximately two months since Eloqua officially became a part of Oracle. I have been reflecting on the 100+ customers with whom I have spoken since the announcement and I wanted to share with all of you some of the questions I’ve heard.

Content Marketing is the New PR

The Effective Marketer

That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR, which you can download for free (registration required) here. Content Marketing Leaders and Followers.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Integrating Awareness and Demand Generation Marketing


Photo credit: Wikipedia. Last month, I explained how I help executives descend a common learning curve, to get them to buy into outside-in marketing. Most executives from traditional marketing backgrounds build branding campaigns and drive eyeballs to them through advertising.

Marketo Files for IPO: Will High Growth Outweigh High Losses?

Customer Experience Matrix

Marketo made good today on its promise to file for an initial public offering (IPO). Congratulations to them for reaching this step. It’s a major accomplishment. The S-1 registration statement gives considerable new information about Marketo’s business. Revenue for 2012 is reported at $58.4

There’s horse meat in my survey


What you see isn’t always what you get. Horse meat in our Findus Crispy Pancakes. Sub-prime mortgages hidden within bundles of triple-A rated loans. Dodgy surveys parading as fact. This deception – whether intentional or accidental – has far-reaching repercussions. In the case of faulty research it can lead to sub-optimal decisions and missed opportunities. And it’s an easy mistake to make.

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How Marketing Automation Power Users Outperform With Multi-Touch Programs [CHART]

Modern Marketing

by Egan Cheung | Tweet this Fellow Canuck Malcolm Gladwell wrote in his book “Outliers” that it takes 10,000 hours of practice to become an expert at something. Well if that ‘something’ is automation – the saying doesn’t quite seem fair, does it?

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Avoid the Pitfalls of Third-Party Content


Photo credit: trixie. Does allowing third-party content on your site make you nervous? While most small business owners are hesitant to let outsiders write their material, they are missing out on some opportunities for company growth without third-party help.

Guest Blogging: An Important Strategy of Industrial Marketing

Industrial Marketing Today

I’m sure by now you’ve heard about all the great benefits of blogging as a cornerstone of your content marketing. However, one aspect of this industrial marketing strategy that doesn’t [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

InfusionCon 2013: InfusionSoft Keeps Its Focus on Helping Entrepreneurs

Customer Experience Matrix

I spent part of last week at Infusionsoft ’s annual conference, InfusionCon, drinking the Kool-Aid and soaking up the Arizona sun.

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How Marketing Automation Power Users Outperform [CHART]

Modern Marketing

by Egan Cheung | Tweet this Fellow Canuck Malcolm Gladwell wrote in his book “Outliers” that it takes 10,000 hours of practice to become an expert at something. Well if that something is automation, that doesn’t seem fair, does it? After all, automation saves you time!

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

The secret of radical innovation starts with roadside bathrooms


Credit: Seth1492. What does innovation look like? Is innovation something that only big companies like Apple and Google can do? Absolutely not! Innovation is simply finding a way to provide a “little something extra” to your customers with things they value. Every organization can be innovative.

B2B Marketing’s Measurement Problem

Digital B2B Marketing

No one makes a million dollar decision based on one white paper, one email or one Google search. The buying process may take 12 to 18 months. 20 different people may be involved in the decision. Peers, consultants and analysts will provide their input.

ReachForce Buys SetLogik: One-Stop-Shopping for B2B Marketing Data Plus Database

Customer Experience Matrix

B2B marketing data vendor ReachForce today announced its purchase of SetLogik , which provides technology to build cloud-based marketing databases and do predictive modeling against them. See my post from last October for more on SetLogik.) There’s an obvious peanut butter-meets-jelly type of logic to this match.

B2B vs. B2C Copywriting: An Emotional Journey


As a copywriter who is dedicated to working primarily on B2B websites, I’ve often fallen into the trap of thinking that B2B copywriting vastly differs from B2C writing.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!