ViewPoint
JUNE 29, 2017
Looking for a simple and seemingly magical solution to a complicated problem of growing revenue? You’ve come to the wrong place. But, if you’re seeking real answers to this age-old question, we have something for you. PointClear has proven methods for driving sales—and they’re discussed in detail in a white paper available for download now. What we call our “silver bullets” aren’t a quick fix for what’s ailing your pipeline.
Marketing Insider Group
JUNE 29, 2017
Last week, we defined intuition once and for all. This week, we wonder: Why don’t we routinely TRUST our intuition? We came up with a practical definition, but why can’t we seem to make it practical in our daily lives? Why does it so often feel like a leap? To help make sense of this, we revisit the story of. Read More. The post The Leap: Why Trusting Your Intuition Feels Risky appeared first on Unthinkable.
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DiscoverOrg
JUNE 29, 2017
In B2B marketing, when you improve response rates, you tend to see better downstream results including: more qualified leads, more pipeline, and more deals won. But how do you achieve higher levels of engagement? For many marketers, it remains something of a mystery. Let’s take a look at exactly how you can produce better response rates in your marketing activities with account-based marketing (ABM) strategies by leveraging account-based content (ABC).
Marketing Insider Group
JUNE 29, 2017
Where does collaboration come from? It comes from communication, from drive, and from a shared passion to achieve great things as an organization. Microsoft Office 365 has produced this helpful webcast to help you understand how you can foster a culture of collaboration in your workplace. The post Inspiring Collaboration in the Modern Workplace appeared first on Marketing Insider Group.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Tomorrow People
JUNE 29, 2017
From the current landscape to what the future holds, we have explored the impact of marketing automation on the CMO. However, it is clear that automation has implications for everyone in an organisation, whether you are a marketing executive, copywriter or digital designer.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Convince & Convert
JUNE 29, 2017
Your content team shouldn’t the only ones managing your company’s social media accounts. Takeaways. Brands are revisiting social media as a community-building tool, rather than a marketing platform. Pro sports is just one of many industries that struggle to connect with fans consistently via social. Responding to customer concerns via channels like social increases advocacy by 60 percent.
KoMarketing Associates
JUNE 29, 2017
Email is a marketing staple, but new research indicates that marketers are not tailoring their efforts to fully tap into the potential of this tactic. The “Elevate Your Email Marketing With a Customized Approach” report from SendGrid and Forrester found that email is the most commonly used marketing channel, with 82 percent of marketers saying they use it.
Contently
JUNE 29, 2017
Welcome to a special Fourth of July edition of Ask a Content Strategist, where I finally answer the question: What’s the ROI of wearing an American Flag romper all weekend in the Hamptons? Sorry, I’m getting word from my team that that’s not what we’re doing with this column, and that if I really want to write 1,000 words on patriotic rompers, I should just suck it up and take that $20,000 per year editorial assistant job at GQ.
Adobe Experience Cloud Blog
JUNE 29, 2017
Have your marketing efforts hit a plateau? Are you looking for an innovative way to reach new markets and solve new problems? If so, you may have considered growth hacking but run into snags if your company is beyond startup mode. As may already know, Sean Ellis, an experienced marketing leader, entrepreneur and angel investor, coined the term “growth hacker” to describe “a person whose true north is growth.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Convince & Convert
JUNE 29, 2017
Your content team shouldn’t be the only ones managing your company’s social media accounts. Takeaways. Brands are revisiting social media as a community-building tool, rather than a marketing platform. Pro sports is just one of many industries that struggle to connect with fans consistently via social. Responding to customer concerns via channels like social increases advocacy by 60 percent.
Vidyard
JUNE 29, 2017
Let’s face it, regardless of how successful a rep you are, we can all use some fresh ideas every once in awhile. And since I’d bet that every one of your prospects and their dog is bombarded with sales messaging each day, you need a way to stand out. You need to get personal. But you probably already knew that, so let’s cut to the chase and dive into 5 new ideas for personalized sales outreach you can start using today. 1.
JotForm
JUNE 29, 2017
John Costanzo never planned on being a meat farmer. The honest truth is he just wanted to eat and raise better food. But in pursuit of that, he’s improved food choices for scores of others. Located in the heart of California’s wine country, Napa Grass Farmers is on a quest to change the mea.
Hubspot
JUNE 29, 2017
Let’s just come out with it: Email is becoming less effective for marketers. It might not be dead yet, but it’s not exactly the shiny new channel it used to be. Just think about your own inbox -- how many marketing emails are you subscribed to that you delete without opening? We thought so. It was with this in mind that we started experimenting with messenger apps.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hinge Marketing
JUNE 29, 2017
This is the third and final segment in a three-part video series. This video explores how Speaking can help make your thought leadership more visible in the technology space. Video Transcription. Hi. I’m Liz Harr, and you’re watching the final of a three-part series on how technology services firms can raise the spectrum of visibility around their thought leadership.
KEO Marketing
JUNE 29, 2017
Digital marketing is a fast growing and evolving industry. This year, it continues to meteoric rise among B2B and B2C companies alike, who are using it to connect with customers and make sales. By 2021, U.S. digital marketing spend is predicted to reach almost $120 billion. Fortunately, these innovations mean you can invest in targeted digital marketing solutions that will speed up your sales funnel, increase qualified leads, decrease your cost per lead, encourage marketing and sales alignment,
Televerde
JUNE 29, 2017
Earlier this week, the Phoenix Business Journal wrote an executive profile of our CEO, Jim Hooker. The piece profiles Jim’s education and business background, but what we’re really proud of is that it highlights what happened when he found the hidden gem, Televerde. Jim’s always been a strong advocate that the work we do every day has a social purpose, which is why he’s committed – from the beginning – to work with Corrections Industries to provide training, career counseling and good-paying job
Akoonu
JUNE 29, 2017
Does everyone who creates content for your brand deliver the consistent result you want? With a flood of quick turnaround content requests and content published across channels from Twitter to Vimeo to print, Marketing has a lot to keep track of. Dispersed resources—including in-house digital marketing, marcom, social media, product marketing and sales teams —plus remote teams, freelancers or agencies, makes executing a consistent brand more complicated more difficult than ever before.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
The Freeman Company
JUNE 29, 2017
Agency jumps three spots, representing significant growth
Biznology
JUNE 29, 2017
Are you looking for the best ways to reactivate dormant customers and reduce churn? Here’s a roundup of the ten most effective practices today, in both business and consumer markets. Consider which of these may be the most applicable to your business, your customers, and your objectives. And don’t forget to set aside some budget for ongoing retention and reactivation marketing.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Leadspace
JUNE 29, 2017
I’m one of that rare breed of people who studied marketing at college and then went on to actually work in the field, for the most part, ever since graduating. The thing that always excited me the most about marketing was the ability to be creative, like designing new programs and campaigns that grab prospects’ attention. That’s what drew me to marketing in the first place, and it’s still the aspect of my job I love the most.
Launch Marketing
JUNE 29, 2017
Virtually all B2B marketers agree that it’s essential to develop buyer personas and apply them in all aspects of their marketing efforts. But despite this recognition, there is a great deal of variance and inconsistency in how buyer personas are developed and applied. Before we get into the steps for developing personas for your organization, let’s get aligned on some of the basics and explore a few foundational questions surrounding B2B Buyer Personas.
Varicent
JUNE 29, 2017
Joe Gelata has been ahead of the curve on building cross-functional, revenue-focused teams. Today it’s easy to see why – prospects buy in a very different way than they did five years ago. And while the way we market and sell to those prospects has also changed, we haven’t kept pace – not even close. This new way people buy has left mountains of data that inform our strategic decisions – data that can help us all be revenue-focused teams.
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