Sat.Oct 19, 2013 - Fri.Oct 25, 2013

PowerMinute: [Video] Learn How Fewer Leads Can Drive Higher Sales


Are your sales reps rejecting your marketing leads? Far too many companies evaluate marketing’s success by the number of leads they hand over to sales.

Video 297

B2B Link Building: Identifying Low-Hanging Fruit

KoMarketing Associates

Link apples just waiting to be picked! Link building campaigns are the #1 cause for search marketer balding in the U.S . Ok maybe not, but they do require time, patience, and persistence to be effective.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trends and Predictions On The Future of Content Marketing [Slides]

Marketing Insider Group

This week I presented at the BtoB Magazine’s Digital Live conference in New York. The topic was the future of content marketing. And I walked the audience through the trends and some of my own predictions related to content marketing, marketing and even the future of business itself.

Trends 279

How To Get More B2B Press Coverage Without Being a Jackass

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer The most effective way to get more news coverage for your company is changing. Here’s what to keep in mind to be successful.

Press 260

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

PowerViews with Jill Rowley: Social Employees Should Connect and Amplify


A lot of people don’t know how to use LinkedIn. Many see it as a job board where they can post their resume, not as a hub that connects people with like-minded interests.

Social 284

More Trending

Advertising Leaders: Consider Content Over Advertising

Marketing Insider Group

Many years ago, David Ogilvy advised marketers to concentrate on the “content of your advertising, not its form.” ” Now we’re seeing marketing leaders support for the approach of publishing content instead of advertising.

3 Tips for Getting Prospects to Say “Yes” to a Meeting

The Point

In the long run, it pays to extend the reach of your demand generation campaign to include not only those prospects ready to buy, but also anyone else that might be facing the specific issue or problem that your product or service can solve.

Marketing Automation User Satisfaction: Clearly, There's Room for Improvement (and maybe a little vodka)

Customer Experience Matrix

Last week’s post on marketing automation and its discontents prompted several questions about whether the level of dissatisfaction is any higher with marketing automation than other systems.

6 Content Marketing Rules for Professionals on the Web

Writing on the Web

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge.

Rules 207

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Customer Relationship Management: 5 steps for finding the right vendor for your data hygiene

B2B Lead Generation

Tweet The quality of your database represents the quality of your customer and prospect relationships. Here’s why: Effective marketing depends on relevant messaging, and relevant messaging depends on how well you know your customers. For instance, at best, your email will be tuned out, ignored or lost. And, at worst, you’ll be labeled a spammer if you: Use the wrong name in the salutation or send to someone who has left the company.

Google stopped tracking keywords; but there are still ways to monitor keywords for SEO


Not Provided? Why Not? What You Can Do to Get Keyword Data for SEO.

4 Keys to Cooking Up Great Marketing Habits From Breaking Bad Creator Vince Gilligan

Modern Marketing

by Amanda Batista | Tweet this “Tread lightly.”. This ominous catch phrase confidently uttered by ‘Heisenberg’, formerly known as ‘Walter White’, in the last season of “Breaking Bad,” is composed of three syllables; two words; but makes one big impact.

3 Tips to Help Content Marketers Understand Sales Cycles


Photo credit: Wikipedia. Content marketing takes time and effort. When marketers don’t see results, determining the return on investment isn’t easy.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Tips for B2B customer satisfaction research


Customers are your lifeblood. But it’s tough to actively manage these relationships unless you understand how they feel about you. That’s why every B2B business needs a programme of regular customer satisfaction research. Take care though. Get it wrong and you can actually make things a whole lot worse… Relationships matter. Don’t try and bypass those who ‘own’ the customer relationship within your organisation.

Tell a Story to Sell a Product

Crimson Marketing

You’re sitting in a stuffy meeting, trying desperately to pay attention to the presentation instead of running down your list of daily to-do’s. You’re mentally drilling down on item 7, when all of a sudden the presenter has your full attention! How can this be?

Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements

Modern Marketing

by Eloqua | Tweet this Is your organization customer obsessed?

Eloqua 263

Google Hummingbird is eHarmony for Search


Photo credit: Wikipedia. I am back in the dating pool and have really enjoyed hearing everyone’s war stories.

Search 171

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design.

How To Create Killer Content With Google Analytics

Crimson Marketing

The key to marketing, and overall business, success is understanding your customer. This is now easier than ever given the vast availability of data-driven tools, such as Google Analytics.

Get to Know Another ‘Hood: The Insider’s Guide to San Francisco During Eloqua Experience 2013

Modern Marketing

by Eloqua | Tweet this If you’re traveling San Francisco for Eloqua Experience this week, it’s likely not for your first go around. If you have been here before, you probably have already covered the basic attractions, such as the Golden Gate Bridge, Fisherman’s Warf, or Alcatraz.

Eloqua 243

Misquotes and Memes: Accepting What You Cannot Control


Winston Churchill is often quoted as saying, “You make a living by what you get; you make a life by what you give.” It’s a profound message that speaks across national boundaries and has a universal appeal. It’s also inaccurate.

Viral 158

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Make Industrial Email Marketing Mobile Responsive

Industrial Marketing Today

Email marketing continues to be a workhorse for manufacturers and industrial companies. The reason is simple – it produces results! Take a look at my earlier post, “Industrial Email Marketing [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. B2B E-Mail Marketing Content Marketing industrial email marketing Industrial Marketing marketing automation

#BADMarketing presented by Crimson Marketing

Crimson Marketing

This sounds sanitary… #BADMarketing. Images: Courtesy of AdWeek. The post #BADMarketing presented by Crimson Marketing appeared first on Crimson Marketing. BADMarketing

Who Took Home a 2013 Markie Award?

Modern Marketing

by Eloqua | Tweet this Oracle Eloqua customers are ramping up their sophisticated use of technology to become the ultimate modern marketing heroes at their organizations. Simple put: It’s easy for us to be customer obsessed.

When testing, try not to jump to conclusions

Direct Response Coach

It’s only natural. When you look at the results of your testing, you always want to know why. Sometimes the test confirms your suspicions and you confidently boast your rationale. In other cases, the test surprises you and you start looking for other reasons why the test went the way it did.

Test 130

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!