The Point

MARCH 22, 2024

If you haven’t noticed, Webinar emails have become extremely formulaic: * A couple of lines of copy stating the business problem to be addressed * 3-4 bullet points summarizing the agenda or main topics * a call to action, normally accompanied a desperate plea of “don’t miss this event” It might be another symptom of our AI-driven times, where creativity takes a back seat and what matters is how quickly and cheaply we can generate copy and put campaigns in market.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

The Forward Observer

MARCH 22, 2024

MKTG STINX by Bob Hoffman About the Book From the Author: There have been thousands of books and articles extolling the virtues of marketing and advertising. But I don’t think there has ever been one about how stupid and wasteful most of it is. Well, now there is. About the Author Bob Hoffman is the author of several best-selling books about advertising.

Advertising Agencies 161

Advertising Agencies Paid Search Agency Funnel Advertising Broadcasting 161

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Congratulations to all who participated! Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (EMEA) 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

CMSWire

MARCH 22, 2024

Understanding search engines’ operational mechanisms and its implications on user behavior, click-through rates and marketing effectiveness is crucial. Continue reading.

SEO 130

SEO Click Rate Search Marketing Marketing 130

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content.

Marketing AI 110

Marketing AI Content Marketing Enterprise Management Planning 110

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. But you have to know what’s important and what isn’t. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. These are our best tips for helping you focus on what matters. Understanding B2B Digital Marketing Strategies Unlike B2C marketing, which focuses on reaching individual consumers who can often make an immediate decision, B2B marketing t

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Content Marketing Institute

MARCH 22, 2024

Headlines sound the alarm on the proposed TikTok ban. But go behind all the noise and get answers to seven questions about the bill and its impact on marketing.

Marketing Proposals 99

Marketing Proposals Paid Search Agency Companies Marketing 99

CMSWire

MARCH 22, 2024

The interaction between customer experience excellence and service employee engagement is critical in today's business environment. Continue reading.

Business 100

Business Service 100

SmartBrief - Marketing

MARCH 22, 2024

Imagine an HR chatbot telling you, “The company no longer requires your services.” Your first reaction might be, “Spam. In the bin, you go,” — it’s written in AI-speak, after all. Then, your reaction changes when you get official confirmation and a final check from HR. This scenario isn’t real, but the general feeling around AI in regard to employment has many segments of industry in panic mode.

Marketing AI 91

Marketing AI Copywriting Creativity CAN-SPAM 91

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Optinmonster

MARCH 22, 2024

Are you thinking about disabling comments on your blog? Moderating blog comments can be time-consuming, and you may wonder whether it’s really worth your effort. In this post, we’ll share what the data shows about allowing blog comments or not. You may have heard about some popular publishers who have disabled their blog comments due to a high volume of spammy and low-quality comments, and you’re wondering whether you should too.

Correlation 76

Correlation Lead Ranking Lead Scoring Traffic 76

CMSWire

MARCH 22, 2024

Is it time for a UX audit to holistically improve digital customer experience? Continue reading.

Best Practices 89

Best Practices Design 89

SalesIntel

MARCH 22, 2024

Have you ever found yourself repeatedly searching for “sales call tips” or “cold calling tips” online, only to be disappointed by the lack of actionable advice from real sales professionals? Your quest for effective cold-calling strategies stops now. We have compiled insights from top sales experts in various SaaS companies across different industries and target markets.

Cold Calling 52

Cold Calling Tips Product Enterprise Management 52

Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. Highlighted Content : 33. Navigating AI in Contact Centers with NICE’s Carmit DiAndrea , Lopez Research Analyst Perspective: AI and Growth Drive HPE’s Strategic Acquisition of Juniper, But It’s Too Earl

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

B2BMarketing.net

MARCH 22, 2024

In this latest episode of The B2B Marketing Podcast, David Rowlands, Head of Content, B2B Marketing catches up with Eric Glass, Chief Marketing & Communications Officer, at Dayforce – a human resources software and services company. Eric explains the impetus behind the rebrand, how they put storytelling at the very heart of the endeavour, and the results it’s driving so far.

Storytelling 52

Storytelling B2B Marketing Software B2B 52

Conversica

MARCH 22, 2024

The post Goodbye Ol’ MQLs: Insights into Next Gen AI-Driven Marketing Metrics appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.

Marketing 52

Marketing Marketing Funnels Lead Management Top of Funnel 52

Full Circle Insights

MARCH 22, 2024

The key to successful marketing ROI is full-funnel attribution. Full-funnel attribution analyzes the customer journey to optimize spend.

Marketing Funnels 52

Marketing Funnels Top of Funnel ROI Spending 52

Valasys

MARCH 22, 2024

22nd March, New Jersey: HCLTech, a recognized international technology provider, has successfully obtained two Microsoft Azure specializations, the first being in the field of artificial intelligence (AI), and the second one in the field of machine learning (ML), thus becoming an even more proficient provider of AI and ML solutions. These specializations – AI and ML on Microsoft Azure and Build and Modernize AI Apps with Microsoft Azure – reveal HCLTech’s commitment to service the needs of its

Digital Transformation 40

Digital Transformation Acquisitions Analytics Service 40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Martech

MARCH 22, 2024

Mobile advertising underwent an upheaval when Apple enabled the deprecation of the device identifier a couple of years ago. “We already lost about 50% of the ecosystem,” said Itai Cohen, SVP marketing and strategy at Digital Turbine. Now Privacy Sandbox for Android is coming down the road. Digital Turbine, a platform for programmatic and bespoke mobile advertising, has been around since 1998 (it started out as Mandalay Digital).

Privacy 134

Privacy Mobile Advertising Paid Search Agency Advertising Agencies 134

Valasys

MARCH 22, 2024

22nd March, New Jersey: The General Assembly of the United Nations in its historical role in regulating the creation and utilization of artificial intelligence has demonstrated its willingness to accept such a role. Last Thursday all 193 United Nations member countries adopted the first-ever global resolution on AI by unanimous consent. The proposal emphasizes implementing AI technology diligently, focusing on critical aspects like data privacy and risk reduction.

Ethics 40

Ethics Allocation Privacy Transparency 40

Optinmonster

MARCH 22, 2024

Do you want to learn how to make an eCommerce business plan? Whether you are considering taking the plunge into the eCommerce life or maybe you’re already selling, and you want to take it from “side hustle” to full-time. Either way, if you’re going to do serious eCommerce business, you need a business plan. Why Do You Need An eCommerce Business Plan?

eCommerce 75

eCommerce Planning SWOT Business 75

Outgrow

MARCH 22, 2024

Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Eduardo Pérez for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Eduardo and here’s what we discussed about- 1. Significance of personal connection and cultural alignment in partnerships. 2. Colt’s identity as a global telecommunication company detailing services and unique digital customer journey. 3.

Enterprise Management 52

Enterprise Management Network Marketing Work Management Marketing Management 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Optinmonster

MARCH 22, 2024

Do you want to learn how to increase conversion rate Shopify? Yes, boosting traffic to your Shopify site can generate more sales. Even a leaky funnel is going to move a little water, right? But what if we told you that you can make more sales just from your current traffic using a few Shopify conversion rate optimization tips? Instead of spending your time and money driving more and more traffic to your eCommerce site, take the time to focus on increasing your Shopify stores conversion rate.

Conversion Rate 104

Conversion Rate Conversion eCommerce Click Rate 104

Outgrow

MARCH 22, 2024

Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Eduardo Pérez for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Eduardo and here’s what we discussed about- 1. Significance of personal connection and cultural alignment in partnerships. 2. Colt’s identity as a global telecommunication company detailing services and unique digital customer journey. 3.

Enterprise Management 40

Enterprise Management Network Marketing Work Management Marketing Management 40

Optinmonster

MARCH 22, 2024

Do you want to use email remarketing to drive more sales and grow your business? With email remarketing (also known as email retargeting), you can send more relevant and enticing offers and reminders to your leads and customers. How? By using the information you already have about your customers to target them more precisely. A lot of potential customers make short visits to your website and then disappear forever.

Examples 68

Examples Marketing Automation Services Click Rate Open Rate 68

RebelMouse

MARCH 22, 2024

What Is Multi-Factor Authentication and Why Does It Matter? Multi-Factor Authentication (MFA) is a security mechanism that requires users to provide two or more verification factors to gain access to a resource, such as an application, online account, or a VPN. Unlike traditional authentication methods, which rely on a single factor like a password, MFA adds an additional layer of security by requiring extra verification from something the user knows (password), something the user has (security

Lock-In 52

Lock-In User-Generated Content Paid Search Agency Display 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Martech

MARCH 22, 2024

Most of us crave genuine connections and experiences that hold lasting value. We yearn to build trust and engage in interactions beyond mere transactions. Unfortunately, the realities of commerce and associated marketing often pull us in a different direction. Many businesses, facing economic pressure, prioritize short-term gains over long-term brand health.

Ethics 112

Ethics Pricing Price Work Management 112