Zoominfo

APRIL 24, 2020

At ZoomInfo, data is our passion. We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. And in that pursuit, we’ve learned data is best served with context. So, let’s start there. Flashback, to just a month and a half ago, the week of March 9th. Over a jarring two day stretch, the World Health Organization (WHO) officially declared COVID-19 a global pandemic , and a day after that, it was declared a national emergency in the US on the same day the N

Work Management 227

Work Management Marketing Management Intent Data Business 227

Influitive

APRIL 24, 2020

The post Creating an engaging, personalized experience with your virtual event appeared first on Influitive.

Personalization 243

Personalization 243

Zoominfo

APRIL 24, 2020

At ZoomInfo, data is our passion. We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. And in that pursuit, we’ve learned data is best served with context. So, let’s start there. Flashback, to just a month and a half ago, the week of March 9th. Over a jarring two-day stretch, the World Health Organization (WHO) officially declared COVID-19 a global pandemic , and a day after that, it was declared a national emergency in the US on the same day the N

Work Management 100

Work Management Marketing Management Intent Data Business 100

Influitive

APRIL 24, 2020

The post Creating an engaging, personalized experience with your virtual event appeared first on Influitive.

Personalization 182

Personalization 182

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Heinz Marketing

APRIL 24, 2020

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. Your CMO walks over to your desk and tells you there is a board meeting next week and the leadership team needs to know what the ROI of that big event your team spent $100K on last quarter has been. Do you have that data ready? What if she asks how many qualified leads that event generated for the sales team?

Lead Scoring 114

Lead Scoring Lead Ranking Sales Qualified Leads Lead 114

SmartBug Media

APRIL 24, 2020

Tokens are part of the genius of Marketo, offering an incredible opportunity to streamline your marketing automation. Instead of having to edit every email in a program you clone, simply update tokens at the program or folder level and they will populate in your emails and landing pages. “In one instance, I was able to use program tokens to reduce the time it took to get an event program out the door from four hours down to about 45 minutes,” shared 2020 Marketo Champion Brooke Bartos.

Marketo 99

Marketo Tactics Copyright Landing Pages 99

SendGrid

APRIL 24, 2020

Read our API article if you want to know more details about APIs, but don't consider yourself "technical.". The post What is an API? [Quick Read] appeared first on SendGrid.

API 95

API Practices Best Practices 95

Sprout Social

APRIL 24, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview. One of the indelible experiences of college is the sense of community–often the first community you get to choose for yourself.

Communities 93

Communities Class Aggregators Knowledge Base 93

DivvyHQ

APRIL 24, 2020

Great content grabs the audience by their heartstrings, yet includes just enough facts to justify their decision. How can you incorporate both angles in your content? It's called the hero's journey. Here are 3 brands who are executing it perfectly.

Examples 93

Examples Content Marketing Planning Content 93

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

ClearVoice

APRIL 24, 2020

An executive summary is a short recap of what is presented in lengthier reports but still includes all of the necessary facts, figures and content to help him or her make an informed decision. Though there are plenty of subjects we can disagree on as a community — there is one constant truth for freelancers: there never seems to be enough time. Everyone is busy — our clients, our editors and ourselves — so the ability to read, digest and understand on the fly is essential.

Examples 93

Examples Effectiveness Marketing Proposals Opinions 93

Bannersnack

APRIL 24, 2020

Posters have been commonly used in advertising since the early 18th century, which stands as testimony to just how popular they’ve been throughout the years. They are extremely versatile, eye-catching, stand out from a distance, and can be used strategically to boost your brand’s visibility. Be it an event poster, a party poster, a charity […].

Template 89

Template Advertisements Advertising Brand Identity 89

Launch Marketing

APRIL 24, 2020

In Benefits of a Digital Connection During a Global Pandemic , we explored the pivot from offline to online in depth as individuals increasingly turn to video communications services like Zoom to support previously in-person interactions. Online conferencing, collaborating, chatting, and even watching movies virtually with friends has become ubiquitous.

B2B 71

B2B Paid Search Agency Guidelines Planning 71

Brightedge

APRIL 24, 2020

The novel coronavirus has had a tremendous impact on how customers engage with businesses and how organizations have adapted to interacting with consumers while still bringing in buyers. To help answer the questions our community has been asking about the importance of SEO and digital marketing, we put together a series of topics that benefit a wide range of industries and explored solutions for each.

Top of Funnel 75

Top of Funnel Planning Work Management Marketing Management 75

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Cortex

APRIL 24, 2020

From the surface, being a travel influencer (literally) looks like the best job in the world. After all, they get to see incredible sights and stay in luxurious hotels and take eye-catching photos of their experiences. Instagram is the go-to platform for influencers because it gives them a chance to not only add flair and filters to the pictures but to also showcase their visuals to billions of users.

Content 75

Content Marketing & Strategy Marketing Best Practices 75

Square 2 Marketing

APRIL 24, 2020

With Trade Shows, Conferences, Events And Networking Canceled, You Need To Lean Into Digital Lead Generation NOW! Many businesses have relied on trade shows, events and conferences for a steady stream of leads over the past 10 years, and in some cases even longer. Now that those are off the table, you have to replace those leads quickly. I’ve talked to many clients and prospects over the past 30 days who are looking at shows being canceled for the remainder of 2020, and some have already seen sh

Trade Show 73

Trade Show Lead Marketing Qualified Leads Leads 73

Meerkat Marketing

APRIL 24, 2020

Our President Kyle Turk, has recently been published by Rubicly, a B2B content marketing resource site, as one of 150 marketers to follow in 2020 to be creatively inspired. This list was compiled to help marketers stay inspired and innovative through the creativity of other marketers. The list is comprised of talented marketers, both new to the scene and seasoned professionals.

Linkedin 72

Linkedin Creativity Consulting Paid Search Agency 72

Salesforce Marketing Cloud

APRIL 24, 2020

When the COVID-19 pandemic hit, consumer needs changed suddenly and drastically. Grocery chains and supermarkets saw a run on toilet paper and canned goods, while fresh fruit stayed on the shelves. Clothing retailers saw an increase in the sales of business-friendly tops for video conferencing, but instead of purchasing matching bottoms, people moved to pajamas [.].

Paper 66

Paper Purchase Video Marketing Business 66

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Content4Demand

APRIL 24, 2020

Marketers are learning what neuroscientists have known for some time: Even in business situations, buyers respond to narrative—especially narrative that invokes an emotional response. It makes perfect sense. Businesspeople don’t stop being humans when they start working. Humans Respond to Stories How did humans pass on information that was important for survival before they could write?

Storytelling 66

Storytelling B2B Marketing B2B Case Study 66

Valasys

APRIL 24, 2020

On the 22 nd of April, Nielsen Brandbank Integrated with Productsup to streamline product content flow across digital channels. Nielsen Brandbank is providers of product content creation management and publishing services while Productsup happens to be an eCommerce company facilitating data integration. As Nielsen Brandbank integrated with Productsup, the common customer base of the two companies will benefit from the mapping and optimizing capabilities of Productsup that will help them validate

Digital Asset Management 64

Digital Asset Management Work Management Marketing Management Merchandising 64

DrumUp

APRIL 24, 2020

Reading Time: 5 minutes There’s nothing more important than customer loyalty in an economic downturn. And one of the best ways to stimulate customer loyalty is employee advocacy. When your customers hear from your employee ambassadors, they’ll be more likely to trust you. Unfortunately, some employee advocacy vendors can.

Vendors 59

Vendors Loyalty Best Practices Resources 59

PFL

APRIL 24, 2020

ABM Webinar Series - Drift + PFL. Proven ABM Direct Mail Plays to Take and Try Today. The post Drift Webinar – How to Leverage Physical & Digital Gifting in a WFH World appeared first on PFL.

Webinar Metrics 59

Webinar Metrics Account Based Marketing ABM Marketing 59

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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QuanticMind

APRIL 24, 2020

If there’s one fact, it’s that the shifts in Marketing as the internet continues to evolve—digital marketing in particular—causes terminology to constantly change. One of these sticking points is the definition of a digital marketing agency vs. the definition of a performance marketing agency. How do the two types of marketing agency differ and why would you choose one over the other?

Paid Search Agency 59

Paid Search Agency Advertising Agencies Ad Agencies Work Management 59

Buffer

APRIL 24, 2020

I wish I could tell you that I have always been an environmental warrior. But my story is a more common one. I’ve always done my best to care for the environment. I cycle, walk or take public transport as much as I can. I use my refillable water bottle and tote bags to avoid waste. That’s not too bad, right? So I thought, until I read the 2018 special report by the Intergovernmental Panel on Climate Change (IPCC).

Communities 57

Communities Ethics Comparison Purchase 57

DivvyHQ

APRIL 24, 2020

Great content grabs the audience by their heartstrings, yet includes just enough facts to justify their decision. How can you incorporate both angles in your content? It's called the hero's journey. Here are 3 brands who are executing it perfectly.

Examples 52

Examples Content Marketing Planning Content 52

Meerkat Marketing

APRIL 24, 2020

Our President Kyle Turk, has recently been published by Rubicly, a B2B content marketing resource site, as one of 150 marketers to follow in 2020 to be creatively inspired. This list was compiled to help marketers stay inspired and innovative through the creativity of other marketers. The list is comprised of talented marketers, both new to the scene and seasoned professionals.

Linkedin 52

Linkedin Paid Search Agency Creativity Profiling 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

DivvyHQ

APRIL 24, 2020

Great content grabs the audience by their heartstrings, yet includes just enough facts to justify their decision. How can you incorporate both angles in your content? It's called the hero's journey. Here are 3 brands who are executing it perfectly.

Examples 52

Examples Content Marketing Planning Content 52

Digilant

APRIL 24, 2020

When thinking about social media, people usually jump to companies like Facebook, Instagram, and Twitter. However, there are two social media platforms with smaller user bases (still landing in the millions), that offer powerful advertising tactics: Pinterest and Reddit. On top of their advantageous opportunities for advertisers, they have also implemented important tactics throughout the coronavirus outbreak to help users.

Social Media 52

Social Media Media Mobile Advertising Advertising Agencies 52

QuanticMind

APRIL 24, 2020

If there’s one fact, it’s that the shifts in Marketing as the internet continues to evolve—digital marketing in particular—causes terminology to constantly change. One of these sticking points is the definition of a digital marketing agency vs. the definition of a performance marketing agency. How do the two types of marketing agency differ and why would you choose one over the other?

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Work Management 52