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Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. MORE
Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. MORE
Are you thinking about creating a social media page for your business? Social media ( LinkedIn , Facebook , Twitter ) can be great marketing and networking tools for small businesses, but there are a few rules you should know before jumping on the social media bandwagon. MORE
Today's guest is Ann Handley, Chief Content Officer at MarketingProfs and co-author of Content Rules. She also writes the MarketingProfs "Daily Fix" blog. Her focus is on the conceptualization, development, and management of content for both B2B and consumer publications, particularly for the Web. MORE
I switched on the Television last night very briefly and I can now see why Facebook is so popular! There was nothing to watch. MORE
Recommendations and reviews are common in the consumer world, where customers routinely yelp, buzz and epine about everything from air conditioners to yard ornaments. MORE
Date: 6th August 2012 (Monday). Time: 9:30am to 10:30am. Where: Zoober Digital Training, 101 Rhubarb, 25 Heath Mill Lane, Birmingham, B9 4AE. 2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. MORE
The Death of SEO. That is the title of the Forbes article forwarded to me this weekend proclaiming SEO will be dead in the near distant future. MORE
What do you tend to do on a Friday afternoon? Friday afternoon. the work witching hour. Activities include throwing things at bins, making paper planes and watching the clock. But circle Friday, June 27, with a big red pen - because it could be the most productive afternoon you spend all year. MORE
Generating sales leads that are actually followed up by sales is a basic business process that is broken in most companies. The reason is that marketing and sales are part of a Granfalloon. MORE
Free Burger Alert. Zoober Digital Training and Tomorrow People , in partnership with NTI Birmingham (Birmingham City University), invite you to our Summer Barbeque. This marketing technology event will celebrate the launch of Zoober Digital Training on the eve of the Olympics. MORE
Sometimes the biggest challenge with customer insight is not doing the research, but doing something with it. You start with determination to put the customer at the centre of decisions. You carefully design a robust survey. You intelligently analyse the findings to get to the heart of the issue. MORE
Google’s Webmaster Central Blog announced yesterday that they will now feature an “Index Status” capability which will allow webmasters to track how many of their site’s pages are being indexed by Google. MORE
Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. MORE
This past weekend I was fortunate enough to speak at WordCamp Boston. The event is one of my favorites to attend as the content is fantastic, the speakers are all extremely knowledgeable and the organizers do a great job. MORE
Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. MORE
Yesterday was my 3-year twitter anniversary. To celebrate, I sent one small “ humble brag ” as one of my twitter friends called it. Hey, I’m a late-comer: @ jack sent his 1st tweet over 6 years ago! MORE
OK, I admit it. I am a sucker for a great slideshare presentation. I subscribe to a number of respected marketers, business people and brands who create slideshare presentations I think are worth reviewing. And then I like to review them here. MORE
Tweet If there is a chance to network and build relationships, there is opportunity to generate and nurture leads. Trade shows, workshops and webinars are gold mines for obtaining information. MORE
Is your marketing strategy driven by what you have to sell or the market needs you best fulfill? If there’s one theme that weaves through most of my content, it’s that successful marketing together it’s a relentless focus on the customer. MORE
Photo credit: Wikipedia. Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. What a treasure trove! MORE
So how is your 2012 shaping up? Are you achieving the business and personal branding goals you set for yourself at the beginning of the year? MORE
Understanding the SEO strategy of a competitive website is a critical component of a B2B SEO campaign. Both traditional (the companies sales and marketing teams often come across) and keyword (those that rank for target keyword phrases in search engines) competition should be reviewed. MORE
Free Burger Alert. Zoober Digital Training and Tomorrow People , in partnership with NTI Birmingham (Birmingham City University), invite you to our Summer Barbeque. This marketing technology event will celebrate the launch of Zoober Digital Training on the eve of the Olympics. MORE
I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” MORE
KoMarketing Associates
JULY 10, 2012
Understanding the SEO strategy of a competitive website is a critical component of a B2B SEO campaign. Both traditional (the companies sales and marketing teams often come across) and keyword (those that rank for target keyword phrases in search engines) competition should be reviewed.
Tomorrow People
JULY 16, 2012
Free Burger Alert. Zoober Digital Training and Tomorrow People , in partnership with NTI Birmingham (Birmingham City University), invite you to our Summer Barbeque. This marketing technology event will celebrate the launch of Zoober Digital Training on the eve of the Olympics.
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Marketing Insider Group
JULY 12, 2012
So how is your 2012 shaping up? Are you achieving the business and personal branding goals you set for yourself at the beginning of the year?
B2B Lead Generation
JULY 29, 2012
Tweet If there is a chance to network and build relationships, there is opportunity to generate and nurture leads. Trade shows, workshops and webinars are gold mines for obtaining information.
Advertiser: ZoomInfo
Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!
NuSpark
JULY 15, 2012
Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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KoMarketing Associates
JULY 26, 2012
The Death of SEO. That is the title of the Forbes article forwarded to me this weekend proclaiming SEO will be dead in the near distant future.
Tomorrow People
JULY 16, 2012
Free Burger Alert. Zoober Digital Training and Tomorrow People , in partnership with NTI Birmingham (Birmingham City University), invite you to our Summer Barbeque. This marketing technology event will celebrate the launch of Zoober Digital Training on the eve of the Olympics.
Marketing Insider Group
JULY 10, 2012
Yesterday was my 3-year twitter anniversary. To celebrate, I sent one small “ humble brag ” as one of my twitter friends called it. Hey, I’m a late-comer: @ jack sent his 1st tweet over 6 years ago!
Savanta
JULY 20, 2012
Sometimes the biggest challenge with customer insight is not doing the research, but doing something with it. You start with determination to put the customer at the centre of decisions. You carefully design a robust survey. You intelligently analyse the findings to get to the heart of the issue.
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NuSpark
JULY 15, 2012
Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform.
Biznology
JULY 3, 2012
I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.”
KoMarketing Associates
JULY 25, 2012
Google’s Webmaster Central Blog announced yesterday that they will now feature an “Index Status” capability which will allow webmasters to track how many of their site’s pages are being indexed by Google.
Tomorrow People
JULY 12, 2012
I switched on the Television last night very briefly and I can now see why Facebook is so popular! There was nothing to watch.
Advertiser: ZoomInfo
In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.
Marketing Insider Group
JULY 17, 2012
Is your marketing strategy driven by what you have to sell or the market needs you best fulfill? If there’s one theme that weaves through most of my content, it’s that successful marketing together it’s a relentless focus on the customer.
NuSpark
JULY 2, 2012
Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding.
ViewPoint
JULY 31, 2012
Generating sales leads that are actually followed up by sales is a basic business process that is broken in most companies. The reason is that marketing and sales are part of a Granfalloon.
Advertiser: ZoomInfo
By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.
KoMarketing Associates
JULY 20, 2012
This past weekend I was fortunate enough to speak at WordCamp Boston. The event is one of my favorites to attend as the content is fantastic, the speakers are all extremely knowledgeable and the organizers do a great job.
Tomorrow People
JULY 24, 2012
What do you tend to do on a Friday afternoon? Friday afternoon. the work witching hour. Activities include throwing things at bins, making paper planes and watching the clock. But circle Friday, June 27, with a big red pen - because it could be the most productive afternoon you spend all year.
Marketing Insider Group
JULY 19, 2012
OK, I admit it. I am a sucker for a great slideshare presentation. I subscribe to a number of respected marketers, business people and brands who create slideshare presentations I think are worth reviewing. And then I like to review them here.
Webbiquity
JULY 9, 2012
Recommendations and reviews are common in the consumer world, where customers routinely yelp, buzz and epine about everything from air conditioners to yard ornaments.
Advertiser: ZoomInfo
Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.
NuSpark
JULY 2, 2012
Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding.
Writing on the Web
JULY 18, 2012
Are you thinking about creating a social media page for your business? Social media ( LinkedIn , Facebook , Twitter ) can be great marketing and networking tools for small businesses, but there are a few rules you should know before jumping on the social media bandwagon.
Biznology
JULY 5, 2012
Photo credit: Wikipedia. Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. What a treasure trove!
Tomorrow People
JULY 30, 2012
Date: 6th August 2012 (Monday). Time: 9:30am to 10:30am. Where: Zoober Digital Training, 101 Rhubarb, 25 Heath Mill Lane, Birmingham, B9 4AE. 2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!
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