Mon.Nov 20, 2023

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B2B email marketing: 3 strategies for advanced personalization

Martech

Picture this: You’re at a private art showing. The curator greets you, recalling your love for impressionist art and leads you to an unseen Monet. It’s perfect. They remembered what you liked, and it shows. That feeling of being special? That’s what we’re aiming for in B2B marketing. Your inbox should be more than a drop zone for flyers.

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The Art and Science of Prompt Engineering

Marketing Insider Group

At Marketing Insider Group, we believe in the power of quality. Just as a gourmet dish relies on the finest ingredients, the outcomes of a generative AI model hinge on the quality of its inputs. Enter the world of prompt engineering. Much like a chef carefully selects and combines ingredients for the best culinary experience, prompt engineers craft precise inputs, known as prompts , to optimize interactions within an AI tool.

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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

The rapid rise of generative AI has become the most captivating trend in the tech industry today. Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives. The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use

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Cookie Alternative Programmatic Spending Increases for Top Advertising Verticals

33Across

Despite concerns of a looming recession and a potential drop in ad spend in the first half of 2023, Google’s decision to get rid of third-party cookies in 2024 set the stage for an urgent scramble toward cookie alternative solutions in Q3 2023. As a result, we saw an increase in cookie alternative spending across. The post Cookie Alternative Programmatic Spending Increases for Top Advertising Verticals appeared first on 33Across.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Develop a Strategic Planning Process in B2B Marketing

Top Rank Marketing

Creating and managing a carefully planned B2B marketing approach is crucial for businesses aiming to achieve continuous expansion in a fiercely competitive digital marketing environment. Attempting a B2B marketing campaign without a strategy can lead to disjointed marketing efforts, resulting in failure to effectively engage your target audience. On the other hand, a well planned marketing strategy can distinguish you from competitors, establish your brand as an industry authority, bolster custo

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Appreciating The Art of Crafting Unmissable Holiday Email Subject Lines

Benchmark Email

Similar to the concept of ‘banner blindness,’ where website viewers unconsciously or otherwise ignore online advertising banners, ‘inbox blindness’ is when recipients stop noticing certain emails in their inbox. Usually, the average officegoer receives 121 emails per day. It makes sense to ignore certain emails. However, this is no gospel for brands, particularly during the… The post Appreciating The Art of Crafting Unmissable Holiday Email Subject Lines appeared first on Benchmark Email.

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EU raises antitrust concerns about Adobe’s purchase of Figma

Martech

Adobe’s $20 billion bid for cloud-based product design platform Figma is being hit with an antitrust complaint by E.U. regulators. An in-depth investigation by the European Commission came to the preliminary conclusion the deal could significantly reduce competition for interactive product design tools, vector editing tools and raster editing tools.

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What’s the Secret to Upskilling Your Marketing Team Effectively?

DivvyHQ

Marketing and sales have evolved dramatically in recent years, merging technology and data science. Navigating this digital terrain requires understanding team dynamics, identifying skill gaps, and fostering a culture of continuous learning. Building a diverse, skilled team and instilling a growth mindset is vital. Innovative upskilling methods can propel teams forward to be strong leaders who adapt readily and embrace change.

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How to Create Progress Bars in Emails with Litmus Personalize

Litmus

Did you know that building emails is the biggest bottleneck in the email production cycle ? If efficiency is the name of your game, then tools that help reduce the need for manual coding could very well become your secret weapon. What tools are out there? We may be biased, but our favorite is none other than our very Litmus Personalize ! It’s packed with tools designed to make email personalization a breeze.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How to Get the Most Out of a Sales Call

Salesforce Marketing Cloud

Market research done? Check. Prospects qualified? Check. Looks like you’re ready to make a sales call. This isn’t just a quick pitch, however. The most successful sales calls include tailored presentations and focus on building trust with prospects by addressing their unique pain points. As celebrated entrepreneur Siva Devaki noted, “Sales is not about selling, but about building trust and educating.” To ensure you lead a successful sales call, we’ve curated expert

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Top 9 Benefits Of Data Cleansing That Will Blow Your Mind

Only B2B

All around the globe, there is one holiday season where all of us are sent on a mission. Mission to clean our houses and give away unnecessary stuff. Your business data is no different. It needs regular cleaning. Did you know that data decays at an average rate of 2 percent per month , which means 25 to 30 percent of your organization’s contact data to go bad each year?

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Evaluating AI Tools: Key Aspects Email Marketers Should Consider

Litmus

It’s 2023, and artificial intelligence (AI) is everywhere. From generative AI tools like ChatGPT to coding assistants like GitHub Copilot, the potential of AI is top of mind for almost everyone in the digital landscape. However, evaluating its use requires a judicious approach, to say the least. Read on as we dive into key aspects for email marketers to consider when evaluating the use of AI in their workflows.

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How to Use Account-Based Marketing to Build a List of B2B Decision-Makers?

Only B2B

Introduction In the realm of B2B marketing, precision is paramount. Account-Based Marketing (ABM) has emerged as a powerhouse strategy for crafting tailored engagements with key decision-makers. Unlike traditional methods, ABM allows businesses to focus on personalized outreach, ensuring a higher chance of success by engaging with specific, high-value target accounts.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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5 Ways Sales Teams Can Use AI to Sell Into New Industries, According Eternal Works' CEO

Hubspot

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Clients aren’t buying like they used to. AI and the pandemic threw a wrench in the typical sales funnel that companies have now realized is too outdated to consistently bring in the profits they want to see. That’s why branching into new territory is more important than ever.

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Customer Service Analytics: How to Make Sense of All Your Data

Salesforce Marketing Cloud

As a service manager, imagine spending 10 minutes in the morning reviewing your most important key performance indicators (KPIs) — and in that short time quickly seeing which types of cases have the highest handle times. Or, as a service agent, suddenly having the superpower to know when a customer is likely to churn — and what you can do to prevent it.

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9 Discount Code Ideas Backed By Real-World Examples to Inspire You

Optinmonster

Are you looking for tried and tested discount code ideas to grow your business? In this blog, we’ll share 9 real-life examples to help you come up with engaging promotional code ideas and generate more leads. Discount coupons have transitioned from the ancient days of newspaper advertising to today’s cut-throat world of online marketing. More than a hundred years ago, brands like Coca-Cola and Betty Crocker used coupon codes during their initial years to improve their brand awareness.

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How to Express Gratitude to Your Clients

Trade Press Services

Expressing gratitude to your clients is more than just a courtesy; it’s a powerful way to strengthen relationships and maintain a positive reputation. As we embrace a spirit of gratitude during the busy holiday months, this time of year is the perfect time to say “thank you” to the people who contribute to your success: your customers. When clients know you’re grateful for their trust, collaboration and ongoing partnership, it strengthens the customer relationship by making them feel appre

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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From MAP to Real-Time, Two-Way Interactions: Close the Conversation Gap with Embedded AI

Conversica

The post From MAP to Real-Time, Two-Way Interactions: Close the Conversation Gap with Embedded AI appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.

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Media buying in 2024

illumin

Media buying is a crucial component of any advertising campaign. It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels. What is media buying?

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GA4 Attribution Model Changes and What They Mean For Tracking Conversions

DAGMAR Marketing

As most marketers who have been in the PPC game for a while know, attribution models in your data play a major role in tracking conversions and reporting. Attribution models are used to assign a specific interaction along the customer’s journey to a conversion. For example, in a First Click attribution model, the first interaction from the user would receive all the credit for the conversion.

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6 Easy AI Tricks for Busy Account Executives

Hubspot

In the ever-evolving world of sales, account executives play a crucial role in nurturing leads and closing deals. As technology continues to advance, AI has emerged as a game-changer for sales professionals, offering numerous ways to enhance productivity and drive better results. In fact, our recent State of Sales research found that 54% of global sales employees say AI has made it easier for them to stay ahead of their competition.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Data Thresholding in GA4: Overview, Benefits, and Drawbacks

DAGMAR Marketing

The launch of Google Analytics 4 (GA4) has brought with it a long learning curve and perpetual training. With regular changes and updates, it can feel like swimming against the current to keep up! This article is just one of Dagmar Marketing’s growing library of GA4 help docs. Today’s topic: Data thresholding. Data Thresholding Overview Before diving into the benefits and drawbacks, let’s define what data thresholding is.

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Sam Altman out as OpenAI CEO, Emmett Shear takes over.

Valasys

In a dramatic turn of events, Sam Altman, the ousted CEO of OpenAI, has been hired by Microsoft, just hours after OpenAI’s board rejected his attempt to regain his position. This move comes after a tumultuous weekend that saw Altman make a passionate plea to be reinstated as OpenAI’s leader. On Friday, OpenAI’s board abruptly removed Altman as CEO, citing a loss of trust and a need to preserve the company’s mission.

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Unlocking ABM’s Financial Potential: A CFO’s Guide

Terminus

In today’s economic landscape, the CFO’s responsibilities go beyond just balancing the books; they play a pivotal role in steering the company’s financial ship through turbulent waters. In an era marked by uncertainty and economic challenges, CFOs are tasked with safeguarding financial stability while ensuring that every financial decision aligns with the company’s overarching objectives.

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Black Friday and Cyber Monday Deals on Martech and Business Software for 2023

Webbiquity

Tight budgets, inflation, recession(?), AI taking marketing jobs ( or not )…it’s been another “interesting” year for marketers. They’ve had to remain nimble and revise strategies and tactics as economic and business challenges evolve but don’t disappear. Have the tools in your marketing technology matrix kept up? Black Friday and Cyber Monday 2023 promotions make this a fantastic time to take stock of your business software toolbox.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Giveaway Tool Showdown: 11 of the Best Online Giveaway Tools in 2023

Optinmonster

Are you looking for the best online giveaway tool to increase followers , boost traffic , and generate more leads ? Running online contests and giveaways can be one of your company’s best marketing assets. If you select the right prize, an online giveaway is a great way of attracting qualified leads to your site. The only problem? Hosting an online contest can be difficult to manage and become more trouble than it’s worth.

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Navigating the Influencer Marketing Landscape in the Philippines: Insights and Strategies

Spiralytics

Not too long ago, influencing was limited to celebrities and a few bloggers. Today, influencing is a prevalent career many ordinary social media users want to tap into—Filipinos being one of them. Coined as the “social media capital of the world,” the Philippines ranks second worldwide in average daily social media usage. It is a prime spot for influencers to start their careers.

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Getting To Know Kate Nettenstrom, Our New Head of Client Services

Walker Sands

The Client Services department at Walker Sands is vital to the success of our clients and agency teams. The group of account managers and project managers empowers our expert teams to deliver first-class work that meets the needs of our clients, and works closely with clients on goals and strategy. It’s the group that keeps clients happy, keeps our teams motivated and on track, and ensures we deliver on our promise of great work.