Only B2B

APRIL 1, 2020

Building email marketing lists is important because as per a survey conducted in various companies, attributed 23% of total sales to this channel. No matter which industry you work in, you will notice that email marketing is still more profitable as compared to other marketing strategies. Therefore, instead of your question is if you can build an email list, you should rather think about how you can build email marketing lists as soon as possible.

Email Marketing 150

Email Marketing Ad Building Privacy Policies Multi-Channel 150

BuzzSumo

APRIL 21, 2020

Content creators usually know a good idea when it hits. It’s often something relatable, authoritative , educational, evergreen, and emotionally provoking. It’s this kind of excitement that sustains an idea through its development and drives people to respond positively to your work. . But what happens when your team’s idea stream is running dry? How can you continue to develop brilliant content in a creative lull ?

Tips 120

Tips Allocation Content Paid Search Agency 120

Webbiquity

APRIL 28, 2020

The team at B2B Marketing Zone recently published a report, How COVID-19 is Impacting B2B Marketing. The final day of data collection for that report was March 24. On April 23, while presenting the findings on a webinar , the BMZ team ran four quick polls with the webinar audience to find out how the B2B marketing outlook and plans had changed over 30 days of lockdowns, slowdowns, and shutdowns.

Planning 313

Planning Marketing Budget Creation Webinar Metrics B2B Marketing 313

Marketing Insider Group

APRIL 27, 2020

Brand awareness allows B2B companies and marketers to understand how well their target audience and potential customers know their brand and their specific products or services. While brand awareness is a critical part of the buyers’ journey , it’s sometimes undervalued because it can be difficult to fully grasp and measure. Companies with strong brand awareness benefit from increases in revenue in the short-term and improved customer retention in the long-term, because people buy from brands th

Branding 299

Branding Brand Identity Best Practices B2B 299

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Zoominfo

APRIL 13, 2020

Are there differences in selling to women vs. men in B2B sales? Isn’t it all the same? If that’s the mentality you’ve adopted, it might be time to rethink. In partnership with leading sales linguist Steve W. Martin, ZoomInfo surveyed 350+ B2B buyers, and we put this question to the test.

Zoominfo 311

Zoominfo B2B Sales Customer Surveys B2B 311

Contently

APRIL 6, 2020

Over the past two weeks, America has seen a previously unfathomable spike in unemployment claims, with 6.6 million alone last week. Hardship is striking much of the country, and there’s one group facing a perfect storm of damaging circumstances that you might not have thought about: freelancers. By Gallup’s estimate, as much as 29 percent of the U.S. workforce lists freelancing as their primary job.

Deliverability 205

Deliverability Class Advertising Agencies Act-On 205

Industrial Marketing Today

APRIL 14, 2020

Industrial blogs are not often talked about by manufacturers when it comes to lead generation. They tend to brush it off as too time consuming and/or not very effective. They are not completely wrong about their complaints, but don’t be too quick to discard industrial blogging. Let’s face it, your audience of engineers and industrial. Read more The post, %Industrial Blogs are Essential in Lead Generation% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. [ This is only

Lead Generation 170

Lead Generation Generation Leads Lead 170

Webbiquity

APRIL 14, 2020

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. But, as in all economic slowdowns, not every business sector is affected in the same degree or way. Those differences are one area explored in How COVID-19 is Impacting B2B Marketing , a research report just published by B2B Marketing Zone and Webbiquity LLC.

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

Marketing Insider Group

APRIL 28, 2020

Businesses all over the world are currently facing unprecedented challenges. Being forced to shut down offices and premises and move to a remote working model is difficult enough, but the downturn in the economy also means that revenue has fallen sharply for many. So does marketing in these difficult times make any sense at all? Some businesses have responded to this threat by reducing expenditure wherever possible.

Work Management 347

Work Management Marketing Management Paid Search Agency Content 347

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Webinar Metrics

Adobe Experience Cloud Blog

APRIL 29, 2020

A customer journey map helps businesses see their products and processes from a customer’s point of view. Plotting a customer journey map gives business owners and marketing and design teams valuable insight into common points of friction so they can improve customer experience and ultimately make more sales. In this article, we’ll explore what customer journey mapping is, followed by a complete step-by-step guide to plotting your own map.

Ad Building 173

Ad Building Allocation Touchpoints Thought Leadership 173

Brandpoint

APRIL 16, 2020

by Scott Severson with Chris Schafer Social distancing. If you’re like me, the line between social distancing and solitary confinement is starting to become very blurry. I’ve always enjoyed going to a physical office and I miss seeing and interacting with all my team members at Brandpoint and our clients every day. Yet we know that social distancing currently remains the best strategy to counter the COVID-19 virus and thus staying home remains the best course of action for us as individuals.

Marketing Budget 156

Marketing Budget Social Marketing Branding Brand Identity 156

Contently

APRIL 14, 2020

Hello? Who just joined? Everyone? Oh right. You, too, have now been working from home for a prolonged period of time. If you’re coming from a company that used to have a strict in-office policy, you’re probably realizing that remote work isn’t all the pantsless webconferencing and spooning ice cream straight from the carton you thought it would be.

Planning 201

Planning Consulting Marketing & Strategy Paid Search Agency 201

Fusion Marketing Partners

APRIL 7, 2020

Yes, it’s tough out there. As I write this, we are all faced with the specter of the invisible coronavirus […].

Marketing & Strategy 175

Marketing & Strategy Marketing Business to Business Business 175

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SEMrush

APRIL 30, 2020

Google My Business is a powerful tool for local businesses, yet one which is often not used to its full potential. Here, we answer some of the most commonly asked GMB questions to help you out, alongside a step-by-step guide to setting up your listing for the first time, claiming a listing that someone else owns and optimizing for local SEO success.

Google 145

Google Business SEO Optimization 145

Marketing Insider Group

APRIL 21, 2020

After a difficult end to Q1, 2020’s second quarter is projected to be even tougher. Goldman Sachs forecasts a 34 percent contraction to U.S. gross domestic product. That said, opportunities still exist in the evolving economy, especially for e-commerce. The key to tackling these challenges is to become even more customer-focused. Think about their new needs and use cases, and consider where they are — online.

Planning 281

Planning Marketing Plans Video Marketing Content Marketing 281

Adobe Experience Cloud Blog

APRIL 9, 2020

You’ll have had the email by now. . “Hello customer from our email marketing database, . During these unprecedented times, we’d like you to know that no matter what happens, we’re ready to sell you more stuff. Coronavirus presents us with an opportunity to contact you, so we’re taking advantage of it. You probably only ever bought one thing from us and forgot to unsubscribe, but that isn’t going to stop us from having a go at selling you things.

Thought Leadership 170

Thought Leadership Marketo Trust Marketing Customer Surveys 170

Sprout Social

APRIL 27, 2020

Earlier this year, we presented our regular update with the latest data on the best times to post on social media. Around nearly the same time we published this, many individuals and organizations began working remotely , sheltering in place and otherwise changing their behaviors to help prevent the spread of COVID-19. As daily routines changed overnight, more of people’s’ daily and work lives shifted to online, and social media became an even more important tool for connection.

Social Media 145

Social Media Media Work Management Network Marketing 145

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Social Media

Contently

APRIL 23, 2020

I got my first taste of digital media success the summer before I went to college. My friend Andy and I went up to Albany to watch the New York Giants training camp. At every practice, I’d write 1,500 words on the best and worst performers, and send my post to a Giants fan blog. After the articles went live, readers would send in hundreds of comments.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Search Engine Journal

APRIL 14, 2020

Discover what content marketing is and why creating great content is worth the effort for brands and businesses. The post What Is Content Marketing & Why It Matters via @JuliaEMcCoy appeared first on Search Engine Journal.

Content Marketing 145

Content Marketing Content Search Marketing Marketing 145

The Daily Egg

APRIL 20, 2020

With ecommerce trends on the rise, dropshipping has quickly grown in popularity over the years. It’s an appealing alternative to traditional sales methods. Rather than buying inventory upfront, storing it, and shipping it to customers on your own, dropshipping makes it possible for you to sell online without ever touching your inventory. With dropshipping, the […].

Companies 145

Companies Best Practices eCommerce Trends 145

Marketing Insider Group

APRIL 15, 2020

LEGO is a brand known throughout the world. It’s been a staple of childhoods for decades—one of the most popular toys for boys and girls. LEGO inspires creativity and innovation. But in the late 1990s, LEGO was facing the probability of bankruptcy. They needed to turn things around before they became simply a memory. In writing Mean People Suck , I was struck by the story of LEGO, as depicted by John Davis in his Guardian article, “ How LEGO Clicked: The Super Brand that Reinvented Itself.

Branding 278

Branding Brand Identity Thought Leadership Work Management 278

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Adobe Experience Cloud Blog

APRIL 20, 2020

Artificial intelligence has been powering modern marketing for several years now. . Before that happened, many people thought AI for marketing was a gimmick. But it has since helped forward-thinking marketers make sense of big data, engage customers in the form of chatbots, and all to achieve better customer targeting and personalization. . That last part is now seeing Artificial Design Intelligence (ADI) embraced in web design. .

Marketing AI 169

Marketing AI Marketing Websites Ad Building Process 169

Content Marketing Institute

APRIL 9, 2020

Self-isolation doesn’t sound optimal for collaborative brainstorming. Yet, that’s where we are. How can you still capture that collaborative mentality to create content ideas, strategies, and more? Consider these 25 tips and tools. Continue reading → The post 25 Tools and Ideas for Brainstorming in a Remote World appeared first on Content Marketing Institute.

Tools 145

Tools Tips Optimization Marketing Strategy 145

Contently

APRIL 26, 2020

I’m no Winston Churchill. That much was clear from kindergarten. When my class of floppy six-year-olds stood on stage to sing a song in front of our families, my body froze. I turned around so my back faced the crowd… the entire time. To this day, that sums up how I feel about public speaking. It turns out Churchill felt similarly growing up.

Webinar Metrics 177

Webinar Metrics Tips Lock-In Class 177

Search Engine Journal

APRIL 17, 2020

Here are 35 digital marketing blogs that accept guest posts, and tips on how to pitch your story to them. The post 35 Top Digital Marketing Blogs That Accept Guest Posts via @alextachalova appeared first on Search Engine Journal.

Tips 145

Tips Search Marketing Marketing Content Marketing 145

Advertiser: ZoomInfo

Sales outreach is an art and a science. The art is what you bring to the table—your flair for conversation, your work ethic, your dedication. We bring the science—proven tactics, strategies, and methods that really work. In this eBook, we’ll cover: How you should respond to inbound leads Tactics for engaging outbound leads (cold calls, email automation, and gifts) The key to keeping a prospective account alive for the long haul Buckle up!

Outreach

The Daily Egg

APRIL 22, 2020

Website conversion rates average around 2 percent. For every 100 visitors, you can expect to only get 2 customers. And honestly, that’s a pretty good conversion rate. Many sites only have a 0.1 to 0.2% conversion rate. That takes 1000 visitors to get 1 customer. How do we improve our conversions so we can get […]. The post The 13 Most Effective Ways to Increase your Conversion Rate appeared first on The Daily Egg.

Conversion Rate 145

Conversion Rate Conversion Effectiveness Marketing Websites 145

Sprout Social

APRIL 16, 2020

It’s not too much of a stretch to suggest that many of us have an addiction to social media. For a lot of people, it’s the first thing they check in the morning and the last thing they see before they go to sleep. The average daily social usage worldwide is around 144 minutes per day , with the average American spending roughly two hours and three minutes on social per day.

Work Management 145

Work Management Social Media Marketing Management Peer-to-peer 145

Adobe Experience Cloud Blog

APRIL 27, 2020

Adjusting to the new normal in the current climate caused by COVID-19 is a challenge for us all. Huge swathes of the workforce are now working from home and still required to work in effective teams…and as normally as possible…whatever that now means! For many, this is the norm, for others they’ve worked from home on occasion so have a routine in place, but for some this is a brand-new experience.

Work Management 163

Work Management Product Phishing Skype 163