INDUSTRY INSIGHTS YOUR PEERS ARE READING
In today’s uncertain economy, manufacturing and industrial companies are taking more than a hard look at their marketing spends. These companies have always thought of marketing as sales support, so it requires a lot of convincing to change that mind-set. Upper management and key decision makers are skeptical about inbound marketing with content being able to generate qualified leads and set the table for sales. According to them, that has always been a job done by sales and not marketing. MORE
Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. MORE
Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. MORE
Today's guest is Ann Handley, Chief Content Officer at MarketingProfs and co-author of Content Rules. She also writes the MarketingProfs "Daily Fix" blog. Her focus is on the conceptualization, development, and management of content for both B2B and consumer publications, particularly for the Web. MORE
I switched on the Television last night very briefly and I can now see why Facebook is so popular! There was nothing to watch. MORE
When I first started teleprospecting with MECLABS (publisher of the B2B Lead Roundtable Blog), I was unsuccessful, to say the least. I was unaware of the real goal of the call, lacked an effective strategy, and was generally unprepared. After about 900 calls, my results were disappointing — I only had one lead! Since I was unsuccessful, I lacked confidence in my ability, and that feeling came through on each call. MORE
Date: 6th August 2012 (Monday). Time: 9:30am to 10:30am. Where: Zoober Digital Training, 101 Rhubarb, 25 Heath Mill Lane, Birmingham, B9 4AE. 2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. MORE
The Death of SEO. That is the title of the Forbes article forwarded to me this weekend proclaiming SEO will be dead in the near distant future. MORE
What do you tend to do on a Friday afternoon? Friday afternoon. the work witching hour. Activities include throwing things at bins, making paper planes and watching the clock. But circle Friday, June 27, with a big red pen - because it could be the most productive afternoon you spend all year. MORE
Generating sales leads that are actually followed up by sales is a basic business process that is broken in most companies. The reason is that marketing and sales are part of a Granfalloon. MORE
Free Burger Alert. Zoober Digital Training and Tomorrow People , in partnership with NTI Birmingham (Birmingham City University), invite you to our Summer Barbeque. This marketing technology event will celebrate the launch of Zoober Digital Training on the eve of the Olympics. MORE
Google’s Webmaster Central Blog announced yesterday that they will now feature an “Index Status” capability which will allow webmasters to track how many of their site’s pages are being indexed by Google. MORE
Maybe it’s just me, but sometimes I just sick of reading (and writing) articles but still have the desire to consume or share great content. That’s why I spend a lot of time on Pinterest , scanning people’s pictures on Facebook and on Slideshare. MORE
Sometimes the biggest challenge with customer insight is not doing the research, but doing something with it. You start with determination to put the customer at the centre of decisions. You carefully design a robust survey. You intelligently analyse the findings to get to the heart of the issue. MORE
Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. MORE
This past weekend I was fortunate enough to speak at WordCamp Boston. The event is one of my favorites to attend as the content is fantastic, the speakers are all extremely knowledgeable and the organizers do a great job. MORE
Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. MORE
Yesterday was my 3-year twitter anniversary. To celebrate, I sent one small “ humble brag ” as one of my twitter friends called it. Hey, I’m a late-comer: @ jack sent his 1st tweet over 6 years ago! MORE
Tweet If there is a chance to network and build relationships, there is opportunity to generate and nurture leads. Trade shows, workshops and webinars are gold mines for obtaining information. MORE
Just a few months ago we went through the process of a top-to-bottom refresh of our site. We looked at imagery, structure, content, flow, links, tags – the whole bit. MORE
Is your marketing strategy driven by what you have to sell or the market needs you best fulfill? If there’s one theme that weaves through most of my content, it’s that successful marketing together it’s a relentless focus on the customer. MORE
So how is your 2012 shaping up? Are you achieving the business and personal branding goals you set for yourself at the beginning of the year? MORE
Summer is a good time to look back at what has worked for lead generation and compare yourself with your peers as you plan for the second half of the year. MORE
Understanding the SEO strategy of a competitive website is a critical component of a B2B SEO campaign. Both traditional (the companies sales and marketing teams often come across) and keyword (those that rank for target keyword phrases in search engines) competition should be reviewed. MORE
Free Burger Alert. Zoober Digital Training and Tomorrow People , in partnership with NTI Birmingham (Birmingham City University), invite you to our Summer Barbeque. This marketing technology event will celebrate the launch of Zoober Digital Training on the eve of the Olympics. MORE
I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” MORE
KoMarketing Associates
JULY 10, 2012
Understanding the SEO strategy of a competitive website is a critical component of a B2B SEO campaign. Both traditional (the companies sales and marketing teams often come across) and keyword (those that rank for target keyword phrases in search engines) competition should be reviewed.
Tomorrow People
JULY 16, 2012
Free Burger Alert. Zoober Digital Training and Tomorrow People , in partnership with NTI Birmingham (Birmingham City University), invite you to our Summer Barbeque. This marketing technology event will celebrate the launch of Zoober Digital Training on the eve of the Olympics.
Industrial Marketing Today
JULY 24, 2012
Summer is a good time to look back at what has worked for lead generation and compare yourself with your peers as you plan for the second half of the year.
Marketing Insider Group
JULY 12, 2012
So how is your 2012 shaping up? Are you achieving the business and personal branding goals you set for yourself at the beginning of the year?
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
B2B Lead Generation
JULY 29, 2012
Tweet If there is a chance to network and build relationships, there is opportunity to generate and nurture leads. Trade shows, workshops and webinars are gold mines for obtaining information.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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KoMarketing Associates
JULY 26, 2012
The Death of SEO. That is the title of the Forbes article forwarded to me this weekend proclaiming SEO will be dead in the near distant future.
Tomorrow People
JULY 16, 2012
Free Burger Alert. Zoober Digital Training and Tomorrow People , in partnership with NTI Birmingham (Birmingham City University), invite you to our Summer Barbeque. This marketing technology event will celebrate the launch of Zoober Digital Training on the eve of the Olympics.
Industrial Marketing Today
JULY 16, 2012
In today’s uncertain economy, manufacturing and industrial companies are taking more than a hard look at their marketing spends. These companies have always thought of marketing as sales support, so it requires a lot of convincing to change that mind-set. Upper management and key decision makers are skeptical about inbound marketing with content being able to generate qualified leads and set the table for sales. According to them, that has always been a job done by sales and not marketing.
Marketing Insider Group
JULY 10, 2012
Yesterday was my 3-year twitter anniversary. To celebrate, I sent one small “ humble brag ” as one of my twitter friends called it. Hey, I’m a late-comer: @ jack sent his 1st tweet over 6 years ago!
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Account-Based Marketing is a strategy, not a solution.
B2B Lead Generation
JULY 1, 2012
When I first started teleprospecting with MECLABS (publisher of the B2B Lead Roundtable Blog), I was unsuccessful, to say the least. I was unaware of the real goal of the call, lacked an effective strategy, and was generally unprepared. After about 900 calls, my results were disappointing — I only had one lead! Since I was unsuccessful, I lacked confidence in my ability, and that feeling came through on each call.
NuSpark
JULY 15, 2012
Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform.
KoMarketing Associates
JULY 25, 2012
Google’s Webmaster Central Blog announced yesterday that they will now feature an “Index Status” capability which will allow webmasters to track how many of their site’s pages are being indexed by Google.
Tomorrow People
JULY 12, 2012
I switched on the Television last night very briefly and I can now see why Facebook is so popular! There was nothing to watch.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
ViewPoint
JULY 12, 2012
Today's guest is Ann Handley, Chief Content Officer at MarketingProfs and co-author of Content Rules. She also writes the MarketingProfs "Daily Fix" blog. Her focus is on the conceptualization, development, and management of content for both B2B and consumer publications, particularly for the Web.
Marketing Insider Group
JULY 26, 2012
Maybe it’s just me, but sometimes I just sick of reading (and writing) articles but still have the desire to consume or share great content. That’s why I spend a lot of time on Pinterest , scanning people’s pictures on Facebook and on Slideshare.
Savanta
JULY 20, 2012
Sometimes the biggest challenge with customer insight is not doing the research, but doing something with it. You start with determination to put the customer at the centre of decisions. You carefully design a robust survey. You intelligently analyse the findings to get to the heart of the issue.
NuSpark
JULY 2, 2012
Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding.
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
KoMarketing Associates
JULY 20, 2012
This past weekend I was fortunate enough to speak at WordCamp Boston. The event is one of my favorites to attend as the content is fantastic, the speakers are all extremely knowledgeable and the organizers do a great job.
Tomorrow People
JULY 24, 2012
What do you tend to do on a Friday afternoon? Friday afternoon. the work witching hour. Activities include throwing things at bins, making paper planes and watching the clock. But circle Friday, June 27, with a big red pen - because it could be the most productive afternoon you spend all year.
Reachforce
JULY 16, 2012
Just a few months ago we went through the process of a top-to-bottom refresh of our site. We looked at imagery, structure, content, flow, links, tags – the whole bit.
Marketing Insider Group
JULY 17, 2012
Is your marketing strategy driven by what you have to sell or the market needs you best fulfill? If there’s one theme that weaves through most of my content, it’s that successful marketing together it’s a relentless focus on the customer.
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
Biznology
JULY 3, 2012
I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.”
NuSpark
JULY 2, 2012
Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding.
ViewPoint
JULY 31, 2012
Generating sales leads that are actually followed up by sales is a basic business process that is broken in most companies. The reason is that marketing and sales are part of a Granfalloon.
Tomorrow People
JULY 30, 2012
Date: 6th August 2012 (Monday). Time: 9:30am to 10:30am. Where: Zoober Digital Training, 101 Rhubarb, 25 Heath Mill Lane, Birmingham, B9 4AE. 2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers.
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From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).
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