Sat.Oct 19, 2013 - Fri.Oct 25, 2013

PowerMinute: [Video] Learn How Fewer Leads Can Drive Higher Sales


Are your sales reps rejecting your marketing leads? Far too many companies evaluate marketing’s success by the number of leads they hand over to sales.

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B2B Link Building: Identifying Low-Hanging Fruit

KoMarketing Associates

Link apples just waiting to be picked! Link building campaigns are the #1 cause for search marketer balding in the U.S . Ok maybe not, but they do require time, patience, and persistence to be effective.

Trends and Predictions On The Future of Content Marketing [Slides]

Marketing Insider Group

This week I presented at the BtoB Magazine’s Digital Live conference in New York. The topic was the future of content marketing. And I walked the audience through the trends and some of my own predictions related to content marketing, marketing and even the future of business itself.

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How To Get More B2B Press Coverage Without Being a Jackass

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer The most effective way to get more news coverage for your company is changing. Here’s what to keep in mind to be successful.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

PowerViews with Jill Rowley: Social Employees Should Connect and Amplify


A lot of people don’t know how to use LinkedIn. Many see it as a job board where they can post their resume, not as a hub that connects people with like-minded interests.

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More Trending

Advertising Leaders: Consider Content Over Advertising

Marketing Insider Group

Many years ago, David Ogilvy advised marketers to concentrate on the “content of your advertising, not its form.” ” Now we’re seeing marketing leaders support for the approach of publishing content instead of advertising.

3 Tips for Getting Prospects to Say “Yes” to a Meeting

The Point

In the long run, it pays to extend the reach of your demand generation campaign to include not only those prospects ready to buy, but also anyone else that might be facing the specific issue or problem that your product or service can solve.

Make Industrial Email Marketing Mobile Responsive

Industrial Marketing Today

Email marketing continues to be a workhorse for manufacturers and industrial companies. The reason is simple – it produces results! Take a look at my earlier post, “Industrial Email Marketing [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. B2B E-Mail Marketing Content Marketing industrial email marketing Industrial Marketing marketing automation

The Building Blocks of Content Marketing: How to Plan Your B2B Content Library


Photo credit: Saad Faruque. Yesterday, Ruth P. Stevens of eMarketing Strategy presented our latest Biznology® Webinar about how to plan your B2B content libraries.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Marketing Automation User Satisfaction: Clearly, There's Room for Improvement (and maybe a little vodka)

Customer Experience Matrix

Last week’s post on marketing automation and its discontents prompted several questions about whether the level of dissatisfaction is any higher with marketing automation than other systems.

6 Content Marketing Rules for Professionals on the Web

Writing on the Web

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge.

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Customer Relationship Management: 5 steps for finding the right vendor for your data hygiene

B2B Lead Generation

Tweet The quality of your database represents the quality of your customer and prospect relationships. Here’s why: Effective marketing depends on relevant messaging, and relevant messaging depends on how well you know your customers. For instance, at best, your email will be tuned out, ignored or lost. And, at worst, you’ll be labeled a spammer if you: Use the wrong name in the salutation or send to someone who has left the company.

Google stopped tracking keywords; but there are still ways to monitor keywords for SEO


Not Provided? Why Not? What You Can Do to Get Keyword Data for SEO.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

4 Keys to Cooking Up Great Marketing Habits From Breaking Bad Creator Vince Gilligan

Modern Marketing

by Amanda Batista | Tweet this “Tread lightly.”. This ominous catch phrase confidently uttered by ‘Heisenberg’, formerly known as ‘Walter White’, in the last season of “Breaking Bad,” is composed of three syllables; two words; but makes one big impact.

3 Tips to Help Content Marketers Understand Sales Cycles


Photo credit: Wikipedia. Content marketing takes time and effort. When marketers don’t see results, determining the return on investment isn’t easy.

Tips for B2B customer satisfaction research


Customers are your lifeblood. But it’s tough to actively manage these relationships unless you understand how they feel about you. That’s why every B2B business needs a programme of regular customer satisfaction research. Take care though. Get it wrong and you can actually make things a whole lot worse… Relationships matter. Don’t try and bypass those who ‘own’ the customer relationship within your organisation.

Tell a Story to Sell a Product

Crimson Marketing

You’re sitting in a stuffy meeting, trying desperately to pay attention to the presentation instead of running down your list of daily to-do’s. You’re mentally drilling down on item 7, when all of a sudden the presenter has your full attention! How can this be?

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements

Modern Marketing

by Eloqua | Tweet this Is your organization customer obsessed?

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Google Hummingbird is eHarmony for Search


Photo credit: Wikipedia. I am back in the dating pool and have really enjoyed hearing everyone’s war stories.

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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design.

How To Create Killer Content With Google Analytics

Crimson Marketing

The key to marketing, and overall business, success is understanding your customer. This is now easier than ever given the vast availability of data-driven tools, such as Google Analytics.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Get to Know Another ‘Hood: The Insider’s Guide to San Francisco During Eloqua Experience 2013

Modern Marketing

by Eloqua | Tweet this If you’re traveling San Francisco for Eloqua Experience this week, it’s likely not for your first go around. If you have been here before, you probably have already covered the basic attractions, such as the Golden Gate Bridge, Fisherman’s Warf, or Alcatraz.

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10+10 Most Retweetable Words – Check It Out


You may do A/B testing for email subject lines…we know that is a must-do for marketers. But do you test effectiveness of tweets? Blog A/B testing content marketing FastCompany Key words Leo Widrich Social media strategy

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Misquotes and Memes: Accepting What You Cannot Control


Winston Churchill is often quoted as saying, “You make a living by what you get; you make a life by what you give.” It’s a profound message that speaks across national boundaries and has a universal appeal. It’s also inaccurate.

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#BADMarketing presented by Crimson Marketing

Crimson Marketing

This sounds sanitary… #BADMarketing. Images: Courtesy of AdWeek. The post #BADMarketing presented by Crimson Marketing appeared first on Crimson Marketing. BADMarketing

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.