ClearVoice

OCTOBER 3, 2019

More than ever, talented wordsmiths are using their skills to spread far and wide across industries. A journalist’s gig used to be to report, a researcher’s to comb through data and a marketer’s to attract — but now they’re all combined under the umbrella of content marketing. This quickly growing field is presenting a landslide of opportunities for savvy writers who are willing to expand their skillset and tackle new projects.

Planning 82

Planning Content Marketing Paid Search Agency Content 82

Biznology

OCTOBER 3, 2019

In high stakes competitive chess, there’s a gaming style called “Freestyle” which is just as “ditch-the-rulebook” as it sounds. The best players are called “centaurs” and although these particular centaurs aren’t half-human/half-horse, their makeup runs along the same logic. . Who are Centaurs? Centaurs are great chess players who use AI to make themselves better.

Marketing AI 106

Marketing AI Advertising Agencies Paid Search Agency Marketing 106

Hannon Hill

OCTOBER 3, 2019

Part three of seven in a series about digital personalization in higher education. Read on to learn about dividing your audience into groups to deliver content more aligned to their needs and interests.

Segmentation 40

Segmentation Ad Building Education Personalization 40

KoMarketing Associates

OCTOBER 3, 2019

Marketing automation platforms (MAPs) can provide several benefits to marketers looking to tackle a wide range of tasks. However, new research shows that not all marketers see success when using MAPs to achieve their top priorities. InsightSquared recently published the “Marketing Automation Satisfaction Benchmark Report,” and statistics showed that the majority of marketers (62.1 percent) believe that their MAP has “met more expectations than it has failed.

Marketing Automation Services 121

Marketing Automation Services Marketing Automation Marketing Report Automation 121

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

SEMrush

OCTOBER 3, 2019

We all know how important link building can be; done right, it can help your rankings. Done wrong, your rankings disappear. Link building is not easy, and there are so many strategies that vary in terms of their efficiency, expertise, and required resources. If you are new to link building, you most likely need some insights on what you should do, shouldn‘t do, and what strategies are available.

Link Building 111

Link Building Customer Surveys Ad Building Efficiency 111

SEMrush

OCTOBER 3, 2019

Are you working on or planning to build an eCommerce website project? If so, there are a lot of nuances that come with building and marketing an eCommerce website that you should be aware of. In this blog post, I‘ll cover five common mistakes that eCommerce website owners make and how to prevent them. Taking the time to proactively prevent these simple mistakes can save a lot of time and energy.

eCommerce 93

eCommerce Marketing Websites Planning Ad Building 93

Search Engine Journal

OCTOBER 3, 2019

With these tactics, you can easily come up with link-worthy content within a “boring” topic. The post How to Come up with Press-worthy Content for Boring Niches via @[link] appeared first on Search Engine Journal.

Press 91

Press Content Tactics Link Building 91

Circle Studio

OCTOBER 3, 2019

Marketing technology (or MarTech for short) is becoming an increasingly critical component of an A/E/C firm’s overall marketing strategy. The growth of the MarTech industry continues to explode, with more than 7,000 marketing software vendors providing a wide-range of tools to support today’s modern marketer. And as MarTech increasingly commands more time and budget from A/E/C marketers , it’s essential for marketers to properly evaluate potential solutions.

Digital Asset Management 74

Digital Asset Management Marketing Automation Services Work Management Marketing Management 74

ClickZ

OCTOBER 3, 2019

Alaska Airlines chose to work with Wrapify, using both out-of-home (OOH) and digital advertising and attribution, to promote specific flight routes and cities. After a campaign that ran from September to November of last year, the company saw a 20% increase in online conversion rates and more than 41 million total OOH impressions, as well as a lift in reach and frequency of their overall OOH and digital advertising in-market.

Advertisements 82

Advertisements Advertising Ad Frequency Mobile Advertising 82

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

EveryoneSocial

OCTOBER 3, 2019

Welcome to EveryoneSocial’s Bitecast! Before we dive into the great content below, I want to briefly explain what the Bitecast is all about. While we all love great video interviews and podcasts, we’ve found that the content is often too long. We all have busy work lives and often want the takeaway nugget upfront. This is why the EveryoneSocial Bitecast exists.

Godaddy 75

Godaddy Communities Education Video Marketing 75

SmartBug Media

OCTOBER 3, 2019

Working with peers in different disciplines can often lead to unnecessary friction, especially when it comes to website planning and development. We can get so bogged down in our own work responsibilities that it can be hard to keep in mind the experiences of others. In collaborative marketing departments, many different roles and skill sets are needed to keep all systems running smoothly.

Planning 74

Planning Marketing Websites Tips Peer-to-peer 74

SnapApp

OCTOBER 3, 2019

Many B2B marketers find themselves fighting an uphill battle against falling conversion rates, low email open rates, and changing goals. . While marketers are busy tweaking button colors on landing pages and rewriting email subject lines to improve KPIs, we often forget that there are real people on the other end of disappointing monthly reports. The reason it’s getting harder to be a B2B marketer, is because it is also getting harder to be a B2B buyer. .

Practices 69

Practices Top of Funnel Marketing & Strategy Landing Pages 69

Hubspot

OCTOBER 3, 2019

As someone who manages HubSpot's learning technology, I've gone about buying software the wrong way at times. I've pushed ahead without the right technical partners, I've missed a contract auto-renewal deadline, and I've rolled out changes to my team without empathy for how it might affect their day-to-day. From these experiences, and from working with others at HubSpot who procure and implement software, I've learned a lot.

Work Management 74

Work Management Hubspot Software Buy 74

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Referral Rock

OCTOBER 3, 2019

Guest Post. Himanshu Singh is a marketing specialist at SoftwareSuggest , He is well versed in software platforms like eCommerce platforms, document management, invoicing software. He is also interested in domains like Machine Learning and Semiconductors. In his spare time, he enjoys Guitar, Badminton, and Photography. Find him on LinkedIn. Customer Relationship Management, also known as CRM, forms a crucial aspect of small as well as large businesses.

Enterprise Management 65

Enterprise Management CRM Marketing Management Business 65

Hubspot

OCTOBER 3, 2019

Glossier is an online cosmetics brand boasting $1 billion in sales , a rare sight for a four-year-old company. To what does the company owe its success? In part, to Instagram Shopping. 70% of shoppers turn to the app to do their online browsing. Because of this, Glossier CEO Emily Weiss brought Glossier to where her target audience was: Instagram. While shopping on Instagram isn’t the newest integration for the social networking service, it has been creating, refining, and fine-tuning its shoppi

Paid Search Agency 71

Paid Search Agency High Quality Lead Advertising Agencies Marketing Management 71

EMagine B2B Blog

OCTOBER 3, 2019

Forget almost everything you know about marketing a drug. Most pharmaceutical marketing can benefit from broad, one-size-fits-all messages being delivered to giant patient populations. Treatments for breast cancer, heart disease, diabetes and most other conditions that affect hundreds of thousands (or millions) of patients each year often fit into a pretty typical commercialization “template” For orphan drugs used to treat rare diseases, you can pretty much throw any existing paradi

Education 63

Education Communities Marketing Internet Marketing 63

Heinz Marketing

OCTOBER 3, 2019

By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. It is my pleasure every Thursday to feature a B2B sales, marketing or business leader in our own series and our own version of “ How I Work ” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

Work Management 63

Work Management Marketing Management Salesforce.com Paid Search Agency 63

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Referral Rock

OCTOBER 3, 2019

Live chat plugins have become an increasingly popular tool for customer service and sales. Thanks to Google and digital voice assistants, people are used to having their questions answered and problems solved almost instantly. And this has translated to sales, customer service, and customer support. Instead of waiting on hold during a phone call, or waiting hours for an email reply, your customers and potential customers are turning to live chat plugins for their answers.

Marketing AI 63

Marketing AI Sales Management Paid Search Agency Click Rate 63

Salesforce Marketing Cloud

OCTOBER 3, 2019

As a marketer, you want every message to a prospect to be effective, so it’s important to consider the timing and targeting of each message. That’s where triggered email comes in.

Conversion 58

Conversion Trigger Marketing Marketing Websites Email Marketing 58

Single Grain

OCTOBER 3, 2019

When you’re doing Facebook advertising, or any type of advertising, your objective is not to get a win right out of the gate. That’s typically not going to happen. Your objective is to find some semblance of traction and start bringing the numbers up over time while looking for key spots to optimize. Time is.

Facebook 58

Facebook Ads Advertisements Advertising 58

Moz

OCTOBER 3, 2019

Posted by MrLukeCarthy From e-commerce to listings sites to real estate and myriad verticals beyond, the data you can harness using custom extraction via crawler tools is worth its weight in revenue. With a greater granularity of data at your fingertips, you can uncover CRO and user experience insights that can inform your optimizations and transform your customer experience.

SEO 53

SEO Classified Ads Pricing Price 53

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

BenchmarkONE

OCTOBER 3, 2019

Knowledge is power, especially when it comes to information that can help you market better, stronger, and more effectively. The marketing industry is constantly in flux. What works one day may not work the next, and vice versa. Staying ahead of the game is necessary if you want to keep up – and one of the best ways to ensure that your team is focusing their time and resources in the right places.

Statistics 53

Statistics B2B Marketing Planning B2B 53

Leadspace

OCTOBER 3, 2019

Just the other day I found myself defining for a co-worker what exactly a nurture campaign is and isn’t, and in doing so I ran across some great content that helps to clarify things a bit and wanted to share. Lead Nurturing Is…. According to Andre Pino over at Forrester Research, “ Lead nurturing is a process by which leads are tracked and developed into sales-qualified leads.

Campaigns 48

Campaigns Sales Qualified Leads Telemarketing Lead Nurturing 48

SmartBug Media

OCTOBER 3, 2019

Why did I start a podcast? Because everyone has a party trick. I’d like to think mine is providing very tactical marketing advice. That trick doesn’t actually go so well at parties. But digital marketers, SDRs, and others seem to love our blog, where we’ve been discussing everything from inbound marketing, to PR, to sales enablement. And, even in my free time, I’m answering questions about marketing.

Inbound Marketing 51

Inbound Marketing PR Loyalty Tactics 51

Martech Advisor

OCTOBER 3, 2019

The days when mobile ad networks and mediation platforms dominated the in-app advertising market are numbered. We can expect in-app programmatic and header bidding to level the playing field for all stakeholders, says, Offer Yehudai, President at Fyber. Life is looking pretty good for the mobile ad networks and mediation platforms that were first to enter the mobile app monetization market.

Mobile Advertising 50

Mobile Advertising Advertisements Advertising Marketing Analytics Tools 50

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Madison Logic

OCTOBER 3, 2019

The number one goal for sales and marketing teams is pretty simple – generate more revenue. The best way to do this is to convert target accounts from the top of the funnel to closed-won more efficiently and effectively. If more Marketing Qualified Accounts (MQA) convert from opportunity to paying customer, your company makes more. The post You Need to Pay Attention to Sales Conversion Rate, and Here’s Why appeared first on Madison Logic Blog.

Conversion Rate 49

Conversion Rate Top of Funnel Conversion Lead Ranking 49

InsightSquared

OCTOBER 3, 2019

Combination of leading revenue intelligence solution with activity data capture and next best action sales engine offers industry’s most complete platform to drive predictable growth. BOSTON — Oct. 3, 2019 – InsightSquared , the leading provider of revenue intelligence solutions, has acquired Olono, a leader in sales activity management. The acquisition solidifies InsightSquared’s position as the vendor of choice for revenue operations professionals who want to equip go-to-market teams with a su

Enterprise Management 56

Enterprise Management Marketing Attribution Marketing Management Acquisitions 56

Outbound Engine

OCTOBER 3, 2019

Social ads are everywhere. You can find them while you’re scrolling on Facebook, reading an article on your favorite news site, and even when you’re watching your friend’s Instagram story. They’re everywhere because they’re effective. Marketers said they expect spending on social media to increase by 89% by 2022, according to this CMO survey.

Advertising Agencies 47

Advertising Agencies Advertisements Advertising Paid Search Agency 47