Tue.Jun 07, 2022

10 Tips for Effectively Communicating With Sales Prospects on Your Website


Guest post by Darko Dodig. When talking to prospective clients online, you still need all the basic elements of a good sales pitch, but you need to use different tools to deliver them.

Why You Should Stop Selling In Your Content Marketing

Marketing Insider Group

We often get asked by our customers to create content that is more promotional, or that has a direct product tie-in. Which is exactly the kind of content no one wants.


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If You Want to Emulate BIC Analytics Mastery, Where Should You Begin?

Vision Edge Marketing

Much has been written on the topic of data, especially the amount of it, the ability to analyze it, and the use of it. In the world of data, more is not necessarily better.

85% of B2B Marketers Who Use Social Media Remain Dedicated to Facebook

KoMarketing Associates

As B2B marketers continue to explore the benefits of social media marketing , new research indicates that they remain invested in Facebook and LinkedIn, in particular.

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

The Ultimate Guide to Competitive Analysis

Marketing Insider Group

A competitive analysis is a powerful tool for understanding how you compare to competitors and creating smart strategies to get noticed by consumers. Most companies are doing it on a monthly, quarterly, or annual basis.

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Digital Personalization Trends for 2022

Marketing Insider Group

80% of customers said they were more likely to buy from companies that offered personalized marketing experiences, and the same study supports that 90% of customers found personalized marketing appealing. 1 Do these stats place your brand behind the eight ball or ahead of the game?

22 Ways To Take Your Instagram Campaigns to the Next Level


Instagram’s 1.28 billion users spend roughly 11.2 hours per month on the platform. And 90% of users follow at least one business on the platform. But sometimes, your regular brand content isn’t enough to stand out. That’s where an Instagram campaign comes in.

How To Build A Facebook Ads Dashboard In Google Data Studio via @sejournal, @andreaatzori

Search Engine Journal

Looking for more robust Facebook Ads reporting? Learn how to build a Google Data Studio dashboard with this step-by-step process. The post How To Build A Facebook Ads Dashboard In Google Data Studio appeared first on Search Engine Journal. Facebook Marketing Analytics Paid Media

8 Essential On-Page SEO Factors for Fast Impact


When you need results fast, making on-page SEO optimizations is a great place to start. Which are the most important on-page SEO elements? Read on for a step-by-step guide to making impactful on-page SEO changes. On-page SEO

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7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

Ask Buffer: How Do I Get Followers On TikTok?

Buffer Marketing

Question: I’m currently on TikTok and while I’ve been posting videos, I haven’t been able to really grow my following yet. Do you have any advice on how to actually gain more followers and also get more views on my videos?

MPP in Email Marketing: Myths, Facts and Your Response


The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. Now, MPP is part of every email marketer’s reality.

Get To Know Google’s Before: and After: Search Operators via @sejournal, @martinibuster

Search Engine Journal

Introduced in 2019, the before: and after: search operators help you find webpages that were published during a specific time period. The post Get To Know Google’s Before: and After: Search Operators appeared first on Search Engine Journal.

What You Need to Know About Generational Video Marketing


As every subsequent generation spends more and more time consuming content online, it's important for marketers to understand how their target audiences engage with video content.

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New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

10 Effective Link Building Tactics for B2B Marketing

Industrial Marketer

Building a link profile has become an integral part of any industrial digital marketing strategy. However, finding methods to get backlinks seems incredibly difficult for most businesses, mainly because they don’t follow consistent link building tactics.

WordPress Community Reacts To 6.0 Arturo via @sejournal, @martinibuster

Search Engine Journal

The response to the rollout of WordPress 6.0 Arturo was generally positive, with some surprising experiences and responses. The post WordPress Community Reacts To 6.0 Arturo appeared first on Search Engine Journal. News WordPress

How to Redirect a WordPress Post or Page to Another URL


Are you looking for an easy way to redirect your content to a new URL? A 301 redirect prevents visitors from getting lost in case of a change in the page URL. Instead of landing on a 404 page, a redirect moves the visitors to a newly assigned URL.

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How Does Google Handle Page Titles In Multiple Languages? via @sejournal, @MattGSouthern

Search Engine Journal

Writing page titles in multiple languages is generally not recommended. However, Google now has a way to handle them when they're encountered. The post How Does Google Handle Page Titles In Multiple Languages? appeared first on Search Engine Journal. News SEO

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

Leadership Series: How To Handle Difficult Conversations

BOP Design

Why is having difficult conversations important? Difficult conversations are a part of life – both professionally and personally. Avoiding these conversations is not fair to anyone involved and keeps people stuck in a situation that isn’t ideal.

How Do I Start To Gain Experience In Search? Ask An SEO via @sejournal, @tonynwright

Search Engine Journal

Looking to get started or transition into a career in search? In this Ask An SEO, Tony Wright shares tips for beginners. The post How Do I Start To Gain Experience In Search? Ask An SEO appeared first on Search Engine Journal. Ask an SEO Careers

7 Strategies to Grow Your Business with B2B Marketing

BOP Design

Marketing isn’t just fluff. It’s about getting your brand in front of the right audience, getting them to your B2B website, communicating effectively with them, and getting website visitors to convert.

How to create an IPO communications strategy for social

Sprout Social

Initial public offerings (IPOs) are major business and career milestones. It’s only natural to want to knock your IPO communications strategy out of the park. After all, it’s a major opportunity. So, how do you make the most out of the big day?

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

How to Turn Your FAQs Into Blog Content


Maybe FAQs have gotten a bad rap: They get thrown at the end of an article like an addendum — an underappreciated afterthought, a seemingly unimportant footnote. But you know what?

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Ahrefs CEO Reveals More About Yep via @sejournal, @martinibuster

Search Engine Journal

More details about Yep, its algorithm, how it will be competitive and why it is important to the content ecosystem. The post Ahrefs CEO Reveals More About Yep appeared first on Search Engine Journal. News SEO

3 Tips for Building a Sophisticated Influencer Marketing Strategy


Unsure how to stay trendy and relevant? Here are 3 tips to make your influencer marketing program more sophisticated and time-proof

Tips For Avoiding Misinformation In SEO Resources & Conversations via @sejournal, @martinibuster

Search Engine Journal

These tips will help you cut through the noise and figure out which SEO information is likely valid versus smoke and mirrors. The post Tips For Avoiding Misinformation In SEO Resources & Conversations appeared first on Search Engine Journal.

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

6 ESG Metrics and Criteria to Evaluate Your Business


Besides measuring your revenue, how do you know that your business is growing? One of the more forward-thinking ways to evaluate a business is with ESG metrics. Investors are considering ESG criteria more frequently when making investment decisions.

Top 5 Ways To Drive Revenue With A Clean Marketing Tech Stack via @sejournal, @hethr_campbell

Search Engine Journal

Learn how to reduce ecommerce app overload. Find the right apps to increase your ROI. The post Top 5 Ways To Drive Revenue With A Clean Marketing Tech Stack appeared first on Search Engine Journal. Digital Digital Experience Ecommerce Lead Generation Web Dev SEO Webinar

Savvy Executives Have These 5 Skills — Here’s How To Develop Them


We’ve seen massive upheaval in the workforce over the last two years. Today’s workers aren’t the same as they were before the pandemic. They have different motivations and different attitudes. They want flexibility and purpose — and they want more from corporate leaders.