July, 2012

Social Media is Going Corporate [Infographic]

Puzzle Marketer

The following infographic was compiled by MBAPrograms.com and it showcases some recent and interesting findings on how corporations are tackling social media.

11 Infographics Marketers Should Keep Near Their Desks

Modern Marketing

by Jesse Noyes | Tweet this Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative. For marketers this kind of visual organization is invaluable for one simple reason: we’ve got a lot on our minds.

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Trending Sources

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform.

The 6 Best Slideshare Decks on Content Marketing

Marketing Insider Group

Maybe it’s just me, but sometimes I just sick of reading (and writing) articles but still have the desire to consume or share great content. That’s why I spend a lot of time on Pinterest , scanning people’s pictures on Facebook and on Slideshare.

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The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

Why Chasing Hot Leads is a Bad Idea

The Point

In an ideal world, all B2B sales leads would be pre-qualified and ready to buy.

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Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform.

10 Predictions For The Future of Marketing

Marketing Insider Group

So how is your 2012 shaping up? Are you achieving the business and personal branding goals you set for yourself at the beginning of the year?

The Death of SEO? The Evolution of Search Engine Marketing

KoMarketing Associates

The Death of SEO. That is the title of the Forbes article forwarded to me this weekend proclaiming SEO will be dead in the near distant future.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Which is better in B2B Lead Generation? A $1,000 inbound lead or a $1,000 outbound lead?

ViewPoint

I asked this question on Focus.com a few weeks ago and got answers that surprised me. Knowing the B2B lead generation market like I do, here is what I expected to see : “The inbound lead is better because outbound is dead.” ” “Inbound rules. Stop interruption marketing.”

Multitasking Puts Your Brain on Information Overload [Infographic]

Puzzle Marketer

If you’re looking to be more productive then it’s helpful to understand exactly how multitasking affects your brain. According to a recent infographic by OnlineUniversities.com , your brain “wasn’t designed to handle the amount information they’re currently processing.”

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Lead Testing: 90% of successful lead follow-up occurred within 28 days of first contact

B2B Lead Generation Blog

Tweet If there is a chance to network and build relationships, there is opportunity to generate and nurture leads. Trade shows, workshops and webinars are gold mines for obtaining information.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

9 Top Twitter Tips You Should Start Using Today!

Marketing Insider Group

Yesterday was my 3-year twitter anniversary. To celebrate, I sent one small “ humble brag ” as one of my twitter friends called it. Hey, I’m a late-comer: @ jack sent his 1st tweet over 6 years ago!

Not On Pinterest? This Chart May Change Your Mind

Modern Marketing

by Jesse Noyes | Tweet this When it comes to fast growth, few social media networks have had a run like Pinterest. The social site, which lets you pin images from around the Web, quickly grew a massive audience.

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A Look Inside a B2B Editor’s Head

B2B Memes

If you want to understand the state of mind of the typical journalist today, or to dig into the challenges they face in managing their careers, you don’t have to look far—as long as you mean the typical newspaper journalist.

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Social Media Takes Gold at the London 2012 Olympics

Puzzle Marketer

For the London 2012 Olympics, the organizers and the International Olympic Committee (IOC) has recognized that people want to receive their event news in different ways. They have therefore responded by embracing and focusing on social media, in addition to more traditional media such as print and television. This is a change from even the last Olympics four years ago as Twitter was banned in China during the Beijing 2008 Olympic Games and there was no official Facebook integration.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

The bloggers are the victims of bad blogger outreach

Biznology

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.”

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding.

3 Steps To A Customer-Driven Marketing Plan

Marketing Insider Group

Is your marketing strategy driven by what you have to sell or the market needs you best fulfill? If there’s one theme that weaves through most of my content, it’s that successful marketing together it’s a relentless focus on the customer.

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Proof Content Is Marketing’s Most Versatile Tactic

Modern Marketing

by Jesse Noyes | Tweet this Marketers, particularly B2B marketing , rely on a huge range of tactics to achieve a number of (seemingly) disparate goals. The folks building awareness might use social media. The team in charge of lead generation might spring for paid search.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

10 Companies That Totally Nail Copywriting

Hubspot

You all know The Old Spice Guy, right? The Man Your Man Could Smell Like" campaign was successful for many reasons, but one of them was that it gave Old Spice a voice. A voice that came through in every video, commercial, tagline, Facebook update, tweet -- you name it.

B2B Marketing: Do This, Don’t Do That

Great B2B Marketing

The secret sauce in marketing is to give prospects what they do want, and stop giving them what they don’t want. Easy enough to say but how do you accomplish this.

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Four Responsive Email Layouts

delicious b2bmarketing

Home |. News |. Columns |. Social Media |. Search Marketing |. Display Advertising |. Mobile |. Analytics |. Email Marketing |. Affiliate Marketing. All E-Solutions Spotlights |. First Time Here? Wheres Sphinn? Column: Email Marketing Column. Four Responsive Email Layouts.

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A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

NuSpark

Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. That means better ad positioning, lower cost, higher click-thru rate, more conversions, reduced cost-per-conversion, and thus more efficient leads into the funnel.

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30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

The Content Marketing A-Team

Marketing Insider Group

If you grew up watching television back in the 1980′s, you couldn’t miss the popular show “ The A-Team.”

How Manufacturers Use 3D CAD Models and 2D CAD Drawings as Sales Enablers

Industrial Marketing Today

Manufacturers usually want their industrial marketing to generate leads that result in RFQs as quickly as possible. Inbound marketing tactics such as SEO and other content marketing strategies do fill the top of their sales funnel. Think of 3D CAD models and 2D CAD drawings as supercharged content assets for moving leads closer to the RFQ stage much quicker than any other type of content resource. There are several benefits to offering 3D CAD models and 2D CAD drawings on an industrial website.

The Social Media Publishing Schedule Every Marketer Needs [Template]

Hubspot

We have a 9 a.m. meeting? Hold on, let me just click around the internet like a maniac trying to find something for the morning tweet. Who schedules 9 a.m. meetings, anyway? I digress. The point of that little scenario is that things come up. We have meetings. We run late.

Killing Time: How to Destroy Your Productivity [Infographic]

Modern B2B Marketing

by Jason Miller A study at The British Institute of Psychiatry showed that checking your email while performing another creative task decreases your IQ in the moment by 10 points. That is the equivalent of not sleeping for 36 hours.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.