July, 2012

Social Media is Going Corporate [Infographic]

Puzzle Marketer

The following infographic was compiled by MBAPrograms.com and it showcases some recent and interesting findings on how corporations are tackling social media.

Has a Facebook Rebellion begun?

grow - Practical Marketing Solutions

I am amazed at how much Facebook can get away with. And yet, their self-inflicted problems and arrogance have not made a dent in their seemingly inexorbale march toward world social media dominance. Until now.

Trending Sources

11 Infographics Marketers Should Keep Near Their Desks

Modern Marketing

by Jesse Noyes | Tweet this Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative. For marketers this kind of visual organization is invaluable for one simple reason: we’ve got a lot on our minds.

The 6 Best Slideshare Decks on Content Marketing

B2B Marketing Insider

Maybe it’s just me, but sometimes I just sick of reading (and writing) articles but still have the desire to consume or share great content. That’s why I spend a lot of time on Pinterest , scanning people’s pictures on Facebook and on Slideshare.

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25 Content Marketing Questions Answered

Featuring LinkedIn's Jason Miller & Curata's Pawan Deshpande

More Trending

Six ways visual content marketing can blow your mind

grow - Practical Marketing Solutions

By {grow} Community Member Mars Dorian. When I started blogging, I was determined to build a powerful online presence around my personal brand. I conjured Rambo-like courage and grit. Grrrr. After a year of pure sweat and daily commitment, I was not gaining any traction. It was frustrating.

No Such Thing As a Free Burger?

Tomorrow People

Free Burger Alert. Zoober Digital Training and Tomorrow People , in partnership with NTI Birmingham (Birmingham City University), invite you to our Summer Barbeque. This marketing technology event will celebrate the launch of Zoober Digital Training on the eve of the Olympics.

9 Top Twitter Tips You Should Start Using Today!

B2B Marketing Insider

Yesterday was my 3-year twitter anniversary. To celebrate, I sent one small “ humble brag ” as one of my twitter friends called it. Hey, I’m a late-comer: @ jack sent his 1st tweet over 6 years ago!

Why Chasing Hot Leads is a Bad Idea

The Point

In an ideal world, all B2B sales leads would be pre-qualified and ready to buy.

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The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

Lead Generation: What’s Working – Tactics, Budgets and Preferences

Industrial Marketing Today

Summer is a good time to look back at what has worked for lead generation and compare yourself with your peers as you plan for the second half of the year.

Multitasking Puts Your Brain on Information Overload [Infographic]

Puzzle Marketer

If you’re looking to be more productive then it’s helpful to understand exactly how multitasking affects your brain. According to a recent infographic by OnlineUniversities.com , your brain “wasn’t designed to handle the amount information they’re currently processing.”

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The Social Media Minefield: Five factors blocking your success

grow - Practical Marketing Solutions

When I work with clients on marketing strategies, we spend a lot of time working through the hurdles to implementation success, particularly if it is a large, bureacratic company.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

10 Predictions For The Future of Marketing

B2B Marketing Insider

So how is your 2012 shaping up? Are you achieving the business and personal branding goals you set for yourself at the beginning of the year?

The Death of SEO? The Evolution of Search Engine Marketing

KoMarketing Associates

The Death of SEO. That is the title of the Forbes article forwarded to me this weekend proclaiming SEO will be dead in the near distant future.

Lead Testing: 90% of successful lead follow-up occurred within 28 days of first contact

B2B Lead Generation Blog

Tweet If there is a chance to network and build relationships, there is opportunity to generate and nurture leads. Trade shows, workshops and webinars are gold mines for obtaining information.

Social Media Takes Gold at the London 2012 Olympics

Puzzle Marketer

For the London 2012 Olympics, the organizers and the International Olympic Committee (IOC) has recognized that people want to receive their event news in different ways. They have therefore responded by embracing and focusing on social media, in addition to more traditional media such as print and television. This is a change from even the last Olympics four years ago as Twitter was banned in China during the Beijing 2008 Olympic Games and there was no official Facebook integration.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Why Crowdsourcing is the Future of Content Marketing

grow - Practical Marketing Solutions

By {grow} Community Member David Bratvold. The reason I enjoy crowdsourcing so much is because it’s about solving some of the world’s toughest challenges.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform.

3 Steps To A Customer-Driven Marketing Plan

B2B Marketing Insider

Is your marketing strategy driven by what you have to sell or the market needs you best fulfill? If there’s one theme that weaves through most of my content, it’s that successful marketing together it’s a relentless focus on the customer.

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The bloggers are the victims of bad blogger outreach

Biznology

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.”

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

A Look Inside a B2B Editor’s Head

B2B Memes

If you want to understand the state of mind of the typical journalist today, or to dig into the challenges they face in managing their careers, you don’t have to look far—as long as you mean the typical newspaper journalist.

Not On Pinterest? This Chart May Change Your Mind

Modern Marketing

by Jesse Noyes | Tweet this When it comes to fast growth, few social media networks have had a run like Pinterest. The social site, which lets you pin images from around the Web, quickly grew a massive audience.

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The Net Generation and the future of social media marketing

grow - Practical Marketing Solutions

I saw Don Tapscott speak at SXSW and was inspired to read his excellent book Grown Up Digital. Through extensive research, he identified the new norms and expectations of the “Net Gens,” the first generation to grow up entirely digital.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

10 Companies That Totally Nail Copywriting

Hubspot

You all know The Old Spice Guy, right? The Man Your Man Could Smell Like" campaign was successful for many reasons, but one of them was that it gave Old Spice a voice. A voice that came through in every video, commercial, tagline, Facebook update, tweet -- you name it.

Four Responsive Email Layouts

delicious b2bmarketing

Home |. News |. Columns |. Social Media |. Search Marketing |. Display Advertising |. Mobile |. Analytics |. Email Marketing |. Affiliate Marketing. All E-Solutions Spotlights |. First Time Here? Wheres Sphinn? Column: Email Marketing Column. Four Responsive Email Layouts.

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The Content Marketing A-Team

B2B Marketing Insider

If you grew up watching television back in the 1980′s, you couldn’t miss the popular show “ The A-Team.”

Proof Content Is Marketing’s Most Versatile Tactic

Modern Marketing

by Jesse Noyes | Tweet this Marketers, particularly B2B marketing , rely on a huge range of tactics to achieve a number of (seemingly) disparate goals. The folks building awareness might use social media. The team in charge of lead generation might spring for paid search.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.