Wed.Mar 18, 2020

How to Approach Demand Gen in Challenging Times

The Point

The US business climate is being shaken by events at home and abroad, and (as I write this) no-one knows with certainty – on top of the risk and strain caused by a global pandemic – whether an economic downturn is imminent, or how severe it might be, and for how long. . Most B2B marketers we talk to are continuing to plan, develop and execute campaigns and other initatives, for the time being at least.

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How to Pitch The Content Strategist


Freelancing is such an important part of Contently’s DNA. The company was founded, in part, to help freelance creatives get paid well for doing what they love. Before I joined Contently, I started as a freelance writer, as did our head of marketing Joe Lazauskas. We know firsthand how difficult it can be to write for a living, especially if you have to prove yourself over and over through pitching. Working on your own provides freedom, but it can also lead to a lot of unpredictability.

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How to Create Visual Content That’s Worth a Thousand Shares

Content Marketing Institute

Take a fresh look at how your photos, videos, and graphics do the talking for your brand. Here are some of our top visual content tips – with examples – to help you find or reinforce your signature visual style. Continue reading → The post How to Create Visual Content That’s Worth a Thousand Shares appeared first on Content Marketing Institute. Company News

All The Digital Marketing Tools You Need To Get The Job Done

Marketing Insider Group

In the world of digital marketing, there is a wide and growing range of digital marketing tools designed to help you to be more organized and efficient. This wealth of choice is great news for marketers, but it can also be quite overwhelming. With such a wide choice of tools, it can be difficult knowing which ones are the right option for your digital marketing strategy. So I’ve created a list of the digital marketing tools we use on a regular basis.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

The Pros of Living through a Coronavirus Crisis


This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.” .

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More Trending

Report: 91% of Marketers Now Believe Influencer Marketing is Definitively Effective

KoMarketing Associates

As more marketers look for ways to resonate with their target audience, new research shows that they are putting more effort into influencer marketing as a tactic. Influencer Marketing Hub recently published its “Influencer Marketing Benchmark Report” for 2020, and statistics showed that 91% of respondents now believe that influencer marketing is an effective form of marketing.

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Should We Be Posting During The Pandemic?


The short answer is, yes! During these pressing times, it’s no secret that events taking place around the globe are impacting you and your followers. As the world adapts to a new normal, so must your social media marketing strategy. But in the face of change, sometimes it can be easy to divert from the main goals of B2B marketing. Posting blindly as events unfold in hopes of achieving massive amounts of new business will not suffice.

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11 Delightfully Simple A/B Testing Best Practices You Can Use Now!


Are you following A/B testing best practices for your opt-in marketing campaigns? If you’re not, then chances are you’re missing out on major opportunities to grow your subscribers and improve conversions. Website split testing is an essential conversion optimization practice. But “essential” definitely doesn’t mean “easy.” ” Fortunately, this guide will help you learn how to A/B split test like a pro!

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8 of Your Sales Team's Biggest Challenges and How to Solve Them

Square 2 Marketing

Recently Updated - No company is exempt from sales challenges. Even the most high-performing sales teams face obstacles in developing buyer relationships and effectively communicating with prospects and customers. What sets successful companies apart is their ability to strategically overcome these sales challenges, they have marketing and sales teams who work together, and they have shared goals, KPIs and metrics. Here's how you can achieve something similar at your company

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Staying Connected During a Crisis—A Quick Note From Our CEO


By now, you’ve seen a flood of emails and blog posts from businesses about their response to COVID-19. All the news about the economy, disruption to business, and an increase in customer questions make it easy to feel overwhelmed and confused about what actions to take next. Now, more than ever, social media represents an unprecedented way to reach people, coordinate government responses, and keep businesses close to their customers during this disruptive time.

Is it ethical to keep selling right now?

Heinz Marketing

By Matt Heinz, President & Founder of Heinz Marketing. I’m not usually one for hot takes, but this might be one. I’ve chosen the word “ethical” in this question intentionally because of its implied severity. I could have asked “is it uncomfortable to sell right now” or “is it inappropriate to sell right now”. And I think we’ve all seen examples of companies that clearly meet that bar in the past few days.

Stay Connected During COVID-19 with Free Video Tools


Businesses are facing unprecedented challenges in how they market, sell, and stay connected during the ongoing COVID-19 outbreak. Event cancellations, travel restrictions, and remote work policies are making it increasingly difficult to engage prospects and customers, and to communicate effectively with our own internal employees. As a video technology provider and growing business ourselves, we understand the importance of video-based communications in times of crisis and social distancing.

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Your Business Event is Cancelled - Now What?


With in-person events cancelled, and business and social lives being impacted in unimaginable ways, here are 10 things you can do now, to reinvest resources and adapt to a 'new normal'. We’re living through unprecedented and uncertain times. Our business and social lives are being impacted in unimaginable ways, with many of us confined to home - be it mandated or voluntarily, travel curtailed and our social and commercial interactions limited.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

What Facebook Groups Can Do For Your Business (and How to Create Them)


I remember when I first signed up for Facebook. It was 2005. Low-rise jeans were in style, and we were still trying to figure out a legit way to download and access music online. The excitement of creating my profile and connecting with my friends and classmates was palpable. I had no idea that in just a few years, everyone and their moms (literally) would be joining the platform, and Facebook as I knew it would totally change. .

What You Should Know About Over-the-Top Media

Martech Advisor

Marketing is wholeheartedly embracing all things digital. And with the exponential growth of over-the-top media, or OTT, its time marketers understand how and where to invest their 2020 budgets, says, Hope Horner is CEO and founder, Lemonlight Video Production. The ongoing streaming wars are heating up as more companies aim to capture a portion of the massive video subscription market.

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Paid Search Glossary & Tips On Getting Started With Google Ads

SmartBug Media

Google Ads is Google’s advertising platform and the largest ad platform on the internet. If you want to build your brand message and promote your business, you need paid media to be a strong component of your marketing budget. Google Ads allows your business to skip the period of waiting for your website to move up in the organic search rankings. Although organic search is important, it takes time to organically show up at the top for your most important keywords. Enter the solution: paid search.

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Everything You Need To Know About Sales Compensation

Square 2 Marketing

Not All Sales Comp Plans Are Effective At Driving Sales Rep Behavior. Updated March 19, 20202 -Did you know 43% of sales reps would be willing to leave their companies for a 10% salary increase ? Compensation is an important factor in attracting and retaining employees, especially in sales. Imagine if almost half of your sales team left the company because of a poorly designed compensation plan.

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

What to do right now: How to navigate through a global crisis on social media

Sprout Social

As we’re all aware, the coronavirus (COVID-19) has disrupted industries, closed schools and required people to practice social distancing. The current tension between our necessary separation and our innate need for connection is watching itself play out across the world. As social distancing makes us increasingly isolated, the concept of connection takes on new meaning and the role of social media becomes even more critical. .

4 Ways to Signal to Google that You’re an Expert Content Creator

Single Grain

UPDATED as of March 2020. As an SEO, you know that Google constantly changes. The list of “best practices” that worked in 2012 are dead and gone, and there are bucketloads of changes with each year that goes by. The only tricky part? Google doesn’t reveal its algorithms. And though they update the algorithms often, they don’t always reveal what exactly the updates are — or when they're coming out.

Using Buying Group Intent to Prioritize Your ABM Targets


With Peter Larkin. Chief Revenue Officer, True Influence. Most B2B sales teams have heard about the advantages of identifying buying groups within your account-based marketing (ABM) target accounts. You’ve also heard about the power of monitoring buyer intent to identify in-market prospects and accounts that are actively researching a purchase.

4 Free Tools to Streamline Your Remote Sales Force


We are living through an unprecedented situation right now, with COVID-19 impacting our lives at every turn. One of the most common and concerning aspects of this for many is how it impacts our day-to-day work situation. For those of us in the sales profession, we are fortunate to have a remote work option (in most cases) that allows us to continue working. However, this is uncharted territory for many, and can be difficult to adapt to.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

The 4 Need-to-Know B2B Audiences for Lead Generation

Launch Marketing

When generating your ideal leads, one of the first essential steps is understanding how to target the audience that is ideal for your organization. If you understand who you’re reaching, it’s easier to understand where and how to reach them, and what to offer them once you do. Download our free B2B Marketing for Executives: Big Rocks First eBook to learn best practices for lead generation, creating the foundation of your marketing strategy and more!

The ultimate guide to transparency in display advertising


The subject of transparency in display advertising is a topic that has been prominent within the industry for years. Not confined to the realms of display, it has dominated the headlines almost continuously since 2017. Yet, what does transparency in display advertising mean? Where does it come from? How do you fix it? And how can greater transparency ultimately save brands money? In this article you will learn: What is transparency? Why is transparency in display advertising important?

Want better results? Start with social testing

Sprout Social

When you’re talking about your brand’s social media strategy and someone asks why you approach some aspect of social in a certain way, what do you say? Because we’ve always done it this way.” This one is a career-killer, never say this.). Because our audience seems to like it.”. Because we tested multiple approaches and found this one was by far the most successful in performance toward our goals.”. If you guessed that this article is going to get you to answer “C” every time, you’re right!

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Content Syndication: How To Increase Your Audience Engagement?

Unbound B2B

Powerful content marketing isn’t just about content pillars, impacting your social channels or publication schedules. If you’re a content marketer. The post Content Syndication: How To Increase Your Audience Engagement? appeared first on UnboundB2B. Blog Content Syndication B2B SaaS

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.