The Point
MARCH 18, 2020
The US business climate is being shaken by events at home and abroad, and (as I write this) no-one knows with certainty – on top of the risk and strain caused by a global pandemic – whether an economic downturn is imminent, or how severe it might be, and for how long. . Most B2B marketers we talk to are continuing to plan, develop and execute campaigns and other initatives, for the time being at least.
Contently
MARCH 18, 2020
Freelancing is such an important part of Contently’s DNA. The company was founded, in part, to help freelance creatives get paid well for doing what they love. Before I joined Contently, I started as a freelance writer, as did our head of marketing Joe Lazauskas. We know firsthand how difficult it can be to write for a living, especially if you have to prove yourself over and over through pitching.
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Content Marketing Institute
MARCH 18, 2020
Take a fresh look at how your photos, videos, and graphics do the talking for your brand. Here are some of our top visual content tips – with examples – to help you find or reinforce your signature visual style. Continue reading → The post How to Create Visual Content That’s Worth a Thousand Shares appeared first on Content Marketing Institute.
Marketing Insider Group
MARCH 18, 2020
In the world of digital marketing, there is a wide and growing range of digital marketing tools designed to help you to be more organized and efficient. This wealth of choice is great news for marketers, but it can also be quite overwhelming. With such a wide choice of tools, it can be difficult knowing which ones are the right option for your digital marketing strategy.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
InsightSquared
MARCH 18, 2020
We are living through an unprecedented situation right now, with COVID-19 impacting our lives at every turn. One of the most common and concerning aspects of this for many is how it impacts our day-to-day work situation. For those of us in the sales profession, we are fortunate to have a remote work option (in most cases) that allows us to continue working.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Biznology
MARCH 18, 2020
This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.” . This series will feature articles, podcasts and additional resources from our Consultants Collective member consultants, advisors and coaches, and others whose experience and expertise includes risk and change management, Asia, China, offshoring, leading distributed global teams, managing crises and internal communications, deploying and managing online collaboration tools that enable people to w
KoMarketing Associates
MARCH 18, 2020
As more marketers look for ways to resonate with their target audience, new research shows that they are putting more effort into influencer marketing as a tactic. Influencer Marketing Hub recently published its “Influencer Marketing Benchmark Report” for 2020, and statistics showed that 91% of respondents now believe that influencer marketing is an effective form of marketing.
Oktopost
MARCH 18, 2020
The short answer is, yes! During these pressing times, it’s no secret that events taking place around the globe are impacting you and your followers. As the world adapts to a new normal, so must your social media marketing strategy. But in the face of change, sometimes it can be easy to divert from the main goals of B2B marketing. Posting blindly as events unfold in hopes of achieving massive amounts of new business will not suffice.
Strategic-IC
MARCH 18, 2020
With in-person events cancelled, and business and social lives being impacted in unimaginable ways, here are 10 things you can do now, to reinvest resources and adapt to a 'new normal'. We’re living through unprecedented and uncertain times. Our business and social lives are being impacted in unimaginable ways, with many of us confined to home - be it mandated or voluntarily, travel curtailed and our social and commercial interactions limited.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Heinz Marketing
MARCH 18, 2020
By Matt Heinz, President & Founder of Heinz Marketing. I’m not usually one for hot takes, but this might be one. I’ve chosen the word “ethical” in this question intentionally because of its implied severity. I could have asked “is it uncomfortable to sell right now” or “is it inappropriate to sell right now”. And I think we’ve all seen examples of companies that clearly meet that bar in the past few days.
PFL
MARCH 18, 2020
PFL continues to swiftly fulfill direct mail, unaffected by recent changes at Amazon.com. We have updated strategies in place for safety and health. The post Keep Truckin’ with PFL: Fulfillment and Delivery Continue Strong appeared first on PFL.
Square 2 Marketing
MARCH 18, 2020
Recently Updated - No company is exempt from sales challenges. Even the most high-performing sales teams face obstacles in developing buyer relationships and effectively communicating with prospects and customers. What sets successful companies apart is their ability to strategically overcome these sales challenges, they have marketing and sales teams who work together, and they have shared goals, KPIs and metrics.
Hubspot
MARCH 18, 2020
There are over 3.8 billion social media users across the globe. As you can probably imagine, that’s a major reason why businesses want to be active on social, too. Businesses use social media to market, sell, and provide support to their target audience and customers as well as learn about and bond with them. The key is to understand what types of posts on which platforms are most effective in resonating with these audience members and customers.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
ClickDimensions
MARCH 18, 2020
To say that these are unprecedented times we are living in would be an understatement. With the spread of COVID-19 into a global pandemic, our personal and professional lives have been dramatically altered in an astonishingly short period of time. Entire nations are under quarantine, business and school closures are rampant, and the phrase “social distancing” is possibly one of the most talked about and pressing concepts of the day.
Hubspot
MARCH 18, 2020
Let's face it: the way people are using and interacting with Facebook is shifting. The same can be said for businesses, too. In the past, businesses looking to market using Facebook had one major tool at their disposal — their Facebook Page. In fact, for a long time, Pages were the reason many businesses joined Facebook in the first place. Facebook is a very different place compared to when it first entered the marketing scene.
Conductor
MARCH 18, 2020
The headlines are grim: Public Life Curtailed as Nations Step Up Restrictions , Corporate America Races to Respond to a Crisis That Upends Work , Coronavirus Closes School for Nearly 30 Million Children in U.S. 2020 is only 11 weeks old, but it feels like it’s already lasted a decade. The COVID-19 pandemic is upending economies around the world as consumers change their routines to protect themselves from the virus.
Hubspot
MARCH 18, 2020
Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. Want to know how you can transform your marketing department to become an inbound lead generating machine helping your sales team KILL it and grow your business? Here's how: Talent.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Bannersnack
MARCH 18, 2020
How many of you are familiar with the phrase: ”today I’ll power through all the deadlines, and I’ll rest tomorrow”? I bet it hits close to home! We all tell ourselves this as a motivation to get things done, but rest never follows because tomorrow is packed with opportunities to hustle, earn more money, and […].
Hubspot
MARCH 18, 2020
If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. I probably don't need to tell you that podcasting takes time and effort. Not only do you have to figure out which topics will intrigue and captivate audiences , but you'll also have to take time to book guests, record interviews, and build a solid recording space where you can create high-quality audio content.
BenchmarkONE
MARCH 18, 2020
I remember when I first signed up for Facebook. It was 2005. Low-rise jeans were in style, and we were still trying to figure out a legit way to download and access music online. The excitement of creating my profile and connecting with my friends and classmates was palpable. I had no idea that in just a few years, everyone and their moms (literally) would be joining the platform, and Facebook as I knew it would totally change. .
Engagio
MARCH 18, 2020
Location: San Francisco – Join us at TOPO Summit – where the world’s best marketing and sales organizations come together. Marketing and Sales teams will be able to take back actionable content to implement in their own organizations. You don’t want to miss this!
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Square 2 Marketing
MARCH 18, 2020
Not All Sales Comp Plans Are Effective At Driving Sales Rep Behavior. Updated March 19, 20202 -Did you know 43% of sales reps would be willing to leave their companies for a 10% salary increase ? Compensation is an important factor in attracting and retaining employees, especially in sales. Imagine if almost half of your sales team left the company because of a poorly designed compensation plan.
Magisto
MARCH 18, 2020
We live in strange times. On one hand the coronavirus is shutting down the world, causing anxiety, loss, and financial uncertainty. But, at the same time, this universal crisis is also creating a space of hope and change. All over the globe, people are finding new and exciting ways to seize this opportunity: to grow, to stay in, to re-prioritize. Most of all, we are finding new ways to connect to one another while social distancing to keep ourselves and others safe.
Outgrow
MARCH 18, 2020
Customer Engagement Statistics In 2020. What are businesses really about? Products? Profits? Well yeah, that too. But most importantly, they are about people. And a business is about telling a story. So, use it to create an experience in order to engage your customers. . Marketers are devising newer and better ways to increase customer satisfaction.
FMG Suite
MARCH 18, 2020
We know this is a stressful time for clients and advisors alike. We brought together industry thought leaders to highlight how advisors can address the market changes and coronavirus with their clients and calm their fears during this time. During the video webinar, FMG Suite’s Compliance Chief Mike Woods moderates a discussion with three expert panelists: T.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
PureB2B
MARCH 18, 2020
We have crossed paths with a temporary new norm. As a sales/marketing leader these unforeseen disruptions to your organization can be daunting. However, as a leader the worst actions you can take in times of obscurity are; being unprepared, and to reject the situation. Prospects and clients are going to react, it’s our jobs to figure out a battle plan based on the reactions we are observing.
xiQ
MARCH 18, 2020
Redwood City, California, March 03, 2020 – xiQ, the leading AI-powered Account-Based Marketing (ABM) and Sales platform, launches Workbench, an AI-driven B2B marketing platform, for end-to-end content management and campaign execution. xiQ’s Workbench brings a suite of intuitive features to organize content, drive intelligent personalization and exponentially higher engagement.
PureB2B
MARCH 18, 2020
We have crossed paths with a temporary new norm. As a sales/marketing leader these unforeseen disruptions to your organization can be daunting. However, as a leader the worst actions you can take in times of obscurity are; being unprepared, and to reject the situation. Prospects and clients are going to react, it’s our jobs to figure out a battle plan based on the reactions we are observing.
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