July, 2012

7 Critical Tools of the Trade for B2B SEO Competitive Analysis

KoMarketing Associates

Understanding the SEO strategy of a competitive website is a critical component of a B2B SEO campaign. Both traditional (the companies sales and marketing teams often come across) and keyword (those that rank for target keyword phrases in search engines) competition should be reviewed.

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No Such Thing As a Free Burger? #OlympicsBBQ

Tomorrow People

Free Burger Alert. Zoober Digital Training and Tomorrow People , in partnership with NTI Birmingham (Birmingham City University), invite you to our Summer Barbeque. This marketing technology event will celebrate the launch of Zoober Digital Training on the eve of the Olympics.

Lead Generation: What’s Working – Tactics, Budgets and Preferences

Industrial Marketing Today

Summer is a good time to look back at what has worked for lead generation and compare yourself with your peers as you plan for the second half of the year.

10 Predictions For The Future of Marketing

Marketing Insider Group

So how is your 2012 shaping up? Are you achieving the business and personal branding goals you set for yourself at the beginning of the year?

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Lead Testing: 90% of successful lead follow-up occurred within 28 days of first contact

B2B Lead Generation

Tweet If there is a chance to network and build relationships, there is opportunity to generate and nurture leads. Trade shows, workshops and webinars are gold mines for obtaining information.

More Trending

The Death of SEO? The Evolution of Search Engine Marketing

KoMarketing Associates

The Death of SEO. That is the title of the Forbes article forwarded to me this weekend proclaiming SEO will be dead in the near distant future.

No Such Thing As a Free Burger?

Tomorrow People

Free Burger Alert. Zoober Digital Training and Tomorrow People , in partnership with NTI Birmingham (Birmingham City University), invite you to our Summer Barbeque. This marketing technology event will celebrate the launch of Zoober Digital Training on the eve of the Olympics.

The Real Value of Content Marketing for Industrial Companies

Industrial Marketing Today

In today’s uncertain economy, manufacturing and industrial companies are taking more than a hard look at their marketing spends. These companies have always thought of marketing as sales support, so it requires a lot of convincing to change that mind-set. Upper management and key decision makers are skeptical about inbound marketing with content being able to generate qualified leads and set the table for sales. According to them, that has always been a job done by sales and not marketing.

9 Top Twitter Tips You Should Start Using Today!

Marketing Insider Group

Yesterday was my 3-year twitter anniversary. To celebrate, I sent one small “ humble brag ” as one of my twitter friends called it. Hey, I’m a late-comer: @ jack sent his 1st tweet over 6 years ago!

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

3 Principles for Effective Teleprospecting that Drove an 839% Increase in Leads

B2B Lead Generation

When I first started teleprospecting with MECLABS (publisher of the B2B Lead Roundtable Blog), I was unsuccessful, to say the least. I was unaware of the real goal of the call, lacked an effective strategy, and was generally unprepared. After about 900 calls, my results were disappointing — I only had one lead! Since I was unsuccessful, I lacked confidence in my ability, and that feeling came through on each call.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform.

Google Webmaster Tools Announces New “Index Status” Feature For Webmasters

KoMarketing Associates

Google’s Webmaster Central Blog announced yesterday that they will now feature an “Index Status” capability which will allow webmasters to track how many of their site’s pages are being indexed by Google.

20 Amazing Facebook Cover Photos

Tomorrow People

I switched on the Television last night very briefly and I can now see why Facebook is so popular! There was nothing to watch.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

PowerViews with Ann Handley: First, Get Your Strategy, Messaging & Story Right

ViewPoint

Today's guest is Ann Handley, Chief Content Officer at MarketingProfs and co-author of Content Rules. She also writes the MarketingProfs "Daily Fix" blog. Her focus is on the conceptualization, development, and management of content for both B2B and consumer publications, particularly for the Web.

The 6 Best Slideshare Decks on Content Marketing

Marketing Insider Group

Maybe it’s just me, but sometimes I just sick of reading (and writing) articles but still have the desire to consume or share great content. That’s why I spend a lot of time on Pinterest , scanning people’s pictures on Facebook and on Slideshare.

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From insight to action

Savanta

Sometimes the biggest challenge with customer insight is not doing the research, but doing something with it. You start with determination to put the customer at the centre of decisions. You carefully design a robust survey. You intelligently analyse the findings to get to the heart of the issue.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

SEO & WP: Killing it in 2012 – WordCamp Boston

KoMarketing Associates

This past weekend I was fortunate enough to speak at WordCamp Boston. The event is one of my favorites to attend as the content is fantastic, the speakers are all extremely knowledgeable and the organizers do a great job.

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Zoober Digital Training to Launch with Summer Barbeque #OlympicsBBQ

Tomorrow People

What do you tend to do on a Friday afternoon? Friday afternoon. the work witching hour. Activities include throwing things at bins, making paper planes and watching the clock. But circle Friday, June 27, with a big red pen - because it could be the most productive afternoon you spend all year.

12 Things You Need to Know When Redesigning Your Website

Reachforce

Just a few months ago we went through the process of a top-to-bottom refresh of our site. We looked at imagery, structure, content, flow, links, tags – the whole bit.

3 Steps To A Customer-Driven Marketing Plan

Marketing Insider Group

Is your marketing strategy driven by what you have to sell or the market needs you best fulfill? If there’s one theme that weaves through most of my content, it’s that successful marketing together it’s a relentless focus on the customer.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

The bloggers are the victims of bad blogger outreach

Biznology

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.”

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding.

Sales Leads, Appointments and Granfalloons

ViewPoint

Generating sales leads that are actually followed up by sales is a basic business process that is broken in most companies. The reason is that marketing and sales are part of a Granfalloon.

Free 1 Hour Content Marketing Seminar

Tomorrow People

Date: 6th August 2012 (Monday). Time: 9:30am to 10:30am. Where: Zoober Digital Training, 101 Rhubarb, 25 Heath Mill Lane, Birmingham, B9 4AE. 2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers.

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).