October, 2007

Think more, do less

B2B Lead Generation

Are you too busy to think? Many of us feel that way at times. As simple as it seems, finding time to think effectively is vital to developing a solid sales, marketing and lead generation strategy. Without question, our mindsets ultimately influence our strategic choices. Which is why I think Michael Webb's post on the subject of thinking differently and banishing waste from sales and marketing is very compelling.

7 Things I Didn’t Get Out of SMX Social Media and 2 Important Things That I Did

KoMarketing Associates

Heading from NYC last night, I started thinking about what I would tell the rest of my colleagues as it relates to how and what was learned from SMX Social Media. Well here are some things that didn’t happen : I still don’t feel comfortable adding Danny Sullivan or Neil Patel to my Facebook network. No one gave me the social media “quick fix” idea that I thought would be worth risking my profile or IP getting banned in respective communities.

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How do Marketers Measure Online Marketing?

Anything Goes Marketing

While there is a big push these days to get to the true ROI of your online marketing campaigns, we don't seem to be there yet.

Neolane Offers a New Marketing Automation Option

Customer Experience Matrix

Neolane , a Paris-based marketing automation software vendor, formally announced its entry to the U.S. market last week. I’ve been tracking Neolane for some time but chose not to write about it until they established a U.S. presence. So now the story can be told. Neolane is important because it’s a full-scale competitor to Unica and the marketing automation suites of SAS and Teradata , which have pretty much had the high-end market to themselves in recent years.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Blogger: Redirecting

Buzz Marketing for Technology

Is microblogging the latest fad or the next big thing? Microblogging is just like regular blogging, except it's limited to 140 characters. The leader in the space is Twitter. According to a recent blog post by Peter Kim, Twitter is now

More Trending

Where's the passion in B2B marketing?

B2B Lead Generation

I spoke yesterday at MarketingSherpa's Demand Generation Summit and I felt led to go off topic for a bit to address why I do, what I do. Personally, I've been pondering the idea of passion and what role it plays in our careers as marketers or leaders. Read Mike Volpe's summary of my presentation at the the Small Business Hub Blog. In my short aside, I ended up talking about things we marketers often don't talk about. Our heart. What drives us?

13 Awesome Javascript CSS Menus

JotForm

Every web designer tries to be creative when it comes to designing the main navigation of the website. Now we present you with 13 awesome Javascript CSS menus that will be very handy and easy to modify to suit your needs. Lets take a look at recent examples of these … 1) Sexy Sliding Menu –.

Americans Hate Canadians

Anything Goes Marketing

I'm pretty steamed at the moment. I don't know how else to explain this but to say that Americans hate their brothers and sisters to the North. Are you guys jealous of our health care system or something? What is it??

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Independent Teradata Makes New Friends

Customer Experience Matrix

I had a product briefing from Teradata earlier this week after not talking for nearly two years. They are getting ready to release version 6 of their marketing automation software, Teradata Relationship Manager (formerly Teradata CRM). The new version has a revamped user interface and large number of minor refinements such as allowing multiple levels of control groups. But the real change is technical: the system has been entirely rebuilt on a J2EE platform.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Blogger: Redirecting

Buzz Marketing for Technology

At the recent MarketingProf's conference I encountered an innovative idea for using a blog. I just haven't been able to get it out of my mind, so I wanted to share it with you … A panel run by David Armano on Social Media in a B2B world

Here Comes the Money: YouTube Videos Coming to AdSense

readwrite

According to early reports from the Associated Press and Variety , Google is set to make a major announcement tomorrow concerning YouTube integration with AdSense. Selected YouTube videos will be available to AdSense publishers and will appear wrapped in banner ads. The AP offers auto websites selecting topical videos from YouTube about cars to run along with AdSense banner ads on their sites. If the report is correct, there’s a whole lot of potential here.

Lead reengagement gives you more out of your investment

B2B Lead Generation

The year-end push is on and I know you may be wondering what else can I do to drive more revenue with little or no remaining budget? I've found the best way is to focus on the leads you already have. Lead reengagement is one of the most powerful ROI tools marketers have available to them. You're getting more out of the money you've already spent by going deeper within the opportunities you already have.

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Seven More Essential SEO Tools

WebMarketCentral

Optimizing your website for organic search is a matter of doing the right things, and doing those things right. Utilize SEO best practices , and use free online tools to track and improve your results. Here are a handful of tools that can help analyze and improve your efforts on both counts.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

What is RSS? Check out this video

Anything Goes Marketing

Instead of me writing about what RSS (Real Simple Syndication) is , I'll let this whiteboard geek tell you all about it (thanks MarketingProfs!). Feel free to pass this along to your manager who doesn't understand what the hell RSS is and doesn't want to invest in it: Chad H.

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Business Rules Forum Targets Enterprise Decisioning as the Next Big Thing

Customer Experience Matrix

I’m headed back from the combined Business Rules Forum / Rules Technology Summit / Rules Expo conference in Orlando. Theme of the conference was ‘Enterprise Decisioning Comes of Age’. The general idea is that business rules have been applied extensively in a few areas, including fraud detection and insurance rating, and are now poised to play a larger role in coordinating decisions throughout the enterprise.

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Blogger: Redirecting

Buzz Marketing for Technology

Eduardo Conrado and I met up at the MarketingProfs conference at the beginning of October. I really liked his approach to using thought leadership in the positioning of the Enterprise Division of Motorola. As global marketing VP

Proprietary Databases Rise Again

Customer Experience Matrix

I’ve been noticing for some time that “proprietary” databases are making a come-back in the world of marketing systems. Proprietary” is a loaded term that generally refers to anything other than the major relational databases: Oracle, SQL Server and DB2, plus some of the open source products like MySQL. In the marketing database world, proprietary systems have a long history tracing back to the mid-1980’s MCIF products from Customer Insight, OKRA Marketing, Harte-Hanks and others.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Analytica Provides Low-Cost, High-Quality Decision Models

Customer Experience Matrix

My friends at DM News , which has published my Software Review column for the past fifteen years, unceremoniously informed me this week that they had decided to stop carrying all of their paid columnists, myself included. This caught me in the middle of preparing a review of Lumina Analytica , a pretty interesting piece of simulation modeling software. Lest my research go to waste, I’ll write about Analytica here.

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Marketing Performance Measurement: No Answers to the Really Tough Questions

Customer Experience Matrix

I recently ran a pair of two-day workshops on marketing performance measurement. My students had a variety of goals, but the two major ones they mentioned were the toughest issues in marketing: how to allocate resources across different channels and how to measure the impact of marketing on brand value. Both questions have standard answers. Channel allocation is handled by marketing mix models, which analyze historical data to determine the relative impact of different types of spending.

Blogger: Redirecting

Buzz Marketing for Technology

Consider this: since the birth of Web 1.0, we have called the use of the Web for marketing “interactive.” But with all due respect to that label, there's been very little interactive about it. Web 1.0 was all about creating long pages

I have a new job. in viral marketing

Anything Goes Marketing

No, I haven't left my current job. I've added a second job working for the Dundler Mifflin Infinity team, Sudbury Ontario Branch. I'm not joking! I submitted my application on the new Dundler Mifflin Infinity website which was accepted and I plan to help them sell paper. My first task was adding that nice banner ad over there. Go ahead and give it a click. You use paper, don't you?

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Blogger: Redirecting

Buzz Marketing for Technology

Is Podcasting Dead? No way - if fact I am hearing about more marketers considering podcasting in 2008 than any year before - why they realize it is part of an integrated marketing strategy not a stand alone tactic

Subject lines that work

Anything Goes Marketing

Good post on how to write subject lines with examples from Adrian Singer over at software projects. Here are his four main characteristics of how to write a successful subject line: #1. It needs to reference something you know about #2. It needs to be something that is important to you #3. It needs to have an expiration or urgency factor #4. It needs to be something you yourself can act upon Here is his top example: Your Mortgage is late. Pay today to avoid a penalty Thanks Adrian, Chad H.

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Automated Customer Scoring - Going Beyond Leads

Anything Goes Marketing

Automated Lead scoring is a term that many in the B2B world are familiar with. Essentially, you take the typical manual lead qualification process that a sales rep or call center does over the phone to find the best leads and let technology do this for you. Can you apply this same concept to customers? I think you can and those of you in B2C already do this quite well. At a recent MarketingSherpa's Boston Summit , Liz Thibeault, Senior Marketing Programs Manager, EMC Corp.,

Lead 100

Blogger: Redirecting

Buzz Marketing for Technology

Handvertising Cool idea - not sure B2B buyers will like this as much as B2C buyers (tags: advertising) The Devaluation of Traffic Steve Rubel discusses the changing economics behind traffic on the web - will this be an issue for

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!