July, 2012

7 Critical Tools of the Trade for B2B SEO Competitive Analysis

KoMarketing Associates

Understanding the SEO strategy of a competitive website is a critical component of a B2B SEO campaign. Both traditional (the companies sales and marketing teams often come across) and keyword (those that rank for target keyword phrases in search engines) competition should be reviewed. Factors B2B search engine marketers should seek to understand about their competition include keyword and content strategy, inbound link information, and social media presence.

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No Such Thing As a Free Burger? #OlympicsBBQ

Tomorrow People

Free Burger Alert. Zoober Digital Training and Tomorrow People , in partnership with NTI Birmingham (Birmingham City University), invite you to our Summer Barbeque. This marketing technology event will celebrate the launch of Zoober Digital Training on the eve of the Olympics. There will be plenty of opportunities to network with key digital influencers in the Birmingham area and find out about the latest developments in the city’s creative sector.


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10 Predictions For The Future of Marketing

Marketing Insider Group

So how is your 2012 shaping up? Are you achieving the business and personal branding goals you set for yourself at the beginning of the year? The latest trends in marketing all center around hype and buzzwords like Social Media , Content Marketing , Mobile Marketing and the ubiquity of digital and customer experience. But as recent studies demonstrate, marketers are being left behind by the digital age and our marketing leaders feel unprepared with how to deal with it all.

Proof Content Is Marketing’s Most Versatile Tactic


by Jesse Noyes | Tweet this Marketers, particularly B2B marketing , rely on a huge range of tactics to achieve a number of (seemingly) disparate goals. The folks building awareness might use social media. The team in charge of lead generation might spring for paid search. Marketers focused on customer loyalty could choose events. But there’s one tactic marketers at every stage of funnel find valuable: content marketing.

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

B2B Selling: 4 steps to gain customer intelligence before your sales call

B2B Lead Generation

Tweet They’ve downloaded your whitepapers, attended your webinars, read your blogs. They’re actively engaged with your content, and their lead score is consistently climbing. When your prospects are doing their research, make sure your sales team is doing the same if you want an immediate competitive advantage, advises Dan Kosch and Mark Shonka. Kosch and Shonka are authors of the business book, Beyond Selling Value , and co-presidents of IMPAX Corporation , a sales consulting company.

More Trending

The Death of SEO? The Evolution of Search Engine Marketing

KoMarketing Associates

The Death of SEO. That is the title of the Forbes article forwarded to me this weekend proclaiming SEO will be dead in the near distant future. The sensationalism created by this title is repeated with almost every major Google update in the past half decade, yet SEO continues to be a significant tactic for driving leads in B2B marketing. I’m not going to link to the article; you can find it pretty easily on Forbes if interested.

No Such Thing As a Free Burger?

Tomorrow People

Free Burger Alert. Zoober Digital Training and Tomorrow People , in partnership with NTI Birmingham (Birmingham City University), invite you to our Summer Barbeque. This marketing technology event will celebrate the launch of Zoober Digital Training on the eve of the Olympics. There will be plenty of opportunities to network with key digital influencers in the Birmingham area and find out about the latest developments in the city’s creative sector. Date: Friday, 27 July. Time: 4pm onwards.

9 Top Twitter Tips You Should Start Using Today!

Marketing Insider Group

Yesterday was my 3-year twitter anniversary. To celebrate, I sent one small “ humble brag ” as one of my twitter friends called it. Hey, I’m a late-comer: @ jack sent his 1st tweet over 6 years ago! In the course of those 3 years, I have interacted with some of the smartest business and marketing people on the planet. I sent over 18,000 tweets. That’s roughly 17 tweets per day, and over 500 a month.

Not On Pinterest? This Chart May Change Your Mind


by Jesse Noyes | Tweet this When it comes to fast growth, few social media networks have had a run like Pinterest. The social site, which lets you pin images from around the Web, quickly grew a massive audience. I’ve written about some of the excuses B2B marketers make for not jumping into Pinterest before. But if you’re one of the holdouts waiting until the network has greater traction, the chart below could mark the end of your wait.

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The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Optimizing the Lead: A data-driven optimization process

B2B Lead Generation

Tweet Last Tuesday, I had the opportunity to share the most exciting aspect of working at MECLABS – Research Partnerships that allow us to test and optimize lead generation processes. Spouting theory is easy, but it’s meaningless unless you know how it works in the real world with real companies. It’s thrilling for me to observe lead generation strategy transform into revenue for our Research Partners. Watch the webinar replay for a behind-the-scenes look at this research.

Do Lead Nurturing Campaigns Always Need an Offer?

The Point

In my last post , I talked about creative campaign ideas for when you have no content to offer. Which leads to another question: do certain types of campaigns even need an offer in the first place? Take lead nurturing : is it strictly essential that every lead nurturing touch include a specific, gated, call to action? Or can you get away with a link to content, perhaps content that’s not even your own?

Google Webmaster Tools Announces New “Index Status” Feature For Webmasters

KoMarketing Associates

Google’s Webmaster Central Blog announced yesterday that they will now feature an “Index Status” capability which will allow webmasters to track how many of their site’s pages are being indexed by Google. A graph will indicate how many pages of a site are currently part of the Google index and the amount of new content being viewed on a site.

20 Amazing Facebook Cover Photos

Tomorrow People

I switched on the Television last night very briefly and I can now see why Facebook is so popular! There was nothing to watch. Now I don’t have cable or Satellite TV, so that was maybe part of the problem, but there is a method in my madness…it minimizes the temptation to sit in front of the “ idiot box ” and so allows me more time for reading and blogging. Has Self Expression become the New Entertainment?

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How To Evolve as a B2B Marketer in Just 8 Weeks

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B marketers who adapt to the tectonic shifts in marketing can reap enormous benefits to both their company and career. As the apocryphal Chinese curse goes, “May you live in interesting times.” Most B2B marketers can relate as they race to keep up with the new and ever-changing best practices of marketing effectiveness.

The Signs of an Olympian Level Marketing Team


by Jesse Noyes | Tweet this Are you one of the millions glued to your TV , watching match after match during the Olympics? There are obvious reasons to love the Olympics. The best athletes gather in some corner of the world to compete. It’s a time when passion, grit and fine-tuned skills are on display. Most marketers will probably never battle it out at the Olympics. But plenty know what it’s like to go head-to-head against the competition.

Lead Testing: 90% of successful lead follow-up occurred within 28 days of first contact

B2B Lead Generation

Tweet If there is a chance to network and build relationships, there is opportunity to generate and nurture leads. Trade shows, workshops and webinars are gold mines for obtaining information. It’s fair to say 98% of attendees likely have an interest in your solution, and that is enough to begin the nurturing process. Of course, it is very important to capture attendees’ contact information and product interests at that point of high interest, and then act on that interest before it fades.

3 Steps To A Customer-Driven Marketing Plan

Marketing Insider Group

Is your marketing strategy driven by what you have to sell or the market needs you best fulfill? If there’s one theme that weaves through most of my content, it’s that successful marketing together it’s a relentless focus on the customer. And the biggest marketing mistake you can make is to just focus on what you have to sell.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

SEO & WP: Killing it in 2012 – WordCamp Boston

KoMarketing Associates

This past weekend I was fortunate enough to speak at WordCamp Boston. The event is one of my favorites to attend as the content is fantastic, the speakers are all extremely knowledgeable and the organizers do a great job. If you aren’t familiar, WordCamps are described as “informal, community-organized events that are put together by WordPress users like you. Everyone from casual users to core developers participate, share ideas, and get to know each other.”

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Zoober Digital Training to Launch with Summer Barbeque #OlympicsBBQ

Tomorrow People

What do you tend to do on a Friday afternoon? Friday afternoon. the work witching hour. Activities include throwing things at bins, making paper planes and watching the clock. But circle Friday, June 27, with a big red pen - because it could be the most productive afternoon you spend all year. Find our more on Twitter via #OlympicsBBQ. Zoober Digital Training and Tomorrow People , in partnership with NTI Birmingham (Birmingham City University), cordially invite you to our Summer Barbeque.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing


Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Content Experiments allows users to experiment with website or landing page layouts to find those that best accomplish online conversion goals such as completing a sale, downloading a file or content, or signing up for a newsletter.

What You Must Know About Community Management


by Jesse Noyes | Tweet this The term “community manager” no longer lives in the realm of buzzwords. As social media, online communities and even in-person events have become a regular part of the modern marketing mix, community managers have been getting hired up. (If If you want proof, just look at the who’s who of brands that have added community managers assembled by Jeremiah Owyang.).

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Lead Optimization: 10 audience questions answered

B2B Lead Generation

Tweet A couple of weeks ago, I presented the webinar, “ Optimizing the Lead: A data-driven optimization process that goes beyond lead capture.” ” Lead optimization is the core of revenue optimization – making as much money as possible from your time, energy and resources. We work with our Research Partners to achieve just that. It’s key to business success, and it’s no wonder this topic produced excellent questions from our webinar audience.

4 Steps To Succeed In The Digital Age [Slides]

Marketing Insider Group

OK, I admit it. I am a sucker for a great slideshare presentation. I subscribe to a number of respected marketers, business people and brands who create slideshare presentations I think are worth reviewing. And then I like to review them here. Last week I saw this great presentation from Jeff Bullas (@ JeffBullas ) from the land down under. It’s called “ How to Win in a Digital Economy.”

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Reddit is the 800-pound Gorilla in the room


Image via CrunchBase. reddit is the 800 pound Gorilla in the room and has been for years. No one talks about the powerful and direct influence that this quirky, impenetrable, and oddly still-underground this social sharing site is. While people are writing post-after-post about Pinterest , So.cl, Google +, Facebook, Instamatic , and Twitter, reddit’s eating everyone’s lunch – at least when it comes to authentic bottoms-up self-organization.

Free 1 Hour Content Marketing Seminar

Tomorrow People

Date: 6th August 2012 (Monday). Time: 9:30am to 10:30am. Where: Zoober Digital Training, 101 Rhubarb, 25 Heath Mill Lane, Birmingham, B9 4AE. 2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. Many of the conferences and events I attend seem to be dominated by the topic, with particular reference to the holy grail for marketers. marketing return on investment (ROI).

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.