September, 2016

Inbound Marketing or Outbound? Which is the Winner?

Act-On

The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years. With the rise of internet-empowered buyers, inbound marketing has helped vendors take control of the initial pieces of the buyer’s journey.

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity

Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets. These days, most are finding success by engaging new global consumers through digital channels.

Trending Sources

10 Ways Small Businesses Should Be Using Video (with Examples!)

Vidyard

In my last post, I dove into the 17 reasons why small businesses need video and promised that I would share the how , or the best ways small businesses could incorporate video into their marketing plan. Here it is!

Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Tony Zambito

Confusion by Adam Gale. In the 15 years since originating the concept of buyer personas in 2001, there has been one issue that continues to plague fully understanding exactly where, how, and why buyer personas can be beneficial.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

Five Content Marketing Tips for B2B Success

Webbiquity

Guest post by Mark Pinnes. Business content is a turn off for 70% of consumers—that’s according to research by Flagship Consulting in association with The Economist Intelligence Unit.

Tips 100

The Perfect List of Marketing Technology for Small Businesses [Infographic]

Vidyard

You’re busy doing this, that, and the other thing. And the truth is, you know there’s probably marketing technology out there that could make your job (and life!) way more efficient. But the process of finding the right marketing tech is not efficient.

How Empathy Will Grow Your Sales and Marketing Pipeline

B2B Lead Generation Blog

Writers note – This as a primer for my session at Dreamforce 2016 next week. We have more marketing channels and more content than ever before, but it’s become harder to actually connect with customers.

28 Experts Reveal The Top Content Marketing Trends For 2017

Marketing Insider Group

Content marketing is still one of the hottest topics on the minds of marketers. And one of the biggest challenges for CMOs. To help you stay on top of the latest content marketing trends, every year I publish a list of the top trends and predictions we are seeing from around the marketing world.

Trends 144

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Marketing Automation is More Than a Fancy Email Machine

Modern Marketing

Marketing automation is one of those terms that could have a variety of meanings, but the most obvious one is not really what it means. The tool that is called a marketing automation platform is not strictly about automating your marketing.

4 Steps to Get Started with Marketing Automation

Act-On

Getting new software up and running can be intimidating. All of that upfront work is daunting, and it can be hard to know whether you’re doing it right. And, frankly, it can burn up a lot of your precious time. We understand your pain.

15 Questions to Ask When Hiring an SEO Professional (Seriously)

Webbiquity

Organic (non-paid) search is the largest single source of visits for most B2B websites. The majority of sites generate between 40% and two-thirds of their total traffic from search.

SEO 99

How Top Sales Reps Leverage Video to Crush Their Monthly Numbers

Vidyard

What if you could make your sales job easier by using video intelligence to help determine exactly when to follow up with a prospect and what message to deliver? How would it feel to see your name at the top of the leader board month after month? Competition Requires Intelligence.

Field 97

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

7 Signs that You’re NOT a Thought Leader

Marketing Craftmanship

Thought Leadership is perhaps the most widely used and consistently abused strategy in professional services marketing. There’s diverse opinion regarding what it is, and fuzzy expectations with respect to its benefits.

Multi-Touch Attribution, A Full User Debrief

bizible

Multi-touch attribution is a martech function of an advanced attribution solution. It’s a sure-fire method used to prove the value of a B2B marketing strategy in the form of down-funnel metrics that matter to the business -- opportunities and revenue.

Why Email Marketers Need To Confront the New Reality of Confirmed Opt-In

Modern Marketing

As some of you have found out in the worst possible way over the past month, Spamhaus is on a tear. If you aren’t familiar with Spamhaus, I suggest you do a little bit of Googling to find out about them. They are simply the most relevant blacklist in existence today.

Opt-in 123

5 Key Differences Between Email Marketing and Marketing Automation

Act-On

Your business is getting traction. You’ve started to gather a critical mass of leads. Even better, you have a direct way to talk to them, via their inboxes, and they’ve opted in to your email list, so they do expect to hear from you.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity

Quick: Can you list the goals of each and every one of your social media efforts? Do you know how each campaign performed when measured against those metrics, and how they contributed to the bottom line? If you’re like many marketers, those questions probably bring a quizzical look to your face.

Why Video Is The Answer To Employee Communications Teams’ Prayers

Vidyard

What’s on your list of “Wants”? Other than a unicorn or a nice ice cream sandwich. Is video on that list? Wait, that’s probably a silly question. EVERYONE wants video. So let me rephrase: If you’re part of an employee communications team, is video on your “Needs” list?

Video 97

Survey: 93% of Inbound Marketing Professionals Create New Content Weekly

KoMarketing Associates

As inbound marketers churn out new content, a survey has revealed that many of them do so multiple times throughout the month. In fact, according to a survey of 100 inbound marketers conducted by Writtent, 93 percent create fresh content weekly.

Survey 116

The simple truth about what’s driving digital next year

Biznology

Someone recently asked me what I thought the future of marketing was going to look like: what’s driving digital next year and, most importantly, how marketers can prepare for the seemingly ever-shifting changes brought about by digital.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

The Power of Instagram in Email Marketing

Modern Marketing

Since October 2010, Instagram has seen massive growth in its user base. In the first two months after release, Instagram hit 1 million users. Two years later Facebook bought Instagram for $1 billion. The world didn’t understand how a tiny company that helps share photos could be worth so much.

Email 121

Digital Marketing Agencies – How They’re Changing

Act-On

In this episode of the Rethink Podcast, we interview Kent Lewis, the president and founder of Anvil Media, a Portland-based digital marketing agency specializing in analytics, search engine and social media marketing.

How To Improve Your Email Subject Lines And Get Better Results

Webbiquity

Guest post by Christelle Macri. In email marketing, the subject line is of paramount importance. It is, after all, the primary element the recipient will refer to when deciding on whether or not to open the mail in the first place.

Email 86

5 Examples of Visual Elements Your Email Marketing Needs

Vidyard

Designing emails isn’t just about coding and making sure they look good on different devices. Emails have to capture attention, build interest, and motivate readers to click through to your website or perform another action. Sound like a tough job to accomplish with a single message?

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

How Quickly Is the MarTech Industry Growing?

Customer Experience Matrix

Everyone in marketing knows there’s a lot of new marketing technology, but how quickly is martech really growing? Many people cite changes in Scott Brinker ’s iconic marketing technology landscape, which has roughly doubled in size every year since Brinker first published it in 2011.

3 Ways To Gain Executive Buy In

ANNUITAS

It has happened to all of us. We learn something new at an industry event, or read something amazing that could change the way you do business, but how do you pitch it to your boss, team leader, executives or even the CEO?

Buy 76

Machine Learning: Why the Most Effective Marketing Strategy is Invisible

Modern Marketing

Innovative technology in the retail world doesn’t always mean flashy gadgets. In fact, most of the industry’s most effective form of digital disruption is invisible.

YouTube Views Don’t Matter – Here Are 5 Metrics That Do

Act-On

“Wow, that YouTube video has got more than a million views already!” ” Have you ever thought this after seeing a company’s so-called “viral” video? You might have watched the video ad just to see why it was so popular.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.