Customer Experience Matrix

OCTOBER 22, 2013

'Last week’s post on marketing automation and its discontents prompted several questions about whether the level of dissatisfaction is any higher with marketing automation than other systems. To some extent, this is asking whether the glass is half empty or half full; and, as the illustration suggests, the answer matters less than the fact that there’s room for improvement.

Marketing Automation Services 247

Marketing Automation Services Enterprise Management Marketing Automation Lead Scoring 247

ViewPoint

OCTOBER 23, 2013

'Are your sales reps rejecting your marketing leads? Far too many companies evaluate marketing’s success by the number of leads they hand over to sales. Many of the same companies fail to hold sales accountable for closing the good leads and reporting back results that feed the marketing and sales model. The overall result is often wasted marketing dollars and wasted sales time.

Lead Ranking 229

Lead Ranking Video Marketing Leads Lead 229

markempa

OCTOBER 21, 2013

'Tweet The quality of your database represents the quality of your customer and prospect relationships. Here’s why: Effective marketing depends on relevant messaging, and relevant messaging depends on how well you know your customers. For instance, at best, your email will be tuned out, ignored or lost. And, at worst, you’ll be labeled a spammer if you: Use the wrong name in the salutation or send to someone who has left the company.

Data Hygiene 214

Data Hygiene Work Management Marketing Management Vendors 214

Marketing Insider Group

OCTOBER 24, 2013

'This week I presented at the BtoB Magazine’s Digital Live conference in New York. The topic was the future of content marketing. And I walked the audience through the trends and some of my own predictions related to content marketing, marketing and even the future of business itself. Some Content Marketing Trends: Everyone uses content marketing but no one feels they are very good at it.

BtoB 192

BtoB Trends Advertising Agencies Content Marketing 192

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KoMarketing Associates

OCTOBER 20, 2013

'I had the pleasure of attending MarketingProfs’ 7th Annual B2B Marketing Forum a couple weeks ago and feel grateful to have been surrounded by such a group of talented marketers, sharing their knowledge and experience in B2B marketing. It was great to have the show so close to home but difficult because the temptation to tackle everyday work responsibilities was so close.

B2B Marketing 187

B2B Marketing B2B Wikipedia Search Engine Marketing 187

Buzz Marketing for Technology

OCTOBER 25, 2013

'Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. According to the U.S. Census Bureau , nearly 17 percent of the U.S. population identify themselves as Hispanic or Latino, comprising more than 53.4 million, or nearly one in

Mobile Advertising 183

Mobile Advertising Advertising Agencies Mobile Marketing CMO 183

The Point

OCTOBER 22, 2013

'In the long run, it pays to extend the reach of your demand generation campaign to include not only those prospects ready to buy, but also anyone else that might be facing the specific issue or problem that your product or service can solve. Occasionally, however, other factors demand a more targeted, aggressive approach. For example, your company may want to target a competitor’s installed base because support for their flagship product is coming to an end.

Demand Generation Agencies 181

Demand Generation Agencies Demand Generation Tips Copywriting 181

KoMarketing Associates

OCTOBER 25, 2013

'Link apples just waiting to be picked! Link building campaigns are the #1 cause for search marketer balding in the U.S . Ok maybe not, but they do require time, patience, and persistence to be effective. B2B marketers enjoy link building campaigns not only because of the referral traffic and positive brand awareness generated, but also the ultimate gratification which accompanies acquiring a spectacular link.

Link Building 181

Link Building Ad Building B2B Trade Show 181

Savanta

OCTOBER 22, 2013

'Customers are your lifeblood. But it’s tough to actively manage these relationships unless you understand how they feel about you. That’s why every B2B business needs a programme of regular customer satisfaction research. Take care though. Get it wrong and you can actually make things a whole lot worse… Relationships matter. Don’t try and bypass those who ‘own’ the customer relationship within your organisation.

Customer Satisfaction 179

Customer Satisfaction Research Tips B2B 179

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Marketing Insider Group

OCTOBER 22, 2013

'Many years ago, David Ogilvy advised marketers to concentrate on the “content of your advertising, not its form.” Now we’re seeing marketing leaders support for the approach of publishing content instead of advertising. Earlier this month, the Association of National Advertisers (ANA) held it’s annual “ Masters of Marketing ” conference in Phoenix.

Advertisements 174

Advertisements Advertising B to B Content 174

Writing on the Web

OCTOBER 23, 2013

'Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. Most small businesses and professionals like doctors, psychologists and leadership coaches aren’t media or Internet experts.

Rules 159

Rules Content Marketing Content Thought Leadership 159

NuSpark Consulting

OCTOBER 20, 2013

'Not Provided? Why Not? What You Can Do to Get Keyword Data for SEO. Nearly two years ago, Google made the decision to the block organic keyword search data of logged in Google account searchers, leaving a significant proportion of the keywords driving site visits to be identified in Google Analytics as “not provided.” Despite causing minor inconvenience since that time, most marketers found they still had enough remaining data to analyze keywords, conversions, ROI and other important metrics.

Keywords 156

Keywords Google SEO Marketing Analytics Tools 156

Biznology

OCTOBER 24, 2013

'Photo credit: Wikipedia. Content marketing takes time and effort. When marketers don’t see results, determining the return on investment isn’t easy. If you’re constantly struggling with your business blog and exasperated with the lack of qualified leads, you may be missing key points in your content strategy. Simply posting a blog per day won’t amount to anything if you’re not taking your customers’ sales cycles into account and adjusting your marketing strategy accordingly.

Top of Funnel 145

Top of Funnel Sales Cycle Content Marketing Planning 145

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ANNUITAS

OCTOBER 22, 2013

'You may do A/B testing for email subject lines…we know that is a must-do for marketers. But do you test effectiveness of tweets?

Social Media 162

Social Media Social Marketing Marketing Strategy Marketing & Strategy 162

Crimson Marketing

OCTOBER 24, 2013

'You’re sitting in a stuffy meeting, trying desperately to pay attention to the presentation instead of running down your list of daily to-do’s. You’re mentally drilling down on item 7, when all of a sudden the presenter has your full attention! How can this be? Turns out, he’s telling the most fascinating story about a cave diving experience on a family vacation and you find yourself riveted.

Product 131

Product Marketing Management Buy Studies 131

Convince & Convert

OCTOBER 24, 2013

'Following the trend of integrating social media with traditional ads , Volkswagen UK has introduced a new advertising campaign targeted at dog lovers. The campaign, which premiered during the UK’s X Factor on October 19, leverages a variety of cute dogs to showcase the company’s breadth of vehicles. While clever and engaging as an advertisement alone, what’s unique is how the company pulled this campaign through to its digital and social channels.

Campaigns 154

Campaigns Social Media Storytelling Landing Pages 154

Biznology

OCTOBER 21, 2013

'Image by None via CrunchBase. How do we optimize biddable media where almost no consumers click on ads and even fewer purchase directly from clicking on an ad? Biddable media and story telling. In order to optimize biddable media our role is to align the brand with things that matter to the consumer. And these things are different for different markets, audiences, and groups.

Paid Content 122

Paid Content Optimization Media Advertising Agencies 122

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Vision Edge Marketing

OCTOBER 23, 2013

'Peter Drucker is attributed with saying that ? Business has only two basic functions – marketing and innovation. Why is marketing so important? Perhaps the answer lies in Phil Kotler’s point of view that: . Marketing has the main responsibility for achieving profitable revenue growth derived from acquiring and retaining profitable customers. . Marketing jointly and equally shares the responsibility for generating revenue with our very important partners in the sales organization.

Lead Ranking 117

Lead Ranking Marketing Qualified Leads Cost per Lead Sales Qualified Leads 117

Crimson Marketing

OCTOBER 25, 2013

'This sounds sanitary… #BADMarketing. Images: Courtesy of AdWeek. The post #BADMarketing presented by Crimson Marketing appeared first on Crimson Marketing.

Marketing 122

Marketing 122

Convince & Convert

OCTOBER 23, 2013

'In this edition of The Baer Facts, I am indeed wearing an Evel Knieval robe, and I talk with Kyle Lacy of ExactTarget about SnapChat stories , the new wrinkle from SnapChat that enables users to compile a daily stack of short clips. This is an important and bold move (the technology not the robe), because as you are probably aware, SnapChat formerly was set up so that all content shared on the social network expired – forever – 10 seconds after it was initially retrieved.

Facebook 141

Facebook Social Networks Case Studies Social Media 141

Biznology

OCTOBER 25, 2013

'Winston Churchill is often quoted as saying, “You make a living by what you get; you make a life by what you give.” It’s a profound message that speaks across national boundaries and has a universal appeal. It’s also inaccurate. Churchill never actually said it but my guess is that the people who share it do so without first doing a fact check. It’s probably a harmless error.

Viral Marketing 122

Viral Marketing Social Media Marketing Management Internet Marketing 122

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Direct Response Coach

OCTOBER 23, 2013

'It’s only natural. When you look at the results of A/B testing, you always wonder why. Sometimes the test confirms your suspicions and you confidently boast your rationale. In other cases, the test surprises you and you start looking for other reasons why the test went the way it did. Whether you’re testing a banner [.] The post A/B Testing – It’s so easy to jump to conclusions appeared first on McCarthy and King Marketing.

Banners 109

Banners Marketing 109

Adobe Experience Cloud Blog

OCTOBER 23, 2013

'Author: Maggie Jones There’s something different about Google, but it isn’t something obvious – it’s happening behind the scenes. You may not have even noticed Google’s new search algorithm, Google Hummingbird, but it’s affecting 90% of all Google searches. So what is it, and what does it do? Named for its precision and speed, Hummingbird represents a big change in Google’s approach to search.

Google 105

Google PageRank Search Engine Marketing Keywords 105

Convince & Convert

OCTOBER 25, 2013

'Unless you’ve been off-planet, you’ve probably already seen, heard, felt, tasted and/or smelled more than one piece of content concerning Jay Baer’s new book Youtility: Why Smart Marketing is About Help, Not Hype (what, you missed the delicious Jay Baer Claws, available as a PDF you can output on that new 3D-printer oven?). In fact, Jay himself did a masterful job of throwing the curtain back on his own command content performance, in the wonderfully transparent eBook, “How I Wrote and Market

Paid Search Agency 131

Paid Search Agency Copywriting Act-On Banners 131

Industrial Marketing Today

OCTOBER 22, 2013

'Email marketing continues to be a workhorse for manufacturers and industrial companies. The reason is simple – it produces results! Take a look at my earlier post, “Industrial Email Marketing [.]. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Email Marketing 89

Email Marketing Mobile Marketing Paid Search Agency Marketing Automation 89

Speaker: Paul Slack, Vende Digital CEO

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B2B Marketing

Direct Response Coach

OCTOBER 23, 2013

'It’s only natural. When you look at the results of your testing, you always want to know why. Sometimes the test confirms your suspicions and you confidently boast your rationale. In other cases, the test surprises you and you start looking for other reasons why the test went the way it did. Whether you’re testing [.] The post When testing, try not to jump to conclusions appeared first on McCarthy and King Marketing.

Lead Generation 100

Lead Generation Direct Marketing Advertisements Advertising 100

Adobe Experience Cloud Blog

OCTOBER 22, 2013

'Author: Frank Passantino If you don’t know how your customers are using your products, it can be a challenge to maintain their loyalty. How awesome would it be to put yourself in their shoes? What if you could understand how they are using your product, while they are using it? With that kind of insight, you could extend the lifetime value of your product, allowing customers to realize both short-term and long-term goals, and increase customer revenue (and your revenue) over time.

Marketing Budget 105

Marketing Budget Marketing Management Marketing Automation Services Budget Programs 105

Hinge Marketing

OCTOBER 25, 2013

'Over the month of September, you may have noticed a trend in your analytics: small, unexplained rises or dips in your website’s page authority and domain authority. Pages or posts that had never quite set the world on fire suddenly making notable gains. On September 26, Google resolved a month of confusion and curiosity by announcing not only a completely revamped search algorithm, dubbed Hummingbird, but confirming that Hummingbird had been flitting away under the hood of Google searches

Work Management 69

Work Management Marketing Management Service Lead Scoring 69