September, 2016

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity

Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets. These days, most are finding success by engaging new global consumers through digital channels.

Inbound Marketing or Outbound? Which is the Winner?

Act-On

The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years. With the rise of internet-empowered buyers, inbound marketing has helped vendors take control of the initial pieces of the buyer’s journey.

Trending Sources

Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Tony Zambito

Confusion by Adam Gale. In the 15 years since originating the concept of buyer personas in 2001, there has been one issue that continues to plague fully understanding exactly where, how, and why buyer personas can be beneficial.

How Branding Can Make or Break The Customer Experience

B2B Marketing Insider

Branding is the art of influencing customers’ perceptions. For better or worse, customers use these impressions when interacting with your brand. Marty Neumier, author of The Brand Gap, describes branding as “…a person’s gut feeling about a product, service, or company.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

5 Ways Outbound and Inbound Marketing Complement Each Other

Act-On

What kind of marketer are you? That sounds like the beginning of a diverting quiz, but it speaks to a perception among marketers that just may have run its course. If you’re like many marketers right now, you’d answer that question either with “inbound” or “outbound” as your answer.

8 Strategies to stand out when you’re late to the content marketing game

grow - Practical Marketing Solutions

By Mark Schaefer. You’ve all seen the data and it’s not pretty — the amount of information on the web is certainly overwhelming. Content budgets are soaring, content output is exploding.

28 Experts Reveal The Top Content Marketing Trends For 2017

B2B Marketing Insider

Content marketing is still one of the hottest topics on the minds of marketers. And one of the biggest challenges for CMOs. To help you stay on top of the latest content marketing trends, every year I publish a list of the top trends and predictions we are seeing from around the marketing world.

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How Empathy Will Grow Your Sales and Marketing Pipeline

B2B Lead Generation Blog

Writers note – This as a primer for my session at Dreamforce 2016 next week. We have more marketing channels and more content than ever before, but it’s become harder to actually connect with customers.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Marketing Automation is More Than a Fancy Email Machine

Modern Marketing

Marketing automation is one of those terms that could have a variety of meanings, but the most obvious one is not really what it means. The tool that is called a marketing automation platform is not strictly about automating your marketing.

15 Questions to Ask When Hiring an SEO Professional (Seriously)

Webbiquity

Organic (non-paid) search is the largest single source of visits for most B2B websites. The majority of sites generate between 40% and two-thirds of their total traffic from search.

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Effective Industrial Content Marketing Requires Working Closely with Subject Matter Experts (SMEs)

Industrial Marketing Today

If you are responsible for industrial content marketing at your company, you know it is a challenge and can be a daunting task to engage with engineers and technical buyers.

The disconnect between social media popularity and business effectiveness

grow - Practical Marketing Solutions

By Mark W. Schaefer. A few weeks ago, I had a conversation with a reader of the blog and he made an offhand comment that is still haunting me. This is what he said: “Of course it is possible to have a huge social media presence and look like a big deal while doing very little.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Survey: 93% of Inbound Marketing Professionals Create New Content Weekly

KoMarketing Associates

As inbound marketers churn out new content, a survey has revealed that many of them do so multiple times throughout the month. In fact, according to a survey of 100 inbound marketers conducted by Writtent, 93 percent create fresh content weekly.

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How Quickly Is the MarTech Industry Growing?

Customer Experience Matrix

Everyone in marketing knows there’s a lot of new marketing technology, but how quickly is martech really growing? Many people cite changes in Scott Brinker ’s iconic marketing technology landscape, which has roughly doubled in size every year since Brinker first published it in 2011.

Why Email Marketers Need To Confront the New Reality of Confirmed Opt-In

Modern Marketing

As some of you have found out in the worst possible way over the past month, Spamhaus is on a tear. If you aren’t familiar with Spamhaus, I suggest you do a little bit of Googling to find out about them. They are simply the most relevant blacklist in existence today.

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How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity

Quick: Can you list the goals of each and every one of your social media efforts? Do you know how each campaign performed when measured against those metrics, and how they contributed to the bottom line? If you’re like many marketers, those questions probably bring a quizzical look to your face.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

10 Ways Small Businesses Should Be Using Video (with Examples!)

Vidyard

In my last post, I dove into the 17 reasons why small businesses need video and promised that I would share the how , or the best ways small businesses could incorporate video into their marketing plan. Here it is!

Does every business need content marketing? A reality check.

grow - Practical Marketing Solutions

By Mark Schaefer. Does every business need content marketing? Of course not. Let’s pause the hype machine for a moment shall we? Last week I had dinner with one of my best friends.

The simple truth about what’s driving digital next year

Biznology

Someone recently asked me what I thought the future of marketing was going to look like: what’s driving digital next year and, most importantly, how marketers can prepare for the seemingly ever-shifting changes brought about by digital.

3 Ways To Gain Executive Buy In

ANNUITAS

It has happened to all of us. We learn something new at an industry event, or read something amazing that could change the way you do business, but how do you pitch it to your boss, team leader, executives or even the CEO?

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

The Power of Instagram in Email Marketing

Modern Marketing

Since October 2010, Instagram has seen massive growth in its user base. In the first two months after release, Instagram hit 1 million users. Two years later Facebook bought Instagram for $1 billion. The world didn’t understand how a tiny company that helps share photos could be worth so much.

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How To Improve Your Email Subject Lines And Get Better Results

Webbiquity

Guest post by Christelle Macri. In email marketing, the subject line is of paramount importance. It is, after all, the primary element the recipient will refer to when deciding on whether or not to open the mail in the first place.

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Multi-Touch Attribution, A Full User Debrief

bizible

Multi-touch attribution is a martech function of an advanced attribution solution. It’s a sure-fire method used to prove the value of a B2B marketing strategy in the form of down-funnel metrics that matter to the business -- opportunities and revenue.

A thought exercise on social media and critical thinking

grow - Practical Marketing Solutions

By Mark Schaefer. I received a pretty big shock recently, a discovery that made me re-think who I am and what I know. For many years I have enjoyed digging into my family history. For many of us in the U.S.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Managing Your Marketing Stack and the Skyrocketing Growth of MarTech

Reachforce

Marketing stack, marketing technology stack, MarTech stack – whatever you like to call it – refers to a group of technologies and software used by marketers to help them analyze and improve their marketing efforts and drive ROI. Each organization’s MarTech stack is different.

Content Marketing World 2016 – Just Do Nothing

ANNUITAS

Just one day before I flew to Cleveland for Content Marketing World 2016 , I was approached for two content-related quotes, which may (or may not) be used by various journalists as they compile their articles on the “future” of content marketing and what to expect in 2017.

Machine Learning: Why the Most Effective Marketing Strategy is Invisible

Modern Marketing

Innovative technology in the retail world doesn’t always mean flashy gadgets. In fact, most of the industry’s most effective form of digital disruption is invisible.

7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)

Webbiquity

Guest post by Eric Brantner. Having an online presence is all but a necessity for businesses today. Some would even go as far as saying that if you’re not online with a regular stream of fresh content, you don’t exist. While this may seem a bit harsh, there is some validity to that statement.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results