ANNUITAS

OCTOBER 24, 2016

This year’s MarketingProfs B2B Forum 2016 is a whirl-wind of data, inspiration, marketing advice, how-to’s and more than a little fun. What makes an event a success from an attendee’s perspective? Is it the sessions you can attend (by attend I mean find a seat for), the activities you can engage in (morning mixers or yoga), the quality of content (first-rate speakers and presentations) or the accessibility of VIPs and speakers to further your education.

Marketing Budget 198

Marketing Budget B2B Urgency Marketing Work Management 198

Contently

OCTOBER 24, 2016

Like most industries, the agency world is in an intense period of transition. As competition heats up from media and tech companies, and brands turn to in-house teams , agencies are being forced to evolve or die. That pressure has had detrimental effects on agency employees. According to a new study by Campaign US, the American offshoot of a British ad trade magazine, morale in the agency world has sunk to dramatic new lows.

Paid Search Agency 131

Paid Search Agency Advertising Agencies Ad Agencies Correlation 131

Biznology

OCTOBER 24, 2016

I recently had the opportunity to speak at a Fairfield County, CT, AMA event. It was a lot of fun presenting Outside-In Marketing to local executives and students at UConn Stamford, which hosted the event. In the lively discussion that followed, the best question was about talent. “What kind of team do you need to create outside-in marketing content?

Enterprise Management 122

Enterprise Management CMS Development Lead Scoring Lead Ranking 122

Contently

OCTOBER 24, 2016

Any successful content program requires transparency and visibility. But one that connects teams around the world needs to max out those traits. Teams across the globe need an easy way to see which content is available and which initiatives are under development in different markets. A central repository for content enables marketers to direct their resources more efficiently, whether that’s sharing the editorial expertise of a central team staffed with journalists, ensuring that articles

Work Management 127

Work Management Conference Guidelines Startups 127

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Hive9

OCTOBER 24, 2016

Enterprise marketing organization s are past the point of considering marketing automation optional. The availability of marketing automation software is the primary industry development that makes account-based marketing (ABM) on a large scale possible.

Marketing Automation Services 117

Marketing Automation Services Marketing Automation Account Based Marketing Automation 117

Kapost

OCTOBER 24, 2016

Jane, a director of marketing at SaaS company, eagerly opens the email attachment. She is charged with designing and implementing a content strategy that will grow the startup’s user base, and she’s relieved to have this first draft—delivered on time—from Dan, a freelance writer she hired to develop blog posts and white papers. It’s been a long road to this first article.

Work Management 98

Work Management Top of Funnel Marketing Management CMS Development 98

ANNUITAS

OCTOBER 24, 2016

This year’s MarketingProfs B2B Forum 2016 is a whirl-wind of data, inspiration, marketing advice, how-to’s and more than a little fun. What makes an event a success from an attendee’s perspective? Is it the sessions you can attend (by attend I mean find a seat for), the activities you can engage in (morning mixers or yoga), the quality of content (first-rate speakers and presentations) or the accessibility of VIPs and speakers to further your education.

Marketing Budget 100

Marketing Budget B2B Urgency Marketing Work Management 100

Industrial Marketing Today

OCTOBER 24, 2016

Industrial content marketing is facing a big challenge because manufacturers are struggling to make it more engaging for their target audience. They have a good grasp of industrial content marketing’s contributions at the top of funnel but can’t quite connect the dots when it comes to measuring its effectiveness in driving sales. The problem is […] The post Making Industrial Content Marketing Engaging for Engineers and Industrial Buyers by Achinta Mitra appeared first on Industrial Marketi

Top of Funnel 98

Top of Funnel Content Marketing Content Marketing Funnels 98

Hinge Marketing

OCTOBER 24, 2016

Here at Hinge, we are excited to launch our annual High Growth Study for 2017. And we’d love you to participate. The study is open to all professional services firms and your responses will be completely confidential. The study will look at a variety of factors that impact growth and profitability. Frankly, I can’t wait to see what’s changed over the past year.

Customer Surveys 70

Customer Surveys Guidelines Webinar Metrics Press 70

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Standard

OCTOBER 24, 2016

Just when you’ve come to terms with the fact that you need to be proactive about your blog, some are saying you may already be too late. Marketing is evolving at a frenetic pace. How can you keep up and hone in on what matters for your digital marketing strategy without wasting time and resources on here-today, gone-tomorrow fads? First and foremost, you focus on visuals.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Ad Agencies Marketing Strategy 69

Hubspot

OCTOBER 24, 2016

Want to drive traffic to your blog and boost your social activity? Well, I've got a simple solution to help you achieve just that: An expert roundup. And the best part is, you only need to write 20% of the content -- the other 80% is written by experts in your niche. Sounds easy, right? It is, well, as long as you have the right process. Luckily, I've successfully applied this approach multiple times -- and I've learned a thing or two about how to drive the most traffic, shares, and engagement i

Peer-to-peer 60

Peer-to-peer Work Management Marketing Management Startups 60

Genroe

OCTOBER 24, 2016

Just because you’re on the front lines of your business, small or large, talking to customers all day doesn’t mean you really know what they think. In fact, being so close to your customers can cause you to be blinded to what they are really thinking. Why? There are several good reasons… They Don’t Think […].

Business 60

Business 60

i-Scoop

OCTOBER 24, 2016

Everyone speaks about the Internet of Things. So it’s important to know what we’re really talking about in order to understand eachother. There is no universal Internet of Things definition (IoT) and it is not that easy to define IoT because it has become an umbrella term for many realities which, in the end, have […].

Order 43

Order 43

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Brandfolder

OCTOBER 24, 2016

Did you know that employees without access to a DAM solution spend [5x longer]([link] looking for the right assets? Or that businesses with well-managed, consistent brands are worth up to.

Case Study 40

Case Study Case Studies Efficiency Studies 40

Forrester B2B

OCTOBER 24, 2016

Now that I’m back from Forrester's B2B Marketing Forum in Miami last week, I thought I’d share a few observations. This was my second Forrester event as an analyst, but my first at a B2B Marketing Forum. It’s worth noting that my perspective as an analyst is completely different from that of an attendee, because […].

Forrester 40

Forrester B2B Marketing B2B Marketing 40

SalesChoice

OCTOBER 24, 2016

Earlier in October, I defined Cognitive Technologies and provided an introduction to the different approaches of Cognitive, a market growing by 65% CAGR according to IDC. In June 2016, the WhiteHouse published a formal request for information , or RFI , about the possibilities and risks of AI. IBM ran with this consideration and published Preparing for the Future of AI.

Marketing AI 20

Marketing AI RFI Marketing Management Ideal Customer Profiles 20

Contently

OCTOBER 24, 2016

Five years ago, the term “marketing stack” was barely used outside of discussions between the most tech-savvy CIOs and CMOs. There were roughly 150 tools you could use to manage how people interacted with your brand. If you were enough of a marketing geek, you could memorize them over your morning coffee. The scene has changed dramatically since then.

Enterprise Management 131

Enterprise Management Work Management Marketing Management ROI 131

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Marketing Insider Group

OCTOBER 24, 2016

Content marketing professionals understand the amount of time and effort that can go into planning, creating, and promoting content. A single article can take weeks or even months to move from ideation to publication—and the complexity of moving processes can often cause frustrating delays. Successful content marketing can be inherently difficult to increase in scale. […].

Effectiveness 195

Effectiveness Content Marketing Tips Planning 195

Vidyard

OCTOBER 24, 2016

Just before the first big tech bubble burst in the early 2000s, my co-founder, Bill Wittenberg of Humongous Media, started a different business, one that had an unintended side-effect: whenever he described his new enterprise, it made everybody laugh. To be fair, sometimes they’d frown. Or shake their head. Or kick him out of their office. “Seriously,” he’d say to stone-faced bankers and dubious retailers as the door swung shut behind him: “People will want to watch video on the Internet!

Enterprise Management 82

Enterprise Management Work Management Video Marketing Marketing Management 82

Sprout Social

OCTOBER 24, 2016

Did you know that when it comes to social media metrics, there are hundreds you could be analyzing? But the real question is, do you know where to find them and are they all necessary for your business? In this post, we’re going to look at the metrics you can gather from the top social networks and which ones matter most for your business. What Are Social Media Metrics?

Social Media 111

Social Media Media Click Rate Marketing Analytics Tools 111

Adobe Experience Cloud Blog

OCTOBER 24, 2016

Author: Elaine Ip If you’re a savvy digital marketer, you’ve probably been on the content marketing train for years. Bonus points for you, but is that pile of existing content starting to look a little stale? For those in a fast-paced industry, some of your best content might start to look stale after only a year or two. How is a content marketer supposed to keep up with that kind of change?

Relevance 105

Relevance Content Thought Leadership Keywords 105

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Ambal's Amusings

OCTOBER 24, 2016

Today. Morning. Just single cup of coffee. Crazy Monday morning routine. Then, errands in the afternoon. By the time I started driving back home… was starving. My sakha (friend) Rohit told me to stop by for late lunch. He had this waiting. God bless the hearts of those who feed the hungry (and too lazy to … Continue reading Migas!

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Sprout Social

OCTOBER 24, 2016

In Q3 2016, Sprout’s reporting squad launched a variety of new reports and revamped several others. The team implemented design tweaks for a better user experience, updated metrics for data parity, introduced new dynamic charts and data visualizations and added even more data to better meet users’ needs. Here’s a look at some of the ways Sprout’s Reporting tools enable brands to make more informed business decisions.

Ad Frequency 82

Ad Frequency Tagging Ideal Customer Profiles Paid Search Agency 82

Hubspot

OCTOBER 24, 2016

When I was eight, I became stuck on a particularly tough Where’s Waldo scene. It was so difficult that I became convinced that Waldo -- the character I needed to find -- wasn’t in it at all. I began thinking the whole thing was a joke, full of red herrings. And then I found him. And after that, I could never un-see him. And, strangely, whenever I saw a classmate struggling with that same difficult scene, I’d become frustrated, even angry.

Clickthrough 61

Clickthrough Storytelling Differentiation CTR 61

Hubspot

OCTOBER 24, 2016

While an eye-catching resume alone probably won't land you your dream gig, it doesn't hurt to put a little extra effort into how you present yourself on paper. The right resume design speaks to your individual skills and personality, and can propel your application to the top of the stack. But finding the perfect design can be a major hassle -- and applying for jobs is already hard enough.

Template 61

Template Paper Sample Display 61

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing