Tue.Jun 07, 2022

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10 Tips for Effectively Communicating With Sales Prospects on Your Website

Webbiquity

Guest post by Darko Dodig. When talking to prospective clients online, you still need all the basic elements of a good sales pitch, but you need to use different tools to deliver them. It’s all about adapting to the constantly changing digital business landscape and trying to create the best customer experience. Image credit: Andrea Piacquadio. However, engaging with prospects and establishing meaningful relationships with them online can be challenging.

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85% of B2B Marketers Who Use Social Media Remain Dedicated to Facebook

KoMarketing Associates

As B2B marketers continue to explore the benefits of social media marketing , new research indicates that they remain invested in Facebook and LinkedIn, in particular. Social Media Examiner recently published its “2022 Social Media Marketing Industry Report,” and statistics indicated that the majority of B2B marketers (85%) primarily use Facebook, while 81% leverage LinkedIn.

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How To Build A Facebook Ads Dashboard In Google Data Studio via @sejournal, @andreaatzori

Search Engine Journal

Looking for more robust Facebook Ads reporting? Learn how to build a Google Data Studio dashboard with this step-by-step process. The post How To Build A Facebook Ads Dashboard In Google Data Studio appeared first on Search Engine Journal.

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7 Strategies to Grow Your Business with B2B Marketing

BOP Design

Marketing isn’t just fluff. It’s about getting your brand in front of the right audience, getting them to your B2B website, communicating effectively with them, and getting website visitors to convert. B2B marketing , when done strategically, can be a significant contributor to driving revenue for your business. In this post, we take a look at 7 B2B marketing strategies you can leverage to grow your business and generate more leads. 1.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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WordPress Community Reacts To 6.0 Arturo via @sejournal, @martinibuster

Search Engine Journal

The response to the rollout of WordPress 6.0 Arturo was generally positive, with some surprising experiences and responses. The post WordPress Community Reacts To 6.0 Arturo appeared first on Search Engine Journal.

More Trending

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How Do I Start To Gain Experience In Search? Ask An SEO via @sejournal, @tonynwright

Search Engine Journal

Looking to get started or transition into a career in search? In this Ask An SEO, Tony Wright shares tips for beginners. The post How Do I Start To Gain Experience In Search? Ask An SEO appeared first on Search Engine Journal.

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Style Guide: How To Write One for Your Brand

Content Marketing Institute

Style guides aren’t the most exciting content your brand will create, but they are the most important. Here’s why, how to make an effective one, and some inspiration.

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How Does Google Handle Page Titles In Multiple Languages? via @sejournal, @MattGSouthern

Search Engine Journal

Writing page titles in multiple languages is generally not recommended. However, Google now has a way to handle them when they're encountered. The post How Does Google Handle Page Titles In Multiple Languages? appeared first on Search Engine Journal.

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Samsung expands metaverse presence with Discord

Martech

Today, Samsung US launched its server on digital gaming community platform Discord. The server is a connected group of Discord users who will be able to join up and chat about all things Samsung. This is by no means Samsung’s first foray into the metaverse. The electronics maker established an experience, called 837X, on 3D virtual platform Decentraland.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How to create an IPO communications strategy for social

Sprout Social

Initial public offerings (IPOs) are major business and career milestones. It’s only natural to want to knock your IPO communications strategy out of the park. After all, it’s a major opportunity. So, how do you make the most out of the big day? For an outsized impact, let social media be the secret sauce that elevates your strategy from “good” to “great.

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Wix relaunches hotels solution

Martech

Wix, the website design, creation and management platform, has announced the relaunch of its solution for the hotel sector, Wix Hotels. For this new iteration, it has partnered with HotelRunner, an online sales and management platform for hotels. Wix Hotels by HotelRunner will launch first in English and then in other languages. What it does. Combining the Wix platform with HotelRunner’s technology will enable hotels to design and manage websites, as well as their properties, guests, booki

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Top 5 Ways To Drive Revenue With A Clean Marketing Tech Stack via @sejournal, @hethr_campbell

Search Engine Journal

Learn how to reduce ecommerce app overload. Find the right apps to increase your ROI. The post Top 5 Ways To Drive Revenue With A Clean Marketing Tech Stack appeared first on Search Engine Journal.

eCommerce 101
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US businesses’ CX scores down from last year’s all-time high

Martech

U.S. companies have taken their eyes off the consumer and the result is worse customer experience, according to a new report. . The Forrester study found CX, which hit all-time rating highs last year, is now back down to pre-pandemic levels. The overall CX Index score fell from 72 in 2021 to 71.3 in 2022 on a 100-point scale. The company says that while this may seem small, it is “statistically significant and meaningful in the real world because [it reflects] changes in CX quality for large num

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Ahrefs CEO Reveals More About Yep via @sejournal, @martinibuster

Search Engine Journal

More details about Yep, its algorithm, how it will be competitive and why it is important to the content ecosystem. The post Ahrefs CEO Reveals More About Yep appeared first on Search Engine Journal.

Content 101
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Savvy Executives Have These 5 Skills — Here’s How To Develop Them

Salesforce Marketing Cloud

We’ve seen massive upheaval in the workforce over the last two years. Today’s workers aren’t the same as they were before the pandemic. They have different motivations and different attitudes. They want flexibility and purpose — and they want more from corporate leaders. Today’s customers are different, too, expecting high levels of personalization and experience.

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6 ESG Metrics and Criteria to Evaluate Your Business

Televerde

Besides measuring your revenue, how do you know that your business is growing? One of the more forward-thinking ways to evaluate a business is with ESG metrics. Investors are considering ESG criteria more frequently when making investment decisions. According to a 2020 report from Deloitte, ESG funds are expected to comprise nearly half of all managed investments by 2025.

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Your Reps Aren’t Selling Two-Thirds of the Time — Here’s How to Get Them Back On Track

Salesforce Marketing Cloud

Are your sales reps spending their time selling? Seems like an odd question to ask, but research shows why it’s relevant. According to our latest State of Sales report , sales reps only spend one-third of their time on revenue-generating tasks. The majority of their days get bogged down by housekeeping duties, such as logging customer information and manually building quotes and contracts.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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10 Effective Link Building Tactics for B2B Marketing

Industrial Marketer

Building a link profile has become an integral part of any industrial digital marketing strategy. However, finding methods to get backlinks seems incredibly difficult for most businesses, mainly because they don’t follow consistent link building tactics. To help address this issue, below is a list of the most effective link building tactics for B2B companies.

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How to Turn Your FAQs Into Blog Content

ClearVoice

Maybe FAQs have gotten a bad rap: They get thrown at the end of an article like an addendum — an underappreciated afterthought, a seemingly unimportant footnote. But you know what? A lot of people make a beeline straight for the frequently asked questions (FAQs) section moments after they reach your site. Why? There’s a good chance this section either directly or indirectly addresses one of their burning questions about your product, service, or topic.

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What You Need to Know About Generational Video Marketing

DivvyHQ

As every subsequent generation spends more and more time consuming content online, it's important for marketers to understand how their target audiences engage with video content. In today's post, guest contributor Jori Hamilton explores video engagement stats, the rise of social media influencer campaigns, the consumer push for more company accountability, and how younger generations demand more empathy from video content.

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TransUnion enters identity partnership with Epsilon

Martech

Today, TransUnion announced a new collaboration with Epsilon, which makes audience insights from Epsilon’s database of 250 million consumers available for brands and agencies using TransUnion’s TruAudience Data Marketplace. As a result of the partnership, Epsilon’s insights on U.S. consumers are mapped across TransUnion’s identity graph, which covers more than 80 million households.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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MPP in Email Marketing: Myths, Facts and Your Response

Litmus

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. Now, MPP is part of every email marketer’s reality. (And if you’re inexplicably seeing record high open rates and not sure why, this may be the perfect time to get up to speed on all things MPP ).

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As the Pandemic Transforms, Your Digital Marketing Needs to Change, Too

Brandpoint

In our December 2021 post “ The Brandpoint Guide: Level Up Your Digital Marketing in 2022 ,” our CEO Scott Severson outlined three major focus areas that he predicted would continue to be a challenge for digital marketers: employee shortages, supply chain issues and the continued effect the coronavirus pandemic has on our professional day-to-day lives.

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How to Know What Marketing Channels to Add to Your Strategy

Benchmark Email

Marketing today is dominated by fickle customer demands, making nailing down an effective strategy more complicated than ever before. To succeed, you have to get a compelling message to potential customers by way of the right channels at the right time. Sounds easy, right? There are dozens of marketing channels you can use to promote… The post How to Know What Marketing Channels to Add to Your Strategy appeared first on Benchmark Email.

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1 in 12 Americans Moved Last Year. Are B2C Marketers Targeting Them?

Porch Group Media

Article originally appeared on Marketing Charts. The national mover rate has been on a fairly steady decline over the past 35-40 years to a record low, but even so, 8.4% of Americans (or about 27.1 million) moved last year, per the Census Bureau. Past research has shown that people going through life changes make attractive targets for marketers , so it’s interesting to see new research [download page] from V12 and Ascend2 delving into mover marketing adoption and tactics.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Python Custom Code for HubSpot

Lake One

Why is python custom code necessary? Better yet – why is it important to HubSpot? With the introduction of Operations Hub, HubSpot has opened up a whole new world of solutions to previously unsolvable problems within their application. With the ability to adjust data in-app, add custom-coded solutions to workflows, and sync data with apps that were previously tricky integrations, relying on third-party tools to solve these issues is becoming a thing of the past.

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A Case Study In Second Chance Hiring

Televerde

Originally published on ChiefExecutive.Net. Every year, U.S. prisons and jails release nearly 700,000 men and women back into society. Many people impacted by incarceration leave prison without much more than the clothes on their back and enough money for a few meals. While opportunities do exist for people who are incarcerated to continue their education and learn marketable skills while serving their sentence, they are not widely available.

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Increase the Upside Your Corporate Story Delivers to Your Bottomline.

OnMessage

Many executives undervalue the power of their corporate story. They do not realize the intrinsic link between financial performance and the strength of their story. In fact, an article in the Journal of Business Strategy, illustrates the “financial upside” of activating a clear, compelling and consistent corporate story. And, the "agony” executive teams [.].