Martech
NOVEMBER 20, 2023
Picture this: You’re at a private art showing. The curator greets you, recalling your love for impressionist art and leads you to an unseen Monet. It’s perfect. They remembered what you liked, and it shows. That feeling of being special? That’s what we’re aiming for in B2B marketing. Your inbox should be more than a drop zone for flyers.
Marketing Insider Group
NOVEMBER 20, 2023
At Marketing Insider Group, we believe in the power of quality. Just as a gourmet dish relies on the finest ingredients, the outcomes of a generative AI model hinge on the quality of its inputs. Enter the world of prompt engineering. Much like a chef carefully selects and combines ingredients for the best culinary experience, prompt engineers craft precise inputs, known as prompts , to optimize interactions within an AI tool.
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Webbiquity
NOVEMBER 20, 2023
Tight budgets, inflation, recession(?), AI taking marketing jobs ( or not )…it’s been another “interesting” year for marketers. They’ve had to remain nimble and revise strategies and tactics as economic and business challenges evolve but don’t disappear. Have the tools in your marketing technology matrix kept up? Black Friday and Cyber Monday 2023 promotions make this a fantastic time to take stock of your business software toolbox.
Martech
NOVEMBER 20, 2023
Publishing authoritative content is among the best ways to attract high-value B2B leads. However, creating appealing content for buyers at different stages of the buying journey is often the greatest challenge for B2B marketers. How can curation help solve this problem and get you more conversions? Discover the power of curation and how to start curating content for more effective B2B marketing.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Sprout Social
NOVEMBER 20, 2023
If you’re looking to grow your online presence in a creative and authentic way, influencer marketing may be your best bet. Influencer marketing revolves around partnering with popular users on social media—typically platforms like Instagram, TikTok and YouTube—so their audience discovers your business and its products or services. However, creating a successful influencer marketing program involves a lot of work.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Top Rank Marketing
NOVEMBER 20, 2023
Creating and managing a carefully planned B2B marketing approach is crucial for businesses aiming to achieve continuous expansion in a fiercely competitive digital marketing environment. Attempting a B2B marketing campaign without a strategy can lead to disjointed marketing efforts, resulting in failure to effectively engage your target audience. On the other hand, a well planned marketing strategy can distinguish you from competitors, establish your brand as an industry authority, bolster custo
Martech
NOVEMBER 20, 2023
Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.
DivvyHQ
NOVEMBER 20, 2023
Marketing and sales have evolved dramatically in recent years, merging technology and data science. Navigating this digital terrain requires understanding team dynamics, identifying skill gaps, and fostering a culture of continuous learning. Building a diverse, skilled team and instilling a growth mindset is vital. Innovative upskilling methods can propel teams forward to be strong leaders who adapt readily and embrace change.
Martech
NOVEMBER 20, 2023
Adobe’s $20 billion bid for cloud-based product design platform Figma is being hit with an antitrust complaint by E.U. regulators. An in-depth investigation by the European Commission came to the preliminary conclusion the deal could significantly reduce competition for interactive product design tools, vector editing tools and raster editing tools.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Benchmark Email
NOVEMBER 20, 2023
Similar to the concept of ‘banner blindness,’ where website viewers unconsciously or otherwise ignore online advertising banners, ‘inbox blindness’ is when recipients stop noticing certain emails in their inbox. Usually, the average officegoer receives 121 emails per day. It makes sense to ignore certain emails. However, this is no gospel for brands, particularly during the… The post Appreciating The Art of Crafting Unmissable Holiday Email Subject Lines appeared first on Benchmark Email.
Optinmonster
NOVEMBER 20, 2023
Are you looking for the best online giveaway tool to increase followers , boost traffic , and generate more leads ? Running online contests and giveaways can be one of your company’s best marketing assets. If you select the right prize, an online giveaway is a great way of attracting qualified leads to your site. The only problem? Hosting an online contest can be difficult to manage and become more trouble than it’s worth.
Litmus
NOVEMBER 20, 2023
Did you know that building emails is the biggest bottleneck in the email production cycle ? If efficiency is the name of your game, then tools that help reduce the need for manual coding could very well become your secret weapon. What tools are out there? We may be biased, but our favorite is none other than our very Litmus Personalize ! It’s packed with tools designed to make email personalization a breeze.
Hubspot
NOVEMBER 20, 2023
Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Clients aren’t buying like they used to. AI and the pandemic threw a wrench in the typical sales funnel that companies have now realized is too outdated to consistently bring in the profits they want to see. That’s why branching into new territory is more important than ever.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Litmus
NOVEMBER 20, 2023
It’s 2023, and artificial intelligence (AI) is everywhere. From generative AI tools like ChatGPT to coding assistants like GitHub Copilot, the potential of AI is top of mind for almost everyone in the digital landscape. However, evaluating its use requires a judicious approach, to say the least. Read on as we dive into key aspects for email marketers to consider when evaluating the use of AI in their workflows.
Hubspot
NOVEMBER 20, 2023
In the ever-evolving world of sales, account executives play a crucial role in nurturing leads and closing deals. As technology continues to advance, AI has emerged as a game-changer for sales professionals, offering numerous ways to enhance productivity and drive better results. In fact, our recent State of Sales research found that 54% of global sales employees say AI has made it easier for them to stay ahead of their competition.
Only B2B
NOVEMBER 20, 2023
All around the globe, there is one holiday season where all of us are sent on a mission. Mission to clean our houses and give away unnecessary stuff. Your business data is no different. It needs regular cleaning. Did you know that data decays at an average rate of 2 percent per month , which means 25 to 30 percent of your organization’s contact data to go bad each year?
Spiralytics
NOVEMBER 20, 2023
Not too long ago, influencing was limited to celebrities and a few bloggers. Today, influencing is a prevalent career many ordinary social media users want to tap into—Filipinos being one of them. Coined as the “social media capital of the world,” the Philippines ranks second worldwide in average daily social media usage. It is a prime spot for influencers to start their careers.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Only B2B
NOVEMBER 20, 2023
Introduction In the realm of B2B marketing, precision is paramount. Account-Based Marketing (ABM) has emerged as a powerhouse strategy for crafting tailored engagements with key decision-makers. Unlike traditional methods, ABM allows businesses to focus on personalized outreach, ensuring a higher chance of success by engaging with specific, high-value target accounts.
Walker Sands
NOVEMBER 20, 2023
The Client Services department at Walker Sands is vital to the success of our clients and agency teams. The group of account managers and project managers empowers our expert teams to deliver first-class work that meets the needs of our clients, and works closely with clients on goals and strategy. It’s the group that keeps clients happy, keeps our teams motivated and on track, and ensures we deliver on our promise of great work.
Salesforce Marketing Cloud
NOVEMBER 20, 2023
As a service manager, imagine spending 10 minutes in the morning reviewing your most important key performance indicators (KPIs) — and in that short time quickly seeing which types of cases have the highest handle times. Or, as a service agent, suddenly having the superpower to know when a customer is likely to churn — and what you can do to prevent it.
Optinmonster
NOVEMBER 20, 2023
Are you looking for tried and tested discount code ideas to grow your business? In this blog, we’ll share 9 real-life examples to help you come up with engaging promotional code ideas and generate more leads. Discount coupons have transitioned from the ancient days of newspaper advertising to today’s cut-throat world of online marketing. More than a hundred years ago, brands like Coca-Cola and Betty Crocker used coupon codes during their initial years to improve their brand awareness.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Trade Press Services
NOVEMBER 20, 2023
Expressing gratitude to your clients is more than just a courtesy; it’s a powerful way to strengthen relationships and maintain a positive reputation. As we embrace a spirit of gratitude during the busy holiday months, this time of year is the perfect time to say “thank you” to the people who contribute to your success: your customers. When clients know you’re grateful for their trust, collaboration and ongoing partnership, it strengthens the customer relationship by making them feel appre
Conversica
NOVEMBER 20, 2023
The post From MAP to Real-Time, Two-Way Interactions: Close the Conversation Gap with Embedded AI appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.
illumin
NOVEMBER 20, 2023
Media buying is a crucial component of any advertising campaign. It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels. What is media buying?
DAGMAR Marketing
NOVEMBER 20, 2023
As most marketers who have been in the PPC game for a while know, attribution models in your data play a major role in tracking conversions and reporting. Attribution models are used to assign a specific interaction along the customer’s journey to a conversion. For example, in a First Click attribution model, the first interaction from the user would receive all the credit for the conversion.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Convert
NOVEMBER 20, 2023
Interview with Shirley Lee This week, we’re excited to feature Shirley Lee, a seasoned Experimentation Specialist and CXL Certified Optimizer who’s on a mission to challenge the status quo and free the world from the HiPPO syndrome. She offers a refreshingly candid take on the challenges of experimentation, drawing a parallel with the legal world. Lawyers and experimenters can meticulously prepare for success, yet neither can predict the outcome.
DAGMAR Marketing
NOVEMBER 20, 2023
The launch of Google Analytics 4 (GA4) has brought with it a long learning curve and perpetual training. With regular changes and updates, it can feel like swimming against the current to keep up! This article is just one of Dagmar Marketing’s growing library of GA4 help docs. Today’s topic: Data thresholding. Data Thresholding Overview Before diving into the benefits and drawbacks, let’s define what data thresholding is.
SalesIntel
NOVEMBER 20, 2023
Maybe you’re perfectly happy with your current data provider, but the fact you’re here might mean you’re at least curious if the grass is really greener on the other side of the fence. Based on our recent case study with Alleyoop, we wanted to share reasons our customers had to switch to SalesIntel and how they evaluated us before switching. Data providers are multi-year partnerships.
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