Fri.Apr 24, 2020

Creating an engaging, personalized experience with your virtual event


The post Creating an engaging, personalized experience with your virtual event appeared first on Influitive. Events

How Business Search Behavior Has Shifted During the Coronavirus


At ZoomInfo, data is our passion. We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. And in that pursuit, we’ve learned data is best served with context. So, let’s start there. Flashback, to just a month and a half ago, the week of March 9th.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The 10 best email marketing tools for 2020


A good email marketing tool is at the core of every successful Digital Marketing strategy. And it isn’t hard to understand why. Email marketing software makes creating, sending, and analyzing the data that comes from each of your campaigns a much easier task. The Email marketing technique is often used to build consumer trust to develop a long term relationship with those who buy from your brand or use your services. Right now, 42.3% of Americans subscribe to email lists.

Tools 130

How to Work from Home Using Social Media


Due to the COVID-19 pandemic and the resulting stay-at-home restrictions, individuals and businesses are being forced to come up with new ways to connect online while out of the office. Suddenly, every business is a remote business, held together by digital links. With that in mind, here are just a few of the smart ways to work from home using social media. 1 – Video conferencing.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Creating an engaging, personalized experience with your virtual event


The post Creating an engaging, personalized experience with your virtual event appeared first on Influitive. Events

More Trending

3 Amazing Examples of the Hero’s Journey in Content Marketing


Great content grabs the audience by their heartstrings, yet includes just enough facts to justify their decision. How can you incorporate both angles in your content? It's called the hero's journey. Here are 3 brands who are executing it perfectly. Content Marketing Content Planning Content Strategy brand branded content content hero's journey ideation inspiration marketing planning storytelling strategy

10 Litmus Power-User Tips to Make You a Better Email Marketer


If you’re using Litmus to create, optimize, and analyze your campaigns you know that your account is full of features that let you speed up your email workflow. But do you know all the helpful Litmus tricks that can help you save time and improve your campaigns? Here are 10 Litmus power-user tips that will up-level your email game even more. Improve Subscriber Segmentation. Quickly Recapture Email Previews. Easily Run Spam Tests Via Your ESP.

Email 65

Lead Sourcing: Do you know where your leads came from?

Heinz Marketing

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. Your CMO walks over to your desk and tells you there is a board meeting next week and the leadership team needs to know what the ROI of that big event your team spent $100K on last quarter has been. Do you have that data ready? What if she asks how many qualified leads that event generated for the sales team? Are you able to provide that data today?

Leads 64

5 Great Marketo My Token Tactics to Use

SmartBug Media

Tokens are part of the genius of Marketo, offering an incredible opportunity to streamline your marketing automation. Instead of having to edit every email in a program you clone, simply update tokens at the program or folder level and they will populate in your emails and landing pages. “In In one instance, I was able to use program tokens to reduce the time it took to get an event program out the door from four hours down to about 45 minutes,” shared 2020 Marketo Champion Brooke Bartos.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Time to Ask What, So What, and Now What? [The Weekly Wrap]

Content Marketing Institute

So what? Now what? This week, Robert Rose puts those questions in a new perspective. He gives his take on Amazon cutting commissions. He talks with The Content Council’s chair and takes you back to the future with old predictions. Continue reading → The post Time to Ask What, So What, and Now What? The Weekly Wrap] appeared first on Content Marketing Institute. Company News

Kyle Turk Listed in 150 Marketers to Follow in 2020

Meerkat Marketing

Our President Kyle Turk, has recently been published by Rubicly, a B2B content marketing resource site, as one of 150 marketers to follow in 2020 to be creatively inspired. This list was compiled to help marketers stay inspired and innovative through the creativity of other marketers. The list is comprised of talented marketers, both new to the scene and seasoned professionals. Take a look at the list and be inspired by these marketers. Their LinkedIn profiles are linked in the article to follow.

List 61

What Marketers Can Learn from Digital AA Meetings


Reading Time: 6 minutes. No other organization relies on meetings like Alcoholics Anonymous does—the program is literally built upon in-person meetings. Well, those can’t happen right now. But at this moment, millions of people need AA and NA more than ever. How does a life-saving organization that depends on intimate, anonymous, secure in-person meetups continue to serve its membership? And what can you learn from how they’ve made the transition for in person to remote?

Trade Shows Canceled For The Year? How To Replace Those Leads In Just A Few Weeks

Square 2 Marketing

With Trade Shows, Conferences, Events And Networking Canceled, You Need To Lean Into Digital Lead Generation NOW! Many businesses have relied on trade shows, events and conferences for a steady stream of leads over the past 10 years, and in some cases even longer. Now that those are off the table, you have to replace those leads quickly.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

A Quick Guide to Branding Your Small Business

Altitude Branding

When it comes to the success of your company, the branding decisions you make are vital. Many businesses make the mistake of dismissing image building as a waste of time or a needless expense, but this aspect of planning can actually mean the difference between success and failure. We understand that a proper branding campaign will cost and you shouldn’t try to do it on the cheap. There are certain ways to release funds for this purpose, such as refinancing student loans or property.

How Customer Success Is Crucial For Your Sales Reps To Hit Their Targets

Unbound B2B

Introduction. The obvious strategy that B2B sales reps use to meet sales targets and increase revenue is converting new leads. But this approach has not been 100% effective as meeting targets remains one of the challenges for most sales people. Statistics show that 57% and 47% of sales reps missed their sales target in 2017 and 2018 respectively.

20 Attention-Grabbing Poster Templates You Can Use to Get your Message Out There


Posters have been commonly used in advertising since the early 18th century, which stands as testimony to just how popular they’ve been throughout the years. They are extremely versatile, eye-catching, stand out from a distance, and can be used strategically to boost your brand’s visibility. Be it an event poster, a party poster, a charity […]. Design Marketing

How to Create Dynamic B2B Presentations for a Virtual World

Launch Marketing

In Benefits of a Digital Connection During a Global Pandemic , we explored the pivot from offline to online in depth as individuals increasingly turn to video communications services like Zoom to support previously in-person interactions. Online conferencing, collaborating, chatting, and even watching movies virtually with friends has become ubiquitous. And while virtual presentations aren’t new, securing a conference room and presenting in person has been the more common historical norm.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

How to Market in a Crisis: Finding Patterns in Travel Influencers’ Content


From the surface, being a travel influencer (literally) looks like the best job in the world. After all, they get to see incredible sights and stay in luxurious hotels and take eye-catching photos of their experiences. Instagram is the go-to platform for influencers because it gives them a chance to not only add flair and filters to the pictures but to also showcase their visuals to billions of users. A Guide To Brand Experience Brand Strategy

Best 52

Storytelling in B2B Marketing


Marketers are learning what neuroscientists have known for some time: Even in business situations, buyers respond to narrative—especially narrative that invokes an emotional response. It makes perfect sense. Businesspeople don’t stop being humans when they start working. Humans Respond to Stories How did humans pass on information that was important for survival before they could write? They told stories. Stories tie pieces of information together to make it memorable.

What is an API? [Quick Read]


Read our API article if you want to know more details about APIs, but don't consider yourself "technical.". The post What is an API? Quick Read] appeared first on SendGrid. Best Practices Technical

API 71

Is your business prepared for a crisis?

Champion Communications

Sometimes, life just isn’t fair. Emergencies arrive on our doorstep and we must take them in our stride. Comms teams are often on the frontline of any organisation in a crisis and in the current climate, this could not be truer. Communications departments must manage different stakeholders, take advantage of the rapidly evolving news landscape and adapt to changing situations.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

2 Pieces of Advice that Every B2B Marketer Should Take to Heart


Back in February, we had the opportunity to sit down with Wendy Gaskill and Holly Zulauf of N3 Results, a company that designs and executes large-scale domestic and global sales and marketing campaigns. N3 partners with Triblio to develop and scale their ABM program. With more than 20 years of experience working together, the ladies have tons of experience in the industry and lots of great advice.

Nielsen Brandbank Integrated with Productsup


On the 22 nd of April, Nielsen Brandbank Integrated with Productsup to streamline product content flow across digital channels. Nielsen Brandbank is providers of product content creation management and publishing services while Productsup happens to be an eCommerce company facilitating data integration.

Social Spotlight: Michigan State University and creating community in this ‘new normal’

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview. One of the indelible experiences of college is the sense of community–often the first community you get to choose for yourself.

Is Remote Work Greener? We Calculated Buffer’s Carbon Footprint to Find Out

Buffer Social

I wish I could tell you that I have always been an environmental warrior. But my story is a more common one. I’ve always done my best to care for the environment. I cycle, walk or take public transport as much as I can. I use my refillable water bottle and tote bags to avoid waste. That’s not too bad, right? So I thought, until I read the 2018 special report by the Intergovernmental Panel on Climate Change (IPCC). It is evident that we need bolder, more urgent actions.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.